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SEO Basics for Beginners

Search Engine Optimization (SEO) enhances a website's visibility on search engines, driving organic traffic. It includes On-Page, Off-Page, and Technical SEO, focusing on optimizing content, building backlinks, and improving site performance. Following best practices like avoiding duplicate content and regularly updating information is crucial for online success.

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28 views2 pages

SEO Basics for Beginners

Search Engine Optimization (SEO) enhances a website's visibility on search engines, driving organic traffic. It includes On-Page, Off-Page, and Technical SEO, focusing on optimizing content, building backlinks, and improving site performance. Following best practices like avoiding duplicate content and regularly updating information is crucial for online success.

Uploaded by

bejin96573
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SEO Basic Knowledge

Introduction to SEO
----------------------------
Search Engine Optimization (SEO) is the process of improving a website's visibility on search
engines like Google.
Higher rankings can drive more organic traffic to your website.

Types of SEO
----------------------------
1. On-Page SEO: Optimizing individual pages for better rankings.
2. Off-Page SEO: Activities outside your website, like backlinks.
3. Technical SEO: Optimizing the backend of a site for search engines.

Keyword Research
----------------------------
- Keywords are the terms users search for in search engines.
- Tools like Google Keyword Planner and Ahrefs help find the best keywords.

On-Page SEO Optimization


----------------------------
1. Title Tags & Meta Descriptions: Include keywords and make them attractive.
2. URL Structure: Keep URLs short and keyword-rich.
3. Content Optimization: Use high-quality, informative content.
4. Internal Linking: Link relevant pages within your site.

Off-Page SEO Strategies


----------------------------
1. Backlink Building: Get links from reputable websites.
2. Social Media Signals: Engagement from social platforms can boost visibility.

Technical SEO Basics


----------------------------
1. Site Speed: Faster websites rank better.
2. Mobile-Friendliness: Ensure your site is responsive.
3. XML Sitemaps & Robots.txt: Help search engines crawl your site.

SEO Best Practices


----------------------------
- Avoid duplicate content to prevent penalties.
- Regularly update content to stay relevant.
- Track performance using Google Analytics and Search Console.

Conclusion
----------------------------
SEO is essential for online success. By applying these basic principles, you can improve your
website's ranking and attract more visitors.

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