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The factors THAT HAVE CONTRIBUTED TO
BOSE’S NEW PRODUCT SUCCESS
BOSE PHILOSOPHY
01 Bose forges a deep consumer connection based on the brand’s design simplicity
and brilliant functionality. They try to outdo competitors by differentiating
product lines with features and attributes that other companies lack.
BOSE SOUNDLINK FLEX
BLUETOOTH SPEAKER
BOSE QUIETCOMFORT
EARBUDS & HEADPHONES BOSE HOME SPEAKER 500
THE INNOVATION
Bose is renowned for its dedication to technological innovation. 02
The business invests significantly in research and
development (R&D) to produce goods with distinctive
features and excellent sound quality.
The 1st manufacturers provide
headphones with noise-cancelling technology
Quality
03
BOSE
is synonymous with PRODUCTS
THE
QUALITY
03
By the end of 2023,
Bose Corporation made
USD 3 BILLION GLOBALLY
THE
QUALITY
In 2023, Bose had about
6,000 EMPLOYEES
around the world.
03
THE
QUALITY
The company
03 operates in over
25 COUNTRIES
THE
QUALITY
In the U.S., Bose has a
03
2.9% MARKET SHARE
in the Audio and Video Equipment
Manufacturing Industry.
THE
QUALITY
About 12.5% of people in the U.S.
have used Bose headphones
THE 3RD-LARGEST BRAND
in that market
Run an online store, bose.com
which made USD 204.6 MILLION in 2023
IN MARCH 2024
4 MILLION VISITS (4.36 % increase from the previous month)
04
Extensive distribution & marketing network
Collaborations with other businesses,
storefronts, and online advertising
The availability of Bose goods in numerous
MARKETING
→
nations upward trend in sales
& DISTRIBUTION
STRATEGIC
PARTNERSHIPS
05
CUSTOMER FOCUS
IS A top priority FOR BOSE
a renowned name in the audio industry,
has cultivated a strong brand image
06
through its dedication to
INNOVATION, QUALITY &
CUSTOMER SATISFACTION
BRAND
REPUTATION
Is Bose ’s product
development process
CUSTOMER CENTERED
Corporation has a reputation for creating products based on
deep insights into customer needs and preferences.
CUSTOMER QUALITY
RESEARCH & INNOVATION
REPEATED TESTING TARGETED MARKETING
& FEEDBACK & SEGMENTATION
Bose’s process could
be seen as not entirely
customer – centered.
1. FOCUS ON EXCLUSIVE RESEARCH
2. LIMITED INITIAL CUSTOMER FEEDBACK
3. SELECTIVE CUSTOMER TESTING
is Bose
How
RESPECT
TO PRODUCT LIFE-CYCLE MANAGEMENT ?
ABOUT IT
Bose's approach to product life-cycle management (PLCM) is unique due to its strong focus on research,
innovation, and prioritizing customer satisfaction over short-term profits. This philosophy shapes key
aspects of its product life cycle.
Customer-Centric
PHILOSOPHY
AT THE CORE OF BOSE'S UNIQUENESS
Amar Bose's belief that the company is
"not in it strictly to make money "
fosters a culture
FOR INSTANCE
QuietComfort series of headphones
noise-canceling technology.
INNOVATIVE
PRODUCT DEVELOPMENT
BOSE'S PRODUCT DEVELOPMENT PROCESS
characterized by its willingness to start from scratch
broke conventional design norms by using
multiple midrange drivers instead of traditional
woofers and tweeters.
Bose focuses Bose emphasizes Bose ensures its
Bose often finds new
on educating maintaining high- products remain
markets or applications
consumers about its quality production relevant through
for its technologies.
innovative products. while responding to ongoing enhancements
consumer feedback. and software updates.
PRODUCT LIFE CYCLE
BUILDING
Trust and Loyalty
Bose cultivates a unique relationship of
trust with its customers by consistently
delivering high-quality products that
exceed expectations.
t chal l eng es
Wha
IN MANAGING
ITS PRODUCT PORTFOLIO?
Advancements
IN THE AUDIO EQUIPMENT INDUSTRY technology evolves rapidly
The consumer audio market is marked by continuous innovation and competition
→ Bose needs to constantly innovate and update
its products to stay competitive
and must invest heavily in research and development (R&D).
The shift from
WIRELESS TECHNOLOGY
required Bose to adapt its products.
CONSUMER
Responding to changing
PREFERENCES
Many consumers now expect products to control music playback
integrate with virtual assistants and other adjust volume
smart devices select playlists
SONOS ONE SONOS ONE
adapt quickly & keeping pace
Pressure to maintain
PREMIUM BRAND POSITIONING
Maintaining this reputation requires
consistent quality across all products.
Requires selection of product upgrades
and the introduction of features that
justify a premium price point.
PRICING Strategy
Maintaining loyal customer can be
expensive due to:
ONGOING SUPPORT
POTENTIAL UPDATES
INVENTORY MANAGEMENT
MANAGING
LEGACY PRODUCTS
an Bose
C
CONTINUE TO
MAINTAIN
ITS CULTURE OF INNOVATION
WITHOUT AMAR BOSE?
ABOUT IT
The answer is Yes...
Amar Bose built a strong foundation for innovation
Bose maintains a strong R&D team
The values of scientific rigor, quality, and innovation have become deeply ingrained
in the company’s DNA.
Established
INNOVATION FRAMEWORK
AND PROCESSES
The new leadership can continue to drive creativity
and innovation , even without his direct guidance.
These leaders understand the importance of innovation
and are committed to maintaining the company’s legacy.
Experienced
LEADERSHIP TEAM
One of the key was a strong commitment to R&D
this remains central to the company’s strategy
Bose continues to invest heavily in audio technology
Continued
FOCUS ON RESEARCH
AND DEVELOPMENT
The culture of innovation and
excellence he created is now deeply
embedded within Bose.
COMPANY CULTURE
LONG-TERM VISION
A major challenge Bose faces
MAINTAINING
THE DRIVE FOR INNOVATION
AMIDST FIERCE COMPETITION
THE ROLE OF BRANDING IN BOSE'S SUCCESS:
HOW HAS THE BRAND EFFECTIVELY
POSITIONED ITSELF IN THE MARKET ?
THANK YOU for listening
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