SENTIMENT ANALYSIS
Sentiment analysis is a process that uses natural language processing to
analyze text and determine if it expresses a positive, negative, or neutral
sentiment. It's also known as opinion mining.
How it works
Sentiment analysis tools scan text data, such as social media comments,
emails, and reviews
The tools use natural language processing, statistics, and text analysis to
identify the sentiment of words
The sentiment is categorized as positive, negative, or neutral
Why it's important
Sentiment analysis helps businesses understand their customers' opinions
It can help businesses improve their products and services
It can help businesses improve customer service and brand reputation
How it's used
Sentiment analysis can be used to analyze customer feedback, employee
engagement, and survey responses
It can be used to monitor social media and manage brand reputation
It can be used to conduct market research
Types of sentiment analysis
Polarity classification: Divides text into negative and positive
Subjectivity classification: Divides text into objective and subjective
Aspect-based sentiment analysis: Detects and extracts sentiments toward
a specific component of a product or service
