PITCH PRESENTATION – DRAGONS DEN
As entrepreneurs you must clearly state your names, the name of the business,
the amount of money you require, and the percentage of equity you are
prepared to give in exchange. You should also deliver a compelling
presentation of the viable and innovative business idea to persuade investors
to make you an offer
Pitch timing: 8 minutes
it is recommended to prepare a coherent business plan.
2 minutes per person
My part market structure, marketing strategy
Market structure
Numerous Competitors at first glance
Apple, Samsung, Fitbit, Garmin, LifeStation, Medical Guardian
Moderately saturated environment, with room for differentiation (USA)
Product Differentiation
Target group
Differentiation is key in this market
Moderate Entry Barriers
Regulatory hurdles
E-commerce, healthcare providers
target group
Seniors
Fall Detection & Emergency Assistance
Health Tracking
Medication Reminders
Patients with Chronic Conditions
Heart Rate and Blood Pressure Monitoring
AI Medical Recommendations
Health-Conscious Individuals
Sleep Quality Tracking
Oxygen Levels Monitoring
Marketing strategy
Subscription model
Different programs with variable prices
Price based on maintaining healthy lifestyle
Partnership-Driven Acquisition
Workplace Wellness Programs
senior living communities and healthcare providers to recommend product
Branding & Differentiation
USP: "Your Personalized Health Companion, Anytime, Anywhere."
After-Sales Engagement
Companion app with personalized health insights to retain customers
I will walk you through the key pillars of our marketing strategy that ensures our product’s
success, accessibility, and impact.
But first let’s take a moment to understand the market structure in which we operate.
Market Structure
At first glance, our product enters a market with numerous competitors, including
established giants like Apple, Samsung, Fitbit, Garmin, and specialized brands
like LifeStation and Medical Guardian.
While this might seem risky, the health monitoring market, especially in the USA, remains
a moderately saturated environment with ample room for differentiation.
Why? Because the needs of users are vast and evolving. By offering a tailored approach
and addressing specific health challenges, our product is aiming for a niche.
Product Differentiation
In a competitive landscape, differentiation is the cornerstone of success.
Our product achieves this through its targeted features, designed for three key
demographic groups :
1. Seniors:
o Fall Detection & Emergency Assistance
o Health Tracking
o Medication Reminders
2. Patients with Chronic Conditions:
o Comprehensive monitoring of heart rate and blood pressure
o AI Medical Recommendations
3. Health-Conscious Individuals:
o Tools like sleep quality tracking
o oxygen level monitoring
This level of specificity ensures our product is not just another gadget but a
truly personalized health companion.
Marketing Strategy
To capture and sustain market share, our marketing strategy focuses on value creation
and relationship-building.
1. Subscription Model:
o We offer flexible programs tailored to user needs, with prices tied to
maintaining a healthy lifestyle.
o This not only provides ongoing value to users but also generates recurring
revenue.
2. Partnership-Driven Acquisition:
o Collaborations with workplace wellness programs encourage employers
to integrate our product into their health benefits.
o Partnering with senior living communities and healthcare
providers positions our device as a trusted tool for long-term care.
3. Branding & Differentiation:
o Our Unique Selling Proposition (USP), "Your Personalized Health
Companion, Anytime, Anywhere," encapsulates the product’s value and
reliability.
o This brand promise is reinforced through a user-friendly experience and
innovative technology.
4. After-Sales Engagement:
o A companion app delivers personalized health insights, keeping users
engaged and motivated to use the device regularly.
o By prioritizing customer satisfaction and continuous improvement, we build
loyalty and trust.
By combining targeted marketing, strategic partnerships, and customer-
centric approaches, our health monitoring product can effectively reach its
intended users while building a strong market presence.
Closing Thoughts
In summary, our product is more than a health monitoring device—it’s a lifeline, a
guide, and a partner in achieving optimal health. By addressing diverse user needs,
navigating market challenges, and building lasting relationships with customers, we are
poised to make a meaningful impact on lives worldwide.
Thank you, and I invite you to ask questions as we explore how we can bring this vision
to life together.
