MCA –Second Year [FourthSemester]

Credit Pattern as per CBCS Policy* (* As per the SRTMUN policy for
affiliated colleges as well as for Campus schools)

Code No. Title Affiliated Colleges/ Institutes Univ. Campus Schools

Internal External Total Internal External Total
Credits Credits Credits Credits Credits Credits
Elective Courses-3(Chose any one)
Cyber Security and Digital
MCA-R401 A
Forensics
Cryptocurrency and Blockchain
MCA-R401 B Technologies
01 03 04 02 02 04

MCA-R401 C Deep Learning

MCA-R401 D Game Development

Elective Courses-4 (Chose any one)

MCA-R402 A Advanced Web Technology

Artificial Intelligence and
MCA-R402 B
machine learning
01 03 04 02 02 04
MCA-R402C Quantum Computing
Digital Marketing and
MCA-R402D
Business Analytics
Practical / Lab
Lab-10: Based on Elective
MCA-R405 01 01 02 01 01 02
Course-3
Lab-11: Based on Elective
MCA-R406 01 01 02 01 01 02
Course-4
MCA-R407 Lab-12: Project Work 06 06 12 06 06 12

MCA-R408 Project Viva voce 02 02 02

MCA-R409 Seminar 01 01 01 01 01

Total Credits 11 16 25 13 15 27
MCA-R401 A Cyber Security and Digital Forensics

Course Objectives
1.Understand basics of cyber security
2 Acquire the knowledge of various tools and methods used in cyber crime
3 Learn the fundamentals of digital forensic
4 Apply appropriate skills and knowledge for solving digital forensic
problems

Course Outcomes
CO1 Demonstrate understanding of basic concepts in cyber security Understanding
CO 2 Make use of various tools and methods used in cybercrime Applying
CO 3 Adapt fundamental knowledge of digital forensics Creating
CO 4 Determine skills and knowledge for solving digital forensics Problems Evaluating

Unit-1: Introduction to Cyber Security

Cybercrime and origins of the world, Cybercrime and information security,
Classifications of cybercrime, Cybercrime and the Indian ITA- 2000, A global
Perspective on cybercrimes.
Self learningTopic:Amendments to the Indian IT Act(2008).
4hrs
Unit-2: Cyber offenses & Cybercrimes
How criminal plan the attacks, Industrial Spying/Industrial Espionage, Hacking,
Online Frauds, Pornographic Offenses, E-Mail Spoofing, Spamming,data
diddling , salami attack, Cyber defamation, Internet Time Theft,SocialEngg,
Cyber stalking, Cyber café and Cybercrimes, Botnets, Attack vector, Cloud
computing, Proliferation of Mobile and Wireless Devices, Trends in Mobility,
Credit Card Frauds in Mobile and Wireless Computing Era.
Self learning Topic: Security Challenges Posed by Mobile Devices.
7 hrs
Unit-3: Tools and Methods Used in Cybercrime
Phishing, Password Cracking, Keyloggers and Spywares, Virus ,worms and
trojans, Steganography, DoS and DDoS Attacks, SQL Injection, Buffer
OverFlow, Attacks on Wireless Networks,Identity Theft (ID Theft)
Self learning Topic: Various types of viruses,Worms and Trojans
6 hrs
Unit-4: Introduction to Digital Forensics
Introduction to Digital Forensics and its uses. Need of digital Forensics, Digital
forensic life cycle, Relevance of the OSI 7 Layer Model to Computer Forensics,
Forensics and Social Networking Sites: The Security/Privacy Threats,
Challenges in Computer Forensics, Special Tools and Techniques, Forensics
Auditing and Antiforensics.
Self learning Topic: Various digital forensic models/ framework
5 hrs
Unit-5: Data Recovery and Evidence Collection
Data Recovery: Defined, data backup and recovery, role of backup in data
recovery, Data recovery solutions, Hiding and recovering Hidden data
Evidence Collection and Data Seizure: What is digital evidence, rules of
evidence, Characteristics of evidence, Types of evidence, Volatile evidence,
General procedure for collecting evidence, Methods of collection and collection
steps, Collecting and archiving, Evidence handling procedures, Challenges in
evidence handling Duplication and Preservation of Digital Evidence
Self learningTopic:Symmetric and Asymmetric Encryption
8 hrs
Unit-6: Network Forensic and Steganography
Network Forensics : Network Fundamentals, Network Types, Network security
tools and attacks, Intrusion Detection Systems (types and advantages and
disadvantages)
Email Investigations – E-Mail protocol, E-Mail as Evidence, Working of EMail,
Steps in the E- Mail communication, IP Tracking, E-Mail Recovery,
Android Forensic-Android forensic- The evolution of Android, The Android
model, Android security, The Android file hierarchy, The Android file system,
Android Data Extraction Techniques: Manual data extraction,Logical data
extraction, Physical data extraction
Cyber Forensics Tools: Tool Selection, hardware, Software, Tools (FKT, PKT)
Steganography – categories of steganography in Forensics (Text, Image, Audio)
Self learning Topic: Various forms of Internet Frauds

Text Books:
1. Nina Godbole, SunitBelapurCyber Security Understanding Cyber Crimes,
Computer Forensics and Legal Perspectives –, Wiley India Publications
Released: April 2011
2. John Sammons, “The Basics of Digital Forensics”, Elsevier 2012
Reference Books
1. Computer Forensics, Computer Crime Scene Investigation. By John R. Vacca,
Charles River Media, INC. 2nd Edition
2. Jain, Dr. dhananjay R. Kalbande,Digital Forensic The Fascinating world of
Digital forensic
 Cryptocurrency and Blockchain Technologies
MCA-R401 B

Course Objectives
1. Understand basic crypto currency concepts.
2. Understand the working and transactions of bit coin.
3. To analyze the function of Blockchain technique.

Course Outcomes
CO1 Understand crypto currency conceptsUnderstanding
CO 2 Should be able to understand the working and transactions of bit coinApplying
CO 3 Should know the different advanced transactions and scripting techniquesCreating
CO 4 Knowledge on analyzing the function of BlockchainEvaluating

Unit-1: Introduction
Bitcoin - History of Bitcoin - Uses, Users, Choosing a Bitcoin Wallet - Quick Start - Getting Your First
Bitcoin - Finding the Current Price of Bitcoin - Sending and Receiving Bitcoin - How it Works,
Transactions - Blocks, Mining, and the BlockchainBitcoinOverview.Transaction Inputs and Outputs -
Transaction Chains - Making Change - Common Transaction Forms - Constructing a Transaction -
Getting the Right Inputs - Creating the Outputs - Adding the Transaction to the Ledger - Bitcoin
Mining - Mining Transactions in Blocks - Spending the Transaction
4 hrs
Unit-2: Bitcoin Core:
The Reference Implementation - Bitcoin Development Environment - Compiling Bitcoin Core from
the Source Code - Selecting a Bitcoin Core Release - Configuring the Bitcoin Core Build - Building the
Bitcoin Core Executables - Running a Bitcoin Core Node - Running Bitcoin Core for the First Time -
Configuring the Bitcoin Core Node - Bitcoin Core Application Programming Interface (API) - Getting
Information on the Bitcoin Core Client Status - Exploring and Decoding Transactions - Exploring
Blocks - Using Bitcoin Core
7 hrs
Unit-3: Wallets and Transactions
Wallet Technology - Overview Nondeterministic (Random) Wallets - Deterministic (Seeded) Wallets
- HD Wallets (BIP-32/BIP-44) - Seeds and Mnemonic Codes (BIP-39) - Wallet Best Practices - Using a
Bitcoin Wallet - Wallet Technology Details - Mnemonic Code Words (BIP-39) - Creating an HD Wallet
from the Seed - Using an Extended Public Key on a Web Store Transactions - Transactions in Detail –
Transactions Behind the Scenes - Transaction Outputs and Inputs - Transaction Outputs -
Transaction Inputs - Transaction Fees - Adding Fees to Transactions Transaction Scripts 59 and Script
Language - Turing Incompleteness - Stateless Verification - Script Construction (Lock + Unlock) - Pay-
to-Public-Key-Hash (P2PKH) - Digital Signatures (ECDSA) - How Digital Signatures Work - Verifying
the Signature - Signature Hash Types (SIGHASH) - ECDSA Math - The Importance of Randomness in
Signatures - Bitcoin Addresses, Balances, and Other Abstractions
6 hrs
Unit-4: Advanced Transactions and Scripting:
Multisignature -Pay-to-Script-Hash (P2SH) -P2SH Addresses -Benefits of P2SH -Redeem Script and
Validation -Data Recording Output (RETURN) -Time locks -Transaction Lock time (nLocktime) -Check
Lock Time Verify (CLTV) -Relative time locks -Relative time locks with nSequence -Relative time locks
 with CSV -Median-Time-Past -Time lock Defense Against Fee Sniping-Scripts with Flow Control
(Conditional Clauses) -Conditional Clauses with VERIFY Opcodes -Using Flow Control in Scripts -
Complex Script Example
5 hrs
Unit-5: The Bitcoin Network -
-Peer-to-Peer Network Architecture -Node Types and Roles -The Extended Bitcoin Network -Bitcoin
Relay Networks -Network Discovery -Full Nodes -Exchanging Inventory - Simplified Payment
Verification (SPV) Nodes - Bloom Filters -How Bloom Filters Work -How SPV Nodes Use Bloom Filters
-SPV Nodes and Privacy - Encrypted and Authenticated Connections -Tor Transport -Peer-to-Peer
Authentication and Encryption -Transaction Pools
8 hrs
Unit-6: Block chain
The Blockchain Structure of a Block -Block Header -Block Identifiers: Block Header Hash and Block
Height -The Genesis Block -Linking Blocks in the Blockchain - Merkle Trees -Merkle Trees and
Simplified Payment Verification (SPV) -Bitcoin Test Blockchains - Testing Playground -The
Segregated Witness Testnet -The Local Blockchain - Using Test Blockchains for Development,

Text Books:
1. Mastering Bitcoin: Programming the Open Block chain, Andreas M. Antonopoulos,
Shroff/O'Reilly; Second edition, 2017.
2. Imran Bashir,MasteringBlockchain,Packt Publishing Limited ,2016.
Reference Books
1. ArshdeepBahga ,Blockchain Applications: A Hands-On Approach , 2017.

MCA-R401 C Deep Learning

Course Objectives
1 To understand dataset and pre-processing to build neural network models.
2To apply appropriate learning rules for each of the architectures and build several
neural networkmodels.
3To learn different regularization and optimization techniques used in deep learning
4To identify the problems, choose relevant deep learning algorithms and analyze the
results forrespective applications.

Course Outcomes
CO1 Demonstrate Tensor flow/Keras deep-learning workstations.Understanding
CO 2 Choose appropriate data preprocessing techniques to build neural network models.Applying
CO 3 Analyze different regularization and optimization techniques used in deeplearning.Creating
CO 4 Build neural network models using deep learning algorithms-CNN and RNN to
solve real world problems.Evaluating

Unit-1: Introduction to Tensor flow/Keras

Installation, Importing Libraries and Modules.
Self Learning Topic:-Setting up a deep-learning workstation.
2hrs
Unit-2: Dataset
Working with Dataset-Loading the dataset, Splitting dataset into training and testing data
sets.
Self Learning Topic:-Data representations for neural networks
2hrs
Unit-3: Data Preprocessing Techniques-
Numerical Data, Feature Scaling, Handling Missing
Values, Categorical Data and String Data Types, Encoding, Data Splitting.
Self Learning Topic: - Outliers detection.
6 hrs
Unit-4: Artificial Neural Networks-
McCulloch-Pitts neuron, single layer perceptron network,
multi-layer perceptron network, Back propagation network.
Self Learning Topic:- Adaline Network
Regularization Techniques- Dataset Augmentation, Early Stopping, Dropout.
Self Learning Topic:- Optimization techniques(any one)
5 hrs
Unit-5: Deep Neural Network Algorithm
Convolutional Neural Network(CNN)- Introductionto convnets, Adding a classifier, Training the
convnet on given data set, The convolutionoperation, The max-pooling operation, Evaluating the
model, analysing and visualizingresults.
Self Learning Topic: - Pre-trained Convnet.
8 hrs
Unit-6: Deep Neural Network Algorithm-Recurrent Neural Network (RNN)
Training the
model with RNN layers, Evaluating the model, analyzing and visualizing results.
Self Learning Topic: - Pre-trained RNN.

Text Books:
1. François Chollet, Deep Learning with Python, 2018 by Manning Publications Co. ISBN
9781617294433.
2. Deep Learning Tutorial Release 0.1, LISA lab, University of Montreal
Reference Books
1. Sebastian Raschka, VahidMirjalili, Python Machine Learning: Machine Learning and
DeepLearning with Python,3rdEdititon, Packet Publishing.
MCA-R401 D Game Development

Course Objectives
1 Learn Unity framework for Game Development
2 Implement object oriented programming concepts in Game Development
3 Demonstrate use of Game development components
4Use gaming assets for designing 3D games

Course Outcomes
CO1 Build Games using Object Oriented Programming Concepts . Understanding
CO 2 Simplify Game Development Process using Unity Framework. Applying
CO 3 Develop state of art 2D gamesCreating
CO 4 Plan creation of 3D games and Test them.Evaluating

Unit-1: Unity UI Basics

The Layout, Game Window, Toolbar, Selecting and Focusing, Snaps, 3d Objects
Self Learning Topics: Exploring the Editor
2 hrs
Unit-2: Game Development Components
Game Objects,Models,Materials and Textures,Trrain,Environments,Lights and
Cameras, Sound Effects
Self Learning Topics: IDE components
2 hrs
Unit-3: Unity C# Scripting
C# variables in Unity 3D ,C# numbers in Unity 3D,C# conditionals in Unity
3D,C# arrays & loops in Unity 3D ,C# functions & methods in Unity 3D, Object
oriented programming & inheritance in C# for Unity
Self Learning Topics: Software Development life cycle
6 hrs
Unit-4: Managing State and Transitions
Object Metadata, Processing the Auxiliary Objects, Handling Object Visibility,
Handling Special Cases
Self Learning Topics: State Machine
5 hrs
Unit-5: Physics and Special Effects
Games implementing the concepts of -Adding New Assets, Combining Physics
and Keyframe Animation, Particle Systems, Other Special
Effects,Collisions,Prefabs and animations, Unity Physics Joints, Unity 2D
Effectors
Self Learning Topics: Designing virtual world
8 hrs
Unit-6: Unity 3D Game
3D Game Assets for your games in Unity, Unity 3D interface overview, Project
creation & importing assets into Unity, Working with lighting & materials in
Unity 3D,Altering shaders in Unity 3D,Switching build platforms in Unity
3D,Moving objects in Unity 3D,Coroutines & wait times in Unity 3D,Inheritance
& reusability in Unity 3D ,Working with audio in Unity 3D
Self Learning Topics: Extending your Unity 3D Game

Text Books:
1. Blackman, Sue. Beginning 3D Game Development with Unity 4: All-in-one,
multi-platform game development. Apress, 2013. ISBN: 1430248998
2. Goldstone, Will. Unity game development essentials. Packt Publishing Ltd, 2009.
ISBN: 184719818x
Reference Books
1. Murray, Jeff W. C# game programming cookbook for Unity 3D. CRC Press,
2014.
2 Paris Buttfield-addison , Jon Manning , Tim Nugent,Unity Game Development
Cookbook: Essentials For Every Game, O'reilly Media, ISBN: 1491999152
MCA-R402 A Advanced Web Technology

Course Objectives

1. Focuses on building interactive web sites and web applications.

2 Advanced Web Technologies are based on ASP.Net technology with VB.
3.To learn creating interactive web applications using server controls,
database and Ajax

Course Outcomes
CO1 Apply the concept of Client Server architecture.
CO 2 Develop web applications using standard ASP.Net control and validation control.
CO 3 Design and develop interactive web applications using master page and theme.
CO 4 Develop asynchronous web application using database programming and Ajax.

Unit-1: Introduction to ASP.Net Web Programming & IDE

1.1 Basics of ASP.NET

1.1.1 Features of ASP.NET
1.1.2 Differences between ASP.NET and Classic ASP
1.1.3 Web Applications and Webpage
1.1.4 Components of Web application
1.1.5 Client Server Architecture

Creating simple Web Application in ASP.NET

1.2.1 Introduction to Visual Studio
1.2.2 Creating a New Web Project (ASP.NET)
1.2.3 Opening an Existing Web Site
1.2.4 Building Web Sites
1.2.5 Set up of work environment, start page, the menu system, toolbars, the new project dialog
box, graphical designer, code designer

1.3 Working with ASP.Net Web Forms.

1.3.1 Types of ASP.Net Files
1.3.2 Web Form Round Trip
1.3.3 Stages in Web Form Processing
1.3.4 ASP.Net Objects (Request, Response, Server, Application, Session)

6 hrs
Unit-2: ASP.Net Server Controls

2.1 Introduction of HTML Controls, ASP.Net Server Controls and Validation Controls
2.2 Working with Properties, Events & Methods of Server Controls

(Button, TextBox, Label, CheckBox, CheckBox list, Radio Button, Link Button, ListBox, Drop
Down List, Image, Hyperlink, Panel, Place Holder, File Upload)
2.3 Validation Controls

(Required Field Validator, Compare Validator, Range Validator, Regular Expression

Validator,Custom validator, Validation Summary, Validation Group)
14 hrs
Unit-3: State Management in ASP.Net

3.1 State Management

3.1.1. View State
3.1.2. Session State
3.1.3. Application State
3.1.4. QueryString
3.1.5. Cookies

3.2 ASP.Net Configuration

3.2.1. Global.asax application file
3.2.2. Web.config file

6 hrs
Unit-4: Working with Master Page & Themes

4.1 Master Pages

4.1.1 Create Master pages
4.1.2 Create & Develop Content Pages
4.1.3 Nest Master Page
4.1.4 Access master page controls from content page

4.2 Themes
4.2.1 Create theme
4.2.2 Applying existing theme to an application
4.2.3 Create Skin
4.2.4 Applying skin to a control

6 hrs
Unit-5: Database Programming using ADO.Net and AJAX
5.1 ADO.Net Components
5.1.1 Connection Object
5.1.2 Command Object
5.1.3 DataReader
5.1.4 DataSets & Data Adapter
5.1.5 DataView

5.2 Insert, Update, Delete and DataBinding operation using Data Grid, Data List and Repeater
Control

5 hrs
Unit-6:
ASP.Net AJAX Control

5.3.1 Ajax Framework

5.3.2 ScriptManager, UpdatePanel & Update Progress Bar Control of Ajax
Develop simple web application with AJAX controls

Text Books:
1. Murach’s ASP.Net Web Programming in Mike Mike Murach &
VB-Net Murach Associates
2. ASP.NET: The Complete Reference Matthew McGraw Hill
Book Macdonald education
Reference Books
1. Programming in Visual Julia Case Bradley, Anita C. McGraw Hill, latest
Basic. NET Millspaugh edition
2 Visual Basic .net Comprehensive Shelly, cashman, Cengage
Concepts and Techniques Quasney learning, 2012
MCA-R402 B Artificial Intelligence and machine learning

Course Objectives
1.Understand different AI concepts
2 Elucidate knowledge of Artificial Intelligence techniques for problem
solving
3 Understand Artificial intelligence search strategies and neural networks
4 Provide an insight into the fundamentals of Machine Learning Techniques

Course Outcomes
CO1 Interpret Artificial Intelligence concepts intelligence concepts Understanding
CO 2 Apply Artificial intelligence techniques for problem solving. Applying
CO 3 Analyze the fundamentals of machine learning, the learning algorithms and the
paradigms of supervised and un-supervised learning Creating
CO 4 Identify methods to improve machine learning results for better
predictive performance.Evaluating

Unit-1: Introduction to AI
Artificial Intelligence, Application of AI, AI
Problems, Problem Formulation, Intelligent Agents, Types of Agents, Agent
Environments, PEAS representation for an Agent, Architecture of Intelligent
agents. Reasoning and Logic, Prepositional logic, First order logic, Using
First-order logic, Inference in First-order logic, forward and Backward
Chaining
Self-Learning topics: Expert systems
2 hrs
Unit-2: Search Strategies
Solving problems by searching, Search- Issues
in The Design of Search Programs, Un-Informed Search- BFS, DFS; Heuristic
Search Techniques: Generate-And- Test, Hill Climbing, Best-First Search, A*
Algorithm, Alpha beta search algorithm, Problem Reduction, AO*Algorithm,
Constraint Satisfaction, Means-Ends Analysis
Self-Learning topics: Tabu search
2 hrs
Unit-3: Artificial Neural Networks
Introduction, Activation Function,
Optimization algorithm- Gradient decent, Networks- Perceptrons, Adaline,
Multilayer Perceptrons , Backpropogation Algorithms Training Procedures,
Tuning the Network Size
Self-Learning topics: Maxnet algorithm
6 hrs
Unit-4: Introduction to ML:
Machine Learning basics, Applications of
ML,Data Mining Vs Machine Learning vs Big Data Analytics.
Supervised Learning- Naïve Base Classifier, , Classifying with k-Nearest
Neighbour classifier, Decision Tree classifier, Naive Bayes classifier.
Unsupervised Learning - Grouping unlabeled items using k-means clustering,
Association analysis with the Apriori algorithm Introduction to reinforcement
learning
Self-Learning topics: Density Based Clustering,K-medoid
5 hrs
Unit-5: Forecasting and Learning Theory
Non-linear regression,
Logistic regression, Random forest, Baysian Belief networks, Bias/variance
tradeoff, Tuning Model Complexity, Model Selection Dilemma
Clustering : Expectation-Maximization Algorithm, Hierarchical Clustering,
Supervised Learning after Clustering, Choosing the number of clusters,
Learning using ANN
Self-Learning topics: Maximum Likelihood Estimation
8 hrs
Unit-6: Kernel Machines & Ensemble Methods

Introduction, Optimal Separating Hyperplane, Separating data with maximum

margin, Support Vector Machine (SVM), Finding the maximum margin, The
Non-Separable Case: Soft Margin Hyperplane, Kernel Trick, Defining
Kernels
Ensemble Methods : Mixture Models, Classifier using multiple samples of the
data set, Improving classifier by focusing on error, weak learner with a
decision stump, Bagging , Stacking, Boosting ,Implementing the AdaBoost
algorithm, Classifying with AdaBoostBootstrapping and cross validation
Dimensionality Reduction: Introduction, Subset Selection,
Principal Components Analysis, Multidimensional Scaling, Linear
Discriminant Analysis.
Self-Learning topics: SMO Algorithm, Feature selection – feature ranking and subset
selection

Text Books:
1. George F Luger, Artificial Intelligence, Fifth Edition-2009, Pearson Education
Publications ,ISBN-978-81-317-2327-2
2. Stuart Russell, Peter Norvig ,Artificial Intelligence – A Modern Approach, ,
Pearson Education / Prentice Hall of India, 3rd Edition, 2009 .ISBN- 13: 978-
0136042594
Reference Books
1. Elaine Rich, Kevin Knight, S.B. Nair, Artificial Intelligence, 3rd Edition, Tata
McGraw Hill-2008., ISBN 10: 0070087709 / ISBN 13: 9780070087705
2 Anandita Das ,Artificial Intelligence and Soft Computing for Beginners-,2 nd
Edition, ShroffPublication, ISBN- 9789351106159
MCA-R402C Quantum Computing

Course Objectives
1. Impart the basic concepts of the emerging field of Quantum Computing
2 Learn and use various Quantum Computing algorithms
3 Demonstrate the working of basic quantum computing operations
4 Identify the basic requirements for implementing Quantum Computers

Course Outcomes
CO1 Understand basic principles and components of Quantum Computing Understanding
CO 2 Analyze Quantum Computing algorithms. Applying
CO 3 Design programs to perform basic Quantum Computing operations Creating
CO 4 Identify classes of problems that can be solved using Quantum Computing .Evaluating

Unit-1: Overview of Traditional Computing

Computers and the Strong Church-Turing thesis, Circuit Model of
Computation, Linear Algebra Formulation of the Circuit Model,
Reversible Computation, Dirac Notation, Operators, Functions of
Operators
Self-Learning Topics: Basic Linear Algebra

6 hrs
Unit-2: Qubits and General Quantum Operations
State of a Quantum System, Composite Systems, Measurement,
Mixed States and General Quantum Operations: Mixed States,
Partial Trace, General Quantum Operations
Self-Learning Topics: Binary Operations
2 hrs
Unit-3: Quantum Model of Computation
The Quantum Circuit Model, Quantum Gates: 1 Qubit Gates,
Universal Sets of Quantum Gates, Discrete Set of Universal
Operations.
Self-Learning Topics: Basic Gates
6 hrs
Unit-4: Programming for a QPU
One Qubit: Physical Qubit, Introducing the Circle Notation, QPU
Instructions; Multiple Qubits: Circle Notation for Multi-Qubit
Registers, Single Qubit Operations in Multi-Qubit Registers, QPU
Instructions; Quantum Teleportation
Self-Learning Topics: Additional QPU Instructions for Multiple
Qubits
5 hrs
Unit-5: Quantum Arithmetic & Logic
Arithmetic on a QPU, Building Increment and Decrement
Operators, Adding Two Quantum Integers, Negative Integers,
Quantum Conditional Execution, Mapping Boolean Logic to QPU
Operations, Basic Quantum Logic.
Self-Learning Topics: Overview of Quantum Phase Estimation
8 hrs
Unit-6: QPU Applications

Real Data: Non-integer Data, QRAM, Matrix Encodings: How can

a QPU Operations represent a Matrix; Quantum Supersampling
(QSS): What can a QPU do for Computer Graphics, Conventional
Supersampling, Computing Phase-Encoded Images.
Self-Learning Topics: Shor’s Factoring Algorithm

Text Books:
1. Kaye P, Laflamme R, Mosca M. An introduction to quantum computing. Oxford
university press; 2007. ISBN No. 0198570007
2. Johnson, Eric R., NicHarrigan, and Mercedes Gimeno-Segovia. Programming
Quantum Computers: Essential Algorithms and Code Samples. O’Reilly; 2019.
Reference Books
1. Nielsen MA, Chuang I. Quantum computation and quantum information.
Cambridge University Press; 2012. ISBN No. 9780511976667
2 Silva V. Practical Quantum Computing for Developers. Apress; 2018. ISBN No.
9781484242179
MCA-R402D Digital Marketing and Business Analytics

Course Objectives
1. Examine and explore the role and importance Digital Marketing in the
current business scenario.
02 Familiarize with the various Digital Marketing Tools.
03 Apply Digital Marketing tools for formulating a Digital Marketing
Strategy.
04 Understand Digital Marketing Campaigns using various Tools and
measure their effectiveness.

Course Outcomes
CO1 Understand the role of Digital Marketing Remembering
CO2 Demonstrate use of various Digital Marketing Tools. Understanding
CO3 Discuss key element of Digital Marketing Strategy. Applying
CO4 Understand use of Digital Marketing Tools for Digital Marketing Campaigns
Analyzing
CO5 Assess / Measure the effectiveness of the Digital Marketing Campaigns.Evaluating
CO6 Demonstrate practical skills using common digital marketing tools like SEO, SEM,
Content Marketing Creating.

Unit-1: Fundamentals of Digital Marketing:

Digital Marketing. Digital Marketing Strategy. Skills Required in Digital
Marketing, Digital Marketing Plan,
Digital Marketing:
Introduction to Display Marketing, Types of Display Ads, Buying
Models, Display Plan, Analytics Tools.
Dignified Digital Marketing – Ethics and Data Privacy
Self Learning Topics: What makes a Good Ad? Programmatic Digital
Advertising, YouTube Advertising
6 hrs
Unit-2: Search Engine Advertising
Introduction, Understanding Ad Placement, Understanding AdRanks,
Creating First Ad Campaign, Enhance Your Ad Campaign, Performance
Reports.
Social Media Marketing
Building a Successful Strategy
Facebook Marketing
Facebook Marketing for Business, Anatomy of an Ad Campaign, Adverts,
Facebook Insights, Other Marketing Tools, Other Essentials
Self Learning Topics:
Campaign Management, Running Campaigns, Lead Generation, Qualified
Leads
 2 hrs
Unit-3: LinkedIn Marketing
Importance of LinkedIn Presence, LinkedIn Strategy, Sales Leads
Generation Using LinkedIn, Content Strategy, LinkedIn Analytics,
Targeting, Ad Campaign
Twitter Marketing
Getting Started with Twitter, Building a Content Strategy, Twitter Usage,
Twitter Ads, Twitter Analytics, Twitter Tools and Tips for Marketers
6 hrs
Unit-4: Instagram
Mobile Marketing
Mobile Usage, Mobile Advertising, Mobile Marketing Toolkit, Mobile
Marketing Features, Campaign Development Process, Mobile Analytics
Self Learning Topics:
Addressing the Diversity in India through Mobile
5 hrs
Unit-5: SEO
Search Engine, Concept of Search Engine Optimization (SEO), SEO
Phases, On Page Optimization, Off Page Optimization, Social Media
Reach, Maintenance
Self Learning Topics:
SEM
8 hrs
Unit-6: Web Analytics

Data Collection, Key Metrics, Making Web Analytics Actionable, Multi-

Channel Attribution, Types of Tracking Codes, Mobile Analytics,
Universal Analytics, Competitive Intelligence
Self Learning Topics:
Interpretation of various Charts available in Google Analytics. How to
connect Offline with Online.

Text Books:
1. Digital Marketing, Seema Gupta, McGraw Hill Education (India) Private Limited
2. Social Media& Mobile Marketing: Includes Online Worksheets Puneet Singh Bhatia
,ISBN: 9788126578078
Reference Books
1. Digital Marketing for Dummies, Ryan Deiss& Russ Henneberry, John Wiley & Son,
Inc.
2 Social Media Marketing All-In-One, Jan Zimmerman, Deborah Ng, John Wiley &
Sons Inc.
MCA-R405 Lab-10: Based on Elective Course-3

The practical’s are based on the syllabus of related elective topic, The concerned faculty should identify at least
10 (ten) different experiments(01ccredit) along with one mini project task (01credit )is expected in the
laboratory work

MCA-R406 Lab-11: Based on Elective Course-4

The practical’s are based on the syllabus of related elective topic, The concerned faculty should identify at least
10 (ten) different experiments(01ccredit) along with one mini project task (01credit )is expected in the
laboratory work

MCA-R407 Lab-12: Project Work

Course Objective
1 Acquaint with the process of identifying the needs and converting it into the problem.

2 Adapt to a rapidly changing environment by having learned and applied new skills,
new technologies and provide solutions to the problems in various application domains.

3 Conceptualize knowledge with emphasis on team work, effective communication,

critical thinking and problem solving skills.

4. Inculcate the process of innovation, self-learning and research

Guidelines for Lab 12 –Project

1. Students shall form a group of 2 to 3 students.

2. Students should do survey and identify needs, which shall be converted into problems
In consultation with the faculty Supervisor/Guide/HOD/Internal Committee of faculties.
The project contact hours shall be allotted in the time table and 2 hours workload shall be
considered for the guide/ supervisor.
3. Students shall submit an implementation plan in the form of Gantt/PERT/CPM chart,
which will cover weekly activity of project.
4. A log book to be prepared by each group, wherein the group can record weekly work
progress, Guide/Supervisor can verify and record notes/comments.
5. Faculty may give inputs during project activity; however, focus shall be on self learning.
6. Students in a group shall understand the problem effectively, propose multiple solutions
and select the best possible solution in consultation with Guide/ Supervisor.
7. Students shall convert the best solution into a working model using various components
of their domain areas and demonstrate.
8. The solution to be validated with proper justification and project report to be compiled in
standard format of SRTM University, Nanded. (Student can discuss or contact the concerned
guide.)

Assessment of Project:
I) Term work ( 3 credits /75 Marks):
The progress of the mini project to be evaluated on a continuous basis.
In continuous assessment focus shall also be on each individual student, assessment based
on individual’s contribution in group activity, their understanding and response to questions.
 Distribution of Term work marks shall be as below;
o Marks awarded by guide/supervisor based on log book : 25
o Self contribution and use of skill set in project : 25
o Quality of Project report : 25
II) Project Internal Examination (3 credits /75 Marks):
Report should be prepared as per the guidelines issued by the SRTM University .
The students shall present a seminar on project and demonstrate their understanding of
need/problem.
Project shall be evaluated through a presentation and demonstration of working model
by the student project group to a panel of examiner at Institute level.
Project shall be assessed based on following points:
Quality of survey/ need identification.
Clarity of Problem definition based on need.
Innovativeness in solutions.
Feasibility of proposed problem solutions and selection of best solution.
Cost effectiveness.
Societal impact.
Full functioning of working model as per stated requirements.
Effective use of skill sets.
Contribution of an individual as a member or leader.
Clarity in written and oral communication.

III) Project External Examination (6 + Project Viva-Voce 2 credits total 8 credits /200
Marks):
This examination will be conducted as per university examination section guidelines of
SRTM University, Nanded.

MCA-R409 Seminar 01 credit 25 marks

Course Seminar Topics (Suggestions not compulsory)
• Web mining
• spatial data mining
• SVM/ nural network
• Decision tree classification
• Clustering methods
• Outlier detection methods
• Baysian classifiers naive bayes and bayes net
• Regression
• Different data pre-processing techniques
• spatial data mining
• Lazy learner methods
• Machine learning, Data mining, Business intelligence
• Machine learning vs Deep learning
• Classification vs Clustering
• Market Basket Analysis
• Data preprocessing
• outlier analysis applications
• eager vs lazy learners
• Density based clustering vs Distance based clustering
• Linear - Non linear regression
• Parametric-non parametric estimation
• Overfitting and underfitting in the context of classification
• Linear and Quadratic discriminant analysis
• Regression v/s classification
• Classifier performance measures
• Supervised and unsupervised learning
• Balancing errors in hypothesis testing
• Standard sampling practices for a successful survey for reliable sample data

Candidate has to present for 15 minute PowerPoint presentation