1.
Define and Profile Target Audiences
HubSpot - Buyer Persona.pptx
2. Conduct Competitive Analysis
Website Traffic & Industry Ranking
Metric VirtualSherpa.com Personatalent.com Trustyoak.com Somewhere.com
Unique 155 Not provided Not provided Not provided
Visitors
Total Page 889 357,629 7,581 371,421
Views
Bounce Rate 58.8 Not provided Not provided Not provided
(%)
Average 53 42 Not provided Not provided
Session
(seconds)
Top Countries US, Philippines, China Not provided Not provided Not provided
Social Traffic Not provided Not provided 12.42 Not provided
Share (%)
Paid Search Not provided Not provided Not provided 2.91
Traffic (%)
Target Keywords analysis
Metric VirtualSherpa.com Competitors (Personatalent.com, etc.)
Keyword Focus Lacks visible focus on high-performing Strong organic presence (47.52% of
keywords from SimilarWeb data. traffic via organic search).
Optimization Needs Needs optimization for industry-relevant Targets relevant industry-specific search
terms. terms.
Top Search Terms Includes “offshore talent, global talent” Includes "support shepherd," "persona,"
and related services.
Backlink Profiles (Referral Traffic)
Virtualsherpa.com Competitors
● Minimal referral traffic with only 7 Personatalent.com: Strong referral base
sessions originating from Google (9.29% referral traffic).
and Bing.
Trustyoak.com: Engages well through
social channels and referrals.
Somewhere.com: High domain authority,
1.3k referring domains
Content Quality & Topics
Aspect VirtualSherpa.com Competitors
Main Visited Home, About Us, Services Likely similar (Home, About Us, Services), but
Pages with more engaging content.
Blog Engagement Low (15 visits), indicating weak blog High blog engagement, with targeted content
performance. driving longer visit durations and lower
bounce rates.
Content Strategy Limited focus on blog content, Strong focus on targeted, high-quality blog
potentially missing opportunities for content that resonates with the audience.
user engagement.
User Engagement Likely lower due to limited blog Higher engagement due to compelling and
engagement. relevant blog content.
Bounce Rate Potentially higher due to less engaging Lower bounce rates, indicating better
content. content relevance and user satisfaction.
Visit Duration Likely shorter due to lack of engaging Longer visit durations, suggesting users
content. spend more time exploring the site.
Social Media Presence
Metric VirtualSherpa.com Personatalent.com Trustyoak.com
Platform Primarily Facebook. Active on Facebook, LinkedIn, Strong LinkedIn
Activity and Instagram. presence, Facebook
focus.
Follower Count Limited data (estimated High followers on LinkedIn & Moderate on LinkedIn,
low engagement). Instagram. niche audience on
Facebook.
Content Inconsistent or minimal. Regular posts (3–5 per Weekly updates with
Frequency week). in-depth posts.
Post Low (likely under 5 likes High (100+ likes and Moderate engagement,
Engagement or comments per post). comments on LinkedIn). higher on LinkedIn than
Facebook.
Traffic Minimal (no significant Drives 9% referral traffic via 12.42% referral traffic
Contribution social traffic data). social. via social.
Content Style Informational but Informative and engaging Professional posts
infrequent. visual content (e.g., success targeting
stories, infographics). decision-makers.
Paid Ads No visible paid Active sponsored posts on LinkedIn Ads targeting
campaigns. LinkedIn and Instagram. B2B professionals.
2. Perform In-Depth Keyword Research
Thematic Keyword Clusters Table
Keyword
Cluster Examples Search Intent
Type
Offshore hiring, Global
Short-Tail Broad/Transactional
teams, Remote workforce
Hire offshore developers,
Mid-Tail Offshore talent management, Transactional/Informational
Global staffing solutions
Offshore Global
Talent
"How to build a remote team
in 2024"
Informational
"Top countries for offshore
Long-Tail Transactional
software development"
Transactional
"Best platforms to hire
offshore designers"
Business Outsourcing
Short-Tail BPO services, Outsource Broad/Transactional
solutions, Offshore
outsourcing
Mid-Tail Outsource customer support, Transactional
IT outsourcing companies,
Payroll outsourcing
Long-Tail "Outsourcing vs. in-house Informational
teams: pros and cons"
"Affordable BPO services for Transactional
small businesses"
"How to outsource Informational
accounting for startups"
Online Marketing
SEO agency, PPC ads, Social
Short-Tail Broad/Transactional
media marketing
Local SEO services, Google
Mid-Tail Ads management, Content Transactional
marketing strategy
"How to create a social
media calendar for
e-commerce" Informational
Long-Tail "Best SEO tools for small
businesses" Transactional
"Email marketing automation
for SaaS companies"
Keywords by search volume & competition
Search Search
Keyword Competition
Intent Volume
"Hire offshore developers" Transactional 1,200/mo Medium
"Outsourcing customer service to
Transactional 800/mo Low
Philippines"
"How to improve SEO for startups" Informational 1,500/mo High
"Best email marketing tools" Transactional 3,000/mo High
"Offshore talent for fintech companies" Transactional 200/mo Low
Introduction
Client Overview:
VirtualSherpa is an offshore talent outsourcing agency specializing in providing cost-effective,
remote global talent for U.S.-based businesses. Their services include accounting, customer
support, SEO, web development, and graphic design, catering to SMEs, startups, and
enterprises.
Market Significance:
The global outsourcing market is projected to grow at a 5.4% CAGR (2023–2030), driven by
demand for remote work solutions and cost efficiency. VirtualSherpa’s focus on recruiting
pre-vetted, home-based talent positions it to capitalize on this trend, but it faces stiff
competition from established players like Personalalent.com and Trustyoak.com.
Target Audience Analysis
Buyer Personas
Persona Rachel Nguyen Alex Carter Michael Rivera
Background/ Online Store
Owner(Shopify, Etsy, Bootstrapped SaaS startup Digital Marketing Agency
Business Amazon, FBA)
Team Size 2-5 employees Just themselves (solopreneur) 5-10 employees
● Hire offshore designers,
● Hire remote ● Offload
copywriters, or SEO
customer service time-consuming
specialists
reps and tasks like customer
Goals
marketing support and admin
● Maintain service
specialists work
delegation and finding
skilled offshore workers
● Find reliable, skilled
● Reduce remote workers
operational without making
workload without costly hiring
breaking the bank mistakes
● Order fulfillment
and customer
service are taking
too much time
● Clients want fast
● Doing everything results, but the team is
alone: marketing, strecthed thin
● Needs specialized customer support,
help with product development ● -U.S-based hires are
marketing (ads, too costly for entry-
Challenges
SEO) but can’t ● Struggling to scale level tasks
afford a without burning out
U.S.-based hire ● Struggles with
● U.S.-based hiring is delegation and finding
too expensive skilled offshore
workers
● Wants to ensure
quality when hiring
offshore
● Needs a vetted list
of hiring platforms
and payment ● Wants a ● Need a done-for-you
solutions step-by-step guide hiring process
to hiring global
talent ● Wants a clear list of
Preferred Support best practices for
● Prefers 1-on-1 managing offshore
guidance on ● Prefers personal
consultation and teams
setting up
processes expert
recommendations
● Watches YouTube ● Watches YouTube
Where they look ● Googles "best videos on remote videos on "scaling an
for help virtual assistants hiring agency with remote
for e-Commerce" talent“
● Google searches
"affordable virtual ● Googles "best offshore
assistants" or "how marketing assistants“
● Watches YouTube
to hire remote
tutorials on
workers" ● Asks peers in agency
outsourcing
communities for
● Relies on founder recommendations
communities and
● Asks for referrals
recommendations
from other e-
Commerce sellers
Current Engagement Insights: virtualsherpa.com
● High Bounce Rate (58.8%): Indicates content may not align with user intent or lacks
engagement.
● Low Blog Traffic (15 visits): Missed opportunity to educate and retain users.
● Top Pages: Home, About Us, Services (needs deeper optimization for conversions).
Competitive Analysis
Aspect VirtualSherpa Competitors (e.g., Opportunities
Personalalent.com)
Organic Minimal focus on 47.52% traffic from Target underserved
Traffic keywords organic search keywords (e.g., “offshore
talent for fintech”).
Content Weak blog High blog traffic with Create pillar content around
Strategy engagement (15 visits) targeted guides long-tail queries.
Backlinks 7 referral sessions 1.3k referring domains Build partnerships with
(Google/Bing) (Somewhere.com) industry blogs/forums.
Social Inactive on 12.42% referral traffic via Prioritize LinkedIn for B2B
Media LinkedIn/Instagram social decision-makers.
Keyword Research
Prioritized Keywords by Intent
Keyword Type Search Intent Volume Competition Relevance
“Hire offshore Mid-tail Transactional 1,200/m Medium Targets startups
developers” o needing tech
talent
“Outsourcing customer Long-tail Transactional 800/mo Low High-conversion
service to Philippines” for SMEs
“How to improve SEO Long-tail Informational 1,500/m High Drives blog
for startups” o traffic
“Offshore talent for Long-tail Transactional 200/mo Low Niche vertical
fintech” focus
Thematic Keyword Clusters Table
Keyword
Cluster Examples Search Intent
Type
Offshore hiring, Global
Short-Tail Broad/Transactional
teams, Remote workforce
Hire offshore developers,
Mid-Tail Offshore talent management, Transactional/Informational
Global staffing solutions
Offshore Global
Talent
"How to build a remote team
in 2024"
Informational
"Top countries for offshore
Long-Tail Transactional
software development"
Transactional
"Best platforms to hire
offshore designers"
Business Outsourcing
Short-Tail BPO services, Outsource Broad/Transactional
solutions, Offshore
outsourcing
Mid-Tail Outsource customer support, Transactional
IT outsourcing companies,
Payroll outsourcing
Long-Tail "Outsourcing vs. in-house Informational
teams: pros and cons"
"Affordable BPO services for Transactional
small businesses"
Informational
"How to outsource
accounting for startups"
Online Marketing
SEO agency, PPC ads, Social
Short-Tail Broad/Transactional
media marketing
Local SEO services, Google
Mid-Tail Ads management, Content Transactional
marketing strategy
"How to create a social
media calendar for
e-commerce" Informational
Long-Tail "Best SEO tools for small
businesses" Transactional
"Email marketing automation
for SaaS companies"
Thematic Clusters:
● Offshore Global Talent: Optimize service pages for transactional terms (e.g., “hire
offshore developers”).
● Business Outsourcing: Target SMEs with long-tail keywords like “outsource accounting
for startups.”
● Online Marketing: Create guides around “SEO tools for small businesses” to capture
leads.
The keywords were chosen to align with the specific needs and search intent of target
audiences, such as SMEs, startups, and enterprises seeking cost-effective, scalable solutions.
Short-tail keywords (e.g., "BPO services," "SEO agency") capture broad search volume and brand
awareness, appealing to businesses early in their research phase. Mid-tail terms (e.g., "Hire
offshore developers," "Outsource customer support") balance specificity and search volume,
targeting decision-makers comparing vendors or services. Long-tail keywords (e.g., "How to
build a remote team in 2024," "Affordable BPO services for small businesses") address niche
pain points, offering actionable solutions for users with high purchase intent. These phrases
cater to informational queries (education/guides), transactional intent (purchasing decisions),
and navigational searches (brand-specific requests), ensuring relevance across the buyer’s
journey. By prioritizing low-competition, high-intent long-tail keywords alongside strategic
short/mid-tail terms, the strategy balances visibility, audience relevance, and conversion
potential while addressing core challenges like cost reduction, talent scarcity, and marketing
efficiency.
Recommendations
Immediate Actions:
1. Content Overhaul:
○ Publish 2–3 blogs/month targeting informational keywords (e.g., “How to Build a
Remote Team in 2025”).
○ Optimize service pages for transactional keywords (e.g., “hire offshore
developers” with client case studies).
2. Technical SEO:
○ Reduce bounce rate by improving page speed (target <3s load time) and mobile
optimization.
○ Fix crawl errors and enhance internal linking between blogs/services.
3. Backlink Strategy:
○ Partner with niche blogs (e.g., remote work, SaaS) for guest posts.
○ Leverage client testimonials for case studies to attract organic referrals.
4. Social Media & Paid Ads:
○ Launch a LinkedIn campaign showcasing talent success stories (targeting U.S.
decision-makers).
○ Post 3x/week on LinkedIn/Instagram with infographics (e.g., “Cost Savings of
Offshore Talent”).
Long-Term Strategy:
● Develop a “Global Talent Hub” resource center with downloadable guides (e.g.,
“Outsourcing Checklist for SMEs”).
● Monitor competitors’ keyword gaps using tools like SEMrush and Ahrefs.
Expected Outcomes
● Short-Term: 30% increase in organic traffic via long-tail keywords within 6 months.
● Long-Term: Dominate niche verticals (e.g., fintech, SaaS) and reduce bounce rate to
<45%
