Introduction to
Data Analysis
Agenda
● What is Data Analysis
● Role of Data Analyst
● Types of Data Analysis
● Tools for Data Analysis
What is Data Analysis
● Data analysis is a process of inspecting,
cleansing, transforming, and modelling data
with the goal of discovering useful
information, informing conclusions, and
supporting decision-making
● Process of analyzing raw data to find trends
and answer questions
Role of Data Analyst
● Data analysts exist at the intersection of
information technology, statistics and
business
● The primary goal of a data analyst is to
increase efficiency and improve
performance by discovering patterns in
data
● Providing data analysis in a visual manner,
which leads to faster and better decisions
Types of Data Analysis
● Descriptive analytics helps answer questions
about what happened
● Diagnostic analytics helps answer questions
about why things happened
● Predictive analytics helps answer questions
about what will happen in the future
● Prescriptive analytics helps answer questions
about what should be done
Tools for Data Analysis
● Python and R
● SQL
● Tableau
● Excel
● RapidMiner
● KNIME