INTRODUCTION

This study aims to examine customer satisfaction towards the zudio products.. Zudio Is a
clothing brand established under the umbrella of the trendy and fast-paced Indian retail
giant, the TATA Group. Zudio is a subsidiary of Trent Limited, a prominent player in the
retail industry. This brand has carved a niche for Itself by offering affordable yet stylish
clothing options to a diverse customer base. Its rapid growth and expansion Underscore
the importance of brand awareness in the success of modern businesses.

The brand specializes in offering trendy and fresh designs with an affordable price tag
For men, women, and kids. The brand was launched in 2016 and has since then gained
massive Popularity among the Indian masses. With its exclusive range of easy- to-wear
clothes that cater to all age groups and body types, Zudio has Made a name for itself in
the Indian fashion industry.

The brand’s focus on providing good quality Products at an affordable price range has
helped it to establish a loyal customer base. Today, Zudio has Multiple stores across
India, and it is readily available in various e-commerce platforms. Zudio is Prominent
men’s, women’s, and children’s clothing company. Tata Trent Limited is the parent
Company of the well-known fashion label. Zudio is present in 164 Indian cities. The
brand provides Enticing fashion at reasonable costs. Zudio has 49 stores in Kerala.

PRODUCT LIST:
 Apparel: Casual and formal wear, ethnic wear, tops, shirts, trousers, skirts,
dresses, and sweaters.
 Footwear: Casual shoes, sandals, slippers, and formal shoes.
 Accessories: Bags, belts, scarves, jewellery, hats, and wallets.
 Home Décor: Furniture, cushions, bedsheets, curtains, kitchen essentials, and
decorative items.
 Beauty & Personal Care: Cosmetics, skincare products, perfumes, and toiletries.

Zudio is one of the fastest-growing respected fashion and clothing chains in India, having
opened its First store in Bengaluru (India) in 2016 as a subsidiary chain of the Trent
brands. Clothing, ethnic Wear, leisure wear, footwear, and other items are available for
men, women, and children. Because of their exceptional marketing methods, franchising
strategy, and sophisticated outlets Providing best-in-class service to their consumers,
they have a strong presence of more than 559 outlets in 164 various cities. With the
extra benefit of supplying clothes and accessories since 1998, The brand has captured a
significant market position in this category

In conclusion, consumer satisfaction towards Zudio are influenced by multiple factors,

including The price, quality, reputation, overall product value, customer experience, and
fashion sensibility. The brand needs to keep pace with changing consumer preferences
and trends to maintain its Market share and customer base. Research suggests that
encouraging customer feedback, analysing Market trends, and adopting innovative
strategies can help Zudio remain competitive in the fashion Industry.

Though Zudio is one of the emerging retail industries, studies related to this topic is very
rare, Especially in Kerala. So in this study, we are focusing on the customer satisfaction
towards Zudio In and around Palakkad Taluk
OBJECTIVE OF THE STUDY

1) To identify the various Zudio products purchased by the customers.

2) To find out the acceptability of Zudio products.
3) To determine the level of customers satisfaction of the products.

SIGNIFICANCE OF THE STUDY

The study on customer satisfaction is of great significance as far as improvement and

growth of an organization is concerned. The evaluation of customer satisfaction will help
in implementing measures with help in increasing productivity of the organization.

STATEMENT OF THE PROBLEM

The problem of the study is to measure the customer’s satisfaction towards Zudio
products with special reference to Palakkad Taluk. The study is conducted to know the
customers satisfaction towards Zudio products.

RESEARCH METHODOLOGY

Methodology gives the true path to find solutions to certain problems. It also refers to the
sequence and steps to be adopted by the researcher in studying problem with the
objective in view. The methodology used for this project is the collection of data from the
customers through questionnaire.
RESEARCH DESIGN

A research design is a plan that specifies the source and type of information relevant to
the research problem. It constitutes the blue print for collection measurement for
analysis of data. Research design used for the study is the descriptive type. The study is
mainly based on primary data.

SOURCE OF DATA COLLECTION

This study is mainly based on primary data were collected from the respondents through
questionnaire.. The secondary data has been collected through review of literature which
includes internet, books, and articles.

PERIOD OF STUDY

The study titled “Customer satisfaction towards Zudio products with special reference to
Palakkad Taluk has been conducted for period of 21 working days.

TOOLS FOR DATA COLLECTION

Structured Questionnaire is the main tool for data collection.

TOOL FOR DATA PRESENTATION

Table, Graphs, Percentage and Diagrams are used for data presentation.
SAMPLE SIZE

The sample unit consist of 50 sample respondents. The samples are selected by random
sampling method.

SAMPLE AREA

Customers of Zudio products in Palakkad Taluk.

LIMITATIONS OF THE STUDY

 There have chance for sampling error.

 The study was conducted within a limit period.
 Respondents may not give correct answers.

PRESENTATION OF THE REPORT

Chapter 1: Introduction

Generally a research topic begins with an introduction. A good introduction is a clear

statement of the problem or project and why the researcher is studying it. The
introduction tells the reader what the report is about. It sets the project in wider context,
and provides the background information the reader needs to understand the report.

Chapter 2: Review of Literature

The literature review is a written overview of major writings and other sources on a
selected topic. Sources covered in the review may include scholarly journal articles,
books, government reports, websites, etc. This chapter provides a description, summary
and evaluation of each source.
Chapter 3: Theoretical Framework

The theoretical framework is the structure that can hold or support a theory of a research
study. This chapter introduces and describes the theory that explain why the research
problem under study exists.

Chapter 4: Data Analysis and Interpretation

Data analysis and interpretation is the process of assigning meaning to the collected
information and determining the conclusions, significance, and implications of the
findings. It is the process of assigning meaning to the processed and analysed data.

Chapter 5: Findings, Suggestions, and Conclusion

Findings, conclusions, suggestions are the last part of the study. Findings are the
important part of the research report. The finding may be positive or negative.
Conclusion is the researcher’s final assessment about the data and findings. Suggestions
are brief statements of a limited number of recommendation for further consideration.