Purposive Communication
Module 1, Lessons 3 and 4
Communication as a System
Video 1 (Globalization)
Globalization, including in the aspect of technology, has been paralleled
to a bridge connecting nations. Share your thoughts on the last note the
speaker said that this is going to be good not just for the economy but for
people as well.
Video 2 ((Understanding our interconnected world)
Discuss the advantages and disadvantages of interconnectedness
through globalization.
Video 3 (AI and digital divide)
Discuss the future of human connectedness through Artificial Intelligence.
According to Littlejohn (2008), a system has
the ff.:
• Objects – the parts in a given process – sender, message, receiver etc..
It could be tangible or abstract; human or not.
• Attributes – the characteristics of the objects e.g. goals, needs,
intentions
• Internal Relationships – interdependence and interaction of the objects
e.g. teacher and students during a class lecture
• Environment - the context or situation in which the interaction takes
place
Types of Communication:
• Oral
• Written
• Non-Verbal
Functions of Communication:
• Referential or informative function – informs the recipient
of the message
• Expressive or emotive/affective function – expresses the
internal state or state of emotion of the sender
• Conative – invites a direct action; best illustrated by
commands and instructions
• Poeticfocuses on the message and the code used as the
operative function such as the use of slogans
• Phatic – language elicited for the sake of interaction
(greetings etc.)
• Metalinguistic or reflexive function – the use of language as
code to describe or discuss something.
Communication Realities
Communication can be driven (planned) or non-driven
(unplanned
Communication is the glue that binds a system together?
The purpose of communication should at least be understood
before it is carried out.
Misunderstandings do happen, avoid rushing into judgments or
assumptions.
The purpose of communication will be most likely achieved if
the one doing the communication understands the various
factors involved and is willing to make the necessary
adjustment.
Foundations of the Purpose of Communication:
• It is a continuous saga - the constant and simultaneous sending
and receiving of verbal, non-verbal and visual messages as
reactions to the environment.
• Messages vary in conscious thought – sharing of meanings that
occur spontaneously through learned behavior or carefully
constructed in unique situations
• Relational – sharing meaning to reflect relationships either with
immediacy (degree of liking) or control (degree of dominance).
• Guided by culture – messages that are interpreted based on
system of shared beliefs, values and behavior
• Ethical Implications – communicating based on moral principles
of truth (no deception); integrity (consistency of belief) , fairness
(balance of interests); respect (regard for others); and
responsibility (accountability for one’s actions)
• Learned Behavior – can be learned for a better interaction