cheat sheet

By Brandon Lucero

@iambrandonlucero [Link]/groups/TheContentRevolution1
 cheat sheet
Use this cheat sheet to take notes, jot down key
points, and ideate new content & messaging

Video #1
Shifting Out Of The Unheard Entrepreneur Trap
As you are watching this video series, think about your one purpose that keeps you moving forward. You decided to become
an entrepreneur for a reason, and that reason is more powerful and more important than the fear of mistakes, judgment, and
even failure.

Now, continue to think about that unique purpose, the one that gets you out of bed every morning. It needs to become a
message that PULLS your avatar in, establishes connection and trust, and builds massive demand for your course, program,
service, or product.

Easier said than done, right? After watching this entire video series you will be that much closer to cracking the code and have
an entirely new understanding of how content and messaging truly work.

In your own words, jot down how you bring your audience joy, solve a problem in their life, end some kind of suffering, or show
them a better way of doing things:

And even though you have this deep purpose driving you forward, you still might not be seeing the audience following,
engagement, and sales you want in order to have success and create your impact.

Online Entrepreneurs Who ARE Getting The Views, Engagement, Following, Traction, Impact, and Sales have made the shit, and
here’s what they’re doing:
+ Going against the grain
+ Saying NO to pushing out the same type of content for months (or even years)
+ Saying NO to using the same outdated marketing tactics the gurus told them to do
+ Saying YES to standing UP for what they believe in and creating messaging so powerful it FORCES them to stand out above
everyone else in their niche
+ Saying YES to
 Those who are adapting to the shift are New Generation Entrepreneurs who
knew if they DIDN’T make this shift, they’d risk staying unheard forever

&
Think about what will happen if YOU choose to not change?
Think about how much your life and business would change if those you wanted
to help actually started listening to you, trusting you, and investing in YOU?

The First Key

To A SET Of Keys Revealed To You In This Video Series Is: Undersanding What Valuable
Content Actually Means
Most unheard entrepreneurs think valuable content means giving their audience educational, tutorial-based, or how-to style
content. Operating from this belief will keep you trapped.

So what does valuable really mean? Your content should be...

1 Shifting Perspectives
2
3 Connect Based Off Common Values
4 Validate

POP Quiz!
What is the TRUE Teaching for creating powerful messaging?

My Notes & Breakthroughs From Video #1

Video #2
Messaging That Allows You To Stand Out, Build Demand & Become A Thought Leader
In this video, together we will shed the unheard entrepreneur identity that was revealed to you in video #1 and give you the
second key…

First let’s look at someone we all know: Lewis Howes

+ When did his shift and growth REALLY Start?
, and since that shift he’s grown to levels most can’t match.

How Do You Create This Type Of Content & Adapt To The Shift?

You are missing one thing...

The Second Key

Most unheard entrepreneurs do everything backward - they create their offer, product,
or service FIRST then they create content based on what they THINK their ideal audience
will want so they can create an audience to sell it to.
When you start backward like this, it means you skipped your

Is How You:

+ Stand Out
+ Create Demand
+
+ What You Stand For
+ How You & Your Product Are Perceived In The Marketplace
+ It Is EVERYTHING
& when you connect that message to your program, product or offer it takes out of the equation.

CONTENT is NOTHING more than the vehicle

that delivers the message
“
Messaging Is The FOUNDATION & If Dialed In Should Be Doing These Things
+ Reinforce Identity
+ Shift Beliefs
+ Is Connected To Your Offer
+ Creates Massive
To start putting some of the pieces of your message together there are 3 things we liek to see in your message that not only
make you significant in your niche, but

1 CONNECTION Through
2 Shifting PERSPECTIVES & Beliefs, Which Allows You
3 Connect It To A
Where Do You Start?
1 Identify Your Core Values, Pick Your Top 10
a

b Properly script out these topics so it can reinforce the identities

The identity part of your message is going to uncover who you serve and how to connect with them on the deepest levels
possible. It has NOTHING to do with your product or service, but everything to do with

2 Shifting Perspectives & Beliefs

a Your content should not be PITCHING, it’s all about building , trust &
b Integrate your beliefs into content gives it MEANING. It makes you different and allows you to stand out in a way no
one else can. It gives your audience something to truly behind.

Ask Yourself:
What do I want to change inside of my industry or even society?

What is going on inside of my industry RIGHT NOW that is wrong, bad or the old way but people think it’s normal/right?
What’s causing my audience to struggle because they think this is the way it’s “supposed to be”?

Howw do we integrate all of this into your program, course, or service?

Simple: We connect all of what you just learned to your unique offer!
Your product/program or service is how your change and message are executed, created, and delivered.
It’s how your audience can LIVE your message.

After listening to my message and the unique solution you here are the key points to focus on:
+ Your message should be unique
+ Your solution should be unique
+ You shouldn’t be labeled as another industry expert
Because you created it all. No one else should be able to touch it, otherwise, it’s a direct copy of YOU. Thus, you’ll
have no competitors.

My Notes & Breakthroughs From Video #2

 Video #3
Profitable & Powerful Content Types That Attract An Audience Of Buyers

Are you ready to turn your message into content that creates demand,
stands out, and hits your audience on the deepest level possible?

Most unheard entrepreneurs are TRAPPED in what I call “The Content Circle Of Death” Where the circle represents your

When you create content from this place you start to (List the consequences I talk about in this video AND the one’s you
may be experiences too)

Impactful & profitable content is about being in the right place, at the right time, with the right message.

You message MUST allow you to create your own and move you out of the zone of genius bucket.

The Third Key

There are 3 Content Types I Talk About In This Video
1 Connection Content Pieces
Why are these content pieces NOT?

What are they really designed for?

Your Identities Your Audience's

Identities
2 Thought Reversal Content (Shifting Perspectives)

This is where you stand out, be polarizing, play on the edges and ! Thought Reversals can cause
growth, attention and attraction

Bonus Insight: if you feel you are comfortable and familiar with Thought Reversals and are wondering how to
implement this type of format BEYOND video, I explain it ALL in this podcast episode ([Link]/episode-12)

What Are Some Limiting Beliefs, Outdated Industry Norms, and Perspective Shifting Topics You Can Start To Ideate Right Now
That Exist In Your Industry/Audience?

1
2
3
4

3 Educating & Teaching Your Unique Solution

This is where you start to build demand for your program, product or service.
+ Create your OWN process/solution
+ This doesn’t mean start over! Take your existing process or method and give it a name that is 100% unique to you.
+ Break this process into sections that people need in order to see success (aka pillars)
1
2
3
4
From here on out your educational content, called What-To-Do Content, will ONLY teach your unique solution. Your solution is
now your .

And your unique solution becomes your OFFER

Nothing is scattered, it is all INTENTIONAL, it’s all meaningful, it all points to one goal. It’s about creating change and impact and
doing it in a way that the human mind processes information so it can build massive demand for what you sell. Content has the
power to do all of that!

My Notes & Breakthroughs From Video #3

Video #4
Hitting The Invisible Layers Your Competition Cant See
I start this video out a little different, I tell you my personal story of how my webinar totally and completely bombed. This story
might feel similar to experiences you have had in the past too. But this “failure” taught me one of my most valuable lessons.

The ONE sale I got from the webinar… wasn’t even from someone who attended. He didn’t buy it because I crafted a killer
webinar or listed out all the modules inside the program. This person bought after watching just a couple videos of me online…

Here is what this told me & what it tells you too

1 People will buy from who RATHER than those who can nail a value adding sales funnel or
perfect webinar. There are invisible things going on that most people are unaware of.

It took just a few videos of him watching me online to know who I was and that he needed what I was going to sell… it doesnt
need to take six months to warm your audience up

To build rapport, trust, connection & or it can only take a few weeks or sometimes
just a few days. Only IF you are intentional and focus on deeper layers of messaging and content.

Right now you have these elements

1
2
3
And in this video you are going to see another layer that hasn’t been touched on yet…

> Your subconscious will start to form a decision without you consciously thinking about it.
> Your decisions happen automatically
> Your audience does the SAME THING with your every. Single. Day.

If you aren’t thinking about how to communicate so they feel the ah-hah moment or the desire automatically, you’re left HOPING
they believe you instead of knowing they will.

The problem with almost all messaging: if you aren’t communicating inside those content pieces so it can automatically make
sense to your audience, then your content will continue to fall flat.

The Video 4x Effect helps you uncover so your audience doesn’t have to THINK, yet their
mind is still blown.

The problem with What To Do (aka How To) Content

Most people usually create this type of content as ‘step-by-step’ content, which is ok, but the problem is you are letting your
audiences’ automatically decide how they feel about the information instead of doing what I cal
your audience.

Let’s look at Simon

He focuses on communicating in a way decisions get automatically processed through people’s heads. He
knows his audiences will automatically create thoughts as they consume his content so he’s VERY intentional
in the way he teaches.

Tony Robbins does the exact same thing - he doesn’t just give you step 1, 2 and 3. Why?

We want our audience to understand our points & message - we want to LEAD them

There are dozens of frameworks and guides inside the V4X program, & the example I use in this series is

The 4th KEY pulls in all the things you may not be seeing yet, and maybe never will. It connects all the &
elements together, giving you a holistic approach that connects everything together.

Remember - platforms come & go, The Video 4x Effect has the ability to ADAPT to all of them. It is the secret sauce
TO the strategy.

So… you have the four key elements to creating powerful, impactful and profitable content & messaging but…
How do we use these keys?
How do we post this type of content?
Where do we post this type of content?
Can we streamline this entire process?
How do we get overnight traction?

Mark your calendar for March 8th and for video #5 to get those answers…

My Notes & Breakthroughs From Video #4