Nestle
Nestlé Company Introduction
Nestlé S.A. is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. It is the world’s
largest food and beverage company, with a global presence in over 180 countries. Nestlé was founded in 1866 by
Henri Nestlé, a pharmacist who developed the first infant cereal to address infant malnutrition.
Key Facts About Nestlé:
Founded: 1866
Headquarters: Vevey, Switzerland
Industry: Food and Beverage
Global Reach: Operates in more than 180 countries
Employees: Over 275,000 worldwide
Revenue: Among the highest in the food and beverage sector
Products and Brands:
Nestlé offers a wide range of products, including:
Dairy and Nutrition – Nestlé NAN, Lactogen, Nido
Beverages – Nescafé, Milo, Nestea
Product mix
Nestle's product mix is incredibly diverse, catering to various consumer needs and preferences worldwide. Here's an
overview:
- *Baby Foods*: Nestle Cerelac, and Nestle NaturNes offer nutritious options for infants and young children.
- *Bottled Waters*: Nestle Pure Life, Acqua Panna, provide high-quality hydration options.
- *Cereals*: Cheerios, Nesquik Cereal, and Fitness offer healthy breakfast choices.
- *Chocolates and Confectioneries*: KitKat, Nestle Crunch, Aero, and Smarties are popular treats.
- *Dairy Products*: Nestle Nido, Carnation, and Coffee-Mate offer milk-based products and ice creams.
- *Health Science*: Boost, Nutren, and Peptamen provide nutritional science products for chronic medical conditions.
- *Pet Care Products*: Purina, Friskies, and Fancy Feast cater to pet owners.
- *Prepared Dishes and Cooking Aids*: Maggi, instant noodles, soups, frozen foods, and seasoning.
- *Performance and Healthcare Nutrition*: PowerBar and Musashi provide specialized nutrition products for athletes
and individuals with specific dietary needs.
Nestle's extensive product mix enables the company to meet diverse consumer demands across different regions and
markets ¹ ².
Price---mix
1. Cost-Based Pricing
Nestlé sets product prices by calculating production
costs and adding a profit margin. The price
Festival and seasonal discounts
.
promotion mix the five elements of the promotional mix:
1. Advertising
TV & Digital Ads: Nestlé invests heavily in television, social media, and YouTube advertising to promote its brands like Nescafé, Maggi, and
KitKat.
Print Media: Advertisements in newspapers, magazines, and billboards.
Sponsorships: Collaborations with sports events, influencers, and celebrities to enhance brand visibility.
2. Sales Promotion
Discounts & Offers: Seasonal discounts, combo packs, and cashback deals.
In-Store Promotions: Free samples, "Buy One Get One Free" (BOGO) offers, and attractive packaging.
Loyalty Programs: Reward programs for frequent buyers, especially for products like Nespresso.
3. Personal Selling
Direct Selling: Nestlé’s sales representatives engage with retailers and distributors to promote new products.
Customer Interaction: Through helplines, social media chats, and live events where brand representatives educate customers.
4. Public Relations (PR)
CSR Initiatives: Campaigns like "Nestlé for Healthier Kids" and environmental sustainability projects improve brand image.
Crisis Management: Nestlé actively engages in PR efforts to address concerns, such as its stance on sustainability and nutrition.
Press Releases & Social Responsibility: Regular updates on new product launches, environmental efforts, and corporate ethics.
5. Direct Marketing
Email & SMS Marketing: Promotional emails with recipes, health tips, and new product launches.
Social Media Engagement: Targeted Facebook, Instagram, and Twitter ads for personalized promotions.
E-commerce Strategies: Collaborations with Amazon, Walmart, and other online retailers for direct-to-customer sales.
place mix
CONCLUSION
Nestle is a market leader due to different reasons:
Its price is high against its competitors, but it matches its quality with its competitors.
Nestle is using its brand name to promote its products & it’s very popular as compared to its
competitors.
Its packaging is good.
We can easily find Nestle from any retailer shop.
Due to its advertisement, Nestle attracts more customers & has a very prosperous future if it
continues to promote its products and bring all the possible innovational aspects using different
product line strategies.
It has always maintained the quality of its products.
Despite all the facts, there’s a need to maintain the condition of the office and enhance security.
Behavior of employees is not professional, and every department should treat equally
THANK YOU .
