SEO Strategies for Effective Content
SEO Strategies for Effective Content
8-0 ifjp;
8-1 lS)kafrd –f"Vdks.k
8-2 lwfpr lgefr
8-3 vukeRo vkSj xksiuh;rk
8-4 ;qfä
8-5 fjiksÉVx vkSj çfrfØ;k
8-6 vkpkj ¼uhfr½ fn'kkfunsZ'k
8-7 vkpkj lfefr;k¡ vkSj xq.kkRed 'kksèk
8-8 lkjka'k
8-9 lanHkZ
8-10 vkidh çxfr dh tk¡p djus ds fy, mÙkj
vuqlaèkku ,d lrr vkSj lJe çfØ;k gSA ekufodh] lkekftd foKkuksa vkSj
tSfodh;@fpfdRlh; vuq'kkluksa esa 'kksèkkFkÊ ,oa mudh fo"k;&oLrq esa dkQh
fudVrk gSA ekuofoKku ekuo tkfr dk ,d lexz foKku gSA bl vuq'kklu@
fo"k; dh vfèkdka'k 'kk[kkvksa esa] vè;;udrkZ vkSj vè;f;r ¼lk{kkRdkjdrkZ&
mÙkjnkrk] oSKkfud&fo"k;½ u flQZ lk>k i;kZoj.k ds fgLls gSa cfYd vDlj os
bfrgkl vkSj dà voljksa ij tkrh; vkSj Hkk"kkà igpku Hkh lk>k djrs gSaA dÃ
vuq'kkluksa esa] 'kksèkdÙkkZvksa us viuh ,d lÙkkRed fLFkfr LFkkfir dj yh gS ftlls
bl ckr dh lokZfèkd laHkkouk gS fd og vius iwokZxzgksa dks Hkh mu yksxksa rd
*
* &çks- 'kkfyuk esgrk ¼lsokfuo`r½ ekuofoKku foHkkx] iatkc fo'ofo|ky;] paMhx<+A
& M‚- ts- ,u- flag] vUos"kd ¼,l,l½ xzsM&I] lkekftd v/;;u çHkkx] vksvkjthvkbZ]
x`g ea=ky;A 123
igqapkrs gSa] ftuls os ckrphr djrs gSa] ;k ftuds laidZ esa gksrs gSaA ;gk¡ ij
lÙkkRed fLFkfr dgus dk rkRi;Z] 'kksèkdrkZ ds ;g eku cSBus ls gS fd og fdlh
ls Hkh lwpuk,¡ ysus dk vfèkdkj j[krk gSA tcfd ;g lp ugÈ gSA fdlh Hkh
mÙkjnkrk dks 'kksèk çfØ;k esa Hkkx ysus ;k euk dj nsus dk iw.kZ vfèkdkj gksrk gSA
vr% çR;sd 'kksèkdrkZ ds fy, ;g vko';d gS fd og vius iwokZxzgksa dks NksM+dj
uSfrd –f"Vdks.k ds lkFk {ks= dk;Z vè;;u 'kq: djsA 'kksèk djus dh rS;kjh djus
okys çR;sd Nk= dks bu cqfu;knh ckrksa ds egRo dks le>uk pkfg,A bl ikB esa]
vkidks vkpkj dh voèkkj.kk] 'kksèk esa loZJs"B ç.kkfy;k¡] çeq[k laLFkkuksa }kjk fuÆer
uSfrd fn'kk&funsZ'k vkSj ifj;kstukvksa dks vkpkj lfefr;ksa ds lEeq[k çLrqr djus
dh çfØ;k ls ifjfpr djk;k tk,xkA Li"V gS fd ;g tkudkjh ,d vPNs
vuqlaèkku ds lkFk ,d csgrj ekuofoKkuh cuus ds fy, vfuok;Z gSA vkpkj ;k
uSfrdrk Hkk"kkà –f"V ls ,d laKk gS ftls Þfdlh O;fä ds O;ogkj ;k xfrfofèk;ksa
dk lapkyu djus okys uSfrd fl)karksa ds :i esa le>k tkrk gSA bldk lkekU;
i;kZ; uSfrd lafgrk] uhfr] uSfrdrk] uSfrd fl)kar] uSfrd ewY; ,oa lgh o xyr
gSßA
efj;e osClVj 'kCndks'k ^vkpkj* dks ÞuSfrd :i ls D;k vPNk vkSj D;k cqjk gS\
ds fopkjksa ij vkèkkfjr O;ogkj ds fu;eksaÞ ds :i esa ifjHkkf"kr djrk gSA vkerkSj
ij vkpkj dks n'kZu dh ,d 'kk[kk ds :i esa le>k tkrk gS tks lgh vkSj xyr
dh voèkkj.kkvksa dh O;k[;k djrk gSA
lkekU;r% bls fuEufyf[kr ik¡p 'kk[kkvksa esa foHkkftr fd;k x;k gS %
& ;g 'kk[kk uSfrd fl)karksa dh mRifÙk dh tk¡p djrh gS vkSj
bl ckr dh iM+rky djrh gS fd uSfrd ewY;kadu D;ksa egRoiw.kZ gSA
;g fuèkkZfjr djrh gS fd vkcknh
;k ,d fuf'pr lewg dk fdruk vuqikr fdlh [kkl pht dks lgh ;k xyr
ekurk gSA
mu ekunaMksa dks ifjHkkf"kr djrk gS tks
dqN phtksa dks lgh ;k xyr r; djrs gSaA ;g leqnk;ksa vkSj o`gn lekt ds
fy, uSfrd ewY;ksa dk ,d pkVZj çnku djrk gSA
;g laosnu'khy vkSj vDlj fooknkLin
eqíksa] tSls e`R;qnaM] bPNke`R;q] gksekslsDlq;fyVh vkfn dh tk¡p djrk gSA
thukse vuqlaèkku esa egRoiw.kZ eqíksa dh tk¡p
djrk gS tSls thu DyksÇux] euq";ksa ij uà nokvksa ds ijh{k.k] vkfnA
lkekftd foKkuksa esa uSfrdrk vkSj bldh çklafxdrk dks le>us ds fy, eq[;r%
nks lS)kafrd –f"Vdks.k gSa&
ifj.kkeokn dks mi;ksfxrkokn ds :i esa Hkh tkuk tkrk gS % bldk lS)kafrd vkèkkj
124 bl ckr ij cy nsrk gS fd fdlh xfrfofèk ds lgh&xyr dk vanktk mlds
ifj.kkeksa ls yxk;k tk ldrk gS vkSj lHkh çdkj ds ç;ksx vkSj tk¡p flQZ blh
mís'; ls fd, tkrs gSaA bl ifjçs{; ls ;g lkfcr gksrk gS fd euq";ksa ij uÃ
nokvksa ;k mipkjksa dk ijh{k.k fcuk ;g tkus fd og muds 'kjhj dks dSls çHkkfor
djsxk] fd;k tkuk mfpr gSA mudk rdZ gS fd vxj ;g ç;ksx ^ç;ksx fd, tkus
okys fo"k;* esa ldkjkRed ifj.kke nsrk gS rks ;g vU; yk[kksa dks cpkus esa enn
djrk gSA ysfdu ;fn ç;ksx esa *lCtsDV* dks leL;k gksrh gS ;k og ¼lCtsDV½ ej
tkrk gS rks ;g LFkkfir gks tkrk gS fd bl ç;ksx dks NksM+ nsuk gksxk] ftlls
foÙkh; vkSj ekuoh; ykxrksa esa yk[kksa dh cpr gksxhA bl nk'kZfud –f"Vdks.k dh
uSfrdrk ykxr&ykHk fo'ys"k.k esa fufgr gSA
vkpkj&fo"k;d ;k xSj ifj.kkeokn% ;g –f"Vdks.k ç[;kr nk'kZfud bekuq,y dkaV
dh nk'kZfud le> esa fufgr gSA bl –f"Vdks.k dk rdZ gS fd mÙkjnkrkvksa ls
fdlh Hkh çdkj dk èkks[kk muds ekSfyd ekuokfèkdkjksa dk mYya?ku gSA ;g iw.kZ
uSfrd ewY;ksa ds ckjs esa ckr djrk gSA ifj.kkeokn Þekè;eÞ ls vfèkd ^ifj.kke* dks
egRoiw.kZ ekurk gS] tcfd uSfrdrk bl ckr dk fojksèk djrh gSA ckn esa ykHk dqN
Hkh gksa] ^lCtsDV* dh lqj{kk lcls egRoiw.kZ gS D;ksafd ekuo dks Þifj.kkeÞ ds ctk;
Þekè;eÞ ekuk tkuk pkfg,A
vkidks igys le>uk pkfg, fd ekuo ç;ksx dk D;k vFkZ gS% dksà Hkh ç;ksx
thfor ekuo ij Fksjsih ¼bykt½ ds :i esa ugÈ fd;k tkrk gS] cfYd ;g tkuus ds
fy, fd;k tkrk gS fd ;g mls dSls çHkkfor djsxkA mnkgj.k ds fy, NksVs cPpksa
dks fodklksRçsjd gkeksZu nsuk] flQZ ;g ns[kuk gh gS fd ;g mUgsa dSls çHkkfor
djsxk( fu;a=.k lewg ds :i esa ,d lkekU; O;fä dks balqfyu dh èkheh [kqjkd
nsuk( dsoy laHkkfor mipkjkRed ewY; dks tkuus gsrq ejhtksa dks Vªk;y nokb;k¡
nsuk] ,oa dsoy O;fä;ksa dh èkhjt {kerk ds ijh{k.k gsrq bysfDVªd 'k‚d nsuk vkfn
,sls gh ç;ksx gSaA
lkekftd vkSj fpfdRlh; vuqlaèkku dk bfrgkl ,sls mnkgj.kksa ls Hkjk gqvk gS
ftuesa ^lthoksa* dks ^lCtsDV* cukdj vuqlaèkku ds uke ij vekuoh; O;ogkj fd,
x,A lcls dq[;kr mnkgj.k ukth teZuh dk gS] tgk¡ fpfdRlk ç;ksxksa ds uke ij
;q)cafn;ksa dks vekuoh; ;krukvksa vkSj ijh{k.kksa ls xqtjuk iM+kA buesa Þvlaxr
vlkè; jä vkèkku ¼;kuh vkj,p i‚ftfVo O;fä dks vkj,p usxfs Vo CyM fn;k
tkuk] xzqi ch jä ds dSfn;ksa dks xzqi , dk CyM fn;k tkuk] vkfn½] fo"kSys inkFkks±
dk batsD'ku] efgykvksa dks bl èkkj.kk ij tcju oaè;h—r fd;k tkuk rFkk fcuk
,usLFkhfl;k ds v‚ijs'ku djuk] fd os ekufld :i ls detksj gSa ftlls ekufld
:i ls chekj cPpksa dks tUe nsaxh] tks vkcknh ds thu iwy cny nsaxs ¼fooj.k ds
fy, folsy] 2005% 1511&1513 i<+sa½A ckn esa bl egkçy; ls cps ,oa ç;ksx ds
f'kdkj O;fä thou Hkj euksoSKkfud çHkkoksa dks >syrs jgsA bu lc ifj.kkeksa ls
vuqlaèkku ds lHkh :iksa esa lwfpr lgefr vkSj LoSfPNd Hkkxhnkjh dh vko';drk
dks cy feykA
125
1½ vkpkj vkSj mldh fofHkUu 'kk[kkvksa dks ifjHkkf"kr djsa\
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2½ ifj.kkeokn vkSj xSj ifj.kkeokn ds chp varj\
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3½ ukth teZuh ds nkSjku fd, x, ç;ksxksa esa D;k xyr Fkk\
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4½ ekuofoKku esa ekuo vkcknh ij ç;ksxksa ds lapkyu esa 'kksèkdrkZvksa dks
vfrfjä lkoèkkuh D;ksa cjruh pkfg, \
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fiNys vuqHkkx esa tks eqís mBk, x, gSa] os blfy, mHkj dj lkeus vk lds] D;ksafd
cgqr ls yksx fcuk lgefr ds bu vuqfpr ijh{k.kksa ls xqtj jgs FksA fiNys Hkkx esa]
vkius 'kksèkdrkZ dh 'kksèk 'kfä dh laHkkouk Hkh tkuhA ;g mu yksxksa }kjk fd;k
x;k Fkk tks ;q) cafn;ksa ;k funksZ"k ukxfjdksa ls ç;ksx ds fy, tcju uewus ysrs FksA
126
bu ç;ksxksa esa bu ukxfjdksa dh lgHkkfxrk LoSfPNd ugÈ FkÈA bu ijh{k.kksa dk u rks
mís'; mUgsa le>k;k x;k Fkk vkSj u gh uewus ysus ds fy, mudh lgefr ek¡xh xÃ
FkhA ;g ekSfyd ekuokfèkdkjksa dk ?kksj mYya?ku gSA ;g blfy, Hkh Çprktud Fkk]
D;ksafd çR;sd mÙkjnkrk ls vkSipkfjd lgefr ysus dh vfuok;Z vko';drk FkhA
bl [kaM esa vki ml ç;ksx ds ckjs esa tkusaxs ftlus jkT; ç'kklu dks lwfpr
lgefr ds fy, uSfrd fn'kkfunsZ'k rS;kj djus ds fy, etcwj fd;kA
cCch ¼2015% 66½ us lwfpr lgefr dks bl çdkj oÆ.kr fd;k gS& Þ,slk ekunaM
ftlesa ^lCtsDV* laHkkfor tksf[keksa dh iwjh le> ds vkèkkj ij vuqlaèkku
ifj;kstukvksa esa LoSfPNd Hkkxhnkjh nsrs gSaÞA
,d vkSj ekeyk] ftls ^VLdsxh flQfyl* ç;ksx dgk tkrk gS] esa esfMdy
vuqlèa kku dh uhfr ij loky mBk] tks fd vkxs pydj vesfjdk esa ykxw gksus okys
,d jk"Vªh; vuqlaèkku vfèkfu;e dk vkèkkj cukA vesfjdk ds lkoZtfud LokLF;
lsok us 1932 esa bl 'kksèk ifj;kstuk dks vkjaHk fd;k Fkk] tks fd 1972 rd fcuk
fdlh vkpkj uhfr ds gh pyrh jghA bl vè;;u esa 400 xjhc vÝhdh flQfyl
ls ihfM+r iq#"kksa dks isfuflfyu nsus ls euk dj fn;k x;k FkkA 1932 rd]
isfuflfyu] flQfyl dks Bhd dj ldus dh nok ekuh tkrh FkhA bu xjhc vÜosr
vÝhfd;ksa dks bykt ls budkj djuk ;k ckgj dj nsuk bl ifjdYiuk dk
çfrQy Fkk fd ;fn ge mUgsa mipkj nsrs gSa] rks ge jksx dh iw.kZ çxfr dh çfØ;k
dks ugÈ le> ik,¡xsA ljy 'kCnksa esa le>sa] fd ;fn vki fdlh ,sls laØe.k ls
ihfM+r gSa] ftlds fy, mipkj rks miyCèk gS] Çdrq vkidk M‚DVj vkidks mipkj
nsus ls u dsoy budkj djrk gS cfYd vkidh ihM+k dks pqipki ns[krk jgrk gSA
D;ksafd og ;g ns[kuk pkgrk gS fd vkidk 'kjhj fcuk nok ds laØe.k ds çfr D;k
çfrfØ;k djrk gSA
tSls gh ;g vè;;u lkoZtfud :i ls lkeus vk;k] rks vesfjdk ds rRdkyhu
jk"Vªifr fjpMZ fuDlu dks lkoZtfud :i ls ekQh ekaxuh iM+h vkSj Hkfo"; ds
vuqlaèkku ds fy, fn'kkfunsZ'k r; djus ds fy, ,d vk;ksx dk xBu djuk iM+kA
vk;ksx us ,d fjiksVZ çLrqr dh ftls n csye‚UV fjiksVZ dgk tkrk gSA bl fjiksVZ
ds vkèkkj ij gh vesfjdk }kjk jk"Vªh; vuqlaèkku vfèkfu;e 1974 ikl fd;k x;k]
tks fd ckn esa] nqfu;k Hkj esa fofHkUu vuqlaèkku laxBuksa }kjk viuk, x, Hkfo"; ds
,sls lHkh fn'kkfunsZ'kksa dk lanHkZ cu x;kA bl vfèkfu;e esa rhu çeq[k fl)kar gSa%
O;fä;ksa ds fy, lEeku% vuqlaèkku çfrHkkfx;ksa ¼lCtsDV½ dks laHkkfor tksf[keksa
dh iw.kZ tkudkjh gks vkSj ;FkklaHko ç;ksx ds nq"ifj.kkeksa ls mudh j{kk dh
tkuh pkfg,A
midkj% ;g lqfuf'pr gks fd vuqlaèkku çfrHkkfx;ksa dks dksà uqdlku u igqaps
cfYd vkn'kZ fLFkfr ;g gS fd mUgsa blls ykHk feyuk pkfg,A
U;k;% vuqlaèkku ds Qk;ns lekt esa lHkh dks leku :i ls miyCèk gksus
pkfg,A
bu fl)karksa ij t+ksj nsuk ekuokfèkdkj –f"Vdks.k dk iquewZY;kadu gSA ;g –f"Vdks.k
mu lHkh ekuo'kkL=h; vuqlaèkkuksa dk ,d fgLlk gS] tks thfor euq";ksa ij vè;f;r
fd, tkrs gSaA lkFk gh ;g lqfuf'pr djrk gS fd fo"k;ksa@mÙkjnkrkvksa dks dksà 127
uqdlku u igqapsA dà ckj vutkus esa mÙkjnkrkvksa dks euksoSKkfud uqdlku igqapus
dh laHkkouk gksrh gS] mnkgj.k ds fy, cykRdkj ls ihfM+r yksxksa ds vè;;u ij%
;fn vki mUgsa ml ?kVuk ds dkj.k gqà 'kkjhfjd vkSj ekufld vk?kkr dh nq[kn
Le`fr;ksa dks ;kn djus ds fy, dgrs gSa] rks os volkn dk vuqHko dj ldrs gSaA
bl rjg ds mnkgj.kksa esa vçR;{k :i ls çfroknh dks uqdlku igqap ldrk gSA
dHkh&dHkh 'kksèkdrkZ ;g eku ysrs gSa fd muds }kjk iwNs tk jgs ç'u cgqr
O;fäxr ugÈ gSa vkSj muds mÙkjnkrkvksa dh xksiuh;rk Hkax ugÈ djsaxsA mÙkjnkrk
bu ç'uksa dk mÙkj rks ns ldrk gS ysfdu varjax fooj.k lk>k gksus ds Mj ;k Hk;
dks og NksM+ ugÈ ikrk] tSls fd ,pvkÃoh i‚ftfVo yksxksa ij fd, tk jgs vè;;u
esa mÙkjnkrk O;fäxr vuqHkoksa dks lk>k djus ds fy, çsfjr gks ldrk gS( Çdrq bl
çfØ;k esa og mu fooj.kksa dks NksM+ ldrk gS] ftuls mldh xksiuh;rk Hkax gks
ldrh gksA ;gk¡ rd fd tc ;g tkudkjh iw.kZ xksiuh; j[kus dh 'krks± ds lkFk Hkh
,d= dh tkrh gS] rks Hkh ;g mUgsa vlgt dj ldrk gSA O;fäxr vk?kkr vkSj
varjax fooj.k ij iqu% ppkZ djuk muds ekufld LokLF; vkSj vkRe&lEeku dks
çHkkfor dj ldrk gSA ,pvkÃoh@,M~l] ekufld LokLF;] ;kSu O;ogkj ;k
'kkjhfjd vFkok lkekftd 'kks"k.k tSls laosnu'khy eqíksa ij 'kksèk djus okys
'kksèkdrkZvksa dks mÙkjnkrkvksa dh Hkkoukvksa dks vkgr djus ls cpuk pkfg,( Hkys gh
mUgksaus lwfpr lgefr çkIr dj yh gksA ,d mfpr vkpkj;qä vè;;u rS;kj djus
ds fy, fn'kkfunsZ'k fuEufyf[kr gSa%
laHkkfor 'kksèk çfrHkkfx;ksa dks vè;;u dk mís'; vkSj vè;;u D;ksa vk;ksftr
fd;k tk jgk gS] ;g Li"V :i ls le>k,a(
muds }kjk mBkà xà lHkh ftKklkvksa dk èkS;ZiwoZd tokc nsa(
ml ,tsalh dks fuÆn"V djsa] ftldh vksj ls vuqlaèkku fd;k tk jgk gS(
ljy Hkk"kk esa le>k,a ¼fo'ks"kdj ,slh Hkk"kk ftlesa os lgt gksa½ fd vkids 'kksèk
dk mís'; 'kS{kf.kd gS ;k dksà vU;] tSls foi.ku vuqlaèkku] jktuhfrd jk;
losZ{k.k] O;ogkj ifjorZu dk ekufp=.k vkfn(
tkjh j[kus ds fy, mudh vuqefr iwNsaA ;fn og euk djrs gSa rks çfØ;k jksd
ns(a
lqfuf'pr djsa fd xksiuh;rk ij mudh lgefr yh xà gS(
tSfod ekuofoKku ds 'kksèkdrkZvksa dks fyf[kr vkSipkfjd lgefr çkIr djus
esa fo'ks"k :i ls lkoèkku jguk pkfg,A jä dk uewuk ysus ;k 'kkjhfjd eki
ysus ls igys fyf[kr vkSipkfjd lgefr ysuh vko';d gS ¼buiqV~l lfgr
fn'kkfunsZ'k xqFkjh] 2010% 17 vkSj ys[kd }kjk la'kksfèkr½A
;kn j[ksa fd ;s lkekU; vkSj O;kid fn'kkfunsZ'k gSaA vkidks vDlj fLFkfr dh
laons u'khyrk] 'kksèk fd, tk jgs leqnk; dh lkaL—frd çksQk+ by vkSj {ks= esa
mi;ksx dh tkus okyh rduhdksa ds vuqlkj bu fn'kkfunsZ'kksa dks fodflr vkSj
la'kksfèkr djuk gksxkA buesa ls vfèkdka'k fn'kkfunsZ'k fpfdRlk vuqlaèkku ds ifjçs{;
esa lhekvksa dk è;ku j[krs gq, rS;kj fd, x, gSaA lkekftd&lkaL—frd eqíksa ij
dke djus okys Nk= vDlj {ks= esa lwpuk ,d= djrs le; uSfrd nqfoèkkvksa dk
128 lkeuk djrs gSaA ftldk vuqHko vki u`tkfrd ¼,FkuksxzkfQd½ vuqlaèkku ds nkSjku
ik,¡x]s vki èkhjs&èkhjs vuqHkotU; vuqlaèkku esa vkus okyh dfBukb;ksa ij Hkh foe'kZ
djuk lh[ksaxsA
1½ vesfjdk esa VLdsxh flfQfyl ç;ksx D;k Fks vkSj os vuSfrd D;ksa Fks\
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2½ csye‚UV fjiksVZ esa dkSu ls rhu çeq[k fl)kar lq>k, x, Fks\
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3½ uSfrd :i ls mfpr vè;;u djus ds fy, fn'kkfunsZ'kksa dh laf{kIr O;k[;k
djsa \
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1½ ekuofoKku esa vukeRo cuk, j[kus ds egRo ls vki D;k le>rs gSa \
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2½ mÙkjnkrkvksa dh vukeRo dh j{kk ds fy, vkidks D;k dne mBkus pkfg,\
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3½ mÙkjnkrk dh igpku dh j{kk ds fy, xksiuh;rk D;ksa t:jh gS vkSj ,slk
djus ds fy, D;k dne mBk, tkus pkfg,\
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131
çtuu LokLF; ij dke djus okys esjs Nk=ksa esa ls ,d ;qok vfookfgr yM+dh FkhA
tc og igyh ckj {ks= vè;;u ds fy, xÃ] rks efgykvksa us mlds lokyksa dk
tokc nsus ls ;g dg dj budkj dj fn;k fd vki 'kknh'kqnk ugÈ gSa blfy, vki
mu leL;kvksa ds ckjs esa ugÈ le>saxhA og dqN le; rd rks lwpuk ds fy, la?k"kZ
djrh jgh Çdrq ckn esa [kqn dks nks NksVs cPpksa okyh ,d fookfgr efgyk ds :i esa
mÙkjnkrkvksa ds lkeus is'k djus dk QSlyk fd;kA blds ckn] mlus mR—"V
lwpuk,¡ ,d= dh D;ksafd mlds mÙkjnkrkvksa us LokLF; ds eqíksa] cPpksa ds tUe vkSj
fu;a=.k fofèk;ksa ds ckjs esa muls foe'kZ fd;kA uSfrd foe'kks± esa lR; dh igpku ;k
'kksèk ds okLrfod mís'; dks fNikuk ^;qfä* dgk tkrk gSA 'kksèkdrkZ us eglwl
fd;k fd ;g ;qfä gkfujfgr Fkh D;ksafd blls mUgsa csgrj xq.koÙkk okys lwpuk
ladyu esa enn feyhA ;gk¡ vè;;u dk –f"Vdks.k ifj.kkeokn ds lS)kafrd ç.kkyh
ij vkèkkfjr Fkk ftlesa ykxr&ykHk fo'ys"k.k O;fäxr :i ls vius Lo;a ds ewY;ksa
ij 'kksèkdrkZ }kjk fd;k tkrk gSA bl rjg ds vè;;uksa esa lgh igpku fNikus tSls
lHkh dk;ks± dks mfpr ekuk tkrk gS D;ksafd varr% bldk ifj.kke csgrj gksrk gSA
dà ç;ksx'kkyk ;k fu;af=r ç;ksxksa esa Hkh ^lCtsDV* dks mudh tk¡p ds okLrfod
mís'; ds ckjs esa lwfpr ugÈ fd;k tkrk gSA 'kksèkdrkZ vDlj ekurs gSa fd ^lCtsDV*
Hkksyk gS vkSj vè;;u ds mís'; ;k egRo dks iwjh rjg ls ugÈ le>sxkA os ;g Hkh
rdZ nsrs gSa fd vè;;u ds urhts] lwfpr lgefr dh uSfrd nqfoèkk gSA
bl rjg ds çyksHkuksa ds fy, laosnu'khyrk tSfod ekuofoKku esa egRoiw.kZ gSA dÃ
ckj Nk= jä ds uewus] ;k ,aFkzkis ksesfVªd eki ,d= djus ds fy, vius&vki dks
is'ksoj fpfdRld ds :i esa çLrqr djrs gSaA Hkksys&Hkkys ^lCtsDV* nok vkSj mipkj
ds fy, muls enn dk vuqjksèk Hkh djrs gSaA bl fLFkfr esa ;fn vè;;udrkZ dsoy
MsVk ,d= djus ds fy, ^lCtsDV* dks dksà Hkh nok ns nsrk gS rks ;g èkks[ks dh
Js.kh esa vkrk gS] ftlds ifj.kkeLo:i ^lCtsDV* dks uqdlku igqap ldrk gSA ;g
xyr gS vkSj blls iwjh rjg ls cpk tkuk pkfg,A
nqfu;k Hkj ds 'kksèkdrkZvksa dk ekuuk gS fd dà ckj vuqlaèkku dh igpku ;k mís';
dks crkuk vifjgk;Z gksrk gSA ,slh fLFkfr;ksa esa os vè;;u iwjk gksus ds ckn
^MhczhÇQx* dh lykg nsrs gSaA vè;;u djus ds ckn 'kksèkdrkZ vè;;u {ks= ij
okil tkdj ns[ksa fd vuqlaèkku us mu ij fdruk çfrdwy çHkko Mkyk gSA rdZ ;g
gS fd ;fn dksà vè;;u ls igys ç;ksx ds lgh bjkns dks crkus dh fLFkfr esa ugÈ
gS] rks mls vè;;u ds ckn esa crkus ;k lk>k djus esa dksà cqjkà ugÈ gSA
Vsyhfotu lfgr euksoSKkfud vkSj lapkj vè;;u vDlj vkikrdkyhu fLFkfr esa
lkoZtfud çfrfØ;kvksa dk vkdyu djus ds fy, ,sls vè;;u djrs gSaA bl rjg
ds çk;ksfxd vè;;uksa dks vkikrdkyhu vè;;u dgk tkrk gS] ¼tSls fd n'kZdksa dh
çfrfØ;kvksa dks tkuus ds fy, fj;kfyVh 'kkst] vf'k"V igpku fn[kkrh gS] vkSj ckn
esa vius bl ç;ksx dk lgh mís'; çdV djrh gSaA dqN lkekt foKkuh vuqlaèkku
ds fy, bl rjg ds ç;ksxkRed :ijs[kk dks lgh Bgjkrs gSa] D;ksafd mudk ekuuk
gS fd ç;ksx ds ckn mís'; dk [kqyklk] ftls fMczhÇQx dgk tkrk gS] fdlh Hkh
rjg ds gq, uqdlku dks Bhd dj nsrk gS½
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ysfdu vkids fy, ;g Hkh le>uk t:jh gS fd dHkh&dHkh fMczhÇQx ^lCtsDV* ds
eu esa lansg Hkh iSnk dj ldrh gSA ;g euksoSKkfud dkj.kksa ls Hkh gks ldrk gS&
;fn mÙkjnkrk vius }kjk fn, x, mÙkjksa dks ysdj Çprk djuk 'kq: dj nsrk gS
fd mlus Bhd mÙkj fn, gSa ;k ugÈA çk;ksfxd ;qfä ds vius xq.k vkSj nks"k gSa
ftuls cpk tkuk pkfg,A vè;;u {ks= ds çfr 'kksèkdrkZ dh viuh ftEesnkjh gksrh
gS blfy, ;g egRoiw.kZ gS fd os viuh igpku vkSj vius 'kksèk ds mís'; dks muds
lkFk Li"V :i ls lk>k djsaA
DykdZ ¼1999% 150½ mfpr gh dgrs gSa fd] Þfdlh vè;;u ;k ç;ksx ds nkSjku ;qfä
ls tqM+h vlqfoèkk dks de djus esa fMczhÇQx çHkkoh gks ldrh gS] gkykafd ;g mu
'kksèk fo"k;ksa dh udkjkRed Hkkoukvksa dks [kRe djus ds fy, vi;kZIr gS tks ç;ksx
ds nkSjku Lo;a ds fy, vkSj fQj ifj.kke ds vçR;kf'kr gksus ij curh gSaßA
1½ vuqlaèkku esa ^;qfä* ls vki D;k le>rs gSa vkSj D;k vkidh jk; esa ;g lgh
gS\
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2½ fMczhÇQx D;k gS vkSj çk;ksfxd 'kksèk esa bldh D;k çklafxdrk gS\
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7) fo'ks"k :i ls detksj vkfnoklh lewgksa ¼ihohVhth½ ls lacafèkr cPpksa] xHkZorh
efgykvksa vkSj cqtqxks± dks 'kkfey djus ls cpus ds fy, vfrfjä lkoèkkuh
cjruh pkfg,A
¼tSlk fd vki tkurs gSa fd dà fo'ks"k :i ls detksj lewg foyqIr gksus dh
dxkj ij gSa] ckgjh yksxksa ds lkFk fdlh Hkh rjg dk laidZ mUgsa laØfer dj
ldrk gS vkSj muds thou dks [krjs esa Mky ldrk gSA lsaVsusyht+ tSls
vkblksysVsM ¼vyx&Fkyx½ lewg Hkh gSa tks ckgjh yksxksa ds lkFk ckrphr ugÈ
djrs gSaA vkidks mudh Hkkoukvksa dk lEeku djuk pkfg,A muds {ks=kfèkdkj
esa dHkh Hkh ?kqliSB u djsa] Hkys gh vkidk vuqlaèkku blds fy, çksRlkfgr
djsA
8) vkfnoklh Kku dk mi;ksx djds fd, x, fdlh Hkh 'kksèk] ftlesa
O;kolk;hdj.k dh {kerk gks ldrh gS] ds fy, lqfuf'pr fd;k tkuk pkfg,
fd bldk ykHk vkfnoklh lewg dks Hkh vo'; feysA
¼ICMRuSfrd fn'kk&funsZ'k 2017½ 06-03-2019dks ,Dlsl½
tc ge vuqlaèkku djuk 'kq: djrs gSa] rks ge ekurs gSa fd ge tks Hkh dj jgs gSa
140
og lgh gSA ;g –<+ foÜokl Hkh j[krs gSa] fd gekjk 'kksèk lekt ds fgr esa gS vkSj
blfy, fdlh dks Hkh vè;;u esa Hkkx ysus esa dksà leL;k ugÈ gksuh pkfg,A fiNys
[kaMksa esa ;g crk;k x;k gS fd gj vè;;u esa Hkkxhnkjh LoSfPNd gksuh pkfg,A ,d
losZ{k.k vuqlaèkku esa ,d O;ofLFkr ;k–fPNd lSaiy pqus x, lgHkkfx;ksa dk
lk{kkRdkj djuk vfuok;Z cukrk gS] Çdrq mÙkjnkrk vkidks ços'k djus dh vuqefr
nsus ds fy, rS;kj ugÈ gSa] bl fLFkfr esa vuqlwph@ç'ukoyh dks dHkh Hkh Lo;a Hkjus
;k vius fdlh fe= ls ,slk djokus dh xyrh u djsa( cl bls fpfàr djsa% fpfàr
?kj Hkkx ysus ds fy, rS;kj ugÈ gSA oSKkfud lkekU;hdj.k ds dqN fl)kar vkidks
crk ldrs gSa fd ;g ifj.kke ds çfrfufèkRo vkSj lkekU;hdj.k dks çHkkfor djsxk
ysfdu ;kn j[ksa fd xyr vk¡dM+s ifj.kke dh okLrfodrk dks fcydqy gh fo—r
dj nsxkA uSfrdrk ;g ekax djrh gS fd ge yksxksa dks mudh bPNk ds fo#)
çfrfØ;k nsus ds fy, etcwj u djsaA
buesa ls dqN vko';drkvksa dks iwjk djus esa O;kogkfjd dfBukb;k¡ gSa blfy, ;g
egRoiw.kZ gS fd çR;sd vuq'kklu vius fo"k;kuqlkj fof'k"V fn'kkfunsZ'kksa dks
fodflr djsA uSfrd lfefr;ksa ds fo'ks"kKksa dks Hkh bu lhekvksa ds çfr laosnu'khy
gksuk gksxkA lwfpr lgefr ds fo"k; ij gky dh cgl esa] dà u`tkfrfoKkfu;ksa us
'kksèkdrkZvksa dh lqj{kk gsrq fn'kk&funsZ'kksa ds vHkko ij è;ku vkdÆ"kr fd;k gSA dÃ
ckj vijkèk] u'khys inkFkks± ds lsou] ;kSu vkSj ?kjsyw Çglk] ;q) dh fLFkfr]
vkradokn vkSj ;gk¡ rd fd vuq"Bku tSls dfBu eqíksa ds ckjs esa iwNrkN djus ij
'kksèkdrkZvksa dks [krjukd fLFkfr;ksa dk lkeuk djuk iM+rk gSA uSfrd fn'kk&funsZ'k
dsoy mÙkjnkrkvksa@lCtsDV~l vkSj {ks= ls ,df=r dh xà lkexzh ds uqdlku ls
cpko dh ckr djrs gSaA vPNs 'kksèk ds fy, lokZfèkd egRoiw.kZ ml fLFkfr ds
çkekf.kd vH;kl vkSj laL—fr;ksa@leqnk;ksa ds çfr laosnu'khyrk gSA
ekuo foKku esa çR;sd 'kksèk dk dksà u dksà lkekftd lanHkZ gksrk gSA 'kksèk ds
dqN ç'u vkidks rVLFk fn[kkà ns ldrs gSa] ysfdu ,slh laHkkouk jgrh gh gS fd
os vU; yksxksa dh Hkkoukvksa dks vkgr dj ldrs gSaA ;fn vki ,d ,sls leqnk; ds
lkFk dke dj jgs gSa] ftlds lkaL—frd ewY; vkils esy ugÈ [kkrs] rks vkidks ;g
lqfuf'pr djuk pkfg, fd vki igys tehuh tkudkjh ,df=r djsa vkSj fQj
viuk lk{kkRdkj vuqlwph ;k ç'ukoyh rS;kj djsaA
çLrqr bdkà esa vkidks 'kksèk esa uSfrdrk vkSj 'kksèk ds nkSjku uSfrd ekunaMksa ds
ikyu dh vko';drk ls voxr djk;k x;kA uSfrdrk dh cqfu;knh ckrksa dks
le>uk vkids fy, vklku vkSj Li"V gks blfy,] bl bdkà us lcls igys blds
lkFk tqM+s lS)kafrd –f"Vdks.k dks Li"V fd;kA mlds ckn 'kksèk ds nkSjku è;ku j[ks
tkus okys fofHkUu çdkj ds uSfrd fn'kk funsZ'kksa ij ppkZ dhA lkFk gh] pj.k c)
rjhds ls ¼dne-nj-dne½ lwfpr lgefr] xksiuh;rk dh nqfoèkk] èkks[ks ds eqís vkSj
var esa fjiksVZ vkSj çfrfØ;k ds fuekZ.k ij ppkZ dh xÃA csgrj le> ds fy, 141
oSfÜod vkSj LFkkuh; Lrj ij laLFkkxr uSfrd fn'kk&funsZ'kksa ls Hkh voxr djk;k
x;kA ;g vk'kk dh tkrh gS fd bl bdkà dks i<+us ds ckn] Nk= 'kksèk çLrko
rS;kj djus ls igys vkSj ckn esa] {ks= vkSj ç;ksx'kkyk esa vuqlaèkku djus vkSj
varr% Kku dk mRiknu djus esa lkoèkkuh j[ksaxs vkSj laosnu'khy cusaxsA
Dooley, David. 2001. Social Research Methods (4th edition). New Delhi:
Prentice- Hall of India private ltd.
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