ASSIGNMENT
The CEO of your organization has informed you that the top management has very little
knowledge of Environmentally Sustainable Computing (also known as Green Computing).
However, the needed has arisen for the top management to take an informed decision on the
adoption of Green Computing. As a head of the IT Services you have been asked to give a
lecture on Green Computing, detailing out the following, among others:
i. Explain the concept of Green Computing
ii. Explain with 4 reasons why Green Computing has become a contemporary issue
iii. Explain 4 benefit your organization stands to gain if it adopts Green Computing
iv. Explain 4 pitfalls associated with Green Computing
ANS
Green Computing: A Path to Sustainable IT
Today, technology plays a crucial role in business operations. However, it also has a
significant impact on the environment. Green Computing, also known as Environmentally
Sustainable Computing, is an approach aimed at reducing the environmental footprint of IT
systems while maintaining efficiency. This lecture will provide an overview of Green
Computing, explain why it is a contemporary issue, outline the benefits of adopting it, and
highlight some associated pitfalls.
1. Understanding Green Computing Green Computing refers to designing, manufacturing,
using, and disposing of computers and other technology-related products in an
environmentally friendly manner. It involves energy efficiency, reducing electronic waste,
and adopting sustainable IT practices. The goal is to minimize carbon emissions, reduce
power consumption, and promote using eco-friendly materials in technology.
2. Why Green Computing is a Contemporary Issue The need for Green Computing has
gained attention due to several pressing concerns:
1. Rising Energy Consumption – The increasing reliance on data centers, cloud
computing, and digital services has led to higher electricity consumption, putting a
strain on natural resources.
2. Electronic Waste (E-Waste) Crisis – The rapid disposal of outdated computers,
mobile phones, and other electronic devices contributes to hazardous waste, which
poses serious environmental and health risks.
3. Government Regulations and Policies – Many countries are introducing strict
environmental laws, requiring organizations to adopt sustainable practices.
4. Corporate Social Responsibility (CSR) – Companies are under growing pressure
from stakeholders to operate in an eco-friendly manner, making Green Computing a
strategic necessity.
3. Benefits of Adopting Green Computing If our organization embraces Green Computing,
we can enjoy several advantages:
1. Cost Savings – Energy-efficient devices and optimized power management reduce
electricity costs, leading to long-term financial savings.
2. Enhanced Corporate Reputation – By demonstrating environmental responsibility,
our company can improve its public image and attract eco-conscious customers and
investors.
3. Compliance with Environmental Regulations – Following Green Computing
practices ensures that we meet government standards, avoiding fines and legal issues.
4. Increased Efficiency and Productivity – Sustainable IT solutions, such as
virtualization and cloud computing, optimize resource usage, resulting in improved
operational efficiency.
4. Pitfalls Associated with Green Computing While Green Computing offers numerous
benefits, there are some challenges to consider:
1. High Initial Investment – Transitioning to energy-efficient infrastructure may
require substantial upfront costs for new hardware, software, and training.
2. Compatibility Issues – Some legacy systems may not be compatible with newer, eco-
friendly technologies, requiring additional investments in upgrades.
3. Limited Awareness and Expertise – Employees and IT staff may need training to
understand and implement Green Computing effectively.
4. Potential Performance Trade-offs – Some energy-saving features may lead to
reduced system performance or limitations in computing capabilities.
Green Computing is an essential approach for organizations aiming to reduce their
environmental impact while maintaining efficiency. By adopting sustainable IT
practices, our company can benefit from cost savings, regulatory compliance, and an
improved corporate image. However, challenges such as high initial investment and
compatibility issues must be carefully managed. Ultimately, embracing Green
Computing is a step towards a sustainable future and responsible business operations.
References: McGregor, D. The Human Side of Enterprise, Penguin (1987), p. 6.
Miner, J. B. Theories of Organizational Behaviour, Dryden Press (1980).
Mullins, L. J. 'Approaches to Management', Management Accounting, vol. 57, no. 4, April 1979, pp.
15-18, and Mullins, L. J. 'Some Further Approaches to Management Theory', Management
Accounting, vol. 58, no. 3, March 1980, pp. 30-3.
