VISION
“Solaire becomes the only Filipino-owned luxury brand in the integrated resort industry to be
the most preferred globally.”
MISSION
“To deliver excpetional experiences in a harmonious environment where everyone feels at home.
Solaire’s success results in valuable investments and career opportunities, establishing the
Philippines as a premier tourist destination.”
A. Mission Analysis
Mission Statement: “To deliver exceptional experiences in a harmonious environment where
everyone feels at home. Solaire’s success results in valuable investments and career
opportunities, establishing the Philippines as a premier tourist destination.”
Parameter Yes/No Statement Ratings
Customers “To deliver exceptional experiences in a
Who are the firm’s Yes harmonious environment where everyone feels 1
customers? at home.”
Products or Services “To deliver exceptional experiences in a
What are the firm’s major harmonious environment where everyone feels at
products or services? Yes home.” 1
Markets - “Solaire’s success results in valuable
Geographically, where investments and career opportunities,
does the firm compete? Yes establishing the Philippines as a premier tourist 1
destination.”
Technology -
Is the firm technologically No The mission statement has no clear declaration 0
current? of being technologically current.
Concern for survival,
growth, and profitability “Solaire’s success results in valuable
- Yes investments and career opportunities, 1
Is the firm committed to establishing the Philippines as a premier tourist
growth and financial destination.”
efficiency?
Philosophy “To deliver exceptional experiences in a
What are the basic values, harmonious environment where everyone feels at
beliefs, aspirations, and Yes home.” 1
ethical priorities of the
firm?
Self-concept “Solaire’s success results in valuable
What is the firm's investments and career opportunities,
distinctive competence or Yes establishing the Philippines as a premier tourist 1
major competitive destination.”
advantage?
Concern for public
image
Is the firm responsive to No The concern for public image is not stated in the 0
social community and mission statement.
environmental concerns?
Concern for public
image “Solaire’s success results in valuable
Is the firm responsive to Yes investments and career opportunities, 1
social community, and establishing the Philippines as a premier tourist
environmental concerns? destination.”
Total 7 out of 9
ANALYSIS
The mission statement evaluation reveals that while Solaire is committed to delivering
exceptional experiences and establishing itself as a premier destination, there are gaps in
addressing certain areas, particularly technological advancement and environmental or social
concerns. Although the firm demonstrates strengths in customer focus, growth, and competitive
advantage, the absence of a clear declaration on technological currency and social responsibility
weakens its overall impact.
RECOMMENDATION FOR THE MISSION STATEMENT
To improve, the mission statement could explicitly include the firm’s commitment to innovation
and sustainability, ensuring a broader alignment with modern business priorities and global
trends. A more comprehensive statement would better reflect the company's long-term goals and
responsiveness to contemporary challenges.
RECONSTRUCTED MISSION STATEMENT
“To provide world-class experiences in a welcoming, luxurious setting where every guest feels
valued and at home. We are committed to creating lasting value through exceptional service,
opportunities for growth, and elevating the Philippines as a premier global destination.”
B. Vision Analysis
Vision Statement: “Solaire becomes the only Filipino-owned luxury brand in the integrated
resort industry to be the most preferred globally.”
Parameter Evaluation Statement Ratings
“Solaire becomes the
1. Clear only Filipino-owned
Type of luxury brand in the
Industry and Yes/ integrated resort 1
what firm Hospitality Industry industry to be the most
strives to preferred globally.”
become?
“Solaire becomes the
only Filipino-owned
2. Futuristic luxury brand in the
Reveals what the firm Yes integrated resort 1
wanted to accomplish industry to be the most
within five years. preferred globally.”
“Solaire becomes the
only Filipino-owned
luxury brand in the
3. One sentence in Yes integrated resort 1
length industry to be the most
preferred globally.”
“Solaire becomes the
1. Unique only Filipino-owned
Reveals the firm’s luxury brand in the
competitive advantage Yes integrated resort 1
industry to be the most
preferred globally.”
“Solaire becomes the
2. Inspiring only Filipino-owned
Motivates the readers Yes luxury brand in the
to support the firm integrated resort 1
industry to be the most
preferred globally.”
Total 5 out of 5
ANALYSIS
The vision statement for Solaire is clear, futuristic, and highly focused on the firm’s aspiration to be the
most preferred Filipino-owned luxury brand globally. It effectively highlights the company's competitive
advantage and inspires confidence in its future direction.
RECOMMENDED VISION STATEMENT
The vision is strong, however, it could be further enhanced by incorporating a specific timeframe or
addressing how it plans to achieve this global recognition, ensuring that the statement remains both
realistic and actionable.
RECONSTRUCTED VISION STATEMENT
“To be leading Filipino-owned luxury resort brand, recognized globally for unparalleled
service, innovation, and as the first choice in the integrated resort industry.”
