HubSpot Architecture II: Content and Messaging Tools

True or false? Inbound consulting determines how you should be doing things in
HubSpot.

False.

Select all that apply. Which of the following are examples of technical consulting
projects?

- Custom integrations

- Data-driven websites

- Programmable email

Your client wants to better understand the systems they use and how they can
integrate with HubSpot. Which document type will help them collect and organize this
information?

Tech stack diagram

True or false? Elite solutions partners design solutions that solve for the current use
case and scale for the future.

True.

Fill in the blank: ___ provides guidance on integrations, APIs, design, and portal
customization needs.

Technical consulting

Which of the following is NOT a step in the pre-discovery call homework process?

Confirm your assumptions

True or false? A solution must either contain all custom code or all no-code
components.

False.

Fill in the blank: The CRM development tool that lets developers query HubSpot CRM
or CMS data is called ___.

GraphQL

Fill in the blank: The CRM development tool that lets developers bundle code,
authentication mechanisms, extensions, and serverless functions into a single,
deployable package is called ___.

Projects
Fill in the blank: The HubSpot technology that lets developers create reusable
templates and modules is called ___.

HubL

Select all that apply. If you need to communicate user interface design elements of a
solution, which types of documentation best communicates this information?

- Wireframes

- Style guide

Fill in the blank: The type of documentation that details specific actions you want the
user to take and the outcome of those actions is ___.

User stories

Select all that apply. If your solution requires data to move between systems, which
documentation types best communicate that information?

- Systems diagram

- Data diagram

True or false? Developers don’t decide what a solution does; they build it.

True.

True or false? You can create public-facing dynamic pages using standard HubSpot
objects.

True.

Fill in the blank: When creating a GraphQL query, the top-level field that represents
your data source is called ___.

The root field

Select all that apply. GraphQL lets you query which structured data sources?

- HubSpot CRM

- HubDB

Which step of dynamic page creation is only completed by developers, NOT marketers?

Creating modules and templates that connect to the collection

Fill in the blank: On a website, data is displayed with ___.

Client-side code
True or false? Custom-coded actions are NOT serverless functions.

False.

Select all that apply. Purchasing additional domains is possible in which editions of
HubSpot?

- Marketing Hub Enterprise

- CMS Hub Enterprise

Your client’s marketing team runs campaigns and communication for three different
brands. In order for them to share assets and templates across brands, which HubSpot
tool best solves this use case?

Business units

True or false? Business units allow you to manage subscriptions across brands.

True.

Fill in the blank: The HubSpot tool that stores collections of relevant logos, colors, and
website themes for use across campaign assets are called ___.

Brand kits

Select all that apply. What are the three main steps of setting up business units in
HubSpot?

- Create your business unit

- Connect your business domain

- Create your email subscription types

How do business units organize assets and associate contacts to the right brand?

Tags

True or false? Business units allow you to assign record-level access to the appropriate
HubSpot users.

False

True or false? Contacts can be assigned to multiple business units.

True

Fill in the blank: The tool that saves logos, hex codes, and other brand materials for
application across a business unit is called a ____.

Brand kit
True or false? Business units come prepopulated with their own unique lifecycle stage
property.

False.

Select all that apply. Which of the following are capabilities of business units?

- Run branded campaigns for different audiences.

- Manage communication preferences between brands.

- Report on each brand’s performance.

True or false? It’s possible to associate contacts with business units via workflows.

True.

Which of the following is NOT a setting you can modify under the business units Privacy
and Consent header?

User permission settings

What are business units?

A Marketing Hub Enterprise add-on that allows you to create and manage up to 100
brands from one HubSpot portal.

True or false? Marketing Hub Pro subscribers can use custom objects and HubDB in
their programmable emails?

False.

True or false? Your client wants to use AI to make complex queries and make
recommendations to clients. Based on this use case, programmable email is a good fit.

False

Select all that apply. Which of the following tools can deliver programmable emails at
scale?

- Workflows

- Lists

True or false? Programmable email requires a developer to execute.

True.

Fill in the blank: The HubL syntax that’s used in modules to display specific data based
on predetermined criteria is called ___.

if statements
Fill in the blank: The HubL syntax that is best used for repeated actions is called ___.

loops

True or false? You can only use modules in programmable email if the functionality is
enabled in the Design Manager.

True.

Fill in the blank: ___ are contacts that have previously opted in to receive marketing
emails and are no longer engaged with those emails.

Unengaged contacts

True or false? Sending IPs cannot be migrated from a previous ESP to HubSpot.

True

Select all that apply. To learn more about a client’s previous sending behavior, which
metrics should you examine?

- Open rates

- Unsubscribe rates

- Bounce rates

True or false? It’s against HubSpot’s acceptable use policy to email purchase lists.

True.

Which of the following options is NOT an indicator that a client is a good fit for
dedicated IP?

Their open rate has been below 20% for the last three months.

Fill in the blank: The email deliverability tool that helps prevent fake or invalid
subscribers from being added to your list is called ___.

double opt-in

True or false? HubSpot has a dedicated sunset policy feature.

False

Select all that apply. Which of the following strategies can help improve a client’s
sending reputation?

- Only send emails to people who have opted-in to receive them.

- Create content that resonates with the audience and raises engagement rates.
Select all that apply. Which of the following behaviors risk triggering spam filters.

- Using excessive links or images in your messages

- Using misleading subject lines or fake sender names

Select all that apply. Which of the following adjustments can you make to better
engage your client’s audience?

- Time zone sending

- A/B testing

- Personalization