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OPEN FOR J OB RO L
E:- Staff Product Designer, Onchain Consumer Portfolio

Resume

STRATEGY TO WIN:-

Transform the onchain ecosystem into an accessible, user-

Vision: friendly, and open-source platform that empowers a million

developers and engages a billion users globally.

Create an intuitive, secure, and engaging onchain platform

experience that enables mass adoption by simplifying

Mission:
complex blockchain interactions for end-users and

developers.

Key Metrics:

User retention rate, average daily active users (DAU),

conversion rate from traditional to onchain users,

developer engagement, task completion success rate, and

satisfaction score.

Outcomes: Accelerated user adoption, higher engagement

North
from developers, increased completion rates of key
start
onchain tasks, and broader platform reach.


metric:
Outputs: New onchain features, user-friendly interfaces,

developer-friendly tools, improved onboarding flows, and

accessible design systems.


Inputs: User feedback sessions, developer workshops,

prototype testing, and user journey mapping.

Complexity of Onchain Systems: Current onchain

interfaces are often intimidating, requiring technical

knowledge that deters non-developers

Scalability Issues: Many platforms struggle with

maintaining efficiency and usability as user numbers

increase

User Security Concerns: The decentralized nature of

Customer
blockchain can make users wary due to potential
Pain Points: security vulnerabilities

Poor Developer Experience: Existing tools and

documentation can be fragmented, leading to slower

development cycles and frustration

Fragmented Ecosystem: A lack of standardization in the

onchain space makes it challenging for developers to

build and users to navigate.

Where to Pla

Target Audience: Developers new to blockchain and

non-technical users seeking to explore the onchain

world

Channels: Developer communities, educational

platforms, social media, industry events, and

partnerships with key blockchain entities

Geographic Focus: Global reach with an emphasis on

regions with emerging tech ecosystems.


How to Wi

Differentiation: Design an easy-to-use onchain interface

that eliminates the perceived barriers for non-technical

users and provides robust tools for developers

User-Friendly Onboarding: Implement a step-by-step,

intuitive onboarding process to guide users through the

complexities of onchain functionalities

Developer Tools and Documentation: Create a unified

and accessible developer toolkit that streamlines the

development process with comprehensive guidelines

and best practices

Security and Transparency: Develop user interfaces that

communicate security features clearly, offering

transparency in user actions while maintaining ease of

use

Open-Source Collaboration: Encourage a collaborative,

Strategy to open-source environment that fosters innovation and

community-driven enhancements.


win:

Winning Capabilitie

Exceptional Product Design Expertise: Ability to craft

compelling, visually engaging, and intuitive product

experiences

Strategic Collaboration: Foster strong partnerships with

Product, Engineering, and UX Research to ensure user-

centric design and strategic decision-making

Design System Mastery: Establish and maintain a

flexible design system that adapts to the needs of both

novice and expert users

Data-Informed Design: Use both qualitative and

quantitative research to guide product iterations and

improvements.


Management Measurement

KPIs: User engagement metrics, on chain task

completion rates, time to complete key actions,

developer activity, and customer satisfaction scores

Feedback Mechanisms: User and developer surveys,

community feedback, A/B testing, and in-app behavior

analysis.


Aspiration Goal


Establish Base as the industry leader in on chain UX by

making the blockchain accessible to a billion users while

empowering a community of one million developers.

Simplifying the onchain experience will be sufficient to

drive mass adoption without compromising security or

advanced features

Developer-friendly tools will result in a significant

increase in the number of onchain applications

developed

Risky Open-source collaboration will lead to rapid innovation

without creating compatibility or standardization
assumption:
challenges

Non-technical users will engage with onchain platforms

if the interface is intuitive enough

Increased user and developer engagement will sustain

platform scalability and performance without

significant slowdowns.

If these risky assumptions prove correct, the expected

Assumption outcomes include

results:
Mass User Adoption: Simplified interfaces and
onboarding will lead to significant increases in DAUs and

broad user engagement

Enhanced Developer Community: Improved tools and

documentation will drive a surge in developer interest,

leading to a robust app ecosystem

Scalability Success: The platform’s scalability and

usability will attract a broader audience, ensuring

sustainable long-term growth

Industry Leadership: A high NPS and adoption rate will

establish Base as a leading player in the onchain

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