WALL POSTERS
BY-JAIDITYA SHARMA
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What is it?
A printed image or design, typically made from 300 gsm paper
(hard paper), featuring full-colour photos, intended for display on SIZES OF POSTERS
a wall for decoration and to improve the room's aesthetics.
• SMALL SIZE- 4*6 inches
The posters are being pasted on the wall with the help of " wall • MEDIUM SIZE- 8*12 inches
safe tape". • LARGE POSTERS- 12*18 inches
TARGET AUDIENCE
• The target audience is basically school and college students.
• Along with that late millennials are also our target audience.
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Cost, Profit and Break-even in Small size posters
So, in this image, 6 medium posters are on the 12*18-inch paper, and then they
will be cut and sold individually or in packs.
Let us see an individual small poster's cost, profit and break-even.
Cost of 12*18 inches paper- Rs.30
The cost of each poster from that sheet- 30/6= Rs.5
Selling price= Rs.20
Profit= 20- 5 = Rs. 15 per poster
For ex- If we print these 50 units of 12*18 inches sheets.
The total cost will be 50*30= Rs. 1500
So, there will be 50*6= 300 posters
We have to only sell 75 (1500/20) posters to break even. From the 76th poster,
we will be in profit.
Please note that packaging cost is not included. The cost of a 12*18 inches sheet
can be also less than Rs. 30, depending on the order size and dealers.
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Cost, Profit and Break-even in Medium size posters
So, in this image, 2 medium posters are on the 12*18-inch paper, and then they
will be cut and sold individually or in packs.
Let us see an individual medium poster's cost, profit and break-even.
Cost of 12*18 inches paper- Rs.30
The cost of each poster from that sheet- 30/2= Rs.15
Selling price= Rs.40
Profit= 40- 15 = Rs. 25 per poster
For ex- If we print these 50 units of 12*18 inches sheets.
The total cost will be 50*30= Rs. 1500
So, there will be 50*2= 100 posters
We have to only sell 38 (1500/40) posters to break even. From the 39th poster,
we will be in profit.
Please note that packaging cost is not included. The cost of a 12*18 inches sheet
can be also less than Rs. 30, depending on the order size and dealers.
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Cost, Profit and Break-even in Large size posters
1 large poster is of 12*18-inch size, and then they will be sold individually or in
packs.
Let us see an individual large poster's cost, profit and break-even.
The cost of each poster= Rs.30
Selling price= Rs.60
Profit= 60- 30 = Rs. 30 per poster
For ex- If we print these 50 large posters.
The total cost will be 50*30= Rs. 1500
We have to only sell 25 (1500/60) posters to break even. From the 26th poster,
we will be in profit.
Please note that packaging cost is not included. The cost of a 12*18 inches sheet
can be also less than Rs. 30, depending on the order size and dealers.
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Ways to reduce closing inventory and increase sales.
1. We will only focus on 5-6 design categories, which are most
preferred by the people.
2. We will make packs of 15 or 30 posters and offer free wall-safe
tape. (Rs. 40)
For ex- There can be a pack of "the weeknd" Spotify posters,
which consist of the greatest songs of all time.
Polaroid posters can be done like this.
(To see polaroid and spotify posters, do click on the hyperlink)
3. If anyone wants to customize the designs, then we can get
them delivered to them within 7 days by taking advance from
them and only charge Rs.50 for delivery.
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SUPPLY CHAIN
PRINTING PRESS US CUSTOMER
PROCESS
• Firstly, we will send the designs to the printing press.
• Then they will print it and supply it to us.
• Then we will do the cutting, packaging and put our label (stamp label or sticker)
• Then we will sell it to the customers.
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