Books:
Marketing:
"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger
"Influence: The Psychology of Persuasion" by Robert B. Cialdini
"Building A StoryBrand: Clarify Your Message So Customers Will Listen" by Donald
Miller
"Killing Giants: 10 Strategies to Topple the Goliath in Your Industry" by Stephen Denny
"Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath
Business:
"Good to Great: Why Some Companies Make the Leap and Others Don't" by Jim Collins
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create
Radically Successful Businesses" by Eric Ries
"Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel
"The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail" by
Clayton Christensen
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About
It" by Michael E. Gerber
Startups:
"The Hard Thing About Hard Things: Building a Business When There Are No Easy
Answers" by Ben Horowitz
"Start with Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek
"Traction: How Any Startup Can Achieve Explosive Customer Growth" by Gabriel
Weinberg and Justin Mares
"Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies" by
Reid Hoffman and Chris Yeh
Technology based :
"Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel - Discusses
how to create something new and valuable in the business world.
"The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail" by
Clayton Christensen - Offers insights on how and why certain innovations disrupt markets.
"The Four Steps to the Epiphany: Successful Strategies for Products That Win" by Steve
Blank - Introduces the concept of customer development which is crucial for startups.
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make the
Competition Irrelevant" by W. Chan Kim and Renée Mauborgne - Encourages entrepreneurs
to look for opportunities in unexplored market spaces.
"Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream
Customers" by Geoffrey A. Moore - A guide to bringing cutting-edge products to progressively
larger markets.
"Hooked: How to Build Habit-Forming Products" by Nir Eyal - Delves into the psychology
behind what makes a product addictive or compelling.
"Disruptive Innovation: The Christensen Collection" by Clayton Christensen - A compilation
of works discussing disruptive innovations and their impact on leading companies.
"Platform Revolution: How Networked Markets Are Transforming the Economy and How
to Make Them Work for You" by Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet
Paul Choudary - Explains how platforms like Uber, Airbnb, and Etsy work and how one can tap
into the platform model.
"The Lean Product and Lean Analytics: Use Data to Build a Better Startup Faster" by Ben
Yoskovitz and Alistair Croll - A guide to using data and analytics to build a successful startup.
"The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create
a New Future" by Chris Guillebeau - Offers insights on how individuals have built successful
businesses with modest investments.
"Bold: How to Go Big, Create Wealth and Impact the World" by Peter H. Diamandis and
Steven Kotler - Provides a roadmap for entrepreneurs to understand and harness exponential
technologies, moonshot thinking, and crowd-powered tools.
