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12 Reasons Why You Should Be Using Google

The document outlines 12 reasons to use Google Ads, highlighting the potential for high returns on investment and increased customer engagement. It emphasizes the importance of defining goals, selecting appropriate keywords, and understanding various campaign types such as search and display ads. Additionally, it provides metrics for measuring success and resources for further learning.

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pct5193systel32
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20 views17 pages

12 Reasons Why You Should Be Using Google

The document outlines 12 reasons to use Google Ads, highlighting the potential for high returns on investment and increased customer engagement. It emphasizes the importance of defining goals, selecting appropriate keywords, and understanding various campaign types such as search and display ads. Additionally, it provides metrics for measuring success and resources for further learning.

Uploaded by

pct5193systel32
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

12 Reasons Why You Should be

Using Google Ads


1. Businesses make an average of $2 in income for every $1 they spend in
AdWords. (Google)
2. Google AdWords results receive 65% of the clicks that started with buying
keywords, while organic results only receive 35 percent (Craig McConnel)
3. On average, 41% of clicks go to the top 3 paid ads on the search results
page. (Wordstream)
4. PPC visitors are 50% more likely to purchase something than organic visitors.
(Unbounce)
5. Appx. 70% of all online searches are Google searches.
6. Google display campaigns reach 80% of global internet users. (Google
Benchmarks and Insights)
12 Reasons Why You Should be
Using Google Ads

7. Attract more customers


8. Advertise locally or globally
9. Reach the right people at the right time
10. You can manage your campaign
11. You only pay for results
12. No minimum budget
BEFORE YOU GET STARTED…

 What are you trying to sell? Which product or


service are you trying to showcase?
 Doyou have a website/landing page about that
product or service?
 Does your site sell?
 Can you pay for it?
 What are your goals?
BEFORE YOU GET STARTED…
Define your goals and objectives:

Buy on your website

Visit website
Take an action on your website (for
example, fill out a form)

Call your business


See your ad

Visit your business


WHAT ARE KEYWORDS?

Words or phrases
describing your
product or service
that you choose to
help determine when
and where your ad
can appear.
CREATING A KEYWORD LIST

 Think like a customer


 Specific words for specific customers
 General keywords
 Similar keywords into groups
 Right number of keywords (15 to20)
HOW TO GET TO YOUR NEW CUSTOMERS?
CAMPAIGN OBJECTIVES

 Sales
 Leads
 Website traffic
 Product & brand consideration
 Brand Awareness & reach
 App promotion
SEARCH CAMPAIGN
TYPE OF GOOGLE ADS
SEARCH ADS
DISPLAY CAMPAIGN
TYPE OF GOOGLE ADS

SEARCH
NETWORK WITH
DISPLAY SELECT:
TYPE OF GOOGLE ADS

SEARCH NETWORK
WITH DISPLAY SELECT:
TYPE OF GOOGLE ADS
SEARCH NETWORK WITH DISPLAY SELECT:
VIDEO CAMPAIGN
UNIVERSAL APPS CAMPAIGNS
HELPFUL METRICS

• CLICKS · Every time a user clicks on the ad


• IMPRESSIONS · how many times your ad is shown
• CONVERSIONS · Each time a user clicks the ad and
then goes on to reach the final page, a conversion is
totaled.
• REVENUE (maybe, depending on the business)
ONLINE RESOURCES
 [Link]

 [Link]

 [Link]

 Chris Watros - [Link]@[Link] United States and Canada


 Claudia Sherry – [Link]@[Link] Latin America and the Caribbean

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