UCEST206 Entrepreneurship &
IPR
Module 1
SYLLABUS
• Introduction to Ideation, Innovation and Entrepreneurship
• What is Ideation-Understanding Innovation
• Frameworks for Innovation
• The Entrepreneurial Mindset
• Starting a Business, types formation statutory compliances.
• Resources for Aspiring Entrepreneurs
• Introduction to Intellectual Property Rights (IPR) Types of IPR: Patents, trademarks, copyrights,
trade secrets
• Strategies for protecting intellectual property based on the type of innovation
• Role of IPR in securing funding and competitive advantage
• Importance of building a strong team
• Identifying Pain Points and problem statement
• Developing and Refining Ideas
• Develop strategies for bringing your innovation to life
Introduction to Ideation, Innovation &
Entrepreneurship
What is Ideation?
• Ideation is the process of generating, developing, and
communicating ideas.
• It is a key step in problem-solving and creative processes,
particularly in areas like innovation, design thinking, and
brainstorming.
• Ideation involves exploring a range of possibilities and
solutions, often using structured or unstructured techniques, to
address a particular challenge or need
Ideation…..contd….
• It describes the sequence of thoughts, from the original concept to
implementation.
• Ideations can spring forth from past or present knowledge, external
influences, opinions, convictions, or principles. Ideation can be
expressed in graphical, written, or verbal terms
• Ideation is usually derived from brainstorming sessions, online
forums, seminars, surveys, social media platforms, and team-
building exercises.
● Ideation gives innovative ideas to address challenges or enhance
existing processes. It's often the first step in the journey from
concept to reality.
Effective ideation techniques
1. Brainstorming
• Brainstorming is a well-known technique that helps to interact
between a group of people to create solutions by building on one
another's ideas.
2. Worst idea
• The worst idea technique asks participants to come up with their
worst solutions to a problem. This technique removes that fear
because it welcomes bad ideas. It often provides a more fun
environment, as participants try to entertain one another and use
their creativity to create ridiculous ideas.
2. Worst idea contd…
• Facilitator will then ask them to list the attributes that make those
ideas bad.
• Now the participants must think about the opposites of those
negative attributes to find what would turn those bad ideas into
possible solutions.
• Even just discussing the worst ideas can lead to connections or
sources of inspiration that can lead to positive solutions,
demonstrating their unexpected value.
3. Storyboarding
• Storyboarding is a helpful technique when designing or improving
processes.
• Participants create a visual story that presents their ideas and the
possible outcomes of those ideas, allowing them to understand what
works and what needs improvement.
• Storyboarding each step of your process can also be helpful because
you may realize you missed an essential step.
4. Mind mapping
• Mind mapping is a visual technique that establishes relationships
between the problem your team is trying to solve and potential
solutions.
• In the middle of a piece of paper or whiteboard, write your problem
statement or a high-level keyword related to the problem.
• In the area surrounding that statement, you will describe any related
solutions or ideas raised by the team and link them to the central
theme using lines.
• Next, add another layer that specifies how you will achieve those
proposed solutions, linking them to the previous layer.
• By using a mind map, you can break large ideas or problems into
smaller, more manageable solutions.
5. Brainwriting
• Brainwriting is a version of brainstorming that works well for more
introverted participants.
• Each person has a piece of paper and five minutes to write down as
many solutions to the problem your team wants to solve.
• At the end of that time, they will then pass their piece of paper to
another participant, who will build upon the ideas they had written
down.
• You will repeat this process until everyone has contributed, then a
facilitator collects all of the papers and displays them.
5. Brainwriting contd…
• Once displayed, everyone will discuss each idea and determine
which ones best solve your needs.
• Now you can begin improving and building these concepts further for
potential use.
• The advantage of this technique is that it allows everyone to
contribute to the ideation process and have their ideas considered.
• In typical brainstorming sessions, some people speak less while
others might dominate the conversation, so this helps ensure a fairer
environment.
6. Questioning assumptions
• Many industries have an assumed set of beliefs about how to do
things, but this technique challenges those beliefs to try to create
more original ideas.
• For this reason, you may want to use this technique to improve an
existing product or build a new one.
• Think about what you want to solve or create, then write 20 to 30
assumptions about that product, service or idea as a group.
• These assumptions can be both positive and negative and should
cover all aspects of your business.
6. Questioning assumptions contd….
• Next, go through these assumptions (or choose a few, depending on
time constraints) and discuss whether they are true or just have not
faced questioning before.
• By doing this, your team might realize that some assumed
characteristics or strategies are not necessary, and you can replace
them with newer, more innovative ideas.
7. Sketching
• When designing a product, you may want to incorporate sketching to
help explore your ideas further.
• Some people have an easier time conveying their ideas visually rather
than verbally, and it can help your team think about more abstract
concepts.
• There is no pressure to create a perfect or final image of your
product, as these should be rough drafts or simple sketches that
illustrate your ideas.
7. Sketching contd…..
• Collaborative or group sketching is similar to brainwriting, but each
participant draws ideas instead of writing them.
• These drawings are then passed around and built upon by other
participants, and finally presented to everyone and discussed.
• During this discussion, you may find connections between the
drawings that will help you create the most optimal design solution.
• Again, this is a good option for more artistically minded teams and
also ensure that everyone's ideas receive consideration from the
group.
8. Analogies
• Analogy is a comparison between two items or concepts, which you
can use to generate new ideas.
• You can use an analogy to simplify the problem you are trying to
solve.
• To do this, compare your situation to a situation familiar to
everyone.
• As a group, you can use a template like this: If [x] is true for that
situation, how can we make it true for ours?
8. Analogies contd…
• For example, a marketing team might say their industry is a lot like
fishing.
• A fisherman needs to understand what type of fish he wants to catch
and what bait attracts them, much like a marketing campaign has a
target audience that they want to attract.
• Now they start generating ideas on what type of "bait" they need to
focus on or what strategies will lead to quicker customer acquisitions.
9. SCAMPER- 7 elements to be considered.
• Substitute: What features of this product or service can be substituted or
swapped for something else?
• Combine: How can we combine this product or service with another product or
service to improve it?
• Adapt: How could we adapt this product or service to another audience?
• Modify: What component of this product or service can we modify to improve
it?
• Put to another use: What is another use for this product or service that we have
not considered yet?
• Eliminate: What unnecessary elements can we eliminate from this product or
service to streamline it?
• Reverse: What would happen if we reversed our process or reorganized this
product?
10. Bodystorm
• The bodystorming technique asks individuals to act out situations.
• The use of physical movement can also help energize participants and
raise excitement for generating ideas.
• Bodystorming enables participants to take a hands-on approach to
potentially abstract problems.
