Graphic Design Assignment
Congratulations on making it to this stage!
We were impressed with your application and are excited to learn more about your design skills.
This is your first assessment round, giving you a chance to showcase your creative thinking and design abilities.
Submission Guidelines
Complete both tasks.
Submit the complete assignment as a single PDF within 48 hours.
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Task 1: Design and Concepts
Scenario
Create a modern, vibrant, and visually appealing logo for a 'Tourist Audio Guide' app that resonates
with the target audience and effectively communicates the app's purpose. The app aims to enhance
travel experiences by providing technological assistance like audio-guided tours and AI enabled
navigation and planning tools for tourists.
Your Task
Create a logo of your choice and answer the following questions to demonstrate your understanding of graphic
design.
1. Target Audience
Who do you think will be the brand’s target audience, and how does your logo
resonate with them?
Address: Room No. MRI, 2nd Floor, AlTF MPD Tower, DLF City, Phase - V,
Sector 43, Golf Course Road, Gurugram - 122002 (Haryana)
Phone: 97815-61916
2. Design Objective
Understanding the primary purpose of brand, how have you visually communicated the app's mission and
values?
3. Creative Concept
Provide some unique ideas or visual elements you incorporated into the logo to make it appealing,
memorable, and aligned with the app's theme (e.g., colors, typography, and iconography).
4. Design Evaluation
What factors do you consider measuring the effectiveness of the logo to align with brand identity.
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Task 2: Creative Ideation for Social Media
Post Content
Headline: Navigating the AI Revolution: How Will It Impact Your Career?
Body
Artificial intelligence is rapidly transforming the workplace, presenting both challenges and opportunities for
professionals across industries. In 2024, understanding the implications of AI is crucial for career
development.
Here are some keyways AI is reshaping the job landscape:
Increased Automation: Automates routine work, it helps you focus on complex and strategic tasks.
Emerging Job Roles: Creating new skill-based jobs in diverse domains.
Enhanced Productivity: Makes your work efficient and data driven.
Improved Communication: AI tools are breaking down language barriers and facilitating global
collaboration.
Address: Room No. MRI, 2nd Floor, AlTF MPD Tower, DLF City, Phase - V,
Sector 43, Golf Course Road, Gurugram - 122002 (Haryana)
Phone: 97815-61916
Your Task
Present this information in the most engaging and informative way possible for LinkedIn and Twitter.
We're open to any creative format you think will be most effective! This could include:
Carousel posts (How do you adapt the carousel for twitter?
Short-form videos
Infographic
Animated explainers
...and anything else you feel apt for the purpose!
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We look forward to reviewing your work! All The Best ✌
Team Skaeo
Address: Room No. MRI, 2nd Floor, AlTF MPD Tower, DLF City, Phase - V,
Sector 43, Golf Course Road, Gurugram - 122002 (Haryana)
Phone: 97815-61916
