2/5/25, 5:29 PM Digital Analytics Archives -
Programs Courses Resources Newsletter Blog For Teams
Categories
Acquisition (182)
Digital Brand Building (39)
Business Building (124)
Analytics Copywriting (43)
CRO & Testing (322)
What is happening, where
Customer Stories (7)
and how much? Practitioner- Digital Analytics (89)
written articles on digital Marketing Case Studies (7)
analytics and tag managers. Marketing Education (1)
Marketing Tactics (64)
Original Research (18)
Psychology (81)
Mastering the Social Media (21)
User Experience & Persuasive
Art of Data: Design (184)
Empowering
Marketers with
Data Literacy,
Storytelling, and
Decision
Intelligence
In today’s digital age, data is
crucial for shaping marketing
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strategies and decision-mak-
Programs Courses Resources Newsletter Blog For Teams
ing processes. With the rise
of data-driven marketing, the
ability to understand and
interpret data has become
essential for everyone,
including content marketing
professionals. Data literacy,
data storytelling , and
decision intelligence have
become skills that can
enhance content marketing
efforts and drive better busi-
ness outcomes.
Although they are typically
discussed as distinct abilities,
these proficiencies are
deeply intertwined and
interdependent. This blog
will delve into the reasons
behind the heightened
demand for these proficien-
cies and elucidate the actions
you can take to enhance or
broaden your skillset, which
will invariably elevate your
career.
Keep reading
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Programs Courses Resources Newsletter Blog For Teams
A SaaS Startup’s
Guide to
Demand
Modeling
So you’re ready to go to mar-
ket, you have big goals, and
you’re pumped.
But wait.
How are you going to hit
those goals?
Do you have the right goals
in place?
And are your goals achiev-
able?
So, how can you answer
these questions?
Enter demand modeling.
In this post, I’ll break it down
for you, including:
Keep reading
All You Need to
Know About
Google
Analytics 4 (A
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Complete
Programs Guide
Courses Resources Newsletter Blog For Teams
to GA4)
The days of Universal
Analytics are long gone now.
It’s not even usable for most
users from July 2024.
Keep reading
Google Tag
Manager:
Building a
control center
for your data
in 2023
In 2023, Google Tag Manager
(GTM) is probably the single
most useful tool that your
team can use to collect data
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and inform smart marketing
Programs Courses Resources Newsletter Blog For Teams
decisions.
Understanding the benefits
of GTM and how to properly
utilize it can be a challenge,
so we’ve put together this
guide as a reference point.
Keep reading
The why’s and
how’s of
marketing
attribution: A
data-driven
guide
Mediocre brands guess: “It
seems like our latest run of
Facebook ads is working
well.”
Top-tier brands know: “Our
current Facebook ad set is
driving traffic, but it’s our
retargeting pixel that’s con-
verting customers.”
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It’s the data-driven under-
Programs Courses Resources Newsletter Blog For Teams
standing of what works—and
what doesn’t— that sepa-
rates sophisticated mar-
keters from the pack.
Keep reading
The Marketing
Matrix Guide:
Understand &
Engage Your
Customers
The difference between
great ideas and great mar-
keting is in the planning. A
great idea has the potential
to drive traffic and sales, but
if you don’t communicate it
in the right way to the right
people, it will never take off.
In this article, you’ll learn
how to plan and validate con-
tent using a marketing
matrix so your next great
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idea Programs
strikes a chord with
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your target audience.
Keep reading
Data Blending:
How to Blend
Data in Google
Data Studio
Over the last years, Google
Data Studio has evolved
from an appealing but clunky
application to a tool that we
recommend to any digital
marketer.
Data Studio allows you to
communicate data simply
and in a repeatable format,
and their expanded integra-
tions, customizations, and
editability have made Data
Studio dashboards extremely
powerful.
A relatively new feature,
data blending, came out last
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[Link]
This underusedCourses
func- Resources Newsletter Blog For Teams
tion can do a lot of cool
things; it also has some limi-
tations. Once you’ve got your
head around the basics, the
possibilities are endless.
Keep reading
13 Essential
Digital
Marketing
Metrics & KPIs
to Measure
Performance
A useful metric is both accu-
rate (in that it measures what
it says it measures) and
aligned with your goals.
Don’t measure anything
unless the data helps you
make a better decision or
change your actions. – Seth
Godin
Marketing metrics are a
competitive advantage. They
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allowPrograms
you to create and opti-
Courses Resources Newsletter Blog For Teams
mize campaigns based on
actionable evidence rather
than intuition.
But to turn data into insights
and money, it’s not enough to
simply collect information.
You have to track metrics
you can act on.
Keep reading
Digital Analytics
Simplified: The
Beginner’s
Guide
Intuition is no substitute for
data. As Dr. Eric Bonabeau
says, “The more data you
have to weigh, and the more
unprecedented the chal-
lenges you face, the less you
should rely on instinct and
the more on reason and
analysis.”
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digital analyticsCourses
WithPrograms , you Resources Newsletter Blog For Teams
have access to all the data
you need to make smart deci-
sions without solely relying
on feelings.
In this guide, you’ll learn how
digital analytics can bene-
fit your business and how to
use it to communicate with
stakeholders. You’ll also dis-
cover digital analytics tools
and the most complete digi-
tal analytics training to
help you better understand
your customers.
Keep reading
8 Data
Visualization
Examples:
Turning Data
into Engaging
Visuals
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According to Dell, data
Programs is the
Courses Resources Newsletter Blog For Teams
new crude oil of modern
society . It’s mined, it’s pro-
cessed, and it’s valuable—
when you know what to do
with it.
Data visualization turns
raw data into accessible
charts, graphs, and maps to
help you share it, learn from
it, and make data-driven
decisions. But game-chang-
ing campaigns are only possi-
ble if visuals present infor-
mation in the right way. Get
it wrong, and the message is
lost.
In this article, you’ll see eight
of the best data visualization
examples to inspire your
internal and external market-
ing efforts.
You’ll learn when to use
them, what to avoid so you
don’t overwhelm or confuse
your audience, and five tips
for creating these visualiza-
tions yourself.
Keep reading
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