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Google Algorithm Updates

The document outlines significant Google algorithm updates from 2011 to 2024, detailing their focus areas such as content quality, webspam, and user experience. Key updates include the Panda, Penguin, Hummingbird, and BERT updates, each targeting specific aspects of search engine optimization. The latest updates in 2023 and 2024 emphasize the importance of user-generated content and site reputation.

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132 views3 pages

Google Algorithm Updates

The document outlines significant Google algorithm updates from 2011 to 2024, detailing their focus areas such as content quality, webspam, and user experience. Key updates include the Panda, Penguin, Hummingbird, and BERT updates, each targeting specific aspects of search engine optimization. The latest updates in 2023 and 2024 emphasize the importance of user-generated content and site reputation.

Uploaded by

krishna12121
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Google Algorithm Updates - Details & Dates

2011:

- Panda Update (Feb 24): Targeted low-quality content, penalizing sites with thin or duplicate

content.

2012:

- Penguin Update (Apr 24): Addressed webspam, focusing on sites engaging in manipulative link

schemes.

2013:

- Hummingbird Update (Sep 26): Improved understanding of natural language queries, enhancing

conversational search capabilities.

2014:

- Pigeon Update (Jul 24): Refined local search results, aligning them more closely with traditional

web ranking signals.

2015:

- Mobile-Friendly Update (Apr 21): Prioritized mobile-friendly websites in mobile search results.

2016:

- RankBrain Expansion (Oct 26): Integrated machine learning to better interpret search queries and

deliver relevant results.


2017:

- Intrusive Interstitial Penalty (Jan 10): Penalized sites with intrusive pop-ups that hindered mobile

user experience.

2018:

- "Brackets" Core Update (Mar 8): A broad core algorithm update affecting search rankings.

2019:

- BERT Update (Dec 9): Enhanced understanding of context in search queries using natural

language processing.

2020:

- May 2020 Core Update (May 4): A broad core algorithm update impacting various sectors.

2021:

- Page Experience Update (Jun 15): Incorporated Core Web Vitals as ranking factors, emphasizing

user experience metrics.

2022:

- Helpful Content Update (Aug 25): Targeted content primarily created for search rankings rather

than user value.

2023:

- August 2023 Core Update (Aug 22): A broad core algorithm update with notable impacts on

user-generated content platforms.

2024:
- March 2024 Core Update (Mar 5): Combined helpful content updates with core algorithm changes,

addressing content and site reputation issues.

Sources:

- Search Engine Journal

- Search Engine Land

- Wikipedia

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