University of Alaska Fairbanks - Winter 2022
Sociology 290, Chapter 1 Guide
Professor Hanscom, Section 2
August 07, 2022
In contrast, Dineo Ranaka (born 16 January
1983) is a South African radio personality, television presenter, actress, DJ, and TV
producer. As a result, Ranaka started her career at 5FM in 2003 presenting the Fanta World
Chart Show with Brown Sugar.
Class Date: 1/11/2024
Teacher’s Note: Proofread your work for grammatical errors.
GENERIC CONTENT:
## Discussion
She then moved to YFM, Highveld Stereo (later 947), Metro FM, and Cliff Central. She was
the co-host and producer of the YFM drive time show Essential Rush. Ranaka then took a
long break after which she joined Metro FM to host The Bridge, a mid-morning show and
Metro FM Top 40 shortly after that.
## Analysis
Currently, she is the main anchor for Kaya 959's breakfast show. Ranaka garnered local
attention after her show "Dineo Live on Drive" on YFM which was a great success, with her
talent combined with her "can-do" attitude that landed her in the driver's seat as YFM's first
female afternoon drive time jock on "Dineo Live on Drive" which she hosted every Monday
to Friday from 3pm - 6pm. She made an on-screen hit on ETV's Club 808. Dineo also made
appearances and starred in television series and shows which includes; Real Goboza,
Scandal, Gaz'lam, Yim'lo, Dineo's Diary, Gomora, All Access Mzansi, and MoJa Love's
Ishushu.
## Conclusion
Ranaka also starred as one of the main characters in a featured film Baby Mamas. == Career
==
=== Yfm ===
Ranaka became successful in presenting the Breakfast show. It was her rapid success on her
Weekend Breakfast Show that made her a candidate to take over from Chilli M's show,
which aired daily between 15:00 and 18:00 weekdays, thereafter replacing the popular
Vukani "Chilli M" Masinga who left the show. She then proved the critics wrong and in less
than a year, grew the stations listener-ship to 750,000 in the 3 - 6pm time slot from the
previous listener-ship of 600,000.
## Background (List)
- Ranaka hosted the "Dineo Live on Drive" show, making her YFM's first female afternoon
drive time jock and is reckoned to be the only female afternoon drive time Radio DJ in the
country.
- Her show's success impressed clients such as Love Life, Sanlam, Samsung, Motorola,
Vodacom, Cadbury and Levis, who requested that she specifically run and drive their on-air
campaigns.
- === Club 808 ===
During 2010 [Link] launched their lifestyle and music entertainment show aimed at the youth
called Club 808 "Make Some Noise".
- It featured presenters Dineo Ranaka and Mo [Link] August 2010 During August 2010,
Club 808 executive producer Zam Nkosi said: "The show will be fresh, very contemporary,
fun, flirty and lightly irreverent, with the tongue firmly in cheek.
## Findings
It will certainly not take itself seriously.". The show currently airs on Etv.
## Discussion
=== Other appearances ===
In April 2014, Ranaka was a roaster at the Comedy Central Africa's Roast of Kenny Kunene.
She also acted on Hustle, a South African TV series, in 2016. === Ventures ===
In 2019, Ranaka announced her new venture as a house and hip-hop DJ. In 2020, through
her production company, she produced Mzali Wami, a drama series which aired on Mzansi
Magic and Showmax. She owns cosmetic range LuvDrBeauty which launched 16 December
2020.
## Analysis
=== Podcast and Chill Network ===
On an episode of Podcast and Chill with MacG, MacG announced that Ranaka will be hosting
her new podcast slot under the Podcast and Chill Network called 'Dineo On Sex and Stuff'.
The show will be aired every Tuesday at 3 PM. This opportunity arose just as she parted
ways with Kaya FM. == Personal life ==
Dineo (meaning "gifts") was born in Diepkloof's Chris Hani Baragwanath Hospital, in South
Africa.
## Conclusion (List)
- Dineo was educated at Unisa.
- She is the sister of South African actress
Manaka Ranaka.
- == Controversies ==
=== 2010 ===
In September 2010, fireworks erupted between singer Kelly Khumalo and Dineo Ranaka
during rehearsals for the YFM and Chevrolet Divas party.
- A source told the Sunday World newspaper that things went wrong after Khumalo arrived
at the rehearsals more than two hours late.
- It is believed that Khumalo was not prepared for the gig: she was throwing tantrums and
not following the brief.
## Background
The "moo moos" hit the fan when Dineo asked Khumalo about motherhood. Dineo states
that she was sitting down getting ready for the rehearsal while one of her colleagues was
interviewing Khumalo for an insert in Club 808 on camera. She says the interview was
based on Khumalo's music and she thought it had no depth because Khumalo didn't have a
new album out yet.
## Findings
They have since made peace and become good friends
=== 2011 ===
In February 2011, Dineo had a breakdown on air and was subsequently taken off air,
resulting in her content producer Bujy and co-host Linda Mbuso standing in for her. During
the afternoon drive show she started sobbing uncontrollably two hours before her show
ended. When questioned about this by management, Dineo said she couldn't take it
anymore.
## Discussion
Sunday World states that she was crying because she had had a fight with YFM marketing
manager Tamaria Motsepe, who had allegedly denied her the chance to attend that year's
J&B Met in Cape Town. Motsepe told the paper that Dineo was facing a disciplinary hearing
headed by station manager Tumelo Diaho-Monaheng.
References / Works Cited:
1. Wikipedia (n.d.). Retrieved from [Link]
2. Random Book Title (2022). Academic Publishing House.
