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Introductory guide to the data analysis

market

Empowerdata
Business Intelligence & Analytics
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Billing Billing by period MONTHLY

6 R$2.1 Mi R$223
Thousand A Breakdown by store
RS0.20 Mi

Loja Billing % Analysis by Period

" "w "
Total Orders RSO.15 My
Shop 7 RS1.236.020 59.70% -----------------

1.875 RS0.10 Mi
Shop 3 R$787,388 • 38.03% ----------------------------- —
*Total RS2.070.327 100.00%
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Business Intelligence & Analytics

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Data analytics is the driving
force behind this information
revolution.

In the modern business universe, data is the foundation on which intelligent and effective decisions are built.

In a more direct way, it consists of the art of exploring, interpreting and bringing to life these sets of information,
transforming numbers and facts into actionable insights.

Imagine looking at a data set as a complex puzzle and, through analysis, seeing a clear, illustrative picture
emerge.

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The different types of data analysis

There are a variety of approaches to data analysis, each with a unique purpose and specific focus. Each type of
analysis aims to answer different questions and provide specific insights, tailored to the needs of the company.

Descriptive Analytics: Revealing Past Patterns

Descriptive analytics is like looking in the rearview mirror. It focuses on examining historical data to identify
patterns and trends that have already occurred. This approach is critical to understanding the past and can
answer questions like "What happened?" and "What were the results?"

A practical example would be a retail company reviewing previous quarterly sales to detect seasonal
fluctuations and recurring purchasing behaviors.

Diagnostic Analysis: Unraveling the Causes

Diagnostic analysis goes beyond the "what" and focuses on the "why." Examines cause-and-effect
relationships in data to identify the reasons behind identified patterns. In doing so, it helps to understand the
roots of past successes and failures.

Imagine a software company examining customer feedback data to understand why a specific update
resulted in an increase in complaints.

Predictive Analytics: Glimpsing the Future

Predictive analytics uses algorithms and models to make future predictions based on historical and current
patterns. It is a powerful tool for anticipating trends and behaviors that can influence decision-making.

For example, a streaming service could use predictive analytics to suggest movies or series to users based
on their viewing patterns.

Prescriptive Analytics: Guiding Decisions

Prescriptive analytics goes beyond predictions, suggesting specific actions to take. It is used to provide
guidance on how to achieve desired results and optimize decisions.

One example is a logistics company that uses prescriptive analytics to identify the most efficient routes to
deliver products, taking into account factors such as traffic and costs.

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Diagnosis
Why does it happen?

Prescriptive
Predictive What should we do?
What will
probably happen?

Each type of analysis has a vital role to play in the data analytics journey. By understanding the differences
between them and applying them intelligently, organizations can create a complete view of data, from past to
future, empower informed decision-making and improve their competitive advantage.

The data analytics market is booming

In a world where data drives every aspect of business, data analytics is emerging as an essential profession,
shaping the present and sculpting the future of enterprise. News sources consistently report on the growing
demand for professionals capable of transforming data into valuable insights.

According to a report by the World Economic Forum, data analysis is identified as one of the most critical skills for
organizational success. Businesses are hungry for individuals who can crunch the numbers, reveal hidden
opportunities and guide informed decisions.

This high-demand trend is corroborated by various industry sources, which point to a future in which data analysis
becomes a cornerstone of all business operations and strategies.

In a scenario where data volume is growing exponentially, the ability to transform complex information into
actionable insights is not only valuable, it is essential. As technological advancements continue to shape
businesses and society at large, data analytics professionals are at the epicenter of this transformation, poised to
shape a future where information is more than power – it is the foundation for decisions that determine success.

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Business Intelligence Market Size to Reach $55.5 Billion by 2032 CAGR: 7.2%
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According to 2020 M.mrfial Economic Forum on the jobs of the future

Analytics and data science will be the jobs with the greatest increase in demand by
2025. Together with other careers, such as artificial intelligence and Big Data specialists,
the Forum predicts the creation of 97 million new jobs worldwide.
Colombia, In the last 5 years
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Exploring careers in data analytics

Three of the main roles in this scenario are data analyst, data scientist, and data engineer.

• Data Analyst
As an information researcher, the data analyst is responsible for collecting, processing, and interpreting data to
answer specific questions. They provide a clear view of past events, helping companies understand patterns and
trends that can guide future decisions.

• Data Scientist
With skills in mathematics, statistics, and programming, the data scientist delves into the complexities of data to
extract advanced insights. They create predictive models, perform advanced analytics, and seek to understand the
“whys” behind the numbers, anticipating trends and providing deep insight.

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• Data Engineer
Behind the scenes, the data engineer builds the foundation that supports data analysis. They design systems for
collecting, storing and processing data, ensuring that the right information is available when it is needed. Its role is
crucial to ensure efficiency and data integrity.

However, the possibilities of data analysis are not limited to these roles. The truth is that data analysis permeates all
areas of a company, being a powerful tool that transcends sectors.

From logistics to finance, engineering to customer service, professionals across all departments can benefit from the
ability to make informed decisions based on data-driven insights.

Data analytics is a springboard for innovation and efficiency, where every sector finds an opportunity to shine through
informed understanding and strategic decision-making.

Essential tools for data analysts

Among the tool options available to the data analyst, one stands out as a leader: Power BI. With increasing demand in
the market, Power BI is recognized for its ability to transform raw data into visually stunning and understandable
dashboards.

What makes Power Bl so attractive is its accessibility. Whether you are a newbie or a veteran in data analysis, Power BI
offers a faster learning curve. Its intuitive interface and user-friendly features allow users to quickly become familiar with
its functionalities. This means that in no time, you will master the art of creating interactive dashboards, dynamic charts
and immersive reports.

The result? A skill that is not only in high demand, but also offers the ability to translate complex data sets into clear
insights.

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Your first steps in data analysis

Taking the first steps on the exciting journey of data analytics can be challenging, but also incredibly rewarding. And the
best starting point? Master a powerful tool and focus on developing skills through focused study. And in this scenario,
Power Bl shines as a practical and agile choice.

Power BI not only accelerates the transformation of data into impactful visual insights, but also offers a smooth learning
ramp for beginners. Its intuitive interface and user-friendly features allow you to start creating dynamic charts, interactive
dashboards and attractive reports in no time.

It is important to remember that, in the first steps, it is not necessary to immediately delve into the different areas of
action. Instead, focus on how you can make a meaningful impact with your analytics.

Data analytics has the power to enrich decisions and broaden insights, regardless of industry or sector. By starting with
a tool like Power BI and keeping the focus on creating tangible value, you will be on the right path to exploring the
endless possibilities of data analysis and contributing to the success of companies in any sector.

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