Kuvempu University Journal of Commerce and Management

An Assessment of Labour Welfare Measure in Milk Industry - A Case Study on Mother

*NISHCHITHA GOWDA C.G.

Abstract

The business organizations are attaching great importance to human resource because human
resources are the biggest source of competitive advantage and has the capability of converting
all the other resources in to product/service. The effective performance of this human resource
depends on the type of HRD climate that prevails in the organization, if it is good than the
employee’s performance will be high but if it is average or poor then the performance will be
low. The study of HRD climate is very important for all the organization and the banking sector
is not an exception, especially in the present situation of financial recession. The present study is
an attempt to find out the type of HRD climate that is prevailing in public sector banks in
Bangalore. The researcher has also tried to find out the difference in the perception of
employees regarding HRD climate on the basis of age, gender, designation, qualification. The
researcher collected the data from the employees of selected public sector banks using
structured HRD climate questionnaire .The data were analyzed using several statistical tools
such as mean, standard deviation, percentiles, Z test. The result shown that the HRD climate in
public sector banks is average and the perception of employees regarding the HRD climate do
not differs significantly on the basis of gender, qualification and designation but it differs
significantly on the basis of age . The paper ends by offering useful suggestions to the
management involved in the operations of the banks.

Key words: HRD, Performance, Competitive Advantage

*NISHCHITHA GOWDA C.G, Assistant Professor, OXFORD Institution of Management and

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1. Introduction
India is possible the largest contributor of milk products to the World. India has become the
second largest milk producing Country in the World; It also has the most rapidly growing dairy
industry in the world; milk production in India has risen to 78 million tons, while its annual milk
production growth rate averages about 5%, the domestic market for products like butter, powder,
ice cream, dairy whiteners and spreads in galloping at 10-15 percent per year. There is a need for
diversification of the agriculture sector with a view of stepping into the employment
opportunities for the poor. Dairy development is one of the remunerative areas, which deserve
immediate attention. Dairy development is viewed as the best means to raise the national
standards of the people, generation of employment and management of income in rural areas
through available subsidiary occupation.
The estimated production capacity in India is 60 million tons during 1991-93, the value of the
annual output of its dairy industry is Rs.3, 00,000 million. To consolidate he gains of dairying
achieved in the State of Karnataka and with a view of to efficiently chill, process and market
ever developing and increasing milk procurement with an utmost emphasis on the quality and in
the process conserve the socio-economic interests of rural milk producers, the Govt of Karnataka
through KMF has proposed to undertake several projects with financial and technical support of
NDDB for which an MOU was signed between Govt of Karnataka and NDDB on 10th Nov 2004.
The establishment of the KAIRA district cooperative milk producers union in 1946 is major land
banks in the history of the dairy development in India. The integrated approach adopted by this
union are providing facilities for improving the breeding of cattle and expansion of veterinary
services, regular supply of nutritious food for animals and feed collection, transport processing
and marketing of milk has been well appreciated.
The milk cooperatives have been playing a significant role in raising milk production and also
the economic status of the members. India has become the second largest milk producing in the
world, it also has the most rapidly growing dairy industry in the world, milk production in India
has risen to 20 million tons in 1990. The pattern cooperative seek to consolidate achievement
made earliest to organise milk procurement at remunerative prices through economically viable
village, provide efficient marketing for rurally produced milk and dairy products, introduce
productivity enhancement measure and organise training program and centre for meeting
manpower requirement of emerging cooperatives.

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2. Literature Review
A Study on the welfare measures and their Impact on QWL provided by the Sugar Companies
with reference to East Godavari District, Andhra Pradesh, India [Link] says that
because of being highly labour intensive industry it needs to concentrate more in the area of
employee’s welfare measures. East Godavari District in Andhra Pradesh, India has taken as a
sample for this study, for identifying various methods and also to identify the effectiveness of the
methods. The study shows that 15% of the employees are highly satisfied with their welfare
measures. 22% of the employees are satisfied with their welfare measures. 39% of the
employees are average with their welfare measures. 16% of them are in highly dissatisfied
welfare measures play an important role in employee satisfaction and it results in improved
quality of work life. This study throws light on the impact of welfare measures on QWL among
the employees of Sugar factories in Andhra Pradesh.
[Link] Banu, M.J. Ashifa in their one of the studies says that the Labour Welfare Measure
in Public Sector Transport Corporation throws light on welfare measures followed in Public
Sector Transport Corporation. This study analyse the various dimensions of labour welfare
measures that are perceived to the labours. It highlights the perception and level of satisfaction of
the labours regarding the various welfare measures and the methods to improve the welfare
schemes in Public Sector Transport Corporation.
3. Objectives of the study:

1. To study and analyse the different welfare measures provided by the Organisation.
2. To provide possibilities in future for facilitating welfare
amenities to its labour force

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4. Research Methodology
A study on labour welfare measures at “Mother Dairy” – a unit of Karnataka Milk Federation.
The progress of industries depends on a contented labour force. The problems related to lack of
welfare measures is studied. A brief study is done in order to find out the problems and provide
solutions to the problems
4.1 Methodology of data collection:
4.2 Source of data:
Primary data:Primary data was collected through structured questionnaire and interaction with
the employees.
Secondary data:Secondary data was obtained from Organisation’s manual and through
Administrative head.
4.3 Sample size:With 100 permanent employees and with the contract labourers.
4.4 Tools used for data collection:Structured questionnaires are administered to employee in
order to collect the information.
5. Analysis of Data

Table 1 : Showing the number of respondents in the Company

[Link] No. of respondents Percentage

1 Male 20 66.67%

2 Female 10 33.33%

Total 30 100%

Source: Survey Data

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Table 2Showing the improvement of welfare measures in a Company

[Link] No. of respondents Percentage

1 Yes 23 76.7%

2 No 7 24%

Total 30 100

Source: Survey Data

Table 4Showing the satisfaction of the employees with present job in the Company

[Link] Particulars No. of respondents Percentage

1 Yes 18 60%

2 No 12 40%

Total 30 100%

Source: Survey Data

Table 5Showing the improvement need to be done by the Company

[Link] Particulars No. of respondents Percentage

1 Yes 25 83.33%

2 No 5 16.66%

Total 30 100%

Source: Survey Data

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6. FINDINGS

1) Most of the employees have a work experience of more than 5 years. This shows that
majority of the employees are experience in their related field.

2) Most of the employees have expressed their satisfaction over the medical facilities
provided by the Company

3) Most of the employees are well educated in their related field

4) Employees were fully satisfied over the bonus offered to them by the Management

5) Employees have a good opinion about the overall facilities and performance of the
Company

7. SUGGESTIONS

1) Most of the employees are not satisfied with the canteen facilities so it is suggested that
the Organisation has to take certain effective measures to provide good food

2) Average employees are not satisfied with the welfare facilities provided by the Company
hence they should concentrate on it

3) Since average employees are not satisfied with the educational facilities, trip facilities so
Company should take steps to provide them

4) Most of the employees are not satisfied with the coffee breaks, rest room facilities, so
Company should look after these facilities properly

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8. CONCLUSIONS

KMF considers its employees as human beings but not as machines. It has provided many
welfare measures mentioned above like medical facilities, canteen facilities, different types
of allowances, advances, incentives etc. over the period of time and continuing in the same
direction. KMF constitute a satisfied labour force and most of the facilities are provided by
the Company. But they still require additional facilities which were analysed in the study.
After my study at KMF in Bangalore, have come to a conclusion that the employees who are
unsatisfied with the benefits provided by the Company, the Company should try to improve
facilities to satisfy those employees.

References:

1. R.O Whyte, Milk Production in Developing Countries(1967), London Faber and Faber ltd,pp
20-21
2. Opportunities and Challenges in the Dairy Industry, Dr.K.G Karmakar & Dr. G.D Banerji
3. Dairy Industry in India, Kamal Poria
4. Anupindi, Ravi, and S. Sivakumar. 2006. “Supply Chain Reengineering in Agri-Business: A
Case Study of ITC’s e-Choupal.” In Building Supply Chain Excellence in Emerging
Economies, ed. HauL. Lee and Chung-Yee Lee, New York: Springer.
5. Banerji, Abhijit, and J. V. Meenakshi. 2004. “Millers, Commission Agents and Collusion in
Grain Auction Markets: Evidence from Basmati Auctions in North India.” Delhi School of
Economics
6. Prof. K. Narayanan, 2006. “Strategies for Rural Marketing”, Department of Humanities &
Social Sciences, Indian Institute of Technology, Bombay, Mumbai.
7. Gary Dessler (2005), A Framework of Human Resource Management, Pearson Education ,
INC, Third Edition, ISBN 81-297-0538-9
8. Udai Pareek and [Link] (2007), Training for Development, Vistaar Publication, Second
Edition, ISBN: 10:81- 7036-129-x
9. W. Stanley Siebert ,and IZA Bonn, Nikolay Zubanov , Arnaud Chevalier, Tarja Viitanen
‘Labour Turnover and Labour Productivity in a Retail Organization’, IZA Discussion Paper
No. 2322 September 2006

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