Global Economic Information
System
Lecturer: Assoc. Prof. Dr. HUYNH VIET KHAI
College of Economics, Can Tho University
Email: hvkhai@[Link]
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Personal Information
Can Tho University, Viet Nam, 2020 - Now
Associate professor in Economics, Department Head
Kyushu University, Japan, 2012 – 2014:
Postdoctoral researcher in Agricultural and Resource Economics
Kyushu University, Japan, 2008 – 2011
PhD in Agricultural and Resource Economics
Kyushu University, Japan, 2005 – 2007
Master of Science in Agricultural and Resource Economics
Can Tho University, Viet Nam, 1997 - 2001
Bachelor Honors in Agricultural Economics and Rural Development
Researching on the productive efficiency of agricultural production, water pollution, the
demand of agricultural insurance, the solution of poverty reduction, organic production,
biodiversity conservation and so on.
Interested in economic valuation of non-market goods such as externality of agriculture
and forest, waste management, environmental policy, the applications of contingent
valuation and choice modeling methods.
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What you will learn:
Types of data analytics
Frequency distribution plots
Swarm plots
Data visualization
Data science methodologies
Analytics adoption frameworks
Trends in data analytics
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Credit: 2 credits (30 hours including lectures
and tutorials)
Assessment methods:
Mid-term exam and excercises: 40%
Final exam: 60%
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Learning Outcomes
By the end of this course, you will be able to:
Analyze the triggers that led to the evolution of analytics
Develop an analytical approach to a business problem
Compare data science, data analytics, and machine
learning and understand their business application
Explain the significance of data visualization in analytical
modeling to drive meaningful business decisions
Identify business use cases that can leverage data analytics
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What Is Data Analytics?
Data analytics is the science of extracting trends, patterns, and
relevant information from raw data to draw
conclusions.
Data Analytics: Benefits
Cost Improved
Reduction efficiency
DATA
ANALYTICS
Effective Good
decision resource
making utilization
Good
market
insights
Data Analytics: Domains
Education Healthcare
Industry Industry
Government
Media and Organizations
Entertainment
Industry
Retail
E-Commerce Industry
Industry
Data Analytics Domains
Course
1 Outline
Course
Introduction Data Analytics,
Data Science, and
Machine Learning
5
Evolution
2
of Data
Data
Analytics
4 Visualization
for Decision Data Science
Making 6
Methodology
Dealing with Different
Types of Data Data Analytics in
7
Different Sectors Analytics Framework,
Case Study, and
Upcoming Trends
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Introduction to Data Analytics
Section 1: Evolution of Data Analytics
Explain the impact of data analytics on accounting
Explain data analytics and its life cycle
Describe the various stages of data analytics
Outline the benefits of data analytics
Section 2: Dealing with Different Types of Data
List the terminologies used in data analytics
Describe the types of data
Explain the levels of measurement
Section 3: Data Visualization for Decision-Making
Explain data visualization
Describe the importance of data visualization
List various tools of data visualization
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Introduction to Data Analytics
Section 4: Data Analytics, Data Science, and
Machine Learning
Define data science and machine learning
Differentiate between data science, machine learning, and
data analytics
Section 5: Data Science Methodology
Explain data science methodology
Describe the various stages of data science methodology
Section 6: Data Analytics in Different Sectors
Explain how top companies use analytics
Describe how Netflix uses analytics to drive engagement
Explain how analytics changed different sectors
Section 7: Analytics Framework Case Study and
Upcoming Trends
Explain the customer analytics framework
Explain the phases of customer analytics framework
List the latest trends in data analytics 11
Data analytics with R
Section 8: Introduction to R Programming
Outline the importance of R and its significance in data analytics
Explain the data types and variables in R Discuss the types of R
operators
Describe the different types of conditional statements in R Examine
the different types of loops in R
Analyze the methods to run an R script
List the commonly used R functions
Section 9: Data Structures
Explain how to identify data structures in R
Discuss how to assign values to data structures
Describe how to manipulate data using the dplyr package
Section 10: Data Visualization
Describe Data visualization
List the graphics used for data visualization in R Explain ggplot with
examples
Discuss file formats of graphic outputs
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Course Features
Number of case studies: 11
Number of research studies: 2
Course Features
Few case studies discussed in this
course:
Amazon uses data analytics to improve efficiency and reduce
cost.
LinkedIn employs data analytics to revamp its job listings, track
user profiles, and posts.
Netflix gathers data from its subscribers to decide on customer
preferences.
Course Features
Research
Studies
According to
McKinsey,
companies that use
customer analytics
outsmart their
competitors in
terms of profit.
According to a survey conducted by the Business Application
Research Center (BARC) on the BI trends, Master Data and
Data Quality Management are the most important trend in
2020.
