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Understanding SEO for Business Growth

Search engine optimization (SEO) is the practice of optimizing a website to achieve higher rankings on search engine results pages, primarily to increase traffic. It is a cost-effective strategy for driving prospects to businesses, with higher conversion rates compared to other traffic sources. Learning resources for SEO include platforms like Google Analytics, Moz, and various search engine journals.

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32 views2 pages

Understanding SEO for Business Growth

Search engine optimization (SEO) is the practice of optimizing a website to achieve higher rankings on search engine results pages, primarily to increase traffic. It is a cost-effective strategy for driving prospects to businesses, with higher conversion rates compared to other traffic sources. Learning resources for SEO include platforms like Google Analytics, Moz, and various search engine journals.

Uploaded by

sameer.aly9198
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What is Search Engine Optimization?

Search engine optimization (SEO) is the practice of orienting your


website to rank higher on a search engine results page (SERP) so that
you receive more traffic. The aim is typically to rank on the first page of
Google results for search terms that mean the most to your target
audience.

Undoubtedly SEO is the most effective strategy to drive traffic to any


business.

Why? Because it is the most inexpensive method to drive prospects to


your site, and conversion rates are higher than any other traffic source.

Businesses are well aware of how important SEO is to make sales,


making SEO one of the best digital marketing niches to make money
online.

Although high-level SEO can be a competitive niche, specialized SEO


services such as link building provide great opportunities with less
competition.

Where to learn SEO


Google Analytics, Moz, Search Engine Land, Search Engine Journal,
Search Engine Round table, Search Engine Watch, Hub spot etc.
The Role of SEO
The goal of SEO is to raise your ranking in organic search results. There
are different practices for optimizing AdWords, shopping, and local
results.
While it may appear that so many competing elements taking up real
estate on SERPs (search engine result page) push the organic listings
down, SEO can still be a very powerful, lucrative effort.
Considering that Google processes billions of search queries daily,
organic search results are a very large slice of a very large pie. And
while there is some up-front and ongoing investment required to
secure and maintain organic rankings, every click that sends traffic to
your website is completely free.

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