SURVEY QUESTIONNAIRE
“Effectiveness of social media marketing on customer engagement
on selected food chain establishment in Nabunturan Davao de oro ”.
Part I. Demographic Profile
Instruction: Please tick your answer to the following questions below:
1. Sex: ____Male ___Female
2. Age:
___18-27 ___28-37 ___38-47 ___48-57
___58 and above
3. Marital Status:
__Single __Married __ Separated __ Widowed
4. Number of years with the institution:
___Less than 5 years ___5 – 10 years ___More than 10 years
5. Position:
___Teaching __Non-teaching
6. Employment Status:
___Permanent Regular ___Temporary Regular
___ Regular Teaching ___Contract of Service Non-Teaching
___Contract of service teaching ___Job Order
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Instruction: Please indicate your level of agreement or disagreement with each
statement in relation to the Institution for which you are now working using the
scale below. Check (✓) the column that corresponds to your response. There are
no correct or incorrect answers.
Rating Scale Description
5 Strongly Agree
4 Agree
3 Sometimes Agree
2 Disagree
1 Strongly Disagree
Quality content makes an emotional connection with your audience
whether it is addressing a pain point or helping your reader do something better.
Putting out content for the sake of content
SOCIAL MEDIA MARKETING (INDEPENDENT VARIABLE)
5 4 3 2 1
QUALITY CONTENT
1. I relate to the advertisement
2. I see on social media.
3. I think advertisements that lack innovation loses the
trust of the audience.
4. I think lucrative visual design helps an advertisement
to stand out on social media
5. I feel that viral marketing is effective for social media
marketing.
FREQUENCY VISIT
1. I spend most of my leisure time on social media.
2. Checking the social media is the last thing I do before
go to bed.
3. I frequently visit those pages which updates their
information regularly
4. Loyalty of a customer lies on the frequent visit to the
social media page
USER EXPERIENCE
1. Social media helps me to gain specific goals and
usability.
2. I use social media for only for social pleasure.
3. Social media can provide you 100% privacy of my
information
4. I face embarrassing situation for fake profile.
CUSTOMER ENGAGEMENT (DEPENDENT VARIABLES)
5 4 3 2 1
CUSTOMER ENGAGEMENT
1. Communicating and providing feedback on business
page and advertisements posted on social media
platforms is easy.
2. Business social media pages that provide quick
feedback or answer inquiries and concerns make
respondents comfortable to place orders.
3. Respondents actively engage and connect to
business pages that provide quick feedback or
answer online inquiries and concerns.
4. Respondents like, share, and follow business social
media page that post products and services that are
interesting and eye-catching
5. Social media business page promotional activities
with easy mechanics posted as photos or short
videos encourage engagement and participation.
6. Connecting and inquiring directly on business pages
regarding products are favorable to respondents
before placing order instead of going out or making
phone call orders.
7. Business social media page campaigns with prizes
encourage participation of respondents.
8. Business pages that actively attend or answer
inquiries and concerns of respondents make them
follow, share, and communicate actively online.
9. Respondents post, mention, and provide feedbacks
or ratings directly on business social media page or
personal social media account regarding good or
bad experience in availing products.
10. Communicating with businesses through social
media platforms is easier and more convenient than
the traditional means such as landline or phone calls
Effectiveness of social media marketing strategy as
assessed by the respondents
1. Business advertisements with photos and videos
posted on social media platforms are informative and
make the respondents easily reminded of the business.
2. Business advertisements on social media platforms
are interesting and attractive.
3. Business page advertisements are relatable.
4. Social media platforms make searching of products to
be purchased easier.
5. Online shopping and inquiring on business social
media pages provides good experience
6. Business page online shopping provides better
convenience than shopping in a physical store.
7. Attractive promotional advertisements and activities
make the respondents open their social media
accounts more frequently to visit and browse the
business social media pages.
8. Business pages that provide contents with photos or
videos of products being offered make the respondents
visit the pages more frequently
9. Visiting the business pages to see the products and
personally messaging the page for product details were
initially made by respondents before placing new orders
10. Social media marketing on business pages is more
effective than the traditional way of marketing like
newspaper, television and other traditional means of
advertising products and services.
CUSTOMER LOYALTY
1. Business pages provide value through social media
platform communication were liked and recommended
online.
2. Business pages that provide smooth virtual transaction
encourage respondents to repurchase online
3. Business pages with many good reviews or positively
mentioned by other customers encourage respondents to
continuously purchase online
4. Respondents recommend and promote business pages
that quickly attend and provide updates on concerns and
inquiries online.
5. Respondents provide page commendations and
feedback to improve the products or services availed
online
6. Business pages with known and reliable endorser on
social media advertisements even though the competitors
have better promos encourage respondents to purchase.
7. The hassle free online services provided by business
encourage continuous online purchases
8. Social media business pages that are highly engage
and easily attend other customers raised concerns or
inquiries online provide relief in making online purchases
9. Business pages having online promotions with many
likes, shares, and followers encourage online purchases.
10. Innovative business pages with high leads or trending
in social media encourage online purchases.
