Financial Performance of Hero MotoCorp
Financial Performance of Hero MotoCorp
by
NIVETHA M
Register No. 39410141
SATHYABAMA
INSTITUTE OF SCIENCE AND TECHNOLOGY
(DEEMED TO BE UNIVERSITY)
Accredited with Grade “A” by NAAC I 12B Status by UGC I Approved by AICTE
Jeppiaar Nagar, RAJIV GANDHI SALAI, CHENNAI - 600 119
April - 2021
SATHYABAMA
INSTITUTE OF SCIENCE AND TECHNOLOGY
(DEEMED TO BE UNIVERSITY)
Accredited with “A” grade by NAAC I 12B Status by UGC I Approved by AICTE
Jeppiaar Nagar, Rajiv Gandhi Salai, Chennai – 600 119
www.sathyabama.ac.in
BONAFIDE CERTIFICATE
This is to certify that this Project Report is the bonafide work of NIVETHA M 39410141
who have done the Project work entitled A STUDY ON FINANCIAL
PERFORMANCE OF AUTOMOBILE INDUSTRY WITH SPECIAL REFERENCE
HERO MOTORCORP LIMITED under my supervision from January 2021 to April
2021..
Dr. R.THAMILSELVAN
Internal Guide External Guide
Dr. BHUVANESWARI G.
Dean – School of Business Administration
I NIVETHA M 39410141 hereby declare that the Project Report entitled A STUDY
ON FINANCIAL PERFORMANCE OF AUTOMOBILE INDUSTRY WITH SPECIAL
REFERENCE HERO MOTORCORP LIMITED done by me under the guidance of
Dr.R.THAMILSELVAN, M.com., MBA., M.Phil., Ph.D. Associate professor,
Department of management studies at SATHYABAMA INSTITUTE OF SCIENCE
AND TECHNOLOGY, CHENNAI is submitted in partial fulfillment of the
requirements for the award of Master of Business Administration degree.
DATE:
PLACE: NIVETHA M
ACKNOWLEDGEMENT
SATHYABAMA for their kind encouragement in doing this project and for completing it
Administration and Dr. PALANI A., Head, School of Business Administration for
providing me necessary support and details at the right time during the progressive
reviews.
I would like to express my sincere and deep sense of gratitude to my Project Guide
constant encouragement paved way for the successful completion of my project work.
I wish to express my thanks to all Teaching and Non-teaching staff members of the
School of Business Administration who were helpful in many ways for the completion of
the project.
NIVETHA M
TABLE OF CONTENTS
i
ABSTRACT:
This aim of this project is to analysis the liquidity and profitability position of the
company using the financial tools.
The study is made to evaluate the financial position, the operational results as well as
financial progress of a business concern. It explains the ways in which ratio analysis
can be of assistance in long-rang planning, budgeting and asset management to
strengthen financial performance and help avoid financial difficulties.
i
LIST OF TABLES
37
4.5 Table shows gross profit ratio for the period of
2016 - 2020
4.7 Table shows fixed assets turnover ratio for the period of 39
2016 - 2020
4.8 Table shows current assets turnover ratio for the period 40
of 2016 - 2020
ii
TABLE NO PARTICULARS PAGE NO
4.15 Table shows Trend Analysis for Current Asset for the 47
period of 2016 - 2020
4.17 Table shows Trend Analysis for Sale for the period of 49
2016 - 2020
4.18 Table shows Trend Analysis for Net Profit for the period 50
of 2016 - 2020
iii
LIST OF FIGURES
4.3 Figure shows cash Ratio for the period of 2016 - 2020 35
4.7 Figure shows fixed assets turnover ratio for the period 39
of 2016 - 2020
iv
LIST OF FIGURES
4.15 Figure shows Trend Analysis for Current Asset for the 47
period of 2016 - 2020
4.17 Figure shows Trend Analysis for Sale for the period of 49
2016 - 2020
4.18 Figure shows Trend Analysis for Net Profit for the 50
period of 2016 – 2020
v
CHAPTER – I
1.1 INTRODUCTION:
It explained as the leverage, solvency, and cash standing of a company which ultimately
leads to the ability of the business to survive, is an important factor in large and small
businesses alike. Overall, financial position summary forms the most basic aspects of
accounting Assets, Liabilities and owner’s equity.
These three factors sum the essence of the financial position of any business. This is so
important that a statement of financial position has become one of the most Important
reports in a business.
When it comes to assets, companies have a lot to balance. They must maintain proper
amount of cash, equipment, and more.
When it comes to liabilities, a company does not want to outpace itself. Owner’s equity
is an investment that made by owners in a company or Organization.
The structure of the statement of financial position is similar to the basic accounting
equation.
For a corporation the format will be:
Assets = liabilities + stakeholder’s equity
1
1.2 INDUSTRY PROFILE:
India became the fourth largest auto market in 2019 displacing Germany with
about 3.99 million units sold in the passenger and commercial vehicles categories. India
is expected to displace Japan as the third largest auto market by 2021.
The two wheelers segment dominates the market in terms of volume owing to a growing
middle class and a young population. Moreover, the growing interest of the companies
in exploring the rural markets further aided the growth of the sector.
India is also a prominent auto exporter and has strong export growth expectations for
the near future. In addition, several initiatives by the Government of India and major
automobile players in the Indian market is expected to make India a leader in the two-
wheeler and four-wheeler market in the world by 2020.
The Indian automotive industry consists of five segments: commercial vehicles;
multi-utility vehicles & passenger cars; two-wheelers; three-wheelers; and tractors. With
7,822,963 units sold in the domestic market and 753,591 units exported during the first
nine months of FY2007, the industry (excluding tractors) marked a growth of 43% over
the corresponding previous. The two-wheeler sales have witnessed a spectacular
growth trend since the mid-nineties. India is the second largest producer and
manufacturer of two-wheelers in the world. Indian two-wheeler industry has got
spectacular growth in the last few years. Indian two-wheeler pg. 9 industry had a small
beginning in the early 50's. The Automobile Products of India (API) started
manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler
industry, the other two being scooters and mopeds. Indian companies are among the
largest two-wheeler manufacturers in the world. Hero MotoCorp and Bajaj Auto are two
of the Indian companies that top the list of world companies manufacturing two-
wheelers. The two-wheeler market was opened to foreign companies in the mid 1980s.
The openness of Indian market to foreign companies lead to the arrival of new models
of two-wheelers into India. Easy availability of loans from the banks, relatively low rate
of interest and the discount of prices offered by the dealers and manufacturers lead to
the increasing demand for two-wheeler vehicles in India. This lead to the strong growth
of Indian automobile industry.
2
1.2.1 Market Size
1.2.2 Investments
In order to keep up with the growing demand, several auto makers have started
investing heavily in various segments of the industry during the last few months. The
industry has attracted Foreign Direct Investment (FDI) worth US$ 24.5 billion between
April 2000 and June 2020, according to the data released by Department for Promotion
of Industry and Internal Trade (DPIIT).
Some of the recent/planned investments and developments in the automobile sector in
India are as follows:
❖ In October 2020, MG Motors announced its interest in investing Rs. 1,000 crore
(US$ million) to launch new models and expand operations in spite of the anti-
China sentiments.
3
❖ In October 2020, Ultra Automotive, a manufacturer of electric motorcycle in
India, raised a disclosed amount in a series B investment from Go Frugal
Technologies, a software company.
❖ During early September 2020, Mahindra & Mahindra singed a MoU with Israel-
based REE Automotive to collaborate and develop commercial electric vehicles
❖ Volkswagen announced merger of its three entities in India, the new entity will be
called Skoda Auto Volkswagen India Private Limited.
❖ In April 2020, TVS Motor Company bought UK’s iconic sporting motorcycle
brand, Norton, for a sum of about Rs. 153 crore (US$ 21.89 million), making its
entry into the top end (above 850cc) segment of the superbike market.
❖ As of May 2019, Jaguar Land Rover (JLR) launched its locally assembled Range
Rover Velar, making JLR cars more affordable by quite some margin.
❖ In December 2019, Force Motors planned to invest Rs. 600 crore (US$ 85.85
million) to develop two new models over the next two years.
4
❖ Audi India planned to launch nine all-new models including Sedans and SUVs
along with futuristic Electron EV by end of 2019.
❖ BYD Tata Motors and Ashok Leyland will supply 5,500 electric buses for different
state departments.
The Government of India encourages foreign investment in the automobile sector and
has allowed 100% foreign direct investment (FDI) under the automatic route.
Some of the recent initiatives taken by the Government of India are -
❖ Under Union Budget 2019-20, the Government announced to provide additional
income tax deduction of Rs. 1.5 lakh (US$ 2,146) on the interest paid on the
loans taken to purchase EVs.
5
1.2.4 Achievements
Following are the achievements of the Government in the last four years:
❖ In H12019, automobile manufacturers invested US$ 501 million in India’s auto-
tech start-ups according to Venture intelligence.
❖ Investment flow into EV start-ups in 2019 (till end of November) increased nearly
170% to reach US$ 397 million.
❖ On 29 July 2019, Inter-ministerial panel sanctioned 5,645 electric buses for 65
th
cities.
❖ NATRIP’s proposal for “Grant-In-Aid for test facility infrastructure for EV
performance Certification from NATRIP Implementation Society” under the FAME
Scheme was approved by Project Implementation and Sanctioning Committee
(PISC) on 3rd January 2019.
❖ Under NATRIP, following testing and research centers have been established in
the country since 2015
• International Centre for Automotive Technology (ICAT), Manesar
• National Institute for Automotive Inspection, Maintenance & Training
(NIAIMT), Sachar
• National Automotive Testing Tracks (NATRAX), Indore
• Automotive Research Association of India (ARAI), Pune
• Global Automotive Research Centre (GARC), Chennai
SAMARTH Udyog - Industry 4.0 centers: ‘Demo cum experience’ centers are being set
up in the country for promoting smart and advanced manufacturing helping SMEs to
implement Industry 4.0 (automation and data exchange in manufacturing technology).
1.2.5 Road Ahead
6
1.2.6 MOTORCYLE
The 1885 Daimler Reitwagen made by Gottlieb Daimler and Wilhelm Maybach in
Germany was the first internal combustion, petroleum-fueled motorcycle. In 1894,
Hildebrand & Wolfmüller became the first series production motorcycle.
In 2014, the three top motorcycle producers globally by volume were Honda
(28%), Yamaha (17%) (both from Japan), and Hero MotoCorp (India). In
developing countries, motorcycles are considered utilitarian due to lower prices
and greater fuel economy. Of all the motorcycles in the world, 58% are in the Asia-
Pacific and Southern and Eastern Asia regions, excluding car-centric Japan.
There are many systems for classifying types of motorcycles, describing how the
motorcycles are put to use, or the designer's intent, or some combination of the
two. Six main categories are widely recognized: cruiser, sport, touring, standard,
dual purpose, and dirt bike. Sometimes sport touring motorcycles are recognized
as a seventh category. Strong lines are sometimes drawn between motorcycles
and their smaller cousins, mopeds, scooters, and under bones, but other
classification schemes include these as types of motorcycles.
There is no universal system for classifying all types of motorcycles. There are
strict classification systems enforced by competitive motorcycle sport sanctioning
bodies, or legal definitions of a motorcycle established by certain legal jurisdictions
7
for motorcycle registration, emissions, road traffic safety rules or motorcyclist
licensing.
There are three major types of motorcycle: street, off-road, and dual purpose.
Within these types, there are many sub-types of motorcycles for different purposes.
There is often a racing counterpart to each type, such as road racing and street
bikes, or motocross including dirt bikes.
Street bikes include cruisers, sport bikes, scooters and mopeds, and many other
types. Off-road motorcycles include many types designed for dirt-oriented racing
classes such as motocross and are not street legal in most areas. Dual purpose
machines like the dual-sport style are made to go off-road but include features to
make them legal and comfortable on the street as well.
8
wheeler pg. 9 industry had a small beginning in the early 50's. The Automobile
Products of India (API) started manufacturing scooters in the country. Bikes are a
major segment of Indian two wheeler industry, the other two being scooters and
mopeds. Indian companies are among the largest two-wheeler manufacturers in
the world. Hero Motocorp and Bajaj Auto are two of the Indian companies that top
the list of world companies manufacturing two-wheelers. The two-wheeler market
was opened to foreign companies in the mid 1980s. The openness of Indian
market to foreign companies lead to the arrival of new models of two-wheelers into
India. Easy availability of loans from the banks, relatively low rate of interest and
the discount of prices offered by the dealers and manufacturers lead to the
increasing demand for two-wheeler vehicles in India. This lead to the strong growth
of Indian automobile industry.
9
1.3.1 HISTORY:
Hero started its operations in 1984 as a joint venture between Hero Cycles (sometimes
called Hero Group, not to be confused with the Hero Group food company of
Switzerland) of India and Honda of Japan. In June 2012, Hero MotoCorp approved a
proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. with the
automaker. This decision came 18 months after its split from Hero Honda.
"Hero" is the brand name used by the Munjal brothers for their flagship company, Hero
Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was
established in 1984 as the Hero Honda Motors Limited at Dharuhera, India. Munjal
family and Honda group both owned 26% stake in the Company.
During the 1980s, the company introduced motorcycles that were popular in India for
their fuel economy and low cost. A popular advertising campaign based on the slogan
'Fill it – Shut it – Forget it' that emphasised the motorcycle's fuel efficiency helped the
company grow at a double-digit pace since inception. In 2001, the company became the
second largest two-wheeler manufacturing company in India and globally. It maintains
global industry leadership to date. The technology in the bikes of Hero Motocorp (earlier
Hero Honda) for almost 26 years (1984–2010) has come from the Japanese counterpart
Honda.
Hero MotoCorp was started in 1984 as Hero Motocorp Motors Ltd. 1956 -- Formation of
Hero Cycles in Ludhiana(majestic auto limited)
• 1983 -- Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed
Shareholders Agreement signed
10
• 1991 -- Hero MotoCorp motorcycle CD 100 SS launched.
• 2001 -- Hero MotoCorp motorcycle Passion and Hero Motocorp Joy launched.
• 2002 -- Hero MotoCorp motorcycle Dawn and Hero Motocorp motorcycle Ambition
launched. • 2003 -- Hero MotoCorp motorcycle CD Dawn, Hero Motocorp motorcycle
Splendor, Hero MotoCorp motorcycle Passion Plus and Hero Motocorp motorcycle
Karizma launched.
• 2004 -- Hero MotoCorp motorcycle Ambition 135 and Hero Motocorp motorcycle
CBZ* launched.
• 2007 -- New Models of Hero Motocorp motorcycle Splendor NXG, New Models of
Hero Motocorp motorcycle CD Deluxe, New Models of Hero Motocorp motorcycle
Passion Plus and Hero Motocorp motorcycle Hunk launched.
• 2008 -- New Models of Hero Motocorp motorcycles Pleasure, CBZ Xtreme, Glamour,
Glamour Fi and Hero Motocorp motorcycle Passion Pro launched.
• 2009 -- New Models of Hero Motocorp motorcycle Karizma: Karizma - ZMR and
limited edition of Hero Motocorp motorcycle Hunk launched
• 2010 -- New Models of Hero Motocorp motorcycle Splendor Pro and New Hero
Motocorp motorcycle Hunk and New Hero Motocorp Motorcycle Super Splendor
launched.
• 2011 -- New Models of Hero Motocorp motorcycles Glamour, Glamour FI, CBZ
Xtreme, Karizma launched. New licensing arrangement signed between Hero and
Honda. August-- Hero and Honda part company, thus forming Hero MotoCorp and
11
Honda moving out of the Hero Motocorp joint venture. November-- Hero launched its
first ever Off Road Bike Named Hero "Impulse".
1.3.2. VISION:
The story began with a simple vision – the vision of a mobile and an empowered India,
powered by its bikes. Hero MotoCorp Ltd., company’s new identity, reflects its
commitment towards providing world class mobility solutions with renewed focus on
expanding company’s footprint in the global arena.
1.3.3. MISSION:
Hero MotoCorp’s mission is to become a global enterprise fulfilling its customers’ needs
and aspirations formobility, setting benchmarks in technology, styling and quality so that
it converts its customers into its brandadvocates. The Company will provide an
engaging environment for its people to perform to their true potential. Itwill continue its
focus on value creation and enduring relationships with its partners.
1.3.4. STRATEGY:
Hero MotoCorp’s key strategies are to build a robust product portfolio across categories,
explore growth opportunities globally, continuously improve its operational efficiency,
aggressively expand its reach to customers, continue to invest in brand building
activities and ensure customer and shareholder delight.
1.3.5 MANUFACTURING:
Hero Honda bikes are manufactured across three globally benchmarked manufacturing
facilities. Two of these are based at Gurgaon and Dharuhera which are located in the
state of Haryana in northern India. The third and the latest manufacturing plant is based
at Haridwar, in the hill state of Uttarakhand.
12
1.3.6. TECHNOLOGY:
1.3.7 PRODUCTS
Hero Honda's product range includes variety of motorcycles that have set the industry
standards across all the market segments. The Company also started manufacturing
scooter in 2005. Hero Honda offers large no. of products and caters to wide variety of
requirements across all the segments.
1.3.8 DISTRIBUTION :
The Company’s growth in the two-wheeler market in India is the result of an intrinsic
ability to increase reach in new geographies and growth markets. Hero MotoCorp’s
extensive sales and service network now spans over to5000 customer touch points.
These comprise a mix of authorized dealerships, Service & Spare Parts outlets, and
dealer-appointed outlets across the country.
1.3.9 .BRAND:
The new Hero is rising and is poised to shine on the global arena. Company’s new
identity “Hero MotoCorp Ltd.” Istruly reflective of its vision to strengthen focus on
mobility and technology and creating global footprint. Buildingand promoting new brand
13
identity will be central to all its initiatives, utilizing every opportunity and leveraging
itsstrong presence across sports, entertainment and ground- level activation.
“Hero” is the brand name used by the Munjal brothers for their flagship company Hero
Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was
established in 1984 as the Hero Motocorp Motors Limited At Dharuhera India. Munjal
family and Honda group both own 26% stake in the Company. In 2010, it was reported
that Honda planned to sell its stake in the venture to the Munjal family. During the
1980s, the company introduced motorcycles that were popular in India for their fuel
economy and low cost. A popular advertising campaign based on the slogan 'Fill it -
Shut it - Forget it' that emphasised the motorcycle's fuel efficiency helped the company
grow at a double-digit pace since inception. The technology in the bikes of Hero
Motocorp for almost 26 years (1984–2010) has come from the Japanese counterpart
Honda Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon
in Haryana and at Hardware in Uttarakhand. These plants together are capable of
churning out 3 million bikes per year. Hero MotoCorp has a large sales and service
network with over 3,000 dealerships and service points across India. Hero Motocorp
has a customer loyalty program since 2000, called the Hero Motocorp Passport
Program. The company has a stated aim of achieving revenues of $10 billion and
volumes of 10 million two-wheelers by 2016-17. This in conjunction with new countries
where they can now market their two-wheelers following the disengagement from
Honda, Hero MotoCorp hopes to achieve 10 per cent of their revenues from
international markets, and they expected to launch sales in Nigeria by end-2011 or
early-2012. In addition, to cope with the new demand over the coming half decade, the
company was going to build their fourth factory in South India and their fifth factory in
Western India. There is no confirmation where the factories would be build.
14
1.4 NEED FOR THE STUDY:
❖ Financial analysis is the starting point for making plans, before using any
forecasting and planning procedure.
❖ Every company should know its financial performance. By knowing the
financial performance, they can able to analysis whether the company
attains satisfactory level or not. They can able to know the liquidity
position, profitability position and the solvency position.
❖ The financial performance is done whether the funds of the company is
utilized in an effective manner or not. So, in order to understand the
financial position of Hero MotocropLimtied.
❖ By analysis of financial performance of Hero Motocrop Limited. ltd it would
be able to get a fair picture of the financial positions of the company.
❖ Whether the financial condition of the firm is sound.
Industries are providing one of the most basic needs of people to maintain sustained
growth for improving the standard of life. It has a unique position as a self-reliant
industry, from the production of raw materials to the delivery of finished products, with
substantial value-addition at each stage of the process. It is a major contribution to the
country's economy. Business concerns are facing severe competition in the present
world of a liberalized economy. The survival, growth and organizational success greatly
depend on the efficient management of its finance. Company form of organization is
followed in the economic development of a nation like India. Even though the industry is
the biggest in the country and performing well, many textile mills are being closed every
year due to various reasons
15
So the present topic entitled," An evaluation of the financial performance analysis of the
HERO MOTORCORP LIMITED” has been undertaken to highlight the importance of
efficient financial management of the company under study.
Primary objective:
Secondary objectives:
❖ The scope of the study is to have an idea about financial performance analysis
of Hero Motocorp Limited.
❖ The project is pertained to the company’s data available for past 10
years.
❖ Their report starts with the outline of the organization in focus, presenting
the mission and vision of the organization.
16
❖ Those who looking information about financial performance analysis of
India Motocorp Limited. They might get help from this report.
17
CHAPTER –2
1. Kennedy and Muller (2012), has explained that “The analysis and interpretation
of financial statements are an attempt to determine the significance and meaning
of financial statements data so that the forecast may be made of the prospects
for future earnings, ability to pay interest and debt maturines (both current and
long term) and profitability and sound dividend policy.”
2. Kaur Harpreet (2016) the author tries to examine the qualities & quantities
performer of maruti Suzuki co. & how had both impact on its market share in
India, For this study secondary data has been collected from annual reports,
journals, report automobile sites. Result shows that MSL has been successfully
leading automobile sector in India for last few years.
3. Kumar Mohan M.S, Vasu. V. and Narayana T. (2016) the study has been made
through using different ratios, mean, standard deviation and Altman’s Z score
approach to study the financial health of the company. The study reveals there is
a positive correlation between liquidity and profitability ratios except return on
total assets as well as Z score value indicate good health of the company.
4. Ravichandran, M. &Subramaniam M Venkata (2016) the main idea behind this
study is to assessment of viability, stability and profitability of Force motors
limited. Operating position of the company can be measured by using various
financial tools such as profitability ratio, solvency ratio, comparative statement &
graphs etc. This study finds that company has got enough funds to meet its debts
& liabilities. Company can further improve financial performance by reducing the
administrative, selling & operating expenses.
5. Jothi, K. &Geetha Lakshmi, A. (2016) this study tries to evaluate the profitability
& financial position of selected companies of Indian automobile industry using
statistical tools like, ratio analysis, mean, standard deviation, correlation. The
study reveals the positive relationship between profitability, short term and long-
term capital.
18
6. Maheshwari, V. (2016) made an attempt to analyse the financial soundness of
the Hero Honda motors limited have identified three factors, namely liquidity
position, solvency position and profitability position based on the study of period
2010 to 2016 using ratio analysis and Altman’s Z score model.
7. Agarwal, Nidhi (2015) the study focus on the comparative financial performance
of Maruti Suzuki and Tata motors ltd. The financial data and information required
for the study are drawn from the various annual reports of companies. The
liquidity and leverage analysis of both the firms are done. To analyze the
leverage position four ratios are considered namely, capital gearing, debt-equity,
total debt and proprietary ratio. The result shows that Tata motors ltd has to
increase the portion of proprietor’s fund in business to improve long term
solvency position.
8. Krishnaveni, M. & Vidya, R. (2015) find that Indian automobile industry is a high
flying sector these days and emerging as an export hub in wake of liberalisation
and globalization. This paper revises the category wise production, sales and
exports of automobile industry in India. Industry growth can be viewed in term of
pre and post liberalization. As government allows 100 percent FDI, increase 15%
in customs duty on cars and MUVs to encourage local manufacturer and
concessional import duty on specified parts of hybrid vehicles.
10. Becker Dieter (2015) the report shows about the current state and future
prospects of the worldwide automobile industry. This survey report the
manufacturer, executive and consumer views about four aspects, mobility
culture, technological fit, business model readiness and market share.
11. Surekha B. & Krishnalah K.Rama (2015) this study reveals the prosperity of
Tata motors company. It can be concluded that inner strength of company is
19
remarkable. Company can further improve its profitability by optimum capital
gearing, reduction in administration and financial expenses for the growth of
company.
12. Anu B. (2015) made an attempt to examine the relationship between capital
structure indicators, market price per shares and also to test relationship
between debt-equity and market price per share of selected companies in
industry. The study concludes that all three companies support the hypothesis
that there is relation between debt-equity and MPS.
13. Takeh Ata &NavaprabhaJubiliy (2015) Author has made conceptual model to
outline the impact of capital structure on the financial performance i.e. capital
structure is independent variable that value is measured by using four ratios
namely, financial debt, total debt equity, total asset debt and interest coverage
ratio whereas financial performance is dependent variable that value is
measured by using four ratios as return on assets, return on equity , operating
profit margin and return on capital employed. Researcher has selected 13 major
steel industries and applied various statistical tools like standard deviation,
correlation matrix, anova etc are employed for testing hypothesis with help of
SPSS22.
14. Moses Joshua Daniel (2016) in his study “A Study on Financial Status of TATA
Motors Ltd” stated the main objectives to analyzing the overall financial status of
the TATA Motors Ltd by using various financial tools. In order to analyze
financial status in terms of Profitability, Solvency, Activity and Financial stability
various accounting ratios have been used. It is cleared from the study that 37
the company’s financial performance is satisfactory. The company has stable
growth and it shows a greater status in all the areas it works. The company has
been suggested to reduce the expenditure as it increases every year. Decrease
in expenses will increase the profitability.
20
15. Huda Salhe Meften & Manish Roy Tirkey (2014) have studied the financial
analysis of Hindustan petroleum corporation ltd. The study is based on
secondary data. The company has got excellent gross profit ratio and trend is
rising in with is appreciable indicating efficiency in production cost. The net profit
for the year 2010-11 is excellent & it is 8 times past year indicating reduction in
operating reduction in operating expenses and large proportion of net sales
available to the shareholders of company.
16. Srivastava Anubha (2014) Data analysis has been done using the top down
approach ,i.e. Economic analysis, industry analysis, company and technical
analysis to find relationship between automobile sector index with market index.
Mahindra and Mahindra have a great position on the stock market and will attract
investor and this could lead to expansion and growth. Thus Tata motors and
Maruti Suzuki need to take care of their stock and expansion.
17. Sarangi Pradeepta K et al (2014) undertook a study to forecast the future trend
of automobile industry. The study highlighted the six different experiments have
been carried out for period of 12 years data to estimate values for next 3 years.
In each experiment graph has been plotted using spreadsheet and then linear
trend has been drawn and expanded to calculate future values.
18. Kumar Sumesh & Kaur Gurbachan (2014) Automobile sector is the dominant
player in economy of world. After liberalization Indian automobile industry has
emerged as a major contributor to India’s GDP. The study identified that there is
no significant in the means score of various financial ratios of Maruti Suzuki and
Tata motors but in meeting their longterm obligations and efficacy of utilizing the
assets show the significant difference in the effective of the Firm.
19. Dharmaraj and Kathirvel (2013) in their study related to “Analyzing the
Financial Performance of Selected Indian Automobile Companies”, suggested
that the financial performance of Atul Auto Ltd, Ashok Leyland, HMT Ltd, Tata
Motors Ltd, and SML ISUZU Ltd are highly improved as compared to the group
average value for all ratios. In India there is a huge scope for automobile
21
companies. They are financially strong and they are growing at the rate of 17 per
cent per annum and contributing to the Indian economy reasonably. Finally, the
study provides companies with understanding of the activities that would
enhance their financial performances. The results of this study imply that it might
be necessary for all Companies to take all required decisions to enhance their
financial position.
20. Hotwani Rakhi (2013) the author examines the profitability position and growth
of company in light of sales and profitability of Tata Motors for past ten years.
Data is analyzedthrough rations, standard deviations and coefficient of variance.
The study reveals that there not exists a strong relationship between sales &
profitability of company.
21. Daniel A. Moses Joshunar (2013) the study has been conducted to identify the
financial strength and weakness of the Tata motors Ltd. using past 5year
financial statements. Trend analysis & ratio analysis used to comment of financial
status of company. Financial performance of company is satisfactory and also
suggested to increase the loan levels of company for the better performance.
22. Kavitha and Palanivelu (2013) main objectives of their study is known about the
financial health of the steel industries and to analyze and compare the financial
performances of NSE listed steel industries based on ratio analysis and Z Score
(Altman’s model). They suggested that the companies‟ try to increase production
and sales get maximize profit to strengthen financial position of the NSE listed
companies. The management may utilize maximum production capacity and
reduce interest burden increase profit. The policy of borrowed financing in
selected steel group of companies under study was not proper.
22
23. Hari Govinda Rao & et al. (2013) in their study entitled “An Empirical Analysis
on Financial Performance of Public Sector Housing Corporation in India: A Case
Study of HUDCO”, stated that the main concept of their study is Profitability and
liquidity management is of crucial importance in financial management decision.
The most favourable financial performance could be achieved by a company that
can trade between profitability and liquidity performance indicators. The purpose
of this study is to find out the financial position of and know the significance of
them. Descriptive statistics discloses that performance of the selected unit in
terms of liquidity, solvency and profitability position is very satisfactory and
relatively efficient financial position is found in 36 all the cases. They suggested
that both the institutions under the study should concentrate on financial
profitability, especially unexplained variables in purpose of creating shareholders‟
wealth.
25. Hima Bindu and Subrahmanyam (2012) in their study dealt with the evaluation
of earning power, analysis of operating efficiency, analysis of financial efficiency
and measurement of financial health of Dairy Industry in Andhra Pradesh using Z
score analysis. The financial health of Amrit Corp Limited, GSKCH Limited,
Heritage Foods India Limited and NDDB differs and these companies fall under
too healthy zone. The financial health of Ravi Leela Dairy Products Limited is in
danger and the unit is considered to be in bankruptcy zone. Its failure is certain
and it would occur probably within a period of two years.
23
which effect positive or negative effect on the profitability. It suggerted to improve
solvency as to reduce fixed financial burden on the company profit & give the
benefit of trading on equity to the shareholders.
27. FoziaMehtab and Arun Kr. Kaushik (2012) its objective is to find out about the
historical performance and current financial condition of Wipro limited with the
help of various ratios and thereby offers appropriate suggestions for the better
performance of the organization. The information and data are collected through
rough formal and informal discussion with the officers of accounts department of
the company on the basis of needs. Most of the calculations are made on the
financial statements of the company provided statements like published annual
reports, financial reports, company’s websites etc. The data analysis is done
using various activity, solvency, profitability and turnover ratios. After analyzing
the financial statements of the company it can be concluded though the financial
position of the 60 company is found quite satisfactory as the company’s sales is
rising continuously, yet it should take some steps to decrease its expenses
because the net profit has not increased much. It concludes the company should
try to increase its profit after tax.
29. Sharma Nishi (2011) studied the financial performance of passenger and
commercial vehicle segment of the automobile industry in the terms of four
financial parameters namely liquidity, profitability, leverage and managerial
24
efficiency analysis for the period of decade from 2001- 02 to 2010-11. The study
concludes that profitability and managerial efficiency of Tata motors as well as
Mahindra & Mahindra ltd are satisfactory but their liquidity position is
not satisfactory. The liquidity position of commercial vehicle is much better than
passenger vehicle segment.
30. Shinde Govind P. & Dubey Manisha (2011) the study has been conducted
considering the segments such as passenger vehicle, commercial vehicle, utility
vehicle, two and three wheeler vehicle of key players performance and also
analyze SWOT analysis and key factors influencing growth of automobile
industry.
LIQUIDITY RATIO:
It shows ability of the business to pay its short-term liabilities. Inability to pay-off short-
term liabilities affects its credibility as well as its credit rating. Continues default on the
part of the business leads to commercial bankruptcy.
25
2.2.2 LIQUID RATIO:
A measure of company liquidity and ability to meet its obligations. Quick ratio, often
referred to as acid-test ratio, is obtained by subtracting inventories from current assets
and then dividing by current liabilities.
Liquid ratio = Liquid assets / current liabilities
26
taxes) and sales.
Net Profit Ratio = Net Profit / Net Sales * 100
27
2.2.12 FIXED TURNOVER RATIO:
Fixed-asset turnover is the ratio of sales to the value of fixed assets. It indicates
how well the business is using its fixed assets to generate sales. This ratio measures
the efficiency with which a firm is utilizing its fixed assets in generating sales.
Fixed assets turnover ratio = Net sales / Fixed assets
28
2.2.16 INVENTORY TURNOVER RATIO:
Inventory turnover is a financial ratio showing how many times a company has sold and
replaced inventory during a given period. A company can then divide the days in the
period by the inventory turnover formula to calculate the days it takes to sell
the inventory on hand.
The Debt to Equity ratio (also called the “debt-equity ratio”, “risk ratio”, or “gearing”), is
a leverage ratio that calculates the weight of total debt and financial liabilities against
total shareholders’ equity. Unlike the debt-assets ratio which uses total assets as a
denominator, the D/E Ratio uses total equity. This ratio highlights how a company’s capital
structure is tilted either toward debt or equity financing
A firm that is very good at collecting on its payments due will have a higher accounts
receivable turnover ratio. It is useful to compare a firm's ratio with that of its peers in the
same industry to gauge whether it is on par with its competitors
29
COMPARATIVE BALANCE SHEET:
The comparative balance sheet is a balance sheet which provides financial figures
of Assets, Liability and equity for the ―two or more period of the same company‖
or ―two or more than two company of same industry or ―two or more subsidiaries
of same company‖ at the same page format so that this can be easily
understandable and easy to analysis.
The comparative balance sheet has two-column of amount against each balance
sheet items; one column shows the current year financial position, whereas
another column will show the previous year’s financial position so that investors or
other stakeholders can easily understand and analyze the company‘s financial
performance against last year.
• Assets and liabilities of business for the previous year as well as the
current year.
• Changes (increase or decrease) in such assets and liabilities over the year both
in absolute and relative terms.
30
Thus, a comparative balance sheet not only gives a picture of the assets and
liabilities in different accounting periods. It also reveals the extent to which the
assets and liabilities have changed during such periods.
TREND ANALYSIS:
Trend analysis involves the collection of information from multiple time periods and
plotting the information on a horizontal line for further review. The intent of this
analysis is to spot actionable patterns in the presented information.
When trend analysis is being used to predict the future, keep in mind that the
factors formerly impacting a data point may no longer be doing so to the same
extent. This means that an extrapolation of a historical time series will not
necessarily yield a valid prediction of the future. Thus, a considerable amount of
additional research should accompany trend analysis when using it to make
predictions.
(i) One year is taken as a base year. Generally, the first or the last is taken as base
year.
31
(iii) Trend percentages are calculated in relation to base year. If a figure in other
year is less than the figure in base year the trend percentage will be less than 100
and it will be more than 100 if figure is more than base year figure. Each year‘s
figure is divided by the base year‘s figure.
CHAPTER-3
FINANCIAL TOOLS
▪ Ratio analysis
▪ Statement of changes in working capital
▪ Comparative Balance Sheet
▪ Trend analysis
32
CHAPTER– 4
DATA ANALYSIS AND INTERPRETATION
Table 4.1 Current Ratio for the period of 2016 – 2020 (Rs. In Cr.)
2.5
1.5
0.5
0
2016 2017 2018 2019 2020
33
Table 4.2 Quick Ratio for the period of 2016 – 2020 (Rs. In Cr.)
1.5
0.5
0
2016 2017 2018 2019 2020
34
Table 4.3 Cash Ratio for the period of 2016 – 2020 (Rs. In Cr.)
YEAR CASH & CASH CURRENT RATIO
EQUIVALENTS LIABILITIES (Times)
2016 131.36 4,048,82 0.0324
0.07
0.06
0.05
0.04
0.03
0.02
0.01
0
2016 2017 2018 2019 2020
35
Table 4.4 Working Capital Ratio for the period of 2016 – 2020 (Rs. In Cr.)
YEAR WORKING CAPITAL TOTAL SALE RATIO
(Times)
2016 1,886.27 28,442.70 6.63
INTERPRETATION:
That Chart Shows that Working Capital in 2016 is 6.63. It Further Increases up to 11.79
and In 2020 the Working Capital is 14.92.
The Company Working Capital is Rising Up.
16
14
12
10
8
6
4
2
0
2016 2017 2018 2019 2020
Figure 4.4 Working Capital Ratio for the period of 2016 – 2020
36
Table 4.5 Gross Profit Ratio for the period of 2016 – 2020 (Rs. In Cr.)
YEAR GROSSS PROFIT SALE RATIO(%)
18
16
14
12
10
0
2016 2017 2018 2019 2020
Figure 4.5 Gross Profit Ratio for the period of 2016 – 2020
37
Table 4.6 Net Profit Ratio for the period of 2016 – 2020 (Rs. In Cr.)
INTERPRETATION:
In 2016, the company having 10.95% of net profit. In 2017 and 2018, the company
having 11.84% and 11.47% of Net Profit. In 2017, The Company Profit Decrease in
2019 and The company profit increase in 2020.
14
12
10
8
6
4
2
0
2016 2017 2018 2019 2020
Figure 4.6 Gross Profit Ratio for the period of 2016 – 2020
38
Table 4. 7 Fixed Assets Turnover Ratio for the period of 2016 – 2020 (Rs. In Cr.)
INTERPRETATION:
A higher Fixed-asset turnover ratio is more favorable compared with a lower ratio.
Analysis of fixed assets turnover ratio reveals that it is increasing in the last year
signifying that there is an improvement in the utilization of resources.
25
20
15
10
0
2016 2017 2018 2019 2020
Figure 4.7 Fixed Assets Turnover Ratio for the period of 2016 – 2020
39
Table 4.8 Current Assets Turnover Ratio for the period of 2016 – 2020 (Rs. In Cr.)
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
2016 2017 2018 2019 2020
Figure 4.8 Current Assets Turnover Ratio for the period of 2016 – 2020
40
Table 4.9 Proprietor’s Ratio for the period of 2016 – 2020 (Rs. In Cr.)
YEAR SHAREHOLDER’S TOTAL ASSETS RATIO
FUNDS (Times)
2016 7,944.75 12,340.69 0.643
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
2016 2017 2018 2019 2020
41
Table 4.10 Debt Equity Ratio for the period of 2016 – 2020 (Rs. In Cr.)
INTERPRETATION:
From the above chart, in 2016 to 2020 it is in positive value. In 2018, the debt -
equity ratio is increased 0.053.
0.06
0.05
0.04
0.03
0.02
0.01
Figure 4.10 Debt Equity Turnover Ratio for the period of 2016 – 2020
42
Table 4.11 Inventory Position for the Period 2016 – 2020 (Rs. In Cr.)
Raw
Material 375.16 395.02 512.98 615.99 567.65
Goods in
Transit of 13.57 27.43 150.70 38.25 48.82
Raw Material
Working in
Process 27.91 31.89 31.60 31.37 50.13
Finished
Goods
Two
Wheelers 111.25 55.85 103.37 113.21 263.33
Stores and
Spares 70.70 82.32 63.92 98.91 97.98
Loose Tools
19.73 20.89 18.40 24.59 25.52
43
Table 4.12 Inventory Turnover Ratio for the period of 2016 – 2020 (Rs. In Cr)
INTERPRETATION:
The chart shows that inventory turnover ratio in 2016 it is 26.41, in 2017 it is
increases to 31.38 and in 2018 again it is increased and reached to 39.13 and in 2019
and 2020 again it is increasing more than 40.
45
40
35
30
25
20
15
10
5
0
2016 2017 2018 2019 2020
Figure 4.12 Inventory Turnover Ratio for the period of 2016 – 2020.Table
44
4.13 Debtor Turnover Ratio for the period of 2016 – 2020 (Rs. In Cr)
INTERPRETATION:
The chart shows that debtor turnover ratio in 2016 it is 22.17, in 2017 it is
decreases to 0.44 and in 2018 again it is increase and reached to 7.6 and in 2019 again
it increases to 10 and in 2020 it is decreased and reached to 9.5
25
20
15
10
0
2016 2017 2018 2019 2020
Figure 4.13 Debtor Turnover Ratio for the period of 2016 – 2020.
45
Table 4.14 Creditor Turnover Ratio for the period of 2016 – 2020 (Rs in Cr)
INTERPRETATION:
The chart shows that Creditor Turnover ratio in 2016 it is 10.27, in 2017 it is decreases
to 8.76 and in 2018 again it is increase and reached to 9.71 and in 2019 again it
increases to 10 and in 2020 it is decreased and reached to 9.5
10.5
10
9.5
8.5
8
2016 2017 2018 2019 2020
Figure 4.14 Debtor Turnover Ratio for the period of 2016 – 2020.
46
TREND ANALSIS RATIO:
Table 4.15 Trend analysis for current assets for the period 2016-2020 (Rs. In Cr)
YEAR CURRENT ASSETS TREND
ANALYSIS
2016 5,935.09 100
160
140
120
100
80
60
40
20
0
2016 2017 2018 2019 2020
Figure 4.2.1 Trend analysis for current assets for the period of 2016-2020
47
Table 4.16 Trend analysis for current liability for the period 2016-2020 (Rs. In Cr)
2020 3,976.06 98
106
104
102
100
98
96
94
92
2016 2017 2019 2020
Figure 4.16 Trend analysis for current liability for the period of 2016-2020
48
Table 4.17 Trend analysis for sale for the period of 2016-2020 (Rs. In Cr)
INTERPRETATION:
The sales have continuously increased in all the years up to 2019, though in
different proportions. The percentage in 2018 is 101% as compared to 100 in 2020. The
increase in sales is quite satisfactory.
120
115
110
105
100
95
90
2016 2017 2018 2019 2020
Figure 4.17 Trend analysis for sale for the period of 2016-2020
49
Table 4.18 Trend analysis for Net profit for the period of 2016-2020 (Rs. In Cr)
140
120
100
80
60
40
20
0
2016 2017 2018 2019 2020
Figure 4.18Trend analysis for net profit for the period of 2016-2020
50
4.3 COMPARATIVE BALANCE SHEET
TABLE 4.3.1 COMPARATIVE BALANCE SHEET OF 2016-2017 (Rs. In Cr)
PARTICULARS 2016 2017 AMT CHANGES
(2016-2017)
ASSETS
51
TOTAL CURRENT 5,935.09 7,453.18 1518.09
ASSETS
TOTAL ASSETS 14,694.26 16,738.80 2,044.54
LIABILITIES
NON-CURRENT
LIABILITIES
Other LongTerm
Liabilities 0.00 34.89 34.89
Long Term
Provisions 84.44 75.30 -9.14
TOTAL NON-
CURRENT 347.12 489.64 142.52
LIABILITIES
CURRENT
LIABILITIES
52
Short Term 798.75 39.01 -759.74
Provisions
TOTAL CURRENT
LIABILITIES 4,048.82 4,093.33 44.51
CURRENT
ASSETS
Current 4,540.85 5,591.12 1,050.27
Investments
53
Cash and Cash
Equivalents 136.73 141.34 4.61
Other Current
Assets 533.24 744.40 211.16
TOTAL
CURRENT 7,453.18 8,848.18 1395
ASSETS
LIABILITIES
Equity Share
Capital 39.94 39.94 -
TOTAL SHARE
CAPITAL 39.94 39.94 -
NON-CURRENT
LIABILITIES
Long Term
Provisions 75.30 114.94 39.64
TOTAL NON-
CURRENT 489.64 626.60 136.96
LIABILITIES
54
CURRENT
LIABILITIES
55
ASSETS
CURRENT
ASSETS
Current
Investments 5,591.12 3,167.10 2,423.02
Other Current
Assets 744.40 893.11 148.71
TOTAL
CURRENT 8,848.18 8,115.64 -732.54
ASSETS
LIABILITIES
NON-CURRENT
LIABILITIES
56
DEFERRED TAX 536.51 24.85
LIABILITIES 511.66
Long Term
Provisions 114.94 117.20 2.26
TOTAL NON-
CURRENT 626.60 653.71 27.11
LIABILITIES
CURRENT
LIABILITIES
TOTAL CURRENT
LIABILITIES 4,343.32 4,130.36 212.96
57
Long Term Loans 45.68 59.96 14.28
And Advances
CURRENT
ASSETS
Other Current
Assets 744.40 893.11 148.71
LIABILITIES
58
TOTAL 11,768.88 12,809.58 1,040.7
SHAREHOLERS
FUNDS
NON-CURRENT
LIABILITIES
Long Term
Provisions 114.94 117.20 2.26
TOTAL NON-
CURRENT 626.60 653.71 27.11
LIABILITIES
CURRENT
LIABILITIES
TOTAL CURRENT
LIABILITIES 4,343.32 4,130.36 212.96
59
CHAPTER 5
5.1 FINDINGS:
❖ The current year 2020 current ratio is found to be the highest 2.084 due to the
decrease in the liabilities.
❖ The Quick Ratio of all the above then Four years is above the Standard Quick
Ratio.
❖ The current year 2020 cash ratio has increased to 1.20 when compared to the
previous year 2019 with 1.17.
❖ The Fixed Assets Turnover Ratio of the firm has in 2019 the ratio is 15.335 and
it increase in the next year 2020 with 22.390.
❖ The Current Assets Turnover Ratio is Increasing during the Period of 2017 and
again decrease in the Period of 2019, and Again increase in the Next year 2020
with 22.390.
❖ Share Capital has been remained Constant.
❖ Gross profit ratio is rising which is good for the company.
❖ Net profit ratio is showing rising percentage of profit of Hero MotoCrop Limited
which show it is a growing company.
❖ It Showed that Inventory Turnover Ratio of company is in 2016 Which rises to
in 20 and increases again to
❖ The Working Capital Ratio is Increasing during the Period of 2017 and 2018
Again Decreasing in the Period of 2019, and Again Increasing in the Next Year
2020 with 14.92
5.2 SUGGESTIONS
❖ It is suggested to the company can strongly focus on cost reduction strategy that
will make a company more profitability.
❖ The company has a bright future if it concentrates more on its working capital
short term, investments, thus achieving the overall objectives of the company.
60
❖ Thus it is essential to avoid excessive liquidity but to maintain sufficient liquidity
to ensure smooth running of the company operation.
❖ The company has better liquidity position and has to maintain same in the future.
❖ If Company Cut Down its Unnecessary expenses then they can increase their net
Profit Which is a major Impact for Company.
❖ Company may look into the measures how to reduce the loans and Loans and
Advances in the coming periods.
❖ Company may look into maintain the current assets and current liabilities.
Current liabilities may reduce coming periods
5.3 CONCLUSION:
❖ The Company has been to increase its Sales and Profit during the Year. The Net
Profit ratio has increased which proved the company has been able to control the
cost Effectively.
❖ Financial performance can improve the financial strength of company. The
company liquidity position has to increase and it will solve future problem. The
company is maintaining the reserves and surplus better so it can face financial
stress in the future. To proper maintain of financial performance to achieve the
company goal.
❖ The Current Assets of the company are enough to meet the Current Liabilities,
Hero Moto Crops Limited Holding the Highe4st Share in Two Wheeler’s Market.
❖ The company has increasing liabilities over years. The company has also raised
its investments and reserves for future purpose.
❖ This clearly shows that the company is in the developing nature and their position
in the society is satisfactory.
61
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62
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64
APPENDIX
BALANCE SHEET OF HERO MOTOCROP LIMITED (in Rs. Cr.)
65
Short Term 0.00 0.00 0.00 0.00 0.00
Borrowings
NON-CURRENT
ASSETS
Tangible Assets 5,976.99 4,477.53 4,485.89 4,310.73 3,717.85
66
ASSETS
Current 4,694.48 3,167.10 5,591.12 4,540.85 3,247.01
Investments
ASSETS
67