Quick chat (1-3 min)

Simply set a good vibe for the call before you dive into business. Be yourself, greet the
prospect with a genuine smile and show some interest in their personal life. Example
questions:

Hey John, nice to meet you, how are you today?

Where are you calling from?

Set agenda (1 min)

Alright, is it ok with you [NAME] if we dive straight into the call?
Ok, so normally on these calls I like to spend a couple of minutes first just to learn a little bit
more about you, your company, what you’re currently doing in terms of advertising and
what you’re looking for. After that, I’ve prepared a presentation for you where I’ll walk you
through from A-Z what we do. After that, we can take it from there and discuss pricing, our
offer, and those details. Does that sound ok with you [NAME]?

SPIN questions (10-15 minutes)

● Ok great [NAME], so please tell me a little bit more about your practice.

● What makes your practice unique? Why do people come to you instead of another
practice?

● What does your current sales & advertising process look like right now?

■ How much do you currently pay per lead?

■ How much do you currently pay per appointment?

■ How much do you currently pay to generate a new customer?

◆ Dig deeper into this with implication questions

● E.g. what do you don’t like about your current marketing plan?

● Why do you think that might be a problem?

● What do you think affects your chiropractic practice?

 ● If your marketing strategy is kinda not working, and your clinic is getting
pain on it, how do you think that’s affecting your clinic?
● What do you think happens if you continue to run your clinic with the
current marketing strategy right now?
◆ (link back their pain points with our benefits)

● How much does your business generate per year right now?

● Where do you want to grow the business within the next 12-24 months?

● What do you think is the main obstacle hindering you from achieving that goal right
now?
■ Dig deeper into this with implication questions

● How would things be different in your business & personal life if you grow your business
to $X per year?
■ Dig deeper into this with need-payoff questions

◆ If they have a marketing solution that solves their pain points, how do you
think it can help your clinic?

Retell

Pitch deck (23 minutes)

Ok [NAME], so I think that’s all of my questions for now. Is it ok If I tell you a bit more about
what we do?

Perfect, so I’ll go over our presentation for you now, please don’t hesitate to interrupt me if
you have any questions along the way, ok?

So first of all, quickly about us: we're Chiro Boss, a marketing agency that specializes in
helping Chiropractors in the state to grow fast. We help our clients get more patients and
become a better entrepreneur. We specialize in Facebook ads for Chiropractors (since
2019), and we only focus on one service, which is Facebook ads, for one specific Niche,
which is chiropractor. The reason why we do this is because we want to be seen as a
specialist. Right? We only want to focus on one Niche and one service, so we can produce
better results for our clients.
So how are we going to do this, to make you your own boss? Well, using our system, we will
build your practice strong like a boss, we will help you become rich like a boss, and we will
make you confident like a boss.

Also, what we do differently is that we have a total business cap, so we only work with 25
customers at a time. Period. And right now, we're only looking for two or three more clients.
As of right now, we're having 10 or 12 booked calls for the next one and a half weeks. And
so, we're really looking for that best client to work with essentially. We want to find
partnerships where we can grow together, right?

And the reason why we have a cap of 25 clients is because we rather go for quality over
quantity. So, we'd rather work with fewer clients and bigger clients that we can scale with,
than having multiple small clients, right?

Also, when we have less clients that we work with, we can help them to produce better
service because we gonna spend more time, money, and resources into each and every
single client. Mostly, TIME, obviously. So, we can give them a better service, better support
if they need it, so on and so forth, right?

Also, what happens when we work with a little bit bigger clients is that they normally have a
working sales process in place already. So, it's easier for us, as an advertising agency, to send
leads to a bigger chiropractic clinic because they know how to handle the leads essentially.

Also, they have the internal business operations in place. They have the right people in the
right place, receptionist ready to call for high volume of leads, and they can handle growth,
and they're ready for scale.

We actually had a client this year that stopped working with us because they couldn't
handle the incoming leads, or they had more work than they can handle. And you know
that's great right because that means that they're very happy, but it doesn't help us to
increase our bottom line essentially.

And scalability: willing to invest more money into something that works. It's also a big perk
when you work with bigger companies when they find something that works, they're willing
to scale. And our goal is very simple: it's just to help chiropractors to generate more high
quality, exclusive leads and deals under their own brand. And this is without wasting their
time and money on duplicate and expensive leads that are impossible to get a hold of.
In terms of who we want to work with these are just a few points:

We don't want to work with a person that isn't motivated. So if you are currently not the
number one treatment provider in your area, at least you want to be the number one.
Otherwise, this is probably not for you, because we're relatively expensive. We do have a
guarantee, but if you're not motivated to put in the work on your side, in terms of actually
taking the advice stuff like that, maybe this isn't worth it for you.

Again, not for you as well if you don't understand the concept of letting an expert do their
craft. You interfere with our methods, our team, or our processes. So the reason I put it
here is because, for example, we used to have a client who wanted to do like a fall special. It
was basically just wanted to add one specific emoji in their ads. And it’s just stuff that we
don’t need. We know what we're doing, and you know, of course, we were fine adding it.
But please just trust our process and do what we advise you to do.

And you need to have scale potential. By saying that, you have at least one receptionist to
call the flood of leads, and your annual sales are over $50,000. Normally we do require a
receptionist to call a lead within 5 mins, so that the lead is more likely to convert to a
customer. You know, when a lead signs up and your receptionist call him or her
immediately, the lead is still on the phone, right? So she can pick up the calls, or respond to
the messages, etc. You don’t have to worry about calling, booking, paperwork if you have a
receptionist. You can focus on delivering results to your clients and let the receptionist do
the work.

Also, this is not for you as well if you don't understand that a Business Partnership is meant
for the long term where growth compounds over time. If you think this is just a quick three-
month program, then not for you. We want to work with chiropractors who see their
practice as a long-term thing.

So now it comes to our guarantee. We will bring you 40 high-quality leads and 10 pre-paid
appointments every month. Now, this is just the bare minimum. We will deliver more than
promised. Also, we will literally work for you for free if we failed to deliver.

How are we gonna do it? Let me introduce our system.

So we use what's called the Double framework, which is essentially called double because it
is designed to double your Revenue in 90 days. Even though it is not a guarantee, it shows
how powerful the system is, and that's kind of what we work towards. As you can see here,
it has 6 sections, corresponding to Define, Output, Upgrade, Build, Leap, and Educate.
These are all the different facets that I'm going to go through in this presentation, and these
will allow us to reach the 40 leads guarantee.

So the first one is Define. We want you to be very clear on who your customers are, and
what their pain point is. You also need to define your adjustment process, unique benefits,
and expectation. Because that is going to be the backbone for our ads, so like who we
Target on Facebook, the age bracket, and the exact message we need to convey. So here,
for example, we said the health boost package can reduce pain, correct body alignment, and
so on and so forth. Also we would use the information to make a sales script that will
effectively improve your conversion rate over the phone. Then we will define an irresistible
offer together that people won’t find anywhere else. We call this the voucher system.
Usually, we will design a 5-in-1 bundle, for example here in the slide. These kinds of bundles
are highly attractive offers. Right? Given the regular price at 450, we're giving away discount
vouchers for the bundle for only $39. With everything we defined already, this will really
speak to the tartget audience.

This is what the actual Facebook ads look like. As you can see, this is exactly what we said
earlier. For the media part usually, the picture showing chiropractors using machines and
performing practice on their patients works really well. We actually prefer using a picture
from you as it shows your professionalism, and the ad usually performs much better with
such a photo. And everything used on these ads, including the wording and the picture, we
all tested and they are proven to be working.

Then once someone clicks on the ad essentially, they are taken to the Facebook lead form.
On the second picture. We will get their email, name, and phone number when they claim
the coupon.

And in terms of the metrics, these are the numbers we're able to generate. The reasonable
range of cost per lead is $8 to $12, never going to go above $12 dollars per lead. So, you're
never gonna be paying over that for someone who shows interest and signs up to claim the
offer.

This voucher system is really to get them incentivized to book with you, and you only.
Because once they see your ad, they look you up or look up your competition, they couldn’t
find another offer like that… You know what I mean?

And so that's why we like to make a very unique offer. For example, like a 5-in-1, or 3-in-1,
right?
And so in terms of the Output, once they claim their offer, our software will capture them as
a lead. Yeah, we have a white-labeled software. It helps us automate a bunch of things…
This is what the inside of our software is like. So once a new lead comes in, they will show
up here. An email and a text message, is sent to them instantly to confirm they have claimed
the voucher. Then we gonna text them. If they don’t reply, our automation will kick in and
they will enter our pre-set automated nurture sequence to trigger a response. Ultimately,
we want to schedule a call with them, close them on the phone, and take their prepaid
deposit as well. That is why we ask our clients to have receptionists so they can handle all
these leads and turn them into patients.

If you wonder why we want to collect the deposit, that is because the biggest problem with
chiro online marketing is the low show-up rate. If you have tried online marketing yourself
or with other marketing agencies before, you may have noticed the problem. This hotfix
allows our clients to have a 90%+ show-up rate. And even if they don’t show up, since the
deposit is not refundable, you get to keep the money.

After the call is scheduled, and before your call, we will text the patient to 1. educate him
and 2. find their pain point, so when the call happens, 1. you already know something about
them. 2. they are warmed up and excited to talk to you. We have a call script here. We’ve
been using it since 2020 and it worked very well with our clients. And you can also use it to
collect payment.

In terms of what we actually say on the call, here’s the script. I'm not going to read
everything. But it allows you to collect prepaid deposits, set proper expectations and etc…,
you get the point. Like I mentioned before, we are going to educate the leads before the
actual phone call, and so it become a high-quality lead. First we will educate them on your
specific treatment and services. So that's why we get specific first on what exactly you do,
and how many sessions you need Etc. And then we also identify the area of concern. So
we're already getting into their pain points, digging in what area they need help with.

So then during the actual phone call, it is just a standard close and collect-payment
procedure that gets easier as you practice. Yeah, this is what we say right here to lock in the
deposits each time.

In terms of the prepaid deposits, if you have a stripe account, we can integrate Stripe into
our software and use our software to send the invoice. You can also send invoices with
Stripe if you prefer using Stripe, either way works fine. From there, the patient deposit, say
$39, will go straight into your own account.

This is not a typo here, $39 USD to approximately $50 CAD.

And you also gonna have their credit card info on file, so that you can then charge them
automatically when they actually purchase subsequently.
And so we like to take $39 deposits here because we found that number is just perfect in
terms of filtering out. It’s just getting the serious buyer really, is what it comes down to.

Now, we can also link to your calendar, so we essentially have a view into your slots, such as
when you're available and when you're not. So we know, okay, for the nurtured clients,
when's a good time to book, when are you’re open, etc. How it works is that you can link
whatever Calendar you are using to Google Calendar, then link Google Calendar to our
software, because there is no direct integration.

The letter U represents upgrade. So we upgrade your client retention system. Like I said, we
have a bunch of different systems to make sure that once we bring in those bookings for
you, those initial clients, you actually make the most out of them. And you have, for
example, here, like instead of asking when are you available to your clients, you say stuff
like, “does early next week or late next week work?” And then giving them that option,
right? Between option A, and option B. Asking this way makes a massive difference because
essentially, we're eliminating the case that they're gonna say, “oh, let me check my schedule
and get back to you,” and they never get back to you. The wording here is to avoid these
situations.

We also upgrade your person-to-person upselling skills. The best time to upsell is when the
adjustment is about to finish, right? Because at that moment, the patients tend to feel a
noticeable relief from their pain, which usually brings up their positive emotions and makes
your closing easier. Then we also provide you a guide when it comes to upselling, such as
what should you say, and what should you ask.

Build section, same thing here, we help you build referrals. So, we have strategies for you to
get power partners in other local businesses. For example, gyms, that you can partner up
with. And so, we have like a bunch of resources, like how to actually reach out to them, like
how to call them, how to, you know, if you're going to email them… We just kind of guide
you through it, and then the types of incentives you can make with them for them to
actually bring you clients, so stuff like that.

And then leap. So, this is where we help you with your Google reviews. How many Google
reviews do you have right now approximately?

So for example like one of our clients, she didn't actually have her Google Business even set
up, and so we set it up for her. She actually just had a list of old emails and phone numbers
from her old scheduler that she used in the past, and so we just used that list of like 100 old
clients, sent out this message. Basically saying,
“hey it's Martin here, the chiropractor today. I'm giving away 20% off discount coupons for
chiropractor appointments for all my old clients who leave me a review on my new Google
listing, are you interested in one?”

And so, this worked very well. You can’t say no to a 20% off discount when you need that
service right? And when you take that offer, you most likely will give them a 5-star review,
right. And so, we might do that for you as well, if you have a list of old clients, for example.
What else we can do is, to automate the review request ever since. Our software can see all
your slots, so every time after someone has attended an appointment, it will send out a
review request the same day. And you can enjoy your online reviews increase faster
automatically.

The last section is Educate. This is the last pillar and arguably the most important one. One
strange thing we observed in our agency is that even though we are providing the same
framework to our clients, their results vary significantly. There is always a small group of
people that are crushing it. They tend to get 5x better results than our average clients, with
the same information and framework we provide. We were like “how?” at the beginning,
but then we found that it was mostly about their sales skill, their objection handling skill. To
help our clients, we spent weeks and months doing research and making the tutorial here.

So, in terms of tackling objections, when you get them, so for example “this takes too long”,
what do you say? When people tell you “Oh I can't afford it”? Or it's too expensive? Or it's
out of my budget? Or let me think about it? Or let me sleep on it? Right? So we have a lot
of, a lot of rebuttals that can help you. We even provide 3 different ways to handle each
common objection.

And also we will teach you about pre-frame. Things you should do initially, for example,
when they first come to your practice, and they first meet you, how you should introduce
yourself. So you won’t even run into these objections.

And That is basically the whole system, any Questions?

Yeah in terms of your ROI with us, let’s get clear on what you're actually going to make. I'm
just going to use an example here. So let's say we barely deliver on our guarantee and get
you 10 clients a month. Usually we get our clients, out of safety, say around 15 clients a
month. Our clients have an average 66% upsell rate, with the types of clients we bring them,
since they're warmed up and all paid a $39 deposit. So out of those 10 clients, let's say you
can turn only 6 of those into upselling your bundle. So the average bundle price is around
$2,000, and so after three months that would be an ROI of $39.6k dollars.

So yeah that's really the minimum you can make with us.
And in fact, it’s all more than just money. You’ve done your training with us, you have more
confidence with your career. You help more people with your expertise, and you make your
family more proud of you, right? This is priceless. Can you see it?

That amount, the $39.6, we also like to take credit for, does not account for all the Ripple
effects, of actually having us on your side. Because it doesn't take into account all of the
Consulting side of things, right? And also the time and Freedom. So I just listed a bunch of
benefits here, but you know the fact that exclusive leads can give you a competitive
advantage over other chiropractic clinics in your local area, as you are the only one receiving
and following up on those leads. Our nurture sequence and pipeline recycle the leads if they
don’t respond at the first time, so you never waste money on getting the leads. Yeah that's
how we like to think about it. The fact that your in-person package upsell rate is going to be
increased from our Consulting and just our coaching in general. The fact that you're going to
get an SEO Boost from us essentially to triple your Google reviews. And then more people
are going to find you from the organic Google traffic. And so these are all things that are,
what we call, the ‘Ripple effects’ on your business.

Now before we go into our offer, I just want to restate our requirements for clients again.
[Read the slides]

Ask for questions.

Go into the offer.

Objections might have:

Cost:

● persuade with value

● price -1000/mo, waive setup fee
● 499/mo, 999/mo, 2779/mo, benefits at mo3

Lack of expertise

● Results are guaranteed, if we don’t achieve the results, you don’t pay until we
achieve that promised number of customers
Uncertainty

● clearly defined the outcome: 40 leads + 10 pre-paid customers

Time constraint

● need to discuss

Past experiences

● Clients may have had negative experiences with previous marketing agencies.

Competition: Clients may already have an established relationship with a competitor of the
marketing agency.

Lack of control: Clients may feel that they are losing control over their brand's image and
message.

Resistance to change: Clients may be hesitant to change their current marketing strategies.

Measuring success: Clients may have trouble measuring the success of the marketing
campaign.

Resistance to innovation: Clients may resist the agency's suggestions for new, innovative
marketing strategies.
 3-Month Payment Plan

Value

Option 2

Option 1

First Month Second Month Third Month Ads Spent Setup Fee
The fact that your in-person package upsell rate is going to be increased from our Consulting
and just our coaching in general. The fact that you're going to get an SEO Boost from us
essentially tripling your Google reviews. And then more people are going to be finding you
from that organic Google traffic… And so these are all things that what we call Ripple effects
on your business.

Yeah, in terms of who who we want to work with. These are just a few points: so we don't
want to work with a person that isn't motivated. So if you don't want to be the number one
treatment provider in your area, this is probably not for you. Because we're relatively
expensive. We do have a guarantee, but if you're not motivated to put in the work on your
side in terms of actually taking the advice, stuff like that, maybe this isn't worth it for you.

And yeah, again not for you as well, if you don't understand that a Business Partnership is
meant for the long term where growth compounds over time. You think this is just a quick
three-month program.

And you have trust issues and don't understand the concept of letting an expert do their
craft. You interfere with our methods, our team, or processes. So the reason I'm putting this
in is because, for example, we used to have a client who wanted to do like a fall special. He
was basically just wanted to add one specific Emoji in their ads, and it's just stuff that we
don't need. It's just we know what we're doing, and of course we were fine adding it.

Yeah, you have any questions?

So the problem in the roofing solar industry and in your industry as well, is that most
residential home exterior contractors, they basically just throw some money at the wall
trying to see what sticks, and they just want to find a proven Marketing System that works
and brings in high quality leads deals and appointments on Demand with predictability. So
most home exterior contractors are great at the production side of things, but they lack in
sales and marketing. And offline marketing is very common as well, like door knocking
Team, and radio print yard signs, referrals, Billboards. It's not trackable, it's hard to scale.
Leads Gen sites: HomeAdvisor, Angi, Thumbtack. Duplicate and expensive leads. Google ads,
pay-per-click, it's a very popular high competition high prices that kill margins. SEO, same
thing there. Everybody is trying to rank for the same keyword, and then the big problem
with marketing agencies is that most of them are generic agencies helping everybody with
everything and they don't know your specific industry.

So our solution to this is that we focus on Facebook ads, and we use unique condition
specific ads written for your specific business. Following our proven Frameworks. And again
we're normally doing solo campaigns, or that's our specialty. But again, we can just take our
knowledge how we target homeowners, and we can basically just adjust our ad copy to
your service. It's going to be no problem at all. We use really images of real people from
within the business. So we don't like to use stock photos and this helps our clients to build a
brand trust and Authority in their local communities. And we have spent quite a bit of
money right now into Facebook ads for residential roofing solo contractors and exterior
contractors. So we know how to get the correct ad in front of homeowners actually looking
for your services right now.
So it's a Facebook ad to a funnel and don't Focus too much on the Aesthetics of this funnel but more so of the functionality we're testing new funnels all the time but we basically ask the leads like what type of home do you live in how big is your home where do you want to start this project um how do you wish to pay for the project what's your address we also ask them for their name even a phone number obviously but the main thing here with this lead form is that we make the homeowner fill this out themselves it's nothing is pre-filled or anything like that but they actually have to go through this lead form and feel every everything out so this is how we ensure that the lead quality is there and once we've generated a lead we automatically redirect them to an online booking page so that the homeowner can actually go here book their own appointments online and most of our clients uses some of some of our clients just want to get calls but this is very convenient for the homeowner to be able to book their own opponents online right so yeah condition specific land Pages built to convert and
also no more guesswork since we're testing those landing pages different ones for our customers on continuous basis as soon as we onboarding the client we could just take the best performing ones and deploy it and get results immediately and its they are basically battle tested all over the all in pretty much all over the nation and in all states right so they're battle tested and we also generate not only leads but uh verified booked appointments as well for our clients right so it's Facebook ad to a funnel to scheduling page and then the sales process begin.

And again, we know that sales and marketing go hand in hand. We can't fix one and ignore
the other. We must fix both. So, this is why we prefer to work with a little bit bigger roofing
companies as well, more established ones, because they have a sales process in place, and
it's just easier for us to send them the leads when we know that they know how to handle
the leads essentially, right?

So retargeting is something that we do as well. So as soon as we get somebody to your

funnel and let's say they don't sign up for um becoming lead right now, we don't want any
leads or potential leads to fall to the cracks, and that's what retargeting helped us with. And
so we can follow around people on Facebook and Instagram, or meta as it's called, with ads
all over and over and over again, and we can also follow around follow them around with
the Google Display Network ads as well.
However, we do have a bonus right now as well. So, for the next two or three clients that
we're onboarding, or for the next two three clients that we're looking for essentially, we're
offering a bonus right now, where if they want to do like a cross-platform, like basically even
more retargeting if they want to do: a YouTuber targeting campaign, or Tick Tock
retargeting campaign, or LinkedIn retargeting campaign. We can help them with that as well
completely free of charge, right?

So, we do that, and then the final piece of the puzzle is our own lead handling software that
we called Home Service. This is a white labeled software and it's not, like a lot of our clients
have project management tools, like job Nimbus, or act links in the roofing industry. This
does not replace that, because a project management tool is more sort of a post
appointment type of software. Basically, after the appointment you keep the potential client
all of their details there, and all of the, you know, the pricing, and all of the images regarding
the project, and so on and so forth. All of the documents, etc.

However our software is more sort of a pre-appointment type of software, where, you
know, if we're trying to get the appointments coming in, and the leads coming in, and we
can handle the leads, and follow up with the leads to make sure that we get the
appointments being booked essentially. So we have automated custom built and custom
written text and email follow-up campaigns that, we, again, custom writing, custom build,
for our clients.

You also have a sales pipeline so you can see where the leads are in different stages. It also
integrates with pretty much all project management tools out there. I mentioned AccuLynx
and job numbers here because these are normally the biggest ones in the roofing industry.
But if you're using a product project management tool for your business, then as long as
they have an API integration, which most established businesses do, then we can just
integrate our software with that software. And what that means is that instead of you
having to take a lead that comes into our software and then manually have to put it into
your own software, we can just make sure that happens automatically so we can send data
in between.

And then we also have it developed an app for Android and iPhone so you don't have to sit
around on your computer all day if you want to access the data. But you can see everything
directly into your phone.

And included in the software, we have our team calendar that I just showed you. That's
integrated in there we also do our follow-up campaigns and marketing Automation in there.
We also have a solution called every message one inbox. It's kind of like Podium, so it's a
cross-platform communication tool, where you can basically communicate with a
homeowner cross-platform. So if they send you a text, or an email, or a Facebook message,
or an Instagram message, or Google my business message, or go Google My Business
Review, pretty much wherever they're sending a message to your business, you can reply to
that from one place instead of to have to log into multiple different, like eight different,
platforms to respond to everything. So you just have one client, and then in that client
conversations tab, you can reply to everything: text, email, Facebook messages, and so on
and so forth. So, it's loved by our clients you know. If they have an office manager or a lead
Handler or something like, that it just makes it a lot easier for them essentially. We also help
our clients with reputation management. We help them to get more five-star reviews on
Google and on Facebook as well. And we also have a web chat widget that will help our
clients to install on their website. Basically what happens if you have a client that have some
decent traffic on their website, they normally get like one to three, or three to five new
clients every single month by simply just having this tool installed on their website. Normally
because, or simply because I should say, the homeowners nowadays rather than go into like
a context page, or filling out the form, or waiting for a couple of days, they want to get in
contact with somebody right now. And that's what our smart web chat widget allows them
to do. And it's not internet based, but it's text based. So, if they start a conversation here,
it's basically text messages going back and forth. And You can reply to those within the
every-message-one-inbox solution, right? And we also help our clients to enable the Google
my business messaging as well.

So, this is something that is rather new from Google. So, they again, they know that most
people, instead of like calling businesses, a lot of people just want to chat. So, they have a
solution right now where you can chat with businesses, so that's something that will help
our clients to enable. And if somebody starts the chat, we get that into the software as well,
into home service, so that you can easily reply to them in that one-streamlined-place
essentially. And yeah, so that's something that we enable.

And same thing with a web chat widget. As mentioned, three to five New Deals every single
month by simply just installing this tool and again simply because homeowners want to talk
with somebody now. They don't want to go to contact page and wait for a couple of days.
And yeah, so that's something that we help our clients to implement as well.

So, this is basically like the entire process from end to end, from A to Z. Normally what we
do, just to explain a little bit how the process works, is that, you know, as we onboard the
client, we just do a quick onboarding call. We collect all of the details that we need from
you, then after that we build out the funnel, we create all of the advertising campaigns, we
set up the retargeting campaigns, we set up all of the adjustments with the lead handling
software, and we also make sure that we do the right adjustments regarding the calendar
page or the scheduling page, if that's something you guys want to utilize. And then we
launch the campaign. And then we start to test the ads, and then we just make sure that we
get within the KPIs that we're looking for, and that's something we can discuss on our next
call if you want to. And we also start to A/B test our funnel. So we start to look for, we
basically test different variations of the funnel, and see if we can improve the opt-in rate on
page. So, let's say, page A has an opt-in rate of like 10%, and then we make some
adjustments and we start A/B tested, and we can get that up to 20, 25%. And by just doing
that, we can basically double or even more than double the amount of leads by A/B testing
the landing page as well. So it's a very important part of the process to be able to not only
improve the ads, but improve the funnel as well.

But that's basically it. So, what I suggest that we do now is that I've left a link here in the top
right corner of the video, so you can click on that link, you can book a follow-up, or a second
call rather. So if you think that this sounds interesting, and if this is within the parameters of
what you're looking for and so on so forth, we can jump on that second call and we can
discuss all of the details there regarding our offer, and pricing, what's included, and so on
and so forth.

So yeah, that's it. Hope to talk to you soon. Thanks! Bye!