Scribd
Upload
32 views2 pages

Strategy Enhancements

The document outlines proposed enhancements for a POS system aimed at pharmacies and medical clinics, focusing on training, product improvements, tailored marketing, and integration with healthcare systems. Key features include specialized training, a user-friendly interface, local language support, and compliance with local regulations. Additionally, it suggests flexible pricing models, financing options, and targeted marketing campaigns to address the specific needs of healthcare providers.

Uploaded by

Charles Obene
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
32 views2 pages

Strategy Enhancements

The document outlines proposed enhancements for a POS system aimed at pharmacies and medical clinics, focusing on training, product improvements, tailored marketing, and integration with healthcare systems. Key features include specialized training, a user-friendly interface, local language support, and compliance with local regulations. Additionally, it suggests flexible pricing models, financing options, and targeted marketing campaigns to address the specific needs of healthcare providers.

Uploaded by

Charles Obene
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Proposed enhancements:

a) Training and support:


 Specialized training: develop training programs specifically for pharmacy and medical
clinic staff to help them understand and efficiently use OPS system.
 24/7 Customer support: provide around the clock customer support with staff
knowledgeable about the healthcare sector.
 Comprehensive onboarding: provide thorough onboarding sessions to ensure that new
users are comfortable with the system.
b) Products enhancements:
 User friendly interface: Simplify User interface, for ease of use even for those with
limited digital skills
 Localization: Adapt the POS system to support local languages and currency (Kenya
shillings)
 Mobile and offline capabilities: Provide for capabilities compatible with mobile devices
and offline functionality to cater for areas with unreliable internet access

c) Tailored marketing and education:


 Industry-specific content: create marketing materials that highlight how POS systems
benefit pharmacies, Chemists and clinics
 Workshops and webinars: organize industry specific webinars and workshops
demonstrating the OPS system’s capabilities tailored to healthcare settings
d) Integration with Healthcare systems:
 Healthcare software Integration: Integrate the POS system with popular Electronic
Medical Records (EMR) systems, Pharmacy management software, inventory
management systems used in Kenyan clinics and pharmacies
 Insurance and billing: ensure the POS system can handle insurance billing, claims
processing and local mobile payment methods such as MPESA
e) Review Sales strategies:
 Demonstration and free trials: offer free trials and live demonstrations to allow
potential facilities experience systems firsthand

1
 Partnerships with local organizations: collaborate with local healthcare associations an
pharmacy networks to build trust and credibility
 Referral programs: adopt referral programs where existing customers refer new clients
in exchange for discounts or incentives
f) Feature Customization
 Medication management: Include features for tracking medication inventory,
 Patient management: Incorporate functionalities managing patient records, scheduling
appointments and tracking patient history
g) Pricing and Payment options:
 Flexible pricing models: subscription-based, pay-as-you-go, one-time payment to
accommodate different budgets
 Financing options: offer financing options to make POS systems affordable for small
and medium-sized businesses
h) Regulatory Compliance and Security:
 Compliance with local tax pharmacy regulations: PS system should comply with
requirements by Revenue authority for tax declaration and requirements by Pharmacy
and Poisons Board.
 Data security: Implement robust data security measures to protect sensitive patient
and business information
i) Marketing and Outreach
 Targeted campaigns: address unique needs or pain points at pharmacy and clinics

You might also like