E S S E N T I A L

CRO
G U I D E
T H E S T R A I G H T-TA L K I N G G U I D E TO C O N V E R S I O N R AT E O P T I M I S AT I O N
 WELCOME.
WHETHER YOU Our easy-to-follow guide to CRO is for every business that wants to
increase online leads, revenue and ROI.
ARE ECOMMERCE,
LEAD GENERATIONS, • What is conversion rate optimisation (CRO)? 03

ENTERPRISE OR • What can you optimise? 04

JUST STARTING OUT,
• 9 business benefits of CRO 05
THIS CRO GUIDE IS
DESIGNED TO GIVE YOUR • Why conversion rates are often reported incorrectly 06

FUNDAMENTALS NEEDED
• What CRO is not 07
TO START IMPROVING
YOUR WEBSITES • CRO approach 08

CONVERSIONS RATE. • Increase prospects 09

• Increase opportunities 10

• Increase conversions 11

• CRO process 12

• Conversion auditing – eliminate critical issues 13

• Conversion auditing – know where your customers are getting frustrated 14

• CRO strategy 15

• Conversion execution 16

•A
 /B testing 17

• Multivariate 18

• Personalisation 19

• Technology needed 20

• How to get started 21

When you finish, you’ll have a clear understanding of what

CRO is, why it’s valuable in any industry, and how to use
it to achieve your most important goals in an increasingly
competitive and challenging online world.

SOUND LIKE A PLAN? THEN LET’S GET STARTED…

MATTHEW PEZZIMENTI
MD and Founder

2 CRO / IT’S OUR THING.

 WHAT IS CONVERSION
RATE OPTIMISATION
(CRO)?
CONVERSION RATE A/B TESTING
OPTIMISATION HELPS
BUSINESSES CONVERT
MORE OF THEIR
WEBSITE’S VISITORS
INTO TAKING ACTION.
WE CAN GET THEM TO
TAKE ANY ACTION YOU
DESIRE, SUCH AS BUYING
PRODUCTS, SUBMITTING
THEIR DETAILS, SIGNING
UP FOR NEWSLETTERS,
INSTALLING YOUR APPS
OR EVEN SHARING YOUR
CONTENT.

PERSONALISATION

3 CRO / IT’S OUR THING.

 WHAT CAN YOU OPTIMISE?
EVERY CRO STRATEGY SOME COMMON CONVERSION GOAL EXAMPLES INCLUDE:
HAS DISTINCT
CONVERSION GOALS.
THESE WILL VARY
ACCORDING TO YOUR
INDUSTRY, PRODUCTS, Increase business Minimise your Optimise
performance acquisition costs conversion points
SERVICES AND THE
UNIQUE CHALLENGES
YOU FACE.

Learn more about Lift sales on product Decrease

your customers X page shopping cart
abandonment rate

Get more phone calls Convert more Increase whitepaper

about service newsletter subscribers downloads
to customers

Generate more leads Convince more

from a blog post visitors to attend
a webinar

4 CRO / IT’S OUR THING.

 9 BUSINESS BENEFITS OF CRO.
CRO HELPS EACH PART OF YOUR BUSINESS TO ACHIEVE THEIR
GOALS AND GAIN VALUABLE INSIGHTS.

LIFT PROFITS BECOME MORE LOWER

Increase your sales or leads with EFFICIENT ACQUISITION
research based CRO and see your CRO keeps you focused on ideas, COSTS
profits increase. Spend fewer challenges and opportunities that If people like the way you
dollars on tactical marketing are proven to make a real make them feel, they’ll want
gimmicks. difference to conversions. to do business with you.

YIELD BIG RETURNS INCREASE ELIMINATE RISK OF

FROM SMALL WEBSITE TRAFFIC UNVALIDATED
CHANGES & ADVOCACY DECISIONS
Eg: current Conversion Rate is 5%. By reducing bounce and improving CRO takes the risk
Increase the CR to 6% (a 20% lift) your UX more prospects will spend out of conversion goal
you only need 1% more of more time on your site and be decision-making.
your current site visitors to more likely to recommend your
convert to leads. business to others.

SPRINT THROUGH MAKE & SAVE BOOST YOUR

YOUR DEVELOPMENT MONEY FROM BRAND LOYALTY
CRO brings the benefits of sprint EVERY TEST & CREDIBILITY
management to web development. Every web design idea is validated CRO provides the keys to
Our work is planned in advance using A/B Testing. This means you creating a website that delights
meaning you know exactly what is limit your risk of lost conversions, your target audience and builds
happening by when. or make additional revenue with loyalty. That’s hard to gain from
every test. today’s fickle consumer.

5 CRO / IT’S OUR THING.

 WHY CONVERSION RATES
ARE OFTEN REPORTED
INCORRECTLY?
CONVERSION RATES INCLUDING BOUNCE
ARE AFFECTED BY TRAFFIC
TRAFFIC RELEVANCE, Bounce traffic are users that arrive on
your website and then leave without
TYPE AND INTENT. ALL visiting any other pages. Bounce can be
OF WHICH NEED TO BE the result of things like traffic quality,
site speed, or page relevance. To avoid
CONSIDERED WHEN
skewed results, always segment and
CALCULATING YOUR handle your bounce traffic separately in
CONVERSION RATE. your data.
As you’ll soon see, a comprehensive
However, many businesses make
CRO program enables you to
the mistake of judging their funnel
accurately interpret Conversion Rates
conversion rates purely on the CR
by uncovering what’s happening in
percentage from their analytics.
your conversion funnels, and more
Here are some examples of when importantly, why!
numbers without context do lie.
EXPECTING EVERY
AUDIENCE TO CONVERT
AT THE SAME RATE
A reasonable conversion rate for one
customer segment (e.g. New customers
at 0.5%) could be very different from
another segment (e.g. VIP customers at
4.5%). Customer segments convert at
different rates, and it’s crucial that this is
taken into account.

TRAFFIC QUALITY
VS SITE ISSUES
Acquisition campaigns will drive more
traffic to your website but is this the
right traffic? By attracting the wrong
type of visitors you can negatively affect
your conversion goal. In an analytics
report, it would be easy to assume
that your site is letting you down
somewhere; when low-quality traffic is
the real issue.

6 CRO / IT’S OUR THING.

 WHAT CRO IS NOT.
SOMETIMES TO
UNDERSTAND
SOMETHING, IT HELPS
TO KNOW WHAT IT IS
NOT. HERE ARE FOUR
THINGS CRO IS NOT.

7 CRO / IT’S OUR THING.

 CRO APPROACH.
A CUSTOMER FOCUSED CRO APPROACH

A CONVERSION MODEL Conversion Kings have identified the • Increase Prospects: Users that
key performance metrics that are most engage with your site and do not
THAT OPTIMISES YOUR important to our clients. bounce
CUSTOMER JOURNEYS • Increase Opportunities: Users that
Our team of Conversion Strategists
FROM CLICK TO have re-engineered our CRO approach reach your conversion funnel, i.e.,
added a product to cart or viewed a
PURCHASE. to align with our client’s needs. What
we have learnt is that the cost of form
qualified traffic, exceptional user • Increase Sales / Leads: Users that
experience, and high revenue were completed a sale or lead funnel, i.e., a
the primary metrics used to manage checkout or form completion. Each of
online businesses. the three pillars have clear objectives
With this in mind, we segment our CRO whilst working together to deliver a
strategies into these three pillars to holistic CRO strategy to yield results.
ensure better focus and better results. While each of these three segments
They are: have their clear objectives, they
integrate with each other to deliver a
holistic CRO strategy that works.

8 CRO / IT’S OUR THING.

 INCREASE PROSPECTS.
01.
REDUCE BOUNCE

DRIVING TRAFFIC TO
YOUR WEBSITE IS GREAT,
HOWEVER THE QUALITY
OF YOUR TRAFFIC AND
RELEVANCE OF LANDING
PAGE EXPERIENCE
WHICH WILL DETERMINE
IF USERS LEAVE
INSTANTLY (BOUNCE) OR
ENGAGE WITH THE PAGE.
(BECOME PROSPECTS).
CRO is able to make your landing
pages more relevant to incoming
traffic which has two main benefits.

1) Lower bounce – Increase prospects

2) Lowers cost-per-click through

improved adwords page score and
improved return on advertising spend
(ROAS).

9 CRO / IT’S OUR THING.

 INCREASE OPPORTUNITIES.
02.
ENHANCES CUSTOMER EXPERIENCES

ONCE A PROSPECT IS
ENGAGED WITH YOUR
WEBSITE, IT NEEDS TO
HELP THEM FIND THE
PRODUCT OR SERVICE
FOR THEIR NEEDS. DO IT
WELL AND USERS WILL
BE MORE INCLINED TO
CONVERT AND RETURN.
DO IT POORLY AND RISK
LOSING THEM TO MORE
CUSTOMER CENTRIC
COMPETITOR.

10 CRO / IT’S OUR THING.

 INCREASE CONVERSIONS.
03.
REDUCES CART ABANDONMENT AND INCREASES PROFIT

CRO ACHIEVES ONE

OF THE GREATEST
CHALLENGES IN
BUSINESS – HOW TO BE
MORE EFFICIENT AND
EFFECTIVE AT THE SAME
TIME. IT DOES THIS BY:
Reducing people abandoning your
shopping cart and encouraging them
to purchase more.

11 CRO / IT’S OUR THING.

 CONVERSION
OPTIMISATION PROCESS.

01. AUDIT
• Eliminate critical issues
• Know where customers are getting
frustrated
• Uncover why users are
disappointed

02. STRATEGY
• CRO Strategy
• Testing plan

03. EXECUTION
• A/B Test Wireframe Designs
• Test Development
• Launch the Test
• Analyse the Results
• Revenue Projections

12 CRO / IT’S OUR THING.

 CONVERSION AUDITING.
1
ELIMINATE CRITICAL ISSUES

A TECHNICAL AUDIT
OF YOUR WEBSITE IS
CONDUCTED USING
INTERROGATION
METHODS TO UNCOVER
IF THERE ARE ANY
TECHNICAL ISSUES
STOPPING CONVERSIONS.
To achieve this, we perform both a
technical audit of your website and a
Google Analytics analysis. We identify
any critical issues, such as broken code
and poor UX, that can be promptly fixed
without testing. These are immediate
repairs and often lead to instant boosts
in conversion.

QUICK CONVERSION WINS:

SIMPLE TECHNICAL FIXES & DATA
TRACKING WILL KICKSTART YOUR
PROGRAM AND YOUR USER
EXPERIENCE.

13 CRO / IT’S OUR THING.

 CONVERSION AUDITING.
2
KNOW WHERE YOUR CUSTOMERS ARE GETTING FRUSTRATED AND WHY

NOW IT IS TIME TO Using a combination of 3 data research The 7 qualitative research tactics we
tactics, such as Baselining, user journey use to understand why users are exiting
UNDERSTAND WHERE mapping and analysis we uncover your website are; usability interviews,
AND WHY YOU ARE where users are exiting your website. customer surveys, user videos, heat
LOSING CUSTOMERS. To find out why we use qualitative maps, information architecture review,
research tactics. user experience and competitor review.
The outcome is a data driven list of
reasons why user are not converting.

14 CRO / IT’S OUR THING.

 CRO STRATEGY.
3
SERIES TESTING STRATEGY

At Conversion Kings, our trademarked

“Series Testing” takes traditional A/B
testing strategies one step further.

Conversion Kings Series Testing groups

tests based on page or conversion
issue. This allows us to gain iterative
learnings between each testing round,
providing incremental conversion gains
and ensuring that each test is supported
by findings from the previous.
Furthermore it ensures a faster
outcome and lowers your operational
overhead, as it continually augments
the winning variation, reserving the
production implementation event to the
end of the series, not after each test.

Our methodology is the result of

running more than 8,000 tests over
200 CRO programs, solving the
common challenges of AB testing
strategies.

BY SERIES TESTING IS A FAR MORE

INTRICATE, SOPHISTICATED
AND INSIGHTFUL SCIENTIFIC
APPROACH THAT ENABLES US TO
LIFT CLIENT CONVERSION RATES
MORE THAN 200% ABOVE THE
INDUSTRY AVERAGE.

15 CRO / IT’S OUR THING.

 CONVERSION EXECUTION.
4
TEST AND EXECUTION

TO CREATE VELOCITY At Conversion Kings, each individual A/B test is developed through a rigorous
19-step process, including:
IN YOUR OPTIMISATION
PROGRAM, A FAST 1 2
EFFICIENT PROCESS
NEEDS TO BE
FOLLOWED. HERE IS
HYPOTHESIS PROTOTYPE DESIGNS
WHAT WE FIND TO BE Test hypothesis development based Test prototyping and
THE MOST USEFUL on the potential for improvement, high fidelity designs
importance, and ease

3 4

TEST DEVELOPMENT CLIENT APPROVALS

User acceptance testing using Client approvals
devices, emulators, and a checklist
to find any issues before launch

5 6

LAUNCH THE TEST TEST MONITORING

Test Development Closing the test once statistical
and Monitoring significance is reached to
determine a winner

7 8

ANALYSE THE RESULTS REVENUE PROJECTIONS

Post-test analysis Strategy updates for
next round testing

16 CRO / IT’S OUR THING.

 A/B TESTING.
THERE ARE A NUMBER OF DIFFERENT TYPES OF TESTS. THE MOST COMMON
ONES ARE A/B, MULTIVARIATE, PERSONALISATION AND SERVER SIDE TESTS.

Also referred to as split testing, A/B The A/B testing process includes: A/B TESTING HELPS YOU PROVE
Testing compares a new variation of a IF AN IDEA OR HYPOTHESIS
• Collecting analytics data to determine
web page to the original control page to IS CORRECT OR NOT. BY
where conversion rates can be
measure differences in user behavior. UNDERSTANDING IF AND
improved
HOW ELEMENTS IMPACT USER
The tests focus on a single variable • Determining specific performance
– page layout, copy, imagery, BEHAVIOR, YOU CAN MOVE
goal and metrics, e.g., a sale,
psychological triggers, or incentives. TOWARDS HIGHER CONVERSIONS
subscription, button click
Each new test variation and original WITH GREATER CONFIDENCE
• Designing and developing the test AND ROI.
control is shown to a proportion of
variations within the CRO testing
your traffic using CRO testing
software
software. We then use the same
testing software to determine the • Running your A/B Test until it reaches
differences in customer behaviours 95% statistical significance (95%
for each experience. The analysis of confidence that the result is correct)
these behaviours reveals whether the •A
 nalysing results to see which,
tested conditions result in quantifiable if either, variation won
increases, or decreases, in your • Using the learnings to develop
conversions compared to the control. your Testing Series for future tests

17 CRO / IT’S OUR THING.

 MULTIVARIATE.
Multivariate testing applies the same
principles as A/B Testing, but to several
new design elements at one time. While
it takes less time to bundle several test
designs together, rather than individual
tests, you will lose clarity which design
element made the most positive impact.
The test may also take longer to reach
statistical significance.

MULTI-VARIATE TESTING NEEDS A

LARGER AMOUNT OF TRAFFIC TO
BE EFFECTIVE. AS A SIMPLE MULTI-
VARIATE TEST WHICH HAS TWO
VARIATIONS TESTING 3 ELEMENTS
OF 2 DIFFERENT VARIABLES WILL
HAVE 12 VARIATIONS, OPPOSED
TO 2 WITH A/B TESTING.

18 CRO / IT’S OUR THING.

 PERSONALISATION.
A/B testing reveals the best options for
the majority of your audience. However,
you may still not be the optimal
experience for an individual or your
specific customer segments.

Through advanced AI machine learning,

Personalisation can cater individually to
each audience member, and create a
unique customer experience suited
to them.

Personalisation testing investigates the

impact of tailoring website experiences
to specific segments of an audience.
Geographic personalization, for
example, may display summer wear to
users browsing from areas experiencing
high temperatures and low rainfall.

Personalisation algorithms learn the

behaviour of your users and will apply
the same experience to users that share
preferences. With personalisation, you
can offer unique experiences that are
relevant and meet user’s needs.

PERSONALISED EXPERIENCES
CAN IMPROVE CONVERSION
RATE, BUT THEY DON’T ALWAYS
SUCCEED. IT IS VITAL THAT
YOU TEST PERSONALISED
EXPERIENCES TO ENSURE YOUR
NEW UX HELPS BOOT YOUR
CONVERSIONS.

19 CRO / IT’S OUR THING.

 TECHNOLOGY
NEEDED.
EVERY CRO PROGRAM WILL SOFTWARE AND At Conversion Kings, we’ve tried and
REQUIRE TESTING SOFTWARE TO TECHNOLOGY THAT MAKES tested many tech products on CRO
SPLIT YOUR TRAFFIC AND HELP A DIFFERENCE projects for some of Australia’s biggest
SERVE THE PROPOSED NEW online businesses. Here are the tools we
There are many CRO related products
VARIATION. WHICH TESTING PLAN trust for our client projects. Depending
and tools on the market. Ask us or
IS RIGHT FOR YOU WILL BASED on the sophistication of your testing
conduct research to find out which ones
ON A NUMBER OF FACTORS SUCH program and budget, we will find the
offer the insights you need to achieve
AS, YOUR WEBSITE TECHNOLOGY, right software for you. At Conversion
your conversion goals.
Kings we are platform agnostic and
TYPE OF TESTING YOU WANT TO
have a platform selection process that
DO, HOW YOU REPORT YOUR
shortlists the right testing software to
NUMBERS AND WHAT LEVEL OF
fulfill your needs.
FUNCTIONALITY YOU NEED.

OVER 30 DIFFERENT TECHNOLOGIES TO CHOOSE FROM

20 CRO / IT’S OUR THING.

THANKYOU.
IF YOUR BUSINESS
COULD BENEFIT FROM
COMPREHENSIVE, EXPERT
CRO STRATEGY, CONTACT
CONVERSION KINGS AND
FIND OUT HOW OUR
TEAM CAN INCREASE
YOUR BUSINESS
PERFORMANCE. SPEAK
DIRECTLY TO ONE OF
OUR CRO STRATEGISTS
TODAY ON 1300 55 20 99
OR SUBMIT AN ENQUIRY
FORM, WE’D LOVE TO
HEAR FROM YOU.
 z

From 2024

30 Winning
Product Page A/B
Only PDPs are
available in
FREE VERSION this resource

Tests Daniel Chabert

Table of contents Get full version here

01 Product Page Tests

P/05

02 Home Page Tests FREE VERSION - RESTRICTED

P/63

03 Check out tests FREE VERSION - RESTRICTED

P/94

04 Cart tests FREE VERSION - RESTRICTED

P/99

05 Sitewide tests FREE VERSION - RESTRICTED

P/105

06 Category page tests FREE VERSION - RESTRICTED

P/113

07 Collection page tests FREE VERSION - RESTRICTED

P/121

08 Listing page tests FREE VERSION - RESTRICTED

P/125

09 Navigation page tests FREE VERSION - RESTRICTED

P/128
Intro and how to use

Additional Resources

FREE VERSION does not have access to

additional resources

Get full version here

 01

PRODUCT PAGE TESTS

MMBC-002-1st-Fold-PDP-CVR | [ WINNER ]
PRODUCT PAGE

Change in the copywriting for product presentation with clear benefits Link to Figma

NICHE HYPOTHESIS IMPROVEMENTS

Business card industry By changing the copywriting just below the title and reviews, inserting 3 Revenue: $13,373.15
bullet points highlighting the product's benefits, we can bring clarity to the CVR: ▲ +32.63%
user and increase ATC and CVR. ATC: ▲ +8.14%

BEFORE AFTER MMBC-002-1st-Fold-PDP-CVR | Change in the copywriting Convert

01 -
PRODUCT PAGE
Product storytelling through Image Gallery pictures [ WINNER ]
Link to Figma

NICHE HYPOTHESIS IMPROVEMENTS

Supplements We would like to work on the product images to better engage the user Revenue: $5,924.43
with more product info and storytelling to hopefully raise conversions and CVR: ▲ +11.50%
ease them into the buying journey with more confidence. Engagement: ▼ -11.33%

BEFORE AFTER NH-000001-PDP-CVR | Product Image Gallery Convert

01 -
PRODUCT PAGE

Improving PDP [ WINNER ]

Link to Figma

NICHE IMPROVEMENTS
HYPOTHESIS
Baby brand Revenue: $53,908.45
Update mobile pdp layout so users can see the variant and image and add
to cart at the same time. ▲ +10.23% on CVR
▲ +28.70% ATC

BEFORE AFTER IR-012-PDP-CVR | Improving PDP Convert

01 -
PRODUCT PAGE
Penguine Fleece - Tabs Description [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Baby brand

HYPOTHESIS
Showing more utility images/videos on the Creating separate tabs for different product
information sections just below the Add to Bag CTA will motivate the users to engage with
the content and will reduce the anxiety regarding shipping/returns etc.

IMPROVEMENTS
Revenue: $24,185.81
+14.27% on CVR
+8.37% on Clicks on CTA
01 -
PRODUCT PAGE

Interactive size guide [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Pet Brand

HYPOTHESIS
Implementing an interactive size guide by providing information in a better way and also in a more
understanding way where user gets to see how the thing will fit his/her dog.

IMPROVEMENTS
Revenue: $39,755.72
9.26% on CVR
9.82% CTA
01 -
 Adding customization name below the customization image [ WINNER ]
REQUEST INFORMATION
Link to Figma

BEFORE AFTER

NICHE
Adult Toys

HYPOTHESIS
By adding descriptive customization names under the doll customization
images, we anticipate that users will have a clearer understanding of the
available customization options. This enhanced clarity might lead to
increased user confidence in their selection.

IMPROVEMENTS
Revenue: $283,980.24
CVR: +19.13%
Atc: +3.49%
01 -

Request information optimize [ LOSER ]

COLLECTION PAGE

Link to Figma

BEFORE AFTER

NICHE
Software Support

HYPOTHESIS
Current page has very basic info. It doesn’t highlight value proposition or have factors to add
to User motivation.

IMPROVEMENTS
+10.73% on Successful Form Submission
- 11.83% on Started Typing Email Field
01 -
PRODUCT PAGE
PDP 1 fold optimization [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Jewelry

HYPOTHESIS
Make relevant information available at first fold and improve accessibility.

IMPROVEMENTS
Revenue: $2,030,939
+8.54% on ATC
+7.11% on CVR
01 -
PRODUCT PAGE

Luggage comparison Mobile Iteration [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Travel

HYPOTHESIS
Make relevant information available at first fold and improve accessibility

IMPROVEMENTS
Revenue: $97,273.1
+7.63% on CVR
+2.43% on ATC
01 -
PRODUCT PAGE
Change in the copywriting for product presentation with clear benefits [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Business Cards

HYPOTHESIS
Changing the copywriting just below the title and reviews, inserting 3 bullet points
highlighting the product's benefits, we can bring clarity to the user and increase
ATC and CVR.

IMPROVEMENTS
Revenue: $13,373.15
+87.29% on CVR
+36.21% on ATC
01 -
PRODUCT PAGE

Exposed Content [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Supplements

HYPOTHESIS
Exposing FAQ content inform on icons & other information of ingredients and
composition so that users don't have to search for them in the page.

IMPROVEMENTS
15.51% on CVR
7.03% on ATC
01 -
PRODUCT PAGE
Product Image Gallery [ WINNER ]
Link to Figma

BEFORE AFTER

CLIENT
Nutrex-Hawaii

HYPOTHESIS
We would like to work on the product images to better engage the user with more
product info and storytelling to hopefully raise conversions and ease them into the
buying journey with more confidence.

IMPROVEMENTS
15.85% on Increase engagement
35.27% on CVR.
01 -
PRODUCT PAGE

Icons on PDP [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Mom / Women

HYPOTHESIS
Value proposition of the product hasn't been highlighted anywhere.
Via surveys Users have specifically mentioned what attributes they
like about KB and their products.

IMPROVEMENTS
+5.06% on CVR
+20.92% on ATC
01 -
PRODUCT PAGE
Search auto rotating text with exposed search [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Mom / Women

HYPOTHESIS
GA data shows there is very less usage of search even though
conversion rate with search usage is very high.

IMPROVEMENTS
Revenue: $153,615.44
+58.25% on Search Bar Recommended Product Clicks
5.27% on CVR
01 -
PRODUCT PAGE

Exposed filters [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Winter Sports

HYPOTHESIS
The test idea is to expose all sizes at the top of the category page, so users can filter
by size before looking through the list.
As you scroll down the “size” filter stays sticky and you can clear it or select another
size filter without scrolling all the way up.

IMPROVEMENTS
Revenue: $16,994.28
+46.98% on CVR
2.03% on Product Type Filter Option Clicks
01 -
PRODUCT PAGE
BFCM - Timer [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Mom / Women

HYPOTHESIS
Timer will add urgency & persuade the user to complete purchase.

IMPROVEMENTS
+3.36% on CVR
2.03% on Add to cart
01 -
PRODUCT PAGE

PI’s and Thumbnails on Products [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Supplements

HYPOTHESIS
Creating separate tabs for different product information sections just below the Add
to Bag CTA will motivate the users to engage with the content and will reduce the
anxiety regarding shipping/returns etc.

IMPROVEMENTS
Revenue: $41,668.86
Mobile CVR: 2.7% dip
Desktop CVR: 26% uplift
01 -
PRODUCT PAGE
How many units I need section optimize [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Home

HYPOTHESIS
Users are engaging a lot with this section based on session recordings and
heatmap analysis. And they have some concerns regarding credibility of brand,
and product. We need to to give clarity to the users and a nudge to buy the
product with credibility.

IMPROVEMENTS
+1.71% on CVR
- 1.59% on Clicks on CTA
01 -
PRODUCT PAGE

Product Selectors [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Supplements

HYPOTHESIS
Making sure all relevant information and any selectors or variants are above
the fold will reduce the friction to choose the right product and increase the
add to carts.

IMPROVEMENTS
Revenue: $38,139.65
Mobile - 4.3% (control) vs 4.55% (variant) +18% uplift
Desktop - 4.9% (control) vs 5.25% (variant) +7.65% uplift
01 -
PRODUCT PAGE
Visual Product Features [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Baby

HYPOTHESIS
Adding icons for product features will make the content skimmable and will
bring more clarity. Users will be able to see the important information and take
the desired action.

IMPROVEMENTS
Revenue: £89,971
RPV increased by +5%
Unique purchases increased by +6%
01 -
PRODUCT PAGE

Content Consumption [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Baby

HYPOTHESIS
Creating separate tabs for different product information sections just below
the Add to Bag CTA will motivate the users to engage with the content and will
reduce the anxiety regarding shipping/returns etc

IMPROVEMENTS
Revenue: £19,019
RPV increased by +4%
Unique purchases increased by +5%
01 -
PRODUCT PAGE
1st fold Optimization with Exposed Selectors [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Baby

HYPOTHESIS
Showing all the selection options exposed will bring more clarity to the users
and they will be motivated to take the desired action.

IMPROVEMENTS
Revenue: $26,826.00
+12.22% increase in CVR
-0.77% drop in ATC
01 -
PRODUCT PAGE

Social proof on PDP - Highlighting Reviews [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Baby

HYPOTHESIS
Highlighting total review count via changing it’s colour and shifting it up on the
PDP, will increase the motivation of the users and reduce the skepticism of the
first time buyers.

IMPROVEMENTS
Revenue: $203,729.52
+1.53% uplift in CVR
+3.06% uplift in RPV
+1.60% increase in ATC
+0.83% increase in Checkout Clicks
01 -
PRODUCT PAGE
Highlight 17 Metrics [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Heath and tech

HYPOTHESIS
Add a horizontal scroll bar to the metrics in description section. This will help
visitors quickly glance over the features of the scale and app which will help in
decreasing hesitation and provide more clarity about the product

IMPROVEMENTS
Revenue: $51019
+4.35% in CVR
+3.21% in Adds to cart
01 -
PRODUCT PAGE

Arm Sleeve 2 Rows Of Icon [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Outdoor/apparel

HYPOTHESIS
Visuals are easier and quicker to consume and remember for user . Adding
icons will make the content skimmable for users and will improve clarity about
the product features and decrease hesitation.

IMPROVEMENTS
Revenue: $67,879.68
5.81% CVR
+2.20% RPV
01 -
PRODUCT PAGE
Free Gift box - Iteration [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Baby

HYPOTHESIS
Showing free item will motivate user to move forward in the purchase journey
Opportunity area, Users are not aware about free items that are available in the
shopping experience. This is shown to the user in the 2nd last stage of funnel
before which more than 85% user drop off according to GA. Survey Showed People
want free delivery, more discount codes.

IMPROVEMENTS
Extra projected revenue for 12 months:
$467,640
+2.61% in CVR in Variant 2
+1.92% in ATC in Variant 2
+0.93% in RPV in Variant 2
01 -
PRODUCT PAGE

First fold optimization [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Sports

HYPOTHESIS
Reducing blank spaces in the first fold reduces page length which can motivate
user to scroll further down. Making the price prominent will increase clarity.
Assurance icons such as free shipping, warranty details, and money back guarantee
can help increase motivation for user and reduce hesitation. Moving description
higher up can provide more clarity for user to make purchase decision.

IMPROVEMENTS
Revenue: $321,048
+62.01% in CVR
+27.08% in RPV
-8.44% in ATC clicks
01 -
PRODUCT PAGE
Short Description below product title [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Travel

HYPOTHESIS
Showing product benefit with short pointers below product title will add clarity to
user and motivate them.

IMPROVEMENTS
Revenue: $522,696
+46.18% uplift in CVR
+41.61% uplift in ATC
+54.14% uplift in RPV
01 -
PRODUCT PAGE

Skip mini cart [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
My 1st years

HYPOTHESIS
Access all 130 winning Reducing friction with guided journey taking user forward in the purchase journey
A/B tests and our 5 will increase cart visits, reduce cart abandonment and improve Conversion rates.
leading Methods to
find more winners

Click here
IMPROVEMENTS
Extra projected revenue for 12 months:
$440,088.00
+8.31% in CVR in Variant 1
+4.09% in ATC in Variant 1
+10.05% in RPV in Variant 1
01 -
PRODUCT PAGE
Product Tags [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
My 1st years

HYPOTHESIS
Adding product tag with tagline will inform user and motivate them to take action.
Access all 130 winning Scroll map shows most user dropping off before reaching description and product
A/B tests and our 5 information is getting missed by user that can be important while making purchase
leading Methods to decision.
find more winners

Click here
IMPROVEMENTS
Extra projected revenue for 12 months:
$40,764 (Fleece)
$18,768 (Backpack)
CVR uplift +3.33% (Fleece)
CVR uplift +1.24% (Backpack)
01 -
PRODUCT PAGE

Straw Hats: Icon Test - 2 Rows [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Soul of Adventure

HYPOTHESIS
Access all 130 winning Visuals are easier and quicker to consume and remember for user . Adding icons
A/B tests and our 5 will make the content skimmable for users and will improve clarity about the
leading Methods to product features and decrease hesitation.
find more winners

Click here
IMPROVEMENTS
+5.52% in CVR
+5.03% in Adds to cart
+6.80% in RPV
+6.63 in Build Your pack Clicks
+4.22% in Pack Add to Cart
01 -
PRODUCT PAGE
How it works [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Vital Sleep

HYPOTHESIS
Access all 130 winning Heat Maps shows that users are interacting with Why its effective section.Also
A/B tests and our 5 surveys shows that How it works section is also imp for users. Showing this in 1st
leading Methods to fold will increase motivation of the users
find more winners

Click here
IMPROVEMENTS
Revenue: $69,342.64
-2.04% in Adds to cart
4.71% in ARPU (using Users)
5.8%+ on CVR
01 -
PRODUCT PAGE

Page Section Resequencing [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Vital Sleep

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Resequencing content for easier navigation & clarity.
leading Methods to
find more winners

Click here
IMPROVEMENTS
Revenue: $90,600.00
+6.33% in Transactions
+4.44% in Adds to cart
+6.04% in ARPU (using Users)
01 -
 Add Statistical Significance below [ WINNER ]
PRODUCT PAGE
Hero Banner Link to Figma

BEFORE AFTER

NICHE
Vital Sleep

HYPOTHESIS
Adding statistical data can increase trust in product while also increasing User
Access all 130 winning motivation. For potential buyers on the fence, seeing statistical evidence of a
A/B tests and our 5 product's benefits can be the final push they need to make a purchase.
leading Methods to
find more winners

Click here
IMPROVEMENTS
Revenue: $60,492.00
+4.55% in Transactions
-0.46% in Adds to cart
+2.01% in ARPU (using Users)
01 -
PRODUCT PAGE

Comparison chart [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Vital Sleep

HYPOTHESIS
Access all 130 winning Showing user benefit of using Vital sleep in comparison to other competitor will
A/B tests and our 5 justify their brand value and increase motivation and social proof.
leading Methods to
find more winners

Click here
IMPROVEMENTS
Revenue: $134,232.00
+28.25% in Transactions
+16.61% in Adds to cart
+31.30% in ARPU (using Users)
01 -
PRODUCT PAGE
PDP Layout redesign [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Miamily

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Most of the benefit related information was missing on the product page and the
leading Methods to information present is not skimmable. Moving imp elements from other pages will
find more winners bring more clarity to the users about product benefits.

Click here

IMPROVEMENTS
Revenue: $1,303,972.32
+15.33% uplift in Cart Visits
01 -
PRODUCT PAGE

Sticky Tabs for ease of data Navigation [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Miamily

Access all 130 winning

HYPOTHESIS
A/B tests and our 5
Adding sticky tabs will decrease friction and provide ease of navigation to
leading Methods to
explore product description.
find more winners

Click here

IMPROVEMENTS
Revenue: $1,303,972.32
+15.33% uplift in Cart Visits
01 -
PRODUCT PAGE
UGC in PI [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Miamily

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Adding UGC in PI will make it more relatable and motivate user to take action.
find more winners

Click here

IMPROVEMENTS
+65.90% uplift in CVR
+59.54% increase in RPV
+5.19% increase in ATC
Days running the test
01 -
PRODUCT PAGE

Luggage Comparison [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Miamily

HYPOTHESIS
Access all 130 winning Adding interactive comparison chart with use case differentiating factor next to
A/B tests and our 5 each other will reduce friction add more clarity.
leading Methods to
find more winners

Click here IMPROVEMENTS

Revenue: $109,116.00
Desktop
+18.5% increase in CVR
+8.73% PDP visits
+18.74% increase in RPV
Overall
-8.31% Drop in CVR
+2.92% increase PDP visits
01 -
PRODUCT PAGE
Optimization to improve clarity and engagement [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Perfect Paw Store

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Optimize product pages by including a link to product highlights, displaying
leading Methods to available colors, making the color selector scrollable, and moving the quantity
find more winners discount above the add-to-cart button. These changes improve the page's
cleanliness and increase engagement by reducing the need for scrolling.

Click here

IMPROVEMENTS
Revenue: $298,326.53
+8.08% in Transactions
+3.55% in Adds to cart
+14.56% in ARPU (using Users)
01 -
PRODUCT PAGE

Sticky Add To Cart [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Perfect Paw Store

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Making ‘Add to Cart’ sticky while also adding ‘Edit’ button to scroll back up if a
leading Methods to User wants to change details. This shall improve accessibility for Users
find more winners increasing ease of use while also creating recall value if they are scrolling down.

Click here

IMPROVEMENTS
Revenue: $100,148.04
+1.90% in Transactions
+3.34% in Adds to cart
+1.62% in ARPU (using Users)
01 -
PRODUCT PAGE
Assurance Icons below add to cart [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Perfect Paw Store

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Adding assurance icons on PDP will reduce users' hesitation related to the
find more winners product and brand’s service while increasing trust and authenticity.

Click here

IMPROVEMENTS
Revenue: $122,484.00
+2.50% in Transactions
+2.20% in Adds to cart
+1.46% in ARPU (using Users)
01 -
PRODUCT PAGE

Sticky Tab & Sticky Navigation on Mobile [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Perfect Paw Store

HYPOTHESIS
Access all 130 winning To make information across the Product page accessible without increasing
A/B tests and our 5 the page length by making relevant information sticky in a bar at the top of the
leading Methods to page. This will motivate and make users aware of available info and improve
find more winners scroll depth.

Click here

IMPROVEMENTS
Revenue: $76,176.00
+9.03% in Transactions
+2.02% in Adds to cart
+4.13% in ARPU (using Users)
01 -
PRODUCT PAGE
Freebies with Harness [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Perfect Paw Store

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to To highlight free items available with the product.
find more winners

Click here

IMPROVEMENTS
Revenue: $46,212
+6.00% in Transactions
+2.41% in Adds to cart
+5.27% in ARPU (using Users)
01 -
PRODUCT PAGE

Adding visual elements in the Products Highlight section [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Perfect Paw Store

HYPOTHESIS
Access all 130 winning Making product highlights more visual shall increase User engagement with
A/B tests and our 5 product content thus increasing their motivation to purchase the product.
leading Methods to Here is a Google slide explaining the idea.
find more winners

Click here

IMPROVEMENTS
Revenue: $25,128.00
+20.78% in Transactions
+14.18% in Adds to cart
+12.11% in ARPU (using Users)
01 -
PRODUCT PAGE
Adding Visual USPs on PDP [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Impact Soundworks

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Usage of visual USP icons on the product page first fold to make product value
leading Methods to prominent. Changing the ‘Video’ heading to ‘Tutorials’.
find more winners

Click here

IMPROVEMENTS
Revenue: $37,606.22
+9.07% in Transactions
+9.73% in Adds to cart
+5.48% in ARPU (using Users)
01 -
PRODUCT PAGE

Product Description Visuals [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Impact Soundworks

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Engagement with product description and content is less and product features
leading Methods to are not highlighted properly because they are getting lost in the text overload.
find more winners

Click here

IMPROVEMENTS
Revenue: $83,868.40
+32.94% in Transactions
+36.22% in Adds to cart
Shreddage 3 Hydra +8.61% in ARPU (using Users)
Pedal Steel
01 -

Shreddage 3 Bundle

Shreddage 3 Jupiter

Tokyo Scoring Strings

PRODUCT PAGE
Sticky Navigation Tab [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Nordic Oil

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Implementing a sticky navigation bar will improve user experience and increase
leading Methods to engagement by making key navigation options easily accessible, leading to
find more winners higher conversion rates.

Click here

IMPROVEMENTS
Revenue: $133,325
+34.05% in the CVR
+19.4% in the ATC
01 -
PRODUCT PAGE

Highlight USP through PI [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Nordic Oil

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Clearly highlight the USPs of each Nordic Oil product to motivate users to make
leading Methods to purchase. Users looking for CBD products usually have already made up their
find more winners mind about buying. PIs on Product page have high engagement.

Click here

IMPROVEMENTS
Revenue: $72,132
+24.39% in CVR for selected product (
90.47% confidence level)
+47.90% in RPV
01 -
PRODUCT PAGE
Iteration for assurance icons [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Nordic Oil

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Adding assurance icons to the Product Detail Page (PDP) will boost user trust
leading Methods to and may increase conversions by making users feel more secure in their
find more winners purchase decisions.

Click here

RESULTS
Revenue: MISSING
+15.5% in the CVR
+7.6% in the ATC
01 -
PRODUCT PAGE

Content Consumption on Product Page [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
My 1st years

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Creating separate tabs for different product information sections just below
leading Methods to the Add to Bag CTA will motivate the users to engage with the content and will
find more winners reduce the anxiety regarding shipping/returns etc.

Click here

RESULTS
Revenue: MISSING
+4% RVP
+5% Unique purchases
01 -
PRODUCT PAGE
Product Page BTF content [ LOSER ]
Link to Figma

CONTROL VARIANT

NICHE
Neurogum

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Users are looking for what the product is and its ingredients.. The sticky bar
find more winners and more info on products will help them consume the content.

Click here

RESULTS
Revenue: MISSING
01 -
PRODUCT PAGE

Category tiles [ WINNER ]

Link to Figma

BEFORE AFTER

NICHE
Soul of Adventure

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Highlighting category tiles will ease the purchase journey for users as they will
find more winners be able to see all the available product categories on the home page, UGC will
motivate user and make product more desirable.

Click here

RESULTS
Revenue: MISSING
01 -
PRODUCT PAGE
What is inside below ATC [ WINNER ]
Link to Figma

BEFORE AFTER

NICHE
Unboxme

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Adding images can make the "What's Inside" section more visually appealing,
leading Methods to capturing users' attention and encouraging them to explore further. Images
find more winners have the potential to generate curiosity and excitement hence encouraging
users to spend more time on the product page.

Click here
RESULTS
Revenue: $25,764.00
+11.99% in Transactions
+10.45% in Adds to cart
+22.87 in ARPU (using Users)
01 -

Postflop Playbook - [ WINNER ]

PRODUCT PAGE

First Fold Optimization | Hero Banner Link to Figma

BEFORE AFTER

NICHE
Upswing Poker

HYPOTHESIS
There is 68% drop off on the post flop playbook page in the first
Access all 130 winning interaction.
A/B tests and our 5 Doug Polk will provide a human element and the records he holds will
leading Methods to increase the clarity, thus leading users to explore the course further
find more winners 100% guarantee is will provide the safety and assurance for users to take
the desired action

Click here

RESULTS
Revenue: $1,580.91
CVR Control 3.84%
CVR Variant 4.78%
01 -
 [ WINNER ]
PRODUCT PAGE
Highlight product videos
Link to Figma

BEFORE AFTER

NICHE
Kindred Bravely

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Based on GA Conversion on viewing video is much higher, thus
leading Methods to interaction with video needs to be increased, which is also low based on
find more winners session recordings.

Click here
IMPROVEMENTS
Revenue: -
-2.29% Bra CVR
+21.77% Video Playback started
+28.50% 50% playback
+33.09% 100% playback
01 -
PRODUCT PAGE

Pointers in product description [ LOSER ]

Link to Figma

BEFORE AFTER

NICHE
Unboxme

HYPOTHESIS
Utilizing short pointers with icons creates a visual hierarchy that draws
Access all 130 winning attention and encourages users to focus on the essential information.
A/B tests and our 5 Long paragraphs can be boring and many users avoid reading such long
leading Methods to paragraphs. Pointers along with icons create a visually appealing layout
find more winners that enhances readability.

Click here
IMPROVEMENTS
Revenue: -
V1 - Only pointers
-4.7% ATC
-0.98% CVR
V2 - Desc + pointers
-15% ATC
-36% CVR
01 -
 02

HOME PAGE TESTS

MMBC-00003-HOMEPAGE-CVR | [ WINNER ]
HOME PAGE

Social Proof with Client Testimonials Link to Figma

NICHE HYPOTHESIS IMPROVEMENTS

MMBC By improving the content and display of social proof on the homepage, we Revenue: $3,868
can increase user clarity and confidence in the product. Thus, we can CVR: ▲ +50.86%
move the needles of CVR, AOV, and RPV. Decrease BR: ▼ -0.19%

BEFORE AFTER MMBC-002-1st-Fold-PDP-CVR | Change in the copywriting Convert

Access all 130 winning

A/B tests and our 5
leading Methods to
find more winners

Click here
02 -
 MMBC 001 - [ LOSER ]
HOME PAGE
[Homepage] Reorganizing the 1st Fold Link to Figma

NICHE HYPOTHESIS IMPROVEMENTS

MMBC By designing a new structure for the first fold, including a header with Revenue: -
necessary information, replacing the first blue band with a 10% discount CVR: ▲ +1.06%
pop-up, we can increase our CVR, AOV, and RPV. ATC: ▲ +4.08%

BEFORE AFTER MMBC-002-1st-Fold-PDP-CVR | Change in the copywriting Convert

Access all 130 winning

A/B tests and our 5
leading Methods to
find more winners

Click here
02 -
HOME PAGE

Exit intent pop up [ WINNER ]

Link to Figma

CONTROL AFTER
[MISSING]
CLIENT
VARIANT 1 VARIANT 2
US Cloud

Access all 130 winning HYPOTHESIS

A/B tests and our 5 A concise and clear exit intent pop-up that immediately
leading Methods to communicates the value and benefits of US Cloud will lead to a
find more winners higher rate of users scheduling a call compared to a more
detailed or cluttered pop-up.

Click here

IMPROVEMENTS
+450.68% on Successful Form Submission
- 14.19% on Call Booking URL Based
02 -
HOME PAGE
Category Tiles Optimization [ LOSER ]
Link to Figma

CONTROL AFTER
[MISSING]
CLIENT
Laatukoru

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Making the category tiles more accessible will increase
find more winners accessibility and reduce drop-offs.

Click here

IMPROVEMENTS
-12.17% on CVR
-4.89% on ATC
02 -
HOME PAGE

Homepage Optimization [ LOSER ]

Link to Figma

CONTROL AFTER
[MISSING]
CLIENT
One Quiet Mind

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Adding Assurance icons below the fold for highlighting the
leading Methods to features and benefits of the product can lead to higher user
find more winners motivation and conversion.

Click here

IMPROVEMENTS
-29.29% on CVR
+17.52% on Shop Now Button Click-Homepage CTA.
02 -
HOME PAGE
Hero fold optimization [ WINNER ]
Link to Figma

CONTROL AFTER

CLIENT
US Cloud

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Improved visual hierarchy can guide users to the most
find more winners important information. Clear and compelling copy can
communicate the value proposition effectively.

Click here

IMPROVEMENTS
Test is live
02 -
HOME PAGE

Visual Product Features [ WINNER ]

Link to Figma

BEFORE AFTER

CLIENT
My 1st years

HYPOTHESIS
Access all 130 winning Adding icons for product features will make the
A/B tests and our 5 content skimmable and will bring more clarity. Users
leading Methods to will be able to see the important information and take
find more winners the desired action.

Click here

IMPROVEMENTS
Revenue: £221,664.55
RPV increased by +5%
Unique purchases increased by +6%
02 -
HOME PAGE
Visual navigation [ WINNER ]
Link to Figma

BEFORE AFTER

CLIENT
My 1st years

HYPOTHESIS
Access all 130 winning Adding Visual elements in the navigation list will bring
A/B tests and our 5 more clarity about different products categories
leading Methods to available and increase motivation of the users to
find more winners interact with different list items.

Click here

IMPROVEMENTS
Revenue: £47,585.45
RPV increased by +4%
PLP views increased by 118%
02 -
HOME PAGE

Addition of Best Sellers [ WINNER ]

Link to Figma

BEFORE AFTER

CLIENT
My 1st years

HYPOTHESIS
Access all 130 winning Adding Best Sellers products section will increase
A/B tests and our 5 social proof. This will motivate the users to directly
leading Methods to visit the product page as it reduces the risk of the
find more winners users of purchasing a wrong product.

Click here

IMPROVEMENTS
Revenue: £132,050.29
CVR increased by +4%
AOV increased by +5%
02 -
HOME PAGE
Category tiles [ WINNER ]
Link to Figma

BEFORE AFTER

CLIENT
Soul of Adventure

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Adding category tiles on the Home page will bring
leading Methods to more clarity to the users about different products
find more winners being offered on the site.

Click here

IMPROVEMENTS
Revenue: $3,347.89
+52.75% in PLP Visits
+4.17 in CVR
+5.23% in RPV
02 -
HOME PAGE

Redesign benefits - Prominent features [ WINNER ]

Link to Figma

BEFORE AFTER

CLIENT
Vital Sleep

HYPOTHESIS
Access all 130 winning Making the prominent features section more concise and visually appealing
A/B tests and our 5 shall help increase User engagement and motivate more Users to go to ‘Shop
leading Methods to now’. This will also help remove repetitive information and reduce the scroll
find more winners length, which shall help increase User scroll depth and engagement on
Homepage.

Click here

IMPROVEMENTS
Revenue: $49,440.00
+18.68% in Transactions
+7.43% in Adds to cart
+18.51% in ARPU (using Users)
+27.82% in PLP visits
02 -
HOME PAGE
Exposed video on Homepage [ WINNER ]
Link to Figma

BEFORE AFTER

CLIENT
Vital Sleep

Access all 130 winning HYPOTHESIS

A/B tests and our 5 As the audits showed that more users clicked on the video. Adding an exposed
leading Methods to informative video on the homepage will help them get to know about the
find more winners product and and its features. It is more user engaging and will attract user
attention.

Click here

IMPROVEMENTS
Revenue: $30,756.00
+11.80% in Transactions
-9.32% in Adds to cart
+11.09% in ARPU (using Users)
+11.09% in PDP visits
02 -
HOME PAGE

Homepage CTA Redirection [ WINNER ]

Link to Figma

BEFORE AFTER

CLIENT
Get Fit Track

HYPOTHESIS
We would like to redesign the copy on the HP. Rather than having
Access all 130 winning an ATC CTA on the homepage, we would like to run an experiment
A/B tests and our 5 with different copies that lead to product pages Optimizing the
leading Methods to copy will make it more clear for users, encourage them to move
find more winners ahead in the funnel on PDP pages and look at product
details/featured.

Click here

IMPROVEMENTS
Revenue: $8,851.77
+8.79% in CVR
-7.55% in RPV
02 -
 Hero Section Optimization - [ WINNER ]
HOME PAGE
Lifestyle image with lifestyle copy Link to Figma

BEFORE AFTER

CLIENT
Miamily

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Content in line with the voice of customer will resonate
leading Methods to better for users to take desired action.
find more winners

Click here
IMPROVEMENTS
Revenue: $361,441.44
+23.92% uplift in CVR
+476.29% increase in Banner click
02 -
HOME PAGE

Category Tiles on Homepage [ WINNER ]

Link to Figma

BEFORE AFTER

CLIENT
Miamily

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Making user aware about website offering will increase PDP visits as users
find more winners have more access to the information.

Click here

IMPROVEMENTS
Revenue: missing
+14.49% increased PDP visits
+7.83% increase in Engagement
02 -
HOME PAGE
Homepage Optimization [ WINNER ]
Link to Figma

BEFORE AFTER

CLIENT
Perfect Paw Store

HYPOTHESIS
Access all 130 winning
Optimizing homepage to utilise page space judiciously with new hero
A/B tests and our 5
banner to showcase unique value propositions and product usage, adding
leading Methods to
highlighted features and a best sellers section, incorporating reviews for
find more winners
social proof, Integrating an Instagram grid for user-generated content
(UGC) and social proof.

Click here

IMPROVEMENTS
Revenue: $29,452.64
+13.09% in Transactions
+2.59% in Adds to cart
+15.33% in ARPU (using Users)
02 -
HOME PAGE

Product Highlights on Homepage [ WINNER ]

Link to Figma

BEFORE AFTER

CLIENT
Perfect Paw Store

Access all 130 winning

HYPOTHESIS
A/B tests and our 5
Adding top-selling product highlights at the top of the homepage shall
leading Methods to
help increase User’s awareness of the range of products available on the
find more winners
website, thus helping increase ATC and PDP visits.

Click here

IMPROVEMENTS
Revenue: $173,448.00
+16.62% in Transactions
+25.80% in PDP Visits
+13.73% in ARPU (using Users)
02 -
HOME PAGE
Shifting of category tiles on Homepage [ WINNER ]
Link to Figma

BEFORE AFTER

CLIENT
Impact Soundworks

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Highlighting categories in the first fold reduces the customer journey by
leading Methods to providing information in the first interaction with the website about the
find more winners range of offerings leading to boost in user sought clarity.

Click here
IMPROVEMENTS
Revenue: $50,993.71
+23.o2% in Transactions
6.49% in Adds to cart
+11.09% in ARPU (using Users)
+11.09% in PDP visits
02 -
HOME PAGE

Hero Banner [ WINNER ]

Link to Figma

BEFORE AFTER

CLIENT
Nordic Oil

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Clear UVP backed by Clinical Proof & social Proof will remove hesitation
find more winners building trust and will motivate user to take action.

Click here

IMPROVEMENTS
Revenue: missing
+14.35% in the CVR
+11.5% in the RPV
+36.05% in Hero banner CTA clicks
02 -
HOME PAGE
Category Tiles on Homepage [ WINNER ]
Link to Figma

BEFORE AFTER

CLIENT
Nordic Oil

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Adding category tiles on homepage helps with increasing visits to the
find more winners collection pages, and product pages. The tiles will also help user to
identify range of products available.

Click here

IMPROVEMENTS
Revenue: missing
+10.7% in the PLP visits
+4.6% in the PDP visits
+3.04% in the RPV
02 -
HOME PAGE

Category highlights [ WINNER ]

Link to Figma

BEFORE AFTER

CLIENT
Unboxme

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to When we click on ready to share, show which category exactly customers
find more winners want to visit.

Click here

IMPROVEMENTS
Revenue: $61,140.00
+14% CVR
+40.56% PLP visits
02 -
HOME PAGE
Press Quotes on Homepage [ WINNER ]
Link to Figma

BEFORE AFTER

CLIENT
Bestself

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Showing Press Quotes will increase Social Proof for the users and
find more winners will increase credibility of the brand.

Click here

IMPROVEMENTS
Revenue: $20,845.80
+7.67% CVR
+8.19% ATC
02 -
HOME PAGE

Homepage Hero Banner optimization [ WINNER ]

Link to Figma

BEFORE AFTER

CLIENT
Joy Love Dolls

HYPOTHESIS
Access all 130 winning Users mentioned credibility issues in User testing sessions. They
A/B tests and our 5 also mentioned the website looked a bit cartoonish in first
leading Methods to glance. First fold of home page should be utilised to put forward
find more winners value proposition of the brand and encourage users to explore
the site.
Click here

IMPROVEMENTS
Revenue: $269,736.00
+62.81% in Transactions
+13.60% in Adds to cart
+38.97% in ARPU (using Users)
02 -
HOME PAGE
Highlight Quiz on Hero banner [ WINNER ]
Link to Figma

BEFORE AFTER

CLIENT
Biktrix

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Users are finding it hard to decide the best bike/ bike
find more winners configuration that suits them.

Click here

IMPROVEMENTS
Is Live
02 -
HOME PAGE

Category tiles on homepage [ WINNER ]

Link to Figma

BEFORE AFTER

CLIENT
Itzy Ritzy

HYPOTHESIS
Adding specific category will help user streamline their search &
Access all 130 winning reduce friction.
A/B tests and our 5
leading Methods to
find more winners

IMPROVEMENTS
Click here Revenue: MISSING
+3.46% in PDP
+0.9% in decreasing bounce rate with
-0.63% drop in CVR.
For desktop traffic, the impact is better than overall
+11.78% uplift on PDP visits, +3.56% improvement in decreasing bounce
rate, +1.49% uplift in CVR.
02 -
HOME PAGE
Homepage Hero Banner Optimization [ WINNER ]
Link to Figma

BEFORE AFTER

CLIENT
Fine Fit Sisters

HYPOTHESIS
Access all 130 winning
Adding social proofing on 1st fold with the help of reviews and
A/B tests and our 5
icons would help build trust and credibility
leading Methods to
User landing on the page would be able to see benefits of the
find more winners
product increasing motivation”..

Click here

IMPROVEMENTS
Revenue: $21,588
+34.67% in CVR
+5.12% in RPV
02 -
HOME PAGE

Homepage Hero Banner Optimization [ LOSER ]

Link to Figma

BEFORE AFTER
CLIENT
Neurogum

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Content in line with the voice of customer will
leading Methods to resonate better for users to take desired
find more winners action.

Click here

IMPROVEMENTS
Revenue: $227.351,68
+32.23% in Click on hero
02 -
HOME PAGE
Hero Visuals [ LOSER ]
Link to Figma

BEFORE AFTER
CLIENT
Neurogum

Access all 130 winning HYPOTHESIS

A/B tests and our 5 -
leading Methods to
find more winners

Click here

IMPROVEMENTS
-
02 -
HOME PAGE

Search auto rotating text with exposed search [ WINNER ]

Link to Figma

BEFORE AFTER
CLIENT
Kindred Bravely

HYPOTHESIS
Access all 130 winning GA data shows there is very less usage of search even
A/B tests and our 5 though conversion rate with search usage is very high.
leading Methods to
find more winners

Click here IMPROVEMENTS

Revenue: $510,802.25
Search Bar Recommended Product Clicks+60%
Search Usage Purchaser +101%
Improvement: +58%
02 -
HOME PAGE
Homepage optimization [ WINNER ]
Link to Figma

BEFORE AFTER

CLIENT
Upswing Poker

HYPOTHESIS
Access all 130 winning By implementing these changes, the homepage immediately captures
A/B tests and our 5 the attention of visitors with compelling statistics about your
leading Methods to community's size and success. It also builds trust and credibility by
find more winners showcasing authentic customer reviews, which can further encourage
new users to explore your platform and services.

Click here

IMPROVEMENTS
Revenue: $180,492.00
CVR: +11.46%
Cart page: +2.99%
02 -

03

CHECKOUT TESTS
 Checkout test [ WINNER ]
CHECKOUT TESTS
Link to Figma

BEFORE AFTER

CLIENT
Neurogum

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Adding visual elements & social proof will motivate users to take action.
leading Methods to
find more winners

Click here IMPROVEMENTS

Revenue: $234,708.17
3% uplift in CVR
1.33% RPV
03 -

Rearrange navigation [ WINNER ]

CHECKOUT TESTS

Link to Figma

BEFORE AFTER
CLIENT
Nutrex-Hawaii

HYPOTHESIS
Improving navigation by removing unnecessary items and clarifying
Access all 130 winning labels will make products easier to find and enhance user experience.
A/B tests and our 5
leading Methods to
find more winners
IMPROVEMENTS
Revenue: $79,620.00
Click here +18.82% in CVR
+3.97% Clicks on BioAstin & Hawaiian
Spirulina Menu Option
+49.23% in Shop menu Clicks
+6.91% in ARPU
03 -
 Checkout Optimization [ WINNER ]
CHECKOUT TESTS
Link to Figma

BEFORE AFTER

CLIENT
Upswing Poker

HYPOTHESIS
Access all 130 winning
Adding Social proof on top of the checkout page will help with
A/B tests and our 5
motivating the user.
leading Methods to
find more winners

Click here
IMPROVEMENTS
Revenue: –
CVR improvement: -1/57%
03-

Checkout Optimization [ LOSER ]

CHECKOUT TESTS

Link to Figma

BEFORE AFTER

CLIENT
Upswing Poker

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Adding Social proof on top of the checkout page will help with
leading Methods to motivating the user.
find more winners

Click here

IMPROVEMENTS
-1.16% on CVR
03 -
 04

CART TESTS

Cart Experience with drawer Cart [ WINNER ]

CHECKOUT TESTS

Link to Figma

BEFORE AFTER

CLIENT
Neurogum

HYPOTHESIS
Access all 130 winning
A drawer cart with added assurances will reduce the click through from
A/B tests and our 5
cart to checkout and reduce cart abandonment.
leading Methods to
find more winners

Click here
IMPROVEMENTS
Revenue: $234,708.17
+4.09% CVR
+14% RPV
04 -
 Cart Page- Mini Cart Pop Up [ WINNER ]
CHECKOUT TESTS
Link to Figma

BEFORE AFTER

CLIENT
My 1st years

HYPOTHESIS
Access all 130 winning Showing Mini cart will encourage the users to click on the pop up and move
A/B tests and our 5 to cart page as there will be more clarity for the users regarding the next
leading Methods to steps.
find more winners

Click here
IMPROVEMENTS
Revenue: missing
+1.47% increase in CVR
+7.62% increase in Checkout click
04 -

Skip mini cart [ WINNER ]

CHECKOUT TESTS

Link to Figma

BEFORE AFTER
CLIENT
My 1st years

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Reducing friction with guided journey taking user forward in the purchase
leading Methods to journey will increase cart visits, reduce cart abandonment and improve
find more winners Conversion rates.

Click here
IMPROVEMENTS
Revenue: $440,088.00
+8.31% in CVR in Variant 1
+4.09% in ATC in Variant 1
+10.05% in RPV in Variant 1
04 -
 Sticky tab [ WINNER ]
CHECKOUT TESTS
Link to Figma

BEFORE AFTER

CLIENT
Vital Sleep

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Showing Sticky tabs will increase the engagement of the users and will
find more winners increase content consumption.

Click here

IMPROVEMENTS
Revenue: $97,924.53
4.87%+ CVR
04 -

Add product description on Cart [ WINNER ]

CHECKOUT TESTS

Link to Figma

BEFORE
AFTER

CLIENT
Upswing Poker

HYPOTHESIS
Access all 130 winning By adding these descriptions to the cart for each respective product, users
A/B tests and our 5 can easily review the details of their selected items before proceeding to
leading Methods to checkout. This additional context can help users confirm their choices and
find more winners make informed decisions during the purchasing process.

Click here
IMPROVEMENTS
Revenue: $2,364.00
CVR: +11.8%
Confidence: 82%
04 -
 05

SITEWIDE TESTS

Search optimization [ WINNER ]

SITEWIDE TESTS

Link to Figma

BEFORE AFTER

CLIENT
OOSC Clothing

HYPOTHESIS
Access all 130 winning We suggest signing up for algolia and due to the current search functionality,
A/B tests and our 5 it is not optimal. Pair that with our well known exposed search that highlight
leading Methods to categories as well.
find more winners

Click here
IMPROVEMENTS
+1.37% on Site Search
+27.13% on CVR
05 -
 Visual Navigation [ WINNER ]
SITEWIDE TESTS
Link to Figma

BEFORE AFTER

CLIENT
Miamily

HYPOTHESIS
Access all 130 winning
Adding visual elements will ensure that visitors clicking on the tab will expect
A/B tests and our 5
the correct page content before clicking.
leading Methods to
find more winners

Click here
IMPROVEMENTS
Revenue: $169,330.18
+6.22% uplift in CVR
+1.25% increase in ATC
05 -

CTA color change [ WINNER ]

SITEWIDE TESTS

Link to Figma

BEFORE AFTER

CLIENT
Neurogum

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to A more prominent, eye-catching call-to-action results in more conversions.
find more winners

Click here

IMPROVEMENTS
Revenue: $44,713.13
Blue CTA CVR increased by +5.36% (revenue automatic)
Yellow CTA CVR increased by +3.01%
05 -
 Search Usability [ WINNER ]
SITEWIDE TESTS
Link to Figma

BEFORE AFTER

CLIENT
My 1st years

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Increase in the site search usage will lead to ease of product discovery and
leading Methods to higher conversions.
find more winners

Click here
IMPROVEMENTS
Revenue: £367,200.00
+25.32% Search engagement
+26.10% Search purchase
05 -

Nav Recategorization [ WINNER ]

SITEWIDE TESTS

Link to Figma

BEFORE AFTER

CLIENT
Bestself

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Friction Removal and increasing motivation.
find more winners

Click here
IMPROVEMENTS
Revenue: Missing
+30.81% uplift in PLP
05 -
 Exposed Search + Rotating text on Home page [ WINNER ]
SITEWIDE TESTS
Link to Figma

BEFORE AFTER

CLIENT
Juicerville

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Added prominent search bar with auto rotating test will increase the
find more winners motivation on the user to search the products.

Click here
IMPROVEMENTS
Revenue: missing
+48.25% in Search usage
-24.25% in Transactions
+8.08% in Add to cart
05 -

Mobile Navigation Redesign [ WINNER ]

SITEWIDE TESTS

Link to Figma

BEFORE AFTER

CLIENT
Upswing Poker

HYPOTHESIS
Access all 130 winning
Redesigning the mobile navigation for our sitewide pages may result in
A/B tests and our 5
improved user experience (UX) by enhancing ease of use, increasing user
leading Methods to
engagement, and reducing bounce rates.
find more winners

Click here
IMPROVEMENTS
Revenue: missing
CVR: +11.94%
CL 74%
05 -
 06

CATEGORY PAGE TESTS

Category tiles [ WINNER ]

CATEGORY PAGE TESTS

Link to Figma

NICHE HYPOTHESIS IMPROVEMENTS

Nutrex-Hawaii The images are not clickable which increases user anxiety, redesigning Revenue: $6,842.43
the tiles with star ratings and short product descriptions can improve the CVR: +31.24%
user journey. RPV: +67.49%

BEFORE AFTER Nutrex Hawaii | Category tiles Convert

Access all 130

winning A/B tests
and our 5 leading
Methods to find
more winners

Click here
06 -
 Exposed Filter [ WINNER ]
CATEGORY PAGE TESTS
Link to Figma

BEFORE AFTER

CLIENT
Laatukoru

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Adding exposed filters will improve accessibility and streamline user journey.
find more winners

Click here
IMPROVEMENTS
+4.27% on Product Page Visits
+11.55% on CVR
06 -

Redo category pages completely [ FLAT ]

CATEGORY PAGE TESTS

Link to Figma

BEFORE AFTER

CLIENT
Nutrex-Hawaii

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Optimizing Category pages by implementing changes.
leading Methods to
find more winners

Click here
IMPROVEMENTS
- 6.27% on Product Page Visits
- 2.62% on CVR
06 -
 Infinity scroll [ WINNER ]
CATEGORY PAGE TESTS
Link to Figma

BEFORE AFTER

CLIENT
My 1st years

HYPOTHESIS
Access all 130 winning Visibility of more product listings will encourage more scrolling and make it
A/B tests and our 5 easier to find suitable product
leading Methods to
find more winners Heatmap shows User interacting Paginations. GA also shows good PDP views
which shows user is not able to find desired product in first page load.

Click here

IMPROVEMENTS
Revenue: £82,884.74
+1.81% Increase in CVR
+1.75% increase in RPV
+0.82% increase in ATC
06 -

Redo category pages completely [ PAUSE]

CATEGORY PAGE TESTS

Link to Figma

BEFORE AFTER

CLIENT
Nutrex-Hawaii

Access all 130 winning

A/B tests and our 5 HYPOTHESIS
leading Methods to Optimizing Category pages by implementing changes below:
find more winners

Click here
IMPROVEMENTS
Test Paused for BFCM after taking it 80% traffic didn't gave
good result, we will resume it after Cyber monday.
06 -
 Redo category pages completely [ LIVE]
CATEGORY PAGE TESTS
Link to Figma

BEFORE AFTER

CLIENT
Nutrex-Hawaii

Access all 130 winning HYPOTHESIS

A/B tests and our 5 Introducing upsells at the checkout stage along with USPs can
leading Methods to potentially increase the average order value.
find more winners

Click here
IMPROVEMENTS
Test Is Live.
06 -

2nd Search Bar in PLPs [ WINNER ]

CATEGORY PAGE TESTS

Link to Figma

BEFORE AFTER

CLIENT
My 1st years

HYPOTHESIS
Users can get confused and overwhelmed while browsing through
Access all 130 winning product listings. Streamlining user journey will motivate user and
A/B tests and our 5 increase conversion. GA shows user who are searching product
leading Methods to converting more. The PLPs are huge and there is a opportunity to
find more winners streamline user exploration for high intent user

Click here
IMPROVEMENTS
Revenue: £199,836.00
+2.70% in search usage
+4.01% in PDP views
+2.12% in CVR
06 -
 07

COLLECTION PAGE
TESTS

Category Tiles Optimization [ WINNER ]

COLLECTION PAGE TESTS

Link to Figma

BEFORE AFTER

CLIENT
Nutrex-Hawaii

HYPOTHESIS
Access all 130 winning The images are not clickable which increases user anxiety, redesigning
A/B tests and our 5 the tiles with star ratings and short product descriptions can improve
leading Methods to the user journey.
find more winners

Click here
IMPROVEMENTS
Revenue: $6,842.43
+31.24% on CVR
-4.91% on PDP Visits
07 -
 Remove Review Stars From PLP [ WINNER ]
COLLECTION PAGE TESTS
Link to Figma

BEFORE AFTER

CLIENT
Bestself

HYPOTHESIS
Access all 130 winning Client suggest this test to see the impact on the products
A/B tests and our 5 with less no of reviews. Most of the users were only
leading Methods to interacting with few top products.
find more winners

Click here

IMPROVEMENTS
Revenue: $22,890.24
+5.38% in CVR
+1.59% in PDP
07 -

Adding infinite scrolling to PLP [ WINNER ]

COLLECTION PAGE TESTS

Link to Figma

BEFORE AFTER

CLIENT
Perfect Paw Store

HYPOTHESIS
To increase ‘Add to cart’ rate with average order value
_Decrease bounce rates from PLP
Access all 130 winning _Adding infinite scrolling on the collection page, highlighting total reviews for
A/B tests and our 5 social proofing, tagging products with Bestsellers and clear discount bubbles
leading Methods to & highlighting multiple buy discounts to give a similar feel to that of social
find more winners media apps and encourage more product discovery.”

Click here

IMPROVEMENTS
Revenue: $6,842.43
+31.24% on CVR
-4.91% on PDP Visits
07 -
 08

LISTING PAGE TESTS

Sticky filter on PLP [ WINNER ]

LISTING PAGE TESTS

Link to Figma

BEFORE AFTER

CLIENT
My 1st years

HYPOTHESIS
Most of the users are using scroll to narrow down their search. Top filters
Access all 130 winning
when exposed and made sticky on the PLP will motivate the users to
A/B tests and our 5
engage with the filters and narrow down their search.
leading Methods to
find more winners

Click here IMPROVEMENTS

Revenue: £89,545.26
+3.78% increase in CVR
+5.86% increase in ATC
08 -
 Exposed filter on PLP [ WINNER ]
LISTING PAGE TESTS
Link to Figma

BEFORE AFTER

CLIENT
My 1st years

HYPOTHESIS
Most of the users are using scroll to narrow down their search. Top filters
Access all 130 winning
when exposed and made sticky on the PLP will motivate the users to
A/B tests and our 5
engage with the filters and narrow down their search.
leading Methods to
find more winners

Click here IMPROVEMENTS

Revenue: £75,448.61
+3.31% increase in CVR with only exposed filter
+5.56% increase in ATC with only exposed filter
08 -

09

NAVIGATION PAGE
TESTS
 Prominent Search bar [ WINNER ]
NAVIGATION PAGE TESTS
Link to Figma

BEFORE AFTER

CLIENT
Soul of Adventure

HYPOTHESIS
Access all 130 winning Search bar searches result in better conversion rate with 6.97% vs 3.11 for
A/B tests and our 5 users who did not search.
leading Methods to
find more winners

IMPROVEMENTS
Click here Revenue: $18,109.72
+2.12% in Transactions
+0.66% in Adds to cart
+53% in searches
+1.33% in RPV
09 -

Visual Navigation sitewide [ WINNER ]

NAVIGATION PAGE TESTS

Link to Figma

BEFORE AFTER
CLIENT
Soul of Adventure

HYPOTHESIS
Heat map and session recordings analysis showed
that that the hamburger menu is the most
Access all 130 winning interacted element on the website with users using
A/B tests and our 5 to navigate between the various pages. Including
leading Methods to Seasonal and activity based navigation, can reduce
find more winners friction, make it easier for the users to find relevant
product, removing friction and promoting higher
engagement and conversions.
Click here

IMPROVEMENTS
Revenue: $22,890.24
+5.38% in CVR
+1.59% in PDP
09 -
 Prominent Search bar with Suggestions [ WINNER ]
NAVIGATION PAGE TESTS
Link to Figma

BEFORE AFTER

CLIENT
AMF Magnetics

HYPOTHESIS
Access all 130 winning Added prominent search bar with auto rotating test will increase the motivation
A/B tests and our 5 on the user to search the products.
leading Methods to
find more winners

IMPROVEMENTS
Click here Revenue: $180,621.00
Search Engagement increased by 13% as per both GA4 and
Convert.
The overall conversion increased by 4.73% and 10% as per
convert and GA4 respectively.
09 -