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BUSINESS&ECONOMY
GEORGIAN BUSINESS WEEK - JANUARY 31, 2012
Natakhtari Beer Was Poured into the Bottle with the New Design
Mariam Khidasheli
he company Natakhtari made a pleas ant surprise for the lovers of Natakhtari beer. All types of bottle designs including packaging and etiquette were changed. Today Natakhtari is unique not only with its unique taste, but also with its unique and modern design. So Natakhtari surprised the consumer once again. The company presented the transformed beer bottle in the Event Hall during the grandiose reception. The evening was staged with prompter technologies. Prompter technologies have not been used by anyone in Georgia. Besides the orchestra from the ensemble Metekhi, singer Maia Baratashvili, Mariko Ebralidze, Tako Gachechiladze, Zaur Shavgulidze and others made the evening even more pleasant. According to the marketing manager of Natakhtari, Tornike Nikolaishvili the work on the altered design and logo lasted for a year and number of consumers demands engendered the change. I want to repeat what one of our consumers said Our beer has in accordance with our standards. So we decided to implement the order of the consumer. We changed the logo of the company, packaging, etiquette, and the design of the bottle. Natakhtari became a pleasant drink and aesthetically attractive. Besides our beer is prepared by 100% natural starch.- notes Tornike Nikolaishvili. According to the representative of the company Butterfly Sandro Kakulia, Natakhtaris products will have unique means of advertisement. Specifically, white box is created and with the help of the modern technologies the consumer sees how Natakhtari bottle, its etiquette are created and how the beer is being poured into an altered bottled. We wanted that evening to be similar to OSCARS and Grammy Awards. The new design of the bottle Natakhtari gave us the opportunity to use modern technologies. We used this new technology for the first time in Georgia. Natakhtari will also have the new means for advertising its products. The consumer will definitely be surprised with such novelties. says Sandro Kakulia. Natakhtari offered various prizes for the guests in the Event Hall. Among the prizes were
refrigerators full of beer and the first bottle with the unique type of Natakhtari beer in it. The latter was given to the director of the basketball super league Giorgi Zambakhidze. I am very happy that I received this prize. I will keep it for memories. Natakhtari is the sponsor of basketball and this prize will symbolize that the basketball team will be successful. says Giorgi Zambakhidze. At present the Company Natakhtari with its 65% share is the leader on the beer market. According to Tornike Nikolaishvili the quality of the beer is being strictly checked, specifically 240-300 pieces are being checked by experts during 24 hours. As he notes the guarantee of the products microbiological and hygienic security is the laboratory, which equipped with the newest technologies. The package is cleaned with ionized air and ultra-violet rays. The polyethanol bottle has the protective cover, which ensures the protection of the product from harmful minerals and the longterm storage. The good quality of the product is engendered by the raw materials with unique characteristics and the mastership of the personnel. Natakhtari beer has unique aroma, which distinguishes the product from both local and foreign beer. This beer is characterized with light, original and aromatic taste, which gives the beer uniqueness of the Georgian products. All of the above results from the highest quality technologies. The beer is being prepared by the high quality products and Natakhtari water gives the beer its unique taste. Production of beer in Georgia is a traditional process. This tradition was temporarily forgotten. Everyone thinks that Georgia is just a wine country, but that is not true. Beer was made in the mountains for centuries. So Georgia can be called the beer country too and the company does not spare its efforts for that. I want also to underline that today Natakhtari is the most faithful fan of the Georgian sports. The company has also a great contribution to the success of the rugby and basketball teams of Georgia. says the journalist Akaki Gvimradze. The company also implements social projects. It sponsors the following ads: Be careful while driving, We are ready to say no to drink any bottle that the driver will drink- says Tornikie Nikolaishvili.
TORNIKIE NIKOLAISHVILI:
The company also implements social projects. It sponsors the following ads: Be careful while driving, We are ready to say no to drink any bottle that the driver will drink
