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COLLEGE OF ENGINEERING, ARCHITECTURE AND TECHNOLOGY (CEAT)

Agricultural and Biosystems Engineering Program

Outcomes-Based Education (OBE) Course Syllabus in

GE 102– (Purposive Communication)
Date Enhanced: December 2024

I. Capiz State University

Vision: Center of Academic Excellence Delivering Quality Service to all

Mission: Capiz State University is committed to provide advanced knowledge and innovation; develop skills, talents and values;
undertake relevant research, development and extension services; promote entrepreneurship and environmental consciousness;
and enhance industry collaboration and linkages with partner agencies.

Goals: Globally competitive graduates

Institutionalized research culture
Responsive and sustainable extension services
Maximized profit of viable agro-industrial business ventures
Effective and efficient administration

Core Values: God- Centered

Excellence
Integrity
Transparency and Accountability and;
Dedication to quality Service
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Guiding Principles:
Academic Freedom
Responsibility
Academic Standards

Institutional Learning Outcomes:

A CapSU graduate is knowledgeable, innovator, researcher, master of change, a leader entrepreneur, environmentalist, and effective
collaborator in their respective fields of discipline.

II. Campus: Burias Campus

III. Program/Degree: Bachelor of Science in Agricultural and Biosystems Engineering
IV. Program Outcomes:
A. Common to all programs in all types of schools

1. Discuss the latest developments in the field of Agricultural and Biosystems Engineering.
2. Communicate effectively using both English and Filipino, orally and in writing
3. Work effectively and independently in multi – disciplinary and multi – cultural teams.
4. Exemplify professional, social and ethical responsibility.
5. Preserve and promote “Filipino historical and cultural heritage”.

B. Common to the general field of Engineering

1. An ability to apply knowledge of mathematics, physical, life, and information sciences, engineering sciences appropriate to the field of
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practice.
2. An ability to design and conduct experiments, as well as to analyse and interpret.
3. An ability to recognize, formulate, and solve engineering problems.
4. An understanding of the effects of engineering solutions in a comprehensive context.
5. An ability to use the techniques, skills, and engineering tools necessary for engineering and business practice.

C. Specific to Bachelor of Science in Agricultural and Biosystems Engineering

a. Apply knowledge of mathematics and science to solve Agricultural and Biosystems (AB) engineering problems;
b. Design and conduct experiment, as well as to analyze and interpret data;
c. Design a system, component, or process to meet desired needs within realistic constraints, in accordance with standards;
d. Function in multidisciplinary and multi-cultural teams;
e. Identify, formulate, and solve complex engineering problems;
f. Understand professional and ethical responsibility;
g. Communicate effectively complex AB engineering activities with the engineering community and with society at large;
h. Understand the impact of AB engineering solutions in a global, economic, environmental, and societal context;
i. Recognize the need for, and engage in life-long learning;
j. Know contemporary issues;
k. Use techniques, skills, and modern engineering tools necessary for AB engineering practice;
l. Know and understand engineering and management principles as a member and leader of a team, and to manage projects in a
multidisciplinary environment; and
m. Preserve and promote Filipino historical and cultural heritage

V. Course No. and Title: GE 102 Purposive Communication

Pre-requisite: None
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VI. Semester/School Year Offered: Second Semester, School Year 2024-2025

VII. Course Description:
Purposive Communication is a three-unit course that develops student‘s communicative competence, and enhances their cultural
and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to
multicultural audience in local or global contexts with focus on the effective use of the English Language, the world‘s Lingua Franca. It
equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of the images
to emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course
may be used in their other academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant
oral, written, audio-visual, and/ or web-based output for various purposes. It also aims to familiarize learners on the varieties of English
and lexicons from different English-speaking countries for effective global communication.

VIII. Course Credit/Unit: 3 units

IX. Course/Subject Outcomes:

Knowledge
1. Describe the nature, elements, and functions of verbal and nonverbal communication in various multicultural contexts;
2. Explain how cultural and global issues affect communication;
3. Describe the different communication climates of ENL, ESL, and EFL contexts;
4. Determine and use culturally and politically appropriate terms, expression, and images in the English language
5. Compare and contrast varieties of English lexicons for global, communication;
6. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills; and
7. Determine academic text structure/discourse in English.
Skills
1. Convey ideas through oral, audio-visual, and/or web based presentations for different target audiences in local and global setting
using appropriate
English language registers;
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2. Create clear, coherent, and effective communication materials;

3. Present ideas persuasively using appropriate tone, style, and reference styles in English; and
4. Write and present academic papers using appropriate tone style, and reference styles in the English language
Values
1. Adopt cultural, and intercultural awareness and sensitivity in communication of ideas;
2. Appreciate the differences of the varieties of spoken and written English;
3. Adopt awareness of audience and context in presenting ideas of materials in the English language ; and
4. Appreciate the impact of communication to different societies and the world

X. Course Content

Topics Most Essential Learning Learning Activities Assessment References Time Frame
Outcomes Tasks
Vision and Mission of the University; Goals and Objectives of the College Week 1
COMMUNICATION 1. Describe the nature and Discussion Hill, A. and Leigh-Hunt, N., Week 2
PROCESS, function of verbal and Oral Recitation 2016. Principles, Theories And
PRINCIPLES, AND nonverbal communication Personal concept Methods Of Effective
ETHICS OF in multicultural contexts of map of globalization Chapter test Communication (Written And
ENGLISH AND NON- both English and non- Oral) In General, And In A
ENGLISH English speaking countries Reporting Management Context. [online]
SPEAKING in the world. Health Knowledge.
COUNTRIES
A. Nature, Definitions
and Components of Promeng.eu. 2010. Effective
Communication Communication Skills. [online]
B. The Process and
Elements of Bernales, R., Balon, W. and
Communication Biligan, R., 2018. Purposive
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C. Principles of Communication: In Local And

Communication Global Contexts. Malabon City:
D. Ethics of Mutya Publishing House, Inc.
Communication
Mercado, Ma. Cristina et.al.
(2018). Purposive
Communication: Connecting to
the World Mutya Publishing
House Inc
COMMUNICATION 1. Explain how cultural and Turkle, S., 2012. Opinion | The Week 3
AND global issues affect Reporting Oral Recitation Flight From Conversation.
GLOBALIZATION communication. [online] Nytimes.com. Available
2. Appreciate the impact of Discussion Reaction paper at:
communic ation in various and/or discussion https://www.nytimes.com/2012/0
societies and the world forum on the 4/22/opinion/sunday/the-flight-
impact of from-conversation.html?
globalization on searchResultPosition=1
how people
communicate and TED Talks. (2009). How Social
vice versa Media Can Make History [Video].
Retrieved 29 May 2020, from
Chapter Test https://www.ted.co
m/talks/clay_shirk
y_how_social_medi
a_can_make_histo ry?
language=en.
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LOCAL AND 1. Describe the styles in Reporting Chapter Test TED Talks. (2009). Pop Culture Week 4-5
GLOBAL communication in the Arab World [Video].
COMMUNICATION considering various Discussion Oral Recitation Retrieved 29 May 2020, from
IN multicultural settings. https://www.ted.co
MULTICULTURAL 2. Determine varieties and Films or videos Researches and m/talks/shereen_el
SETTING registers of spoken and showing students/ reports on various _feki_pop_culture_
written language. speakers from cultural and in_the_arab_world ?language=en.
3. Develop a sense of different cultures, intercultural
appreciation on the regions modes of Bernales, R., Balon, W. and
richness and diversity of communicating in a communication Biligan, R., 2018. Purposive
registers used in written multilingual setting and/or various Communication: In Local And
and spoken (.e.g. Lost in issues in Global Contexts. Malabon City:
communication Translation, The joy communication Mutya Publishing House, Inc.
4. Determine culturally, and Luck Club, My Big
politically appropriate Fat Greek Wedding) Mercado, Ma. Cristina et.al.
terms expression s, and (2018). Purposive
images (sensitivity to the Communication: Connecting to
gender, race, class, etc. the World Mutya Publishing
House Inc.
VARIETIES AND 1. Adopt cultural and Reporting Chapter Test Bernales, R., Balon, W. and Week 6-7
REGISTERS OF intercultural awareness and Biligan, R., 2018. Purposive
SPOKEN AND sensitivity in communic Discussion Oral Recitation Communication: In Local And
WRITTEN ENGLISH ation of ideas when using Global Contexts. Malabon City:
LANGUAGE the English language and Infomercial on the Mutya Publishing House, Inc.
its varieties varieties of the
English language Mercado, Ma. Cristina et.al.
(2018). Purposive
Communication: Connecting to
the World Mutya Publishing
House Inc.
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EVALUATING 1. Evaluate multimodal text Reporting Bernales, R., Balon, W. and Week 8-9
MESSAGES AND/OR critically to enhance Analyzing content Biligan, R., 2018. Purposive
IMAGES (e.g., pictures, receptive (listening, Discussion of various texts Communication: In Local And
illustrations) of different reading, viewing) skills Global Contexts. Malabon City:
type of texts reflecting 2. Convey ideas through oral, Oral Recitation Mutya Publishing House, Inc.
different cultures audio-visual and/or web-
(regional, Asia, Western, based presentations for Mercado, Ma. Cristina et.al.
etc.) different target audience in (2018). Purposive
1. What is the message? local and global settings Communication: Connecting to
2. What is the purpose of using appropriate registers the World Mutya Publishing
the message? in the English language. House Inc.
3. How is the message 3. Adopt awareness of
conveyed by the test audience and context in
and/or image? presenting ideas.
4. Who is the target
audience of the message?
5. What other ways of
presenting the message
are there?
MIDTERM EXAMINATION Week 10
COMMUNICATION 1. Convey ideas through Lecture and class Oral Recitation Week 10-11
AIDS AND oral, audio-visual, and/or discussion on Bernales, R., Balon, W. and
STRATEGIES USING web-based presentations preparing audio Chapter Test Biligan, R., 2018. Purposive
TOOLS OF for different target visual and web-based Communication: In Local And
TECHNOLOGY audiences in local and presentations Global Contexts. Malabon City:
global settings using Mutya Publishing House, Inc.
appropriate registers. Reporting
2. Adopt awareness of Mercado, Ma. Cristina et.al.
audience and context in (2018). Purposive
presenting ideas Communication: Connecting to
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the World Mutya Publishing

House Inc.
COMMUNICATION 1. Convey ideas through oral, Bernales, R., Balon, W. and Week 12-14
FOR VARIOUS audio-visual, and/or web- Reporting Oral Recitation Biligan, R., 2018. Purposive
PURPOSES based presentations for Communication: In Local And
1. To obtain, provide, and different target audiences Discussion Formal One- Global Contexts. Malabon City:
disseminate informa tion in local and global settings Minute Speech Mutya Publishing House, Inc.
2. To persuade and argue using appropriate registers Short exercises based on current
2. Create clear, coherent and asking for issues Mercado, Ma. Cristina et.al.
effective communic ation information through (Extemporaneous) (2018). Purposive
materials using English inquiry letter or Communication: Connecting to
language. interview, response Public Speaking the World Mutya Publishing
3. Present ideas persuasive ly to queries, incident House Inc.
using appropriate language reports
registers, tone, facial
expression s and gestures
4. Adopt awareness of
audience and context in
presenting ideas in
communicating ideas
COMMUNICATION 1. Create clear, coherent and Lecture and class Written and/or Bernales, R., Balon, W. and Week 15-17
FOR WORK effective communication discussion on oral presentation Biligan, R., 2018. Purposive
PURPOSES (e.g. materials. Present ideas effective (group reporting) Communication: In Local And
healthcare, education, persuasively using communication and of a medical case/ Global Contexts. Malabon City:
business and trade, law, appropriate language oral presentations in business proposal/ Mutya Publishing House, Inc.
media, science and registers, tone, facial the workplace media campaign
technology) expression s and gestures proposal/ program Mercado, Ma. Cristina et.al.
Adopt awareness of Reporting or project (2018). Purposive
audience and context in proposal for Communication: Connecting to
presenting ideas addressing a the World Mutya Publishing
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health House Inc.

issue/problem
using
communication
aids and strategies
– tools of
technology)

Submit an
Application Letter

COMMUNICATION 1. Discuss the importance of Reporting Socio-Political Kangas, G. (2012). Giving Week 18-19
FOR ACADEMIC oral communication skills Analysis Paper Presentations Worth Listening to
PURPOSE (e.g. in the workplace. Discussion [Video]. Retrieved 29 May 2020,
research-based journal or 2. Describe the pressing Oral Recitation from https://www.youtu
magazine articles, etc.) challenges encountered by be.com/watch?v=N
business communicators. UXkThfQx6A
3. Expound on the
fundamentals of online Bullock, R., Goggin, M. D., &
interviews. Weinberg, F. (2016). The Norton
4. Discuss the essentials of field guide to writing with
physical and virtual readings and handbook. W. W.
meetings. Norton.
5. Observe the etiquette of
Bullock, R. & Goggin, M. (2013).
face-to-face and online
The Norton Field Guide to
meetings.
Writing 3rd edition. W.W. Norton
6. Show the ability to
and Company See:
communicate through
http://english28-
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independent and group payte.weebly.com/

communicative learning uploads/3/8/2/9/38
activities 294063/nortonfield guide2.pdf

Reich, Brian. (n.d.). Academic

Presentations. https://www4.stat.
ncsu.edu/~reich/st 810A/oral.pdf
4. Edwards, Paul. (2014,
October). How to Give an
Academic Talk,.
https://pne.people.
si.umich.edu/PDF/ howtotalk.pdf

Bernales, R., Balon, W. and

Biligan, R., 2018. Purposive
Communication: In Local And
Global Contexts. Malabon City:
Mutya Publishing House, Inc.

Mercado, Ma. Cristina et.al.

(2018). Purposive
Communication: Connecting to
the World Mutya Publishing
House Inc.
FINAL EXAMINATION Week 20

XI. Criteria for Grading

Midterm/Final Term
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Class Standing 20%

Assessments 40%
Major Examinations 40%
TOTAL 100 %

Final Grade = 0.30 Midterm + 0.70 Tentative Final

XII. Rubrics
Scoring Rubrics for Student Presentation/Paper analysis

Level of Introduction Ideas Topic Development Transition

Achievement

5 Skillfully and logically Develops the topic Skillfully uses appropriate and varied transitions
Skillfully introduces a topic.
Includes a compelling hook, organize complex ideas, thoroughly by selecting the and syntax to link the major sections of the text,
Advanced concepts, and information most significant and relevant create cohesion, and clarify the relationships
relevant background information,
and a clear and focused thesis. so that each new element facts. among complex ideas and concepts.
Ideas flow smoothly from the builds on that which
hook to the thesis. precedes it to create a
unified whole.

3 Sufficiently organizes Sufficiently develops the

Sufficiently introduces a topic. Sufficient use of transitions and syntax to link
Includes a hook, background ideas, concepts, and topic with facts. the major sections of the text, create cohesion,
Proficient information so that each
information, and a thesis. Ideas and clarify the relationships among complex
flow from the hook to the thesis. new element builds on ideas and concepts.
that which precedes it.

1 Ideas, concepts, and Limited topic development. Transitions and syntax are inconsistent,
While a topic may be introduced,
a hook, background information, information are presented May include irrelevant or predictable, or inappropriate.
Basic or but may not build on that inadequate supporting
and/or thesis may not be
Below adequately stated or developed. which precedes them. details.
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XIII. Other Requirements

XIV. Policies
 Students must participate and contribute to the class.
 Students must stay on topic.
 Students must reach out to their course facilitator if they have any questions or issues, feel free and not hesitate to ask.

XV. Consultation: The students are encouraged to send email or message via messenger the subject professor from Monday to Friday (8:00 a.m.
to 5:00 p.m.) for any matter concerning the subject.

XVI. Remarks: This syllabus is flexible and may include additional topics and activities deemed necessary by the faculty.

Prepared by:

MARY GRACE G. LLANDA, LPT

Course Facilitator

Noted: Recommending Approval:

MA. VENUS B. LOZADA, EdD MARILYN L. BERNABE, MS

Quality Assurance Chair Program Chair

Approved:

JOEL C. VILLARUZ, PhD

Dean