Anuj Dargarh
+1 4387733089 | [email protected] | Montreal, Canada | LinkedIn | Portfolio - www.anujdargarh.com
PROFESSIONAL SUMMARY
Result-driven marketing professional with 4 years of experience in marketing strategy, brand management, and content creation. Holding an MSc from
HEC Montréal, I excel at integrating strategic insights with creative solutions and leading cross-functional teams to execute impactful projects.
EDUCATION
HEC Montreal (University de Montreal)
Master of Science - International Business | Montreal, Canada | January 2023 – September 2024
KES Shroff College (University of Mumbai) •
Bachelor of Management Studies - Marketing | Mumbai, India | July 2017 – July 2020 •
SKILLS
• Technical Skills – Google Analytics, HubSpot, Asana, SEMrush Canva, Sprinklr, Sprout Social, Microsoft Office Suite, WordPress
• Soft Skills – Strong communication, Creativity, Adaptability, Teamwork, Leadership, Problem-solving, Project management, Attention to detail
• Marketing Skills – Content Development, Integrated Marketing, Digital Marketing, Marketing Analytics, Copywriting, Brand Strategy
EXPERIENCE
Marketing Co-op Montreal, Canada
Boreal-IS Inc. - SaaS 01/2024 – 04/2024
• Boosted website visibility by contributing to 5+ SEO-optimized long blog content, resulting in a quantifiable increase in website traffic
• Managed routine LinkedIn presence for the company and account directors, focusing on relationship marketing and social media engagement.
Drafted and published 50+ posts to boost engagement by 20% and tracked LinkedIn Qualified Leads to build a database for sales outreach
• Conceptualized, wrote and drafted 4 impactful webpages using WordPress to improve online engagement. Developed 4 workflows in
HubSpot for email marketing. Crafted 10+ contextual emails for sales outreach and email marketing efforts
• Developed multiple high-impact marketing assets and designs that increased Marketing Qualified Leads by 10% for the quarter
• Participated in the execution and development of campaigns for online webinars and offline industry events by using marketing analytics
Senior Content and Brand Strategist Mumbai, India
WIFE - Creative Marketing Agency 07/2020 – 12/2022
• Crafted creative communication and visual identity for clients and developed existing and new brand strategies after thorough research and
analysis acquiring 2 years of agency experience
• Executed marketing strategies across multiple industries, including Media, E-commerce, IT, Hospitality, D2C, and Retail
• Promoted within 1 year due to exceptional leadership and strategic contributions and led top accounts of the agency, contributing to creation of
media and daily creative briefs
• Led a team of 3 Associate Content strategists and multiple Content Interns.
• Won the “Best Learning Curve Award” and “Best Campaign Line Award” at the annual town hall
• Maintained constant interaction with external partners and clients, a liaison between external and internal teams. Led data visualization
from social listening platforms, Sprinklr, showcasing advanced analytical skills
• Ideated and realized creative communication and growth strategies, driving brand engagement and securing 5+ new client accounts
• Directed and crafted video content that achieved over 1 million organic views on Instagram, Facebook and YouTube
• Created actionable short-term and long-term plans, calendars, budgets and strategies for client brands
Integrated Marketing Intern Mumbai, India
MTV India - Media 02/2019 – 08/2019
• Ideated and activated marketing campaigns for top on-air shows like Roadies, Splitsvilla, and brand films. Managed external relationships
with NGOs like Childline India, and worked closely with agency partner, Dentsu Webchutney
• Managed external vendors for MTV merchandise, as well as organized on-ground events, activations, and press conferences. Conducted
10+ marketing and digital post evaluations for completed campaigns to refine strategies and improve outcomes
Social Media and Content Marketing Intern Mumbai, India
Box8 and Mojo Pizza – Food Tech 02/2018 – 08/2018
• Created content for blogs, emails, push notifications, print ads and social assets for both brands. Planned campaigns and managed weekly
social content calendar. Brainstormed and piloted new video content buckets. Assisted PR Manager to streamline influencer collaboration
LANGUAGES
English (Full Proficiency) French (Intermediate – Learning)
