BUSINESS PLAN
A course requirement
for Applied Economics
Julianna Crysiah Vargas
Table of Contents
Table of Contents 1
Executive summary 2
Business Name 2
Business Concept 2
Mission Statement 2
Vision Statement 2
Goals and Objectives 2
Business Descriptions 3
Market Analysis
Products or Services
2
Marketing and Sales plan
Operation Plan
Financial Plan
Risk Analysis
Appendix
EXECUTIVE SUMMARY
Business Name
Happy Green
Business Concept
Happy Green provides organic, fruits and vegetables through online delivery.
Mission Statement
To make healthy, fresh, and sustainable food access to everyone.
Vision Statement
To become the best online delivery for eco-consious consumer nationwide.
Goals and Objectives
Short-term
Launch in local markets and posted in online store.
Long-term
Expand product services to 2 or more additional cities within 3 years.
BUSINESS DESCRIPTION
Type of Business
Online grocery delivery
Industry Overview
Online grocery delivery is popular but expensive.
Unique Selling Proposition (USP)
Happy Green offers a subscription for weekly deliveries, ensuring freshness,
sustainability, and competitive pricing compared to traditional grocery store.
MARKET ANALYSIS
Target Market
Age. 25-45 years old.
Gender. All genders.
Location. Urban areas.
Interests. Sustainability…….. and convenience……
Market Needs
Many customers struggle to find affordable and organic produce near their homes.
Competitor Analysis
Competitors. Brands like Fresh-Direct
Strengths. Established brand
Weaknesses. Expensive and not focused on sustainability.
PRODUCTS OR SERVICES
Description
Weekly subscription boxes of organic.
Features and Benefits
Fresh and healthy.
Seasonal fruit and vegetables selection.
Ensures Freshness and supports farmers.
Pricing Strategy
Subscription pricing at P2000 for a box/bag.
Economic Questions
What to produce? Freshly fruits and vegetables.
How to produce? Using online delivery platform.
How much to produce? Initial production of 200 boxes/bags per week.
For whom to produce? Business, homes, and individuals.
MARKETING AND SALES PLAN
Marketing Strategies
Social media ads on Facebook, like reels, posts, stories.
Discount for huge orders.
Recommend on others.
Sales Strategy
An easy to use app and delivered directly delivery to customer.
Online store.
Customer Retention
Loyalty programs offering discounts for long-term customers/subscriber.
OPERATIONS PLAN
Location
Warehouse space in city.
Supplies and Equipment
Delivery Vehicles (motorcycle, grab)
Refrigerator, packing materials.
Process
Partner with farmers for produce.
Sort, pack, and label produce at the warehouse.
Deliver Boxes/bags to customers.
Management Team
Founder and CEO. Julianna Crysiah Vargas.
Production Manager. Anica Zuriaga.
Marketing Specialist. Xiadrick Jeruta.
FINANCIAL PLAN
Startup Costs
P2,000,000 ( App development, warehouse, and delivery vehicle).
Revenue Streams
Subscription fees.
Budget
Monthly expenses. P50,000 (Salaries, utilities, rent)
Expected monthly income
P166,666.70
Profit Goals
Break-even by the 1 year and achieve P2,000,000.04 per year.
RISK ANALYSIS
Potential Risks
Seasonal availability of organic produce.
Competitors from established grocery.
Solutions
Build a good relationships with farmers and suppliers.
Customizable options to differentiate from competitors.
SOCIAL RESPONSIBILITY
Community Impact
Partner with local farmers to support their livelihood.
Environmental Impact
Use biodegradable packaging.
APPENDIX
Photos of sample bags.
