Search Engine Optimization & Marketing (SEO & SEM)SM1747
Technical Training Provider in Singapore and Malaysia (Fully HRDF Claimable)
Synopsis
Search Engine Optimization (SEO) is the best and free way to increase our website visibility. Search
Engine Marketing or SEM is a paid strategy to do it. Combining both, and a right strategy, you will get a
sure-fire way to increase your conversions and sales. There is a saying: “the best place to hide a dead
body is on the second page of Google search results”. The problem here is how to outrank all of your
competitors and not lost in ad bids competition so we can get on the front page of Google. There are
multiple companies that have a higher budget than you to make sure their product or services is ranked
as number 1 in Google search results. So, marketers need to always check on their ranking, to maintain
or increase their position on Google Search results.
That is why, in this course, participants will learn on the fundamentals of SEO and SEM, keywords
strategy, backlinks to get you on the frontpage of Google. Once your site is there; you will see increase
on demand of your services or product. This course also covers on how to set up a Google AdWords
account so you can create a strategic search engine marketing to increase traffic on your site.
Course highlight
Participants will have a clear understanding on what SEO and SEM is and how to use the knowledge and
tools to increase their website visibility and increase traffic. Participants will find it easier to
communicate with the digital marketing team after learning the fundamentals in this course. With
marketing tools learned in this course, participants will be able to track and measure their marketing
metrics so they can improve their SEO and SEM strategies & direction.
What You Will Learn
What is SEO & SEM and What is the difference
Understanding the power of Keyword Search
Tools and analytics to measure SEO performance
Increase search engine likeability towards your site
Understanding how Google ranks its results, and how its bots crawl the web
Increasing website credibility and performance to increase optimization to search engine
Learn how to leverage user created content
Learn basic copywriting to garner attention to your site
Increase sales by increasing SEO and lower your SEM cost at the same time
Who Should Attend
Digital Marketer, Head of Digital Marketing, Head of Marketing and Sales, Digital marketers, Product
owners, Web developers or anyone involved directly with marketing.
Prerequisite
Knowledge on how to build a website and WordPress, basic knowledge in internet technology, social
media and digital marketing.
Course Methodology
The participants are taught digital marketing theories in classroom setting in the morning, followed by
practical exercises in the afternoon on each day of the training. They will go through a practical exercise
in creating their own website, Google Adwords account, Google Analytics and basic content writing.
Course Duration
2 day(s), 9am - 5pm
Course Structure
What is SEO and SEM?
SEO Metrics to Measure SEO Performance
Create a SEO Friendly Website
Verify your website in Google Search Console, improve web performance and speed, Google mobile
friendly test
Keyword Research
Steps & strategy, quickly brainstorm 1000’s keyword ideas, narrow your keyword list, access keyword
competition and target keywords
Increase SEO Values on Your Site
How to write title tags that search engines love, how to skyrocket clickthrough rate with meta
descriptions, appear in image search result, copy optimization: headings tags, outgoing & internal links
etc.
Backlinks
What is back links and how to get them, maximize links for your SEO campaign, create contents that
generate links & social shares on autopilot, Build Traffic, Backlinks, Valuable Relationships.
SEM Strategy
How Google Ad works, PPC, Analyze Competition, Ads account set up
SEM Campaign Strategy
Right campaign type, determine bids and budget, target your audience, advance campaign setting
Choose Profitable Keywords
Copywriting, grab attention with words written ads
