TITLE: Elements of Arts (Transcreation)
INTRODUTION
The term transcreation is a combination of the words ‘translation’ and ‘creation’. It
describes the process in which content is adapted from one language to another while
making sure that the intention, the original style and tone of a message are preserved.
This can often only be achieved by tailoring the message to the cultural background of
the target audience.
When applied to arts, transcreation means reinterpreting or adapting creative works to
fit new cultural contexts. It preserves the essence and purpose of the original work.
Lastly, it involves creative adaptation and cultural sensitivity to maintain the original
artistic vision.
UNDERSTANDING TRANSCREATION RELATED TO ARTS
The arts include literature, visual arts, music, theater, and film. When these works reach
new cultural or language groups, transcreation helps in adapting them without losing their
essence. Instead of just translating word for word, transcreation considers cultural
differences, idioms, and artistic styles to maintain the authenticity of the original work.
APPLICATION OF TRANSCREATION IN ARTS
1. Literature: Transcreation in literature ensures that poetry, novels, and plays retain their
original voice, style, and cultural references, making them relatable to new audiences.
2. Visual Arts: Art descriptions and narratives are adapted to help different audiences
understand the artist’s vision and cultural influences.
3. Theater and Film: Scripts, dialogues, and subtitles are adjusted to preserve humor,
emotions, and cultural relevance, ensuring the intended impact on audiences.
4. Music and Lyrics: Lyrics are transcreated to maintain their rhythm, rhyme, and meaning
while preserving their emotional effect in different languages.
FACTORS INFLUENCING TRANSCREATION
1. Distortion: Changing characteristics of the original artwork like shape, color, or form.
Example: Van Gogh's "Bridge in the Rain (after Hiroshige)" reinterprets
Hiroshige's print with unique colors, shapes, and brushstrokes.
2. Transformation: Changing the medium or context of the original work.
Example: "The Persistence of Memory" by Salvador Dalí adapted into a 3D
digital model changes the way it can be experienced.
3. Appropriation: Using elements from an existing work to create something new.
Example: Van Gogh's "The Courtesan (after Eisen)" reinterprets a Japanese
woodblock print in his unique style while keeping the main subject and
composition.
CONCLUSION
Transcreation helps art reach new audiences while keeping its original meaning and
emotion. It allows literature, visual arts, music, theater, and film to be appreciated in
different cultural contexts. By considering changes in form, medium, and style,
transcreation ensures that creative works remain relevant and engaging. As globalization
advances, transcreation will remain essential in fostering cross-cultural understanding and
ensuring that artistic expressions are accessible to a wider audience.
