AWARENESS OF THE STORE OWNERS ON R.A.

9211
PARTICIPANT 1
Age: 46
Gender: Female
Residence: Villaflor
Length of business: 13 years
Yes, I am familiar with Republic Act No. 9211, or the Tobacco Regulation Act of 2003, primarily
because of the information I encounter on social media. Social media has become an incredibly
effective platform for raising awareness about laws and public health issues, and R.A. 9211 is no
exception. The constant flow of information, whether through posts, videos, or campaigns shared by
government agencies, health organizations, and advocacy groups, has helped me understand the law
and its significance in regulating tobacco products. On social media, I often come across
infographics and educational posts that break down the key provisions of R.A. 9211 in simple terms.
For instance, there are posts that explain the prohibition of selling tobacco products to minors and
the requirement for sellers to verify the age of buyers. These visuals are usually accompanied by
bold reminders about the penalties for non-compliance, which makes the message clear and
impactful. Platforms like Facebook, Instagram, and Twitter are particularly effective in delivering
these messages because they reach a wide audience and encourage sharing, ensuring that more
people, including small business owners and consumers, become aware of the law. In addition to
static posts, I have also seen short videos and public service announcements on social media that
highlight the dangers of smoking and the regulations surrounding tobacco products. These videos
are often created by health organizations or government agencies, and they use storytelling or
animation to convey their message. Growing up, I often found myself spending time at my aunt's
small store. It wasn’t just a place of business; it felt like the heart of the neighborhoods. Early in the
morning, the store would come alive with the chatter of customers buying their daily essentials rice,
canned goods, snacks, and everything in between. As I got older, I started helping her manage it, and
those experiences became lessons I’d carry with me for a lifetime. At first, my role was small—
stocking shelves, giving change, or helping count inventory. But even these simple tasks taught me
responsibility and attention to detail. I learned the value of organization, ensuring products were
neatly arranged so customers could find what they needed quickly. Over time, my aunt entrusted me
with bigger tasks, like handling suppliers or tracking sales, which gave me a deeper understanding of
how the business operated. One of the most memorable lessons came during peak times early
mornings or after school hours when customers would flock to the store. Managing the rush required
patience, quick thinking, and strong communication skills. Whether it was keeping a smile despite
long lines or resolving small disputes over pricing, I learned to remain calm under pressure. It
wasn’t always easy, but my aunt’s example of kindness and professionalism kept me grounded.
Running a store also brought unexpected moments of connection. I’d often chat with regular
customers an elderly man buying his favorite biscuits, children excitedly choosing candies, or
parents picking up ingredients for dinner. These interactions reminded me that the store was more
than just a business; it was a part of the community, a space where people felt welcome. In
compliance with Republic Act No. 9211, also known as the Tobacco Regulation Act of 2003, our
store takes stringent measures to ensure we do not sell tobacco products to minors. Every time a
customer attempts to purchase cigarettes or any tobacco-related product, we diligently verify their
age through proper identification. This practice is a cornerstone of our commitment to upholding the
law and protecting minors from the harmful effects of tobacco. Moreover, we have made it a point to
store all tobacco products out of public view, particularly in areas where they could be seen by
minors. This step not only aligns with the requirements of R.A. 9211 but also reinforces our
responsibility as a business to prevent the inadvertent promotion of smoking to young individuals.
To further emphasize our adherence to the law, we have prominently displayed a clear and visible
sign within our store that states it is illegal to sell cigarettes to minors. This serves as a reminder not
just to our staff but also to our customers of the strict regulations surrounding tobacco sales. By
implementing these measures, we ensure that our store operates responsibly and in full compliance
with the law, contributing to the collective effort to protect the health and well-being of the
community, especially its younger members. As small store owners are often at the forefront of
retail transactions involving tobacco, understanding and adhering to the law is critical in preventing
violations and supporting the broader goal of reducing tobacco-related harm in society. One of the
primary provisions of R.A. 9211 is the prohibition of selling or distributing tobacco products to
minors, defined as individuals below 18 years of age. Store owners are mandated to verify the age of
customers purchasing tobacco products by requesting a valid government-issued identification card.
This measure ensures that no minor has access to cigarettes or other tobacco-related items, thereby
reducing the likelihood of early exposure to smoking. For small store owners, this requires vigilance
and a firm commitment to checking Ids, even when customers are regular patrons or seem
trustworthy. Another important provision involves the display and advertisement of tobacco
products. Under the law, small store owners are prohibited from openly displaying tobacco products
in areas visible to the public, particularly minors. Tobacco products must be stored in areas not
easily seen, such as behind counters or inside closed cabinets. This helps minimize the visibility of
cigarettes and other tobacco products, reducing their appeal to young customers and the general
public. Additionally, any form of advertisement or promotional materials related to tobacco
products, such as posters or banners, is strictly prohibited in store premises. Small store owners must
regularly audit their display areas to ensure full compliance with this regulation. R.A. 9211 also
requires store owners to post clear signage indicating that the sale of tobacco products to minors is
illegal. These signs must be prominently displayed in areas where transactions take place, such as
near the cash register or counter. The law specifies the exact wording and format of these signs,
making it the responsibility of the store owner to procure and install the correct signage. This not
only serves as a constant reminder to store personnel but also educates customers about the legal
restrictions.

PARTICIPANT 2
Age: 34
Gender: Female
Residence: Villaflor
Length of business: 5 years
Yes, I have a general understanding of the laws surrounding tobacco regulation. At their core, these
laws aim to protect public health particularly that of minors, by restricting access to tobacco
products and promoting awareness of their risks. One of the most fundamental provisions is the
prohibition on the sale of tobacco products to individuals under a certain age commonly 18 or 21,
depending on the jurisdiction. This restriction is often enforced through measures such as requiring
government-issued identification at the point of sale and imposing steep penalties on retailers who
fail to comply. Additionally, the law mandates that tobacco products carry specific warnings about
the health risks associated with their use. These warnings, often prominently displayed on
packaging, are designed to be both explicit and attention-grabbing. For instance, phrases like
"Smoking causes lung cancer" or "Tobacco use increases the risk of heart disease" must be printed
in large, bold letters and accompanied by graphic images in many cases. Such requirements aim to
deter potential users and remind existing ones of the dangers. Retail establishments that sell tobacco
products are also required to display signage indicating that the sale of these items to minors is
prohibited. These signs are often positioned in visible areas near cash registers to reinforce the
message and ensure compliance. The law also extends beyond the point of sale, encompassing
regulations on advertising, sponsorships, and promotional activities to prevent the glamorization of
tobacco use, especially among younger demographics. These legal measures reflect a broader effort
to combat the public health crisis caused by tobacco consumption. By restricting access to minors
and emphasizing the risks, the law seeks to reduce initiation rates and encourage informed choices
among consumer. As a store owner, I’ve seen first-hand how many minors try to purchase cigarettes,
often testing the limits of the law. Some come in confidently, acting as though their age isn’t in
question, while others are more nervous, fumbling with their words or avoiding eye contact.
Regardless of their approach, I make it a point to stop them. Every time a minor steps into my store
and asks for cigarettes, I follow a strict protocol. I always request identification no exceptions. Many
times, they don’t have it, and that’s when I calmly but firmly explain that it’s against the law to sell
tobacco products to anyone underage. I emphasize that these regulations aren’t just rules for me to
follow. They’re there to protect them from the dangers of smoking. There are moments when they
plead or try to argue, claiming they're "just a few months away" from turning the legal age or that
"it’s for someone else." Still, I hold my ground. I've even had instances where a group of teenagers
would send in the oldest-looking one, hoping to avoid scrutiny. But I’ve learned to spot these tactics
over the years, and I never let my guard down. I’ve also taken extra steps to discourage these
attempts. Clear signage is posted around the store, reminding customers that we do not sell tobacco
to minors under any circumstances. This not only sets expectations but also makes it easier for me to
enforce the rules when someone tries to push boundaries. Occasionally, I’ve had to deal with
frustrated minors leaving in a huff or muttering under their breath. But for every difficult encounter,
there are moments that reassure me I’m doing the right thing. I’ve had parents thank me for being
diligent and refusing to sell to their kids. Knowing that I’m helping prevent these young people from
picking up a harmful habit makes it all worthwhile. Ultimately, as a store owner, it’s not just about
following the law it’s about being responsible for the role I play in my community. By stopping
minors from buying cigarettes, I’m not just protecting my business from fines or penalties I’m
helping to safeguard their future. In our store, we have always maintained a strict policy when it
comes to the sale of tobacco products. If someone looks under 18, there’s no question we don’t sell
to them unless they can provide valid identification. This policy isn’t just about following the law;
it’s about making sure we do our part to discourage underage smoking and uphold the trust of our
community. To reinforce this, we’ve placed prominent signs throughout the store. These signs
clearly state that the sale of cigarettes to minors is prohibited and serve as a constant reminder to
both customers and staff. Positioned near the cash register and along the aisles leading to the
counter, they make our stance on age restrictions unmistakable. When a young-looking customer
approaches the counter to purchase tobacco, we immediately ask for identification. If they can’t
provide it, the transaction ends there no exceptions, no debates. Most customers understand, though
some might try to argue or convince us otherwise. Regardless of their response, our team remains
calm but firm, standing by the policy that protects our business and, more importantly, the wellbeing
of young people. As for the tobacco products themselves, we keep them securely behind the counter.
They’re not displayed openly or in any way that might attract the attention of minors browsing the
store. By keeping these items out of sight, we ensure that they’re not a temptation or an influence on
younger customers who may come in with their families or friends. This system reflects our
commitment to responsible retail practices. While selling tobacco is part of our business, we
recognize the importance of doing so with care and integrity. By strictly enforcing age restrictions,
clearly communicating our policies, and keeping tobacco products out of minors’ view, we strive to
create a safe and conscientious environment in our store. As a retailer, I believe that staying
informed about the laws surrounding tobacco sales, especially those outlined in RA 9211, is
essential. However, I’ve noticed that over time, the specifics of these regulations can fade from
memory, or we may not be fully aware of new amendments or updates. That’s why I think it would
be incredibly helpful if there were more frequent reminders and training sessions for retailers like
me. Regular training could serve as a refresher for seasoned store owners and a crucial learning tool
for new retailers. For instance, these sessions could cover key points of the law, such as the age
restrictions on tobacco sales, advertising limitations, and proper product placement guidelines. They
could also delve into any recent changes or additions to the regulations, ensuring that we remain up-
to-date. These reminders would not only reinforce our knowledge but also boost our confidence in
handling situations where the law needs to be enforced, like refusing a sale to a minor or explaining
our policies to a customer. Beyond training, I think stricter enforcement of RA 9211 would also be
beneficial. While many of us are diligent about following the rules, there are always a few who
might ignore them, whether intentionally or out of ignorance. If enforcement agencies conducted
more regular inspections and imposed penalties where necessary, it would create a stronger deterrent
against violations. At the same time, these inspections could act as a reminder that compliance is
non-negotiable, keeping us all accountable. Ultimately, I believe that combining frequent training
sessions with stricter enforcement would foster a culture of compliance among retailers. It would
remind us of our shared responsibility to protect minors and uphold the principles behind RA 9211,
making it easier for everyone to do their part in adhering to the law.

PARTICIPANT 3
Age: 50
Gender: Female
Residence: Poblacion 2
Length of business: 6 years
Yes, I am fully aware of the law and its provisions. I understand that it is designed to regulate the
sale and use of tobacco products, with a primary focus on protecting the health and well-being of
minors. The law strictly prohibits the sale of tobacco products to individuals under a specific age,
ensuring that minors are not able to legally access these products. This prohibition serves as a
critical safeguard to prevent early exposure to tobacco, which can have serious health consequences
and lead to long-term addiction. Additionally, the law establishes a clear minimum age requirement
for individuals to legally purchase or use tobacco products. This age restriction is an essential part of
the broader effort to reduce tobacco consumption among young people and limit its availability in
vulnerable populations. By enforcing these regulations, the law seeks to promote public health,
discourage underage smoking, and address the broader societal and health issues associated with
tobacco use. In my experience, whenever I sell cigarettes, I make it a point to ask customers,
particularly the younger ones, about their age. This is something I take very seriously, as I firmly
believe in not selling cigarettes to minors. While I understand that some may attempt to lie about
their age, I remain steadfast in my commitment to uphold this principle. Cigarettes have long been
known to cause significant harm to one’s health, and I feel a deep sense of responsibility to ensure
that young people are not exposed to such risks prematurely. My goal is to prevent them from
developing an addiction at an early age, a time when they are still impressionable and might not
fully grasp the long-term consequences of their choices. By refusing to sell cigarettes to minors, I
hope to encourage them to steer clear of smoking altogether. It is a small but meaningful step in
helping them preserve their health and well-being. If they can avoid cigarettes while they are young,
they stand a much better chance of staying free from this harmful habit as they grow older. For me,
this isn’t just about following rules; it’s about making a positive impact and doing what I can to
protect the next generation. In relation to the aforementioned tobacco law, it is essential for store
owners to understand the consequences of the products they sell, particularly tobacco products. As a
seller, being mindful of the potential impact of tobacco on both individual customers and the broader
community is not just a matter of legal compliance but also a moral obligation. By being aware of
the health risks associated with tobacco use, store owners play a crucial role in promoting public
health and safety. This awareness can make a significant difference in preventing the harmful effects
of tobacco smoke, especially second-hand smoke, which poses a serious health hazard to non-
smokers. It also encourages responsible selling practices, such as verifying the age of buyers to
ensure that minors are not exposed to these dangers. Upholding such standards not only protects
customers but also contributes to a healthier community by reducing the prevalence of smoking and
its associated risks. Ultimately, a store owner’s vigilance and commitment to following tobacco
regulations can help save lives and protect citizens from the long-term consequences of tobacco use.
It’s about recognizing the responsibility that comes with selling potentially harmful products and
striving to minimize their impact wherever possible. I fully support RA 9211, as this policy strikes a
critical balance between economic interests and public health. While it is true that its
implementation may pose challenges for farmers, companies, and business owners who rely on the
tobacco industry for their livelihood, the overarching goal of the law to protect people from the
harmful effects of tobacco smoke far outweighs these compromises. Tobacco smoke is a proven
health hazard, causing a wide range of serious illnesses not only in smokers but also in individuals
exposed to second hand smoke. By regulating the sale, distribution, and use of tobacco products, RA
9211 takes a proactive stance in safeguarding the well-being of citizens, particularly vulnerable
groups such as children, pregnant women, and individuals with pre-existing health conditions. While
the law may necessitate adjustments within the tobacco industry such as transitioning to alternative
crops, adopting more responsible marketing strategies, or diversifying business operations it offers
an opportunity to prioritize health over profit. In the long run, this shift benefits society as a whole,
reducing healthcare costs, improving productivity, and fostering a healthier population. By saving
countless lives from the devastating effects of smoking, this policy embodies the principle that
public health and safety should always take precedence. Supporting RA 9211 is a commitment to
creating a future where fewer lives are cut short by preventable illnesses caused by tobacco, and for
that reason, I stand firmly in agreement with its objectives.

PARTICIPANT 4
Age: 43
Gender: FEMALE
Residence: Poblacion 2
Length of business: 20 years
I must admit that I am not very familiar with RA 9211, and I haven’t had the chance to fully explore
its provisions. While I have heard of it, I haven’t delved into the specifics of the law and how it
applies to tobacco regulation in detail. Given my limited understanding, I recognize that it would be
helpful to study the law more closely to better grasp its goals, its impact on the tobacco industry, and
its broader implications for society. However, from what I know, the law appears to be focused on
curbing tobacco use and promoting public health by implementing stricter regulations around the
sale and consumption of tobacco products. In order to make a fully informed opinion, I would like to
further educate myself about the provisions of RA 9211, its intended effects, and how it is being
enforced in practice. By doing so, I would be able to offer a more detailed perspective on the law
and its role in protecting the health and well-being of the public. I have been selling products for a
long time, ever since 1990, and throughout all these years, I’ve developed a deep familiarity with the
ins and outs of running a business. However, despite my extensive experience, I must admit that I
haven’t heard much about RA 9211 or its specific provisions. This may be partly due to the fact that,
as a small business owner, I haven’t had much direct interaction with government workers or
regulatory bodies coming to our store. It’s possible that, like many small businesses, we are
somewhat isolated from the regular flow of information that larger businesses or more heavily
regulated industries might receive. While I am aware that there are laws in place to protect public
health and regulate the sale of tobacco, it’s been rare for government representatives to visit our
store to inform us about the specifics of such regulations or to provide guidance on compliance. As a
result, my knowledge of RA 9211, particularly in relation to how it affects small business owners
like myself, is limited. I think this is an issue that many small businesses face there seems to be a
gap in communication between local businesses and the authorities, leaving us unaware of certain
laws or how they impact our operations. Although I am not very familiar with the specifics of RA
9211, I have always adhered to the fundamental principle that selling tobacco to minors is not
allowed. From what I understand, it is prohibited by law to sell tobacco products to individuals
under the legal age, and this aligns with my commitment to ensuring that young people are not
exposed to the harmful effects of tobacco. I am grateful for the existence of laws like RA 9211, as
they provide clear regulations that help protect minors from the dangers of smoking and discourage
early addiction. Even though I might not have a detailed understanding of every provision in RA
9211, I make it a point to be responsible in my business practices. I know that one of the key aspects
of the law is the prohibition of selling tobacco to minors, and I fully support this measure. By
adhering to this regulation, I contribute to protecting the health and well-being of young individuals
and preventing them from starting a habit that could severely harm their health in the future.
Moreover, I appreciate that RA 9211 includes other provisions that restrict the sale and use of
tobacco in ways that help safeguard public health. These regulations not only protect minors but also
aim to reduce the overall impact of tobacco consumption on society. While I may not be fully versed
in every aspect of the law, I am grateful for its role in making communities safer and healthier by
regulating the sale of tobacco products. Regarding the packaging of cigarettes, I am deeply
concerned about how it impacts buyers and their behavior. The warnings and images displayed on
cigarette packaging serve as stark reminders of the harmful consequences of smoking, and I always
emphasize these dangers to my customers, particularly those who may not fully realize the risks
involved. I take it upon myself to remind them that their health is at stake and that continuing to
smoke can lead to serious and often irreversible health issues. I encourage them to reflect on their
usage and to consider making a change while they still can. It’s never too late to take action, and
even small steps toward reducing or quitting smoking can significantly improve their health and
well-being. I try to convey the importance of taking care of their bodies and prioritizing their long-
term health over a habit that can bring devastating consequences. The warnings on cigarette
packaging are not just there for formality they are a call to action. As someone who interacts with
smokers regularly, I feel a sense of responsibility to reinforce that message and to inspire them to
take those warnings seriously. Whether it’s by cutting back on smoking, seeking support to quit, or
simply being more mindful of their habits, I hope to motivate them to make choices that will protect
their health and improve their quality of life.

PARTICIPANT 5
Age: 37
Gender: Female
Residence: Villaflor
Length of business: 7 years
Yes, I am aware of RA 9211, and my familiarity with it largely comes from seeing it discussed on
television. I remember watching segments that highlighted its purpose and the importance of
regulating tobacco use in the country. The programs often emphasized the law’s aim to protect
public health, particularly by restricting the sale of tobacco products to minors. SOCD implement
strict guidelines on advertising cigarettes especially putting up posters. Seeing these discussions on
TV has helped me understand the significance of the law, even if I haven’t read all its provisions in
detail. It made me more mindful of my responsibilities as a seller, especially when it comes to
ensuring that I don’t sell cigarettes to minors or violate other rules outlined in the law. These
broadcasts served as a reminder of how serious the government is about controlling tobacco use and
safeguarding the well-being of the community. The awareness I’ve gained through television has
also reinforced my commitment to following the law and doing my part to promote responsible
selling practices. It’s one thing to run a business, but it’s another to ensure that it aligns with legal
and ethical standards, and RA 9211 has made that clearer to me through the media coverage I’ve
seen. I remember one particular day when a high school student came into our store and tried to buy
cigarettes. The moment I saw him, I could tell he was young too young to be purchasing something
like that. He walked up to the counter, casually asking for a pack, as if he’d done it before. I
immediately asked him his age. At first, he hesitated, then confidently claimed he was old enough.
But I wasn’t convinced. His appearance and demeanor told a different story. I firmly told him that I
couldn’t sell cigarettes to someone his age and reminded him that it was against the law. He tried to
insist, saying it was for someone else, but I stood my ground. I explained to him why selling
cigarettes to minors was prohibited, emphasizing the harm smoking could do to his health and
future. He eventually gave up and left the store, but the incident stayed with me. It was a reminder of
how important it is to enforce rules like these, not just because it’s the law but because it’s about
protecting young people from making choices they might regret later in life. In running my store,
one thing I always prioritize is following the rules, especially when it comes to selling cigarettes.
I’ve made it my responsibility to ensure that no minors are able to purchase cigarettes from my
store. It’s not just about complying with the law it’s about protecting young people from starting a
habit that could harm them for the rest of their lives. To reinforce this commitment, I’ve decided to
make sure there’s a clear and visible sign in the store stating the legal age for purchasing cigarettes. I
want it to serve as a reminder, not just for my customers but also for me and anyone else who might
assist in the store. Having that signage in place ensures there’s no confusion about who can legally
buy tobacco products. Whenever a young-looking customer approaches the counter, I always
double-check their age before proceeding with a sale. If they can’t provide proof that they meet the
legal age requirement, I politely refuse to sell to them. It’s not always easy some try to argue or
make excuses but I stand firm because I know it’s the right thing to do. By taking these steps, I’m
doing my part to support the law and contribute to protecting the younger generation from the
harmful effects of smoking. It’s a small effort, but one that makes a difference in upholding what’s
right for the community. Cigarettes have been proven to cause severe health problems, not only for
the smokers themselves but also for those exposed to second hand smoke. By ensuring I don’t sell
cigarettes to minors, I feel I’m playing a small yet significant role in protecting lives and promoting
healthier choices. It’s a way of saying that I care about the community and the future of its members.
This isn’t just a rule I follow out of obligation it’s a personal commitment to do what’s right. By
taking these precautions and standing firm in my decision to protect life against the dangers of
smoking, I hope to make a positive impact, however small, in the lives of those around me.

PARTICIPANT 6
Age: 26
Gender: Female
Residence: Lower Langcangan
Length of business: 8 years
Yes, I am aware of R.A. 9211 because our barangay organized a seminar about this law. I remember
attending the session where local officials and representatives explained the provisions of the law in
detail. They highlighted its importance in regulating the sale, advertising, and use of tobacco
products to protect public health. During the seminar, they emphasized key points, such as the
prohibition of selling cigarettes to minors and the restrictions on smoking in public places. They also
discussed the requirements for proper cigarette packaging, including health warnings, and explained
how these measures aim to discourage smoking, especially among the youth. The seminar was very
informative, and it helped me understand my responsibilities as a seller. It reinforced the idea that
selling cigarettes is not just a business transaction, it comes with the obligation to follow the law and
prioritize the well-being of the community. I appreciated that the barangay took the initiative to
educate us about this law, ensuring that store owners and residents alike were aware of its provisions
and the reasons behind them. In my experience selling cigarettes over the years, I’ve observed that
many people, both young and old, use cigarettes regularly. While it’s a common purchase, I’m
always cautious about who I sell them to, especially when it comes to minors. There was one
particular instance that really stood out to me and reinforced the importance of being vigilant. One
day, a young boy walked into my store and asked to buy a pack of cigarettes. Right away, I could
tell he was too young, so I asked him a simple but direct question: “Who will use these cigarettes?”
Without hesitation, he answered, “Me.” His honesty caught me off guard, but it also gave me a
chance to explain why I couldn’t sell them to him. I told him firmly but kindly that cigarettes are not
something he should be using, especially at his age. I explained how harmful they are to his health
and why it’s against the law for me to sell them to someone so young. He looked a little
disappointed, but he didn’t argue. Instead, he quietly left the store. That moment stayed with me. It
reminded me of how important it is to be diligent and uphold the rules, not just because it’s the law,
but because it’s about protecting kids from making decisions that could negatively impact their
health and future. I am fully committed to complying with the tobacco law because I strongly
believe it plays a vital role in helping young people and ultimately saving lives. As someone who
interacts with a wide range of customers daily, I understand the significant responsibility I carry in
ensuring that tobacco products are sold responsibly and only to those who meet the legal age
requirements. Moreover, the law doesn’t just protect individual young people; it has a broader
impact on public health. For me, compliance with the law is more than just following regulations it’s
about making a difference in the community. Every time I refuse a sale to a minor or remind
customers of the health risks associated with smoking, I feel that I am doing my part to promote a
healthier, safer environment. I sincerely hope that every store will fully comply with the tobacco law
because doing so is essential for protecting public health, especially the well-being of our youth.
When all stores follow the rules, it creates a collective effort to reduce the harmful effects of tobacco
use and ensures that minors are not exposed to cigarettes at an early age. Compliance with the
tobacco law is not just about avoiding penalties; it’s about understanding the larger responsibility we
have as store owners to contribute to a healthier society. By refusing to sell cigarettes to minors,
properly displaying health warnings, and adhering to other regulations, stores can play a vital role in
discouraging smoking and promoting awareness of its dangers.

PARTICIPANT 7
Age: 38
Gender: Female
Residence: Talairon
Length of business: 3 years
I’ve been running this convenience store for a few years now, and I sell a variety of items, including
tobacco and vape products. As a store owner, I’ve had to familiarize myself with RA 9211, also
known as the Tobacco Regulation Act of 2003. It’s not just about stocking products and making
sales it’s about following the rules and avoiding any legal trouble. I know that selling tobacco
products to minors is strictly prohibited, and displaying cigarettes openly or advertising them near
schools and other places frequented by minors is not allowed. I also understand that selling single-
stick cigarettes is illegal. The first thing I learned is that I’m strictly prohibited from selling tobacco
or vape products to minors. Every time a young-looking customer comes in, I ask for an ID. Some
get annoyed, but it’s better than risking penalties or losing my license. The law says anyone below
18 shouldn’t have access to these products, and I take that seriously. When I first started selling
cigarettes, I didn’t know much about the law. I only became fully aware when I attended a barangay
seminar on responsible business practices a few years ago. Before that, I didn’t realize how strict the
rules were. For example, I used to display cigarette packs on the counter for easy access, but I
stopped after learning it wasn’t allowed. One time, a neighbor got angry because I refused to sell
cigarettes to his 17-year-old son, but I explained that it’s against the law. He eventually understood,
but it was a stressful experience. Another regulation I follow is ensuring that no one smokes inside
my store or within its premises. I’ve put up “No Smoking” signs in visible spots, as required by the
law. It’s a bit of extra effort to enforce this, especially when some customers try to light up right
outside, but I politely remind them of the rules. RA 9211 also dictates where I can place
advertisements. I can’t put any promotional materials near schools, playgrounds, or other areas
frequented by minors. In fact, I keep my tobacco and vape products behind the counter, out of direct
sight, to avoid attracting undue attention. One challenge is dealing with customers who ask for
single-stick cigarettes. It’s a common request, especially in our community, but selling single sticks
is illegal under RA 9211. I’ve had to explain this law to many people, and while some understand,
others get upset. On the vape side of things, I ensure I only stock brands with proper health warnings
on the packaging. The rise of vape users means I’ve had to stay updated on both tobacco and vape
regulations, which can get confusing sometimes. Honestly, complying with RA 9211 isn’t always
easy, but I know it’s important for public health and for keeping my business safe. I’ve seen stores
get fined or shut down for violations, and that’s something I want to avoid at all costs. At the end of
the day, I try to balance being a responsible business owner and running a profitable store. It’s a
daily effort to stay informed and enforce the rules, but it’s part of the job. Yes, I think there should
be more efforts to educate small business owners about the law. When R.A. 9211 was implemented,
no one came to our area to explain it clearly. I had to learn through trial and error, and that’s risky
for someone trying to run an honest business. Also, while I understand the importance of the law,
it’s not always easy to enforce in a community where smoking is so common. I sometimes feel like
I’m stuck between following the rules and keeping my customers happy. Still, I try my best to
comply because I know it’s the right thing to do.
PARTICIPANT 8
Age: 42
Gender: Male
Residence: Taboc Norte
Length of business: 5 years
Running a sari-sari store has been my main source of income for years. One of the items that
consistently sells is cigarettes. But selling them isn’t as simple as just putting them on the shelf and
waiting for customers it comes with a lot of responsibilities, especially because of RA 9211, the
Tobacco Regulation Act of 2003. The first rule I never break is selling to minors. Every time
someone young-looking comes to buy cigarettes, I always ask for an ID. Some teens try to argue or
claim they forgot their ID, but I stand firm. I can’t risk breaking the law. I remind them that selling
cigarettes to anyone under 18 is strictly prohibited. Another thing I’ve had to adjust to is the
packaging requirements. All the cigarette packs I sell must have graphic health warnings. Customers
don’t usually notice or care, but as a seller, I have to make sure my stock complies with the rules.
Otherwise, I could face penalties for selling unregulated products. One frustrating part of the job is
when people ask to buy “tingi” or single-stick cigarettes. It happens almost every day. I understand
why many people can’t afford a whole pack. But selling sticks individually is illegal under RA 9211,
and I don’t want to risk a fine or losing my business license. I always explain this to customers, but
not everyone takes it well. Some get angry and leave, but I just remind myself that I’m doing the
right thing. I’ve also had to enforce the “No Smoking” rule near my store. I’ve posted signs in front
of the shop, and if someone tries to light up nearby, I politely ask them to move away. Most of the
time, they listen, but it’s awkward when someone refuses. What I find challenging is staying
compliant with all the advertising restrictions. I’m not allowed to display cigarettes openly or
promote them in any way that targets minors. I keep the packs behind the counter, out of sight, so
I’m not encouraging anyone to smoke. It’s tricky, though, because visibility drives sales, and I don’t
want to lose business. I’m just trying to make a living while following the law. It’s not always easy,
especially when customers demand things I can’t legally do. But I know that if I ignore RA 9211, I
could lose more than just sales I could lose my livelihood. So I stick to the rules, even when it means
losing a few impatient customers. Yes, I think the government should provide more support to small
store owners like me. While I do my best to follow the law, there’s always a lack of clarity,
especially when rules are updated. For example, I’m unsure about the penalties for minor infractions
and how inspections work. It would also help if local officials regularly reminded the community
about the rules because it feels like the burden falls entirely on us store owners to enforce them.
Despite the challenges, I’m committed to following R.A. 9211 because it’s part of running an honest
business and protecting the community.

PARTICIPANT 9
Age: 50
Gender: Female
Residence: Taboc Norte
Length of business: 10 years
I’ve been running a small convenience store in the heart of our barangay for nearly a decade now.
Yes, I’m aware of R.A. 9211, especially the rules that affect small businesses like mine. I know it’s
illegal to sell tobacco products to minors, and we’re not allowed to display where customers can
easily see them. I also understand the restrictions on advertising and the prohibition of smoking in
certain areas near the store. Cigarettes are one of my top-selling items, but honestly, selling them
isn’t as straightforward as it seems. RA 9211, the Tobacco Regulation Act, has made things even
more complicated, especially in a tight-knit community like ours. I make sure to keep all cigarette
packs behind the counter, out of sight. I don’t put up any posters or signs advertising tobacco
products, and I’ve posted reminders about the legal age for purchasing cigarettes. If a customer
looks young, I always ask for an ID before selling. I’ve also made it a habit to explain to customers
why I can’t sell single sticks or allow them to smoke near the store. Some understand, but others get
upset, especially since it’s common in rural areas to see people smoking freely. One challenge I face
is the cultural aspect. In our barangay, smoking is seen as a normal part of social life. Men gather
outside my store to smoke and chat almost every evening. While I’ve put up “No Smoking” signs, as
required by the law, it’s difficult to enforce. These are my neighbors, my friends, and sometimes
even my relatives. Asking them to move or stop smoking can feel disrespectful, even though I know
it’s my responsibility. Another struggle is dealing with customers who don’t take the law seriously. I
can’t count how many times someone has tried to buy cigarettes for their teenage sibling or child.
When I refuse, they often say, “Don’t worry, I’ll take responsibility”. I stand my ground, explaining
that the law doesn’t allow it, but it’s hard not to feel the tension when these same people are the ones
I see every day. One incident still sticks with me. A group of high school students came to the store,
trying to convince me to sell them cigarettes. They claimed they were buying for their uncle, but I
refused. Later, their uncle came by, angry, saying I was making things difficult for them. It was an
awkward situation, but I knew I did the right thing. Another issue is visibility. RA 9211 requires me
to keep cigarettes out of direct view and not display promotional materials. In a small store like
mine, space is limited, so I had to reorganize everything to comply. I keep the packs behind the
counter now, but some customers complain that it’s inconvenient for them to ask every time. The
financial side is also challenging. There’s a big demand for “tingi” or single-stick cigarettes in our
area. Many of my customers can’t afford to buy a full pack, and turning them away means losing
business. But selling single sticks is illegal, so I stick to selling full packs, even if it means fewer
sales. Despite the challenges, I’ve come to realize that following RA 9211 isn’t just about avoiding
fines, it’s about setting an example. I’ve started conversations with some customers about the health
risks of smoking, especially for younger people. It’s not my job to preach, but if I can help even one
person think twice, I feel like I’m doing something good. Running a store is more than just making a
profit. It’s about being a responsible member of the community, even when it’s not the easiest path.
At the end of the day, I know that by following the law, I’m protecting both my business and my
integrity.

PARTICIPANT 10
Age: 44
Gender: Male
Residence: Lower Loboc
Length of business: 3 years
Yes, I’m familiar with the law, especially since my store is near a school. I know it’s illegal to sell
cigarettes to minors, display tobacco products openly, or advertise them. I’m also aware of the rules
against selling within 100 meters of schools, which sometimes worries me because my store is close
to a high school. Selling cigarettes isn’t what it used to be, it’s a lot more regulated now, and I’ve
had to adapt. One of the biggest challenges is dealing with the volume of customers. In a busy city
like this, I get all kinds of people, construction workers, office employees, students, and even
tourists. Some customers, especially the younger ones, try to test my patience. Teenagers will come
in groups and try to buy cigarettes, assuming I’m too busy to check IDs. But I never skip that step. If
they can’t show proof of age, I don’t sell to them. It’s not worth the risk. Another thing I’ve had to
adjust to is keeping cigarettes out of sight. Before, I used to have them displayed prominently
because it drove sales. Now, they’re all behind the counter. Customers sometimes complain because
they can’t see the options, but I explain that it’s required by law. The “No Smoking” rule around the
store is another issue. In a crowded city, people tend to light up anywhere. Some customers buy a
pack, tear it open, and smoke right outside my door. I have to constantly remind them about the rule,
and not everyone takes it well. I’ve even had customers tell me, “You’re not a police or enfocer”, as
if that excuses them. It’s frustrating, but I know it’s my responsibility to enforce it. What really
bothers me is the pressure to sell single sticks. A lot of people in the city are on a tight budget, and
they don’t want to buy a full pack. They’ll ask, they’ll beg, and some will even offer to pay extra. I
understand where they’re coming from, but selling single sticks is illegal, and I can’t afford to take
that risk. I’ve heard of store owners getting fined or even losing their permits over this, and I don’t
want to be one of them. One memorable incident happened a few months ago. A man came in with
his young son and asked for a pack of cigarettes. I sold it to him, but then I noticed he handed it
directly to his kid outside. A barangay official happened to see it and came to question me, thinking
I sold it to the minor. I had to explain what happened, and luckily, the official believed me. Since
then, I’ve been extra cautious about these situations. Despite the challenges, I’ve learned to take
pride in doing things the right way. I know some stores in the city don’t follow the rules they sell
single sticks, they don’t check IDs, and they let people smoke near their shops. But for me, it’s not
just about avoiding penalties. It’s about running an honest business and setting a good example, even
in a place as fast-paced as this city. The rules might make things harder sometimes, but I remind
myself that they’re there for a reason. I’ve built this business through hard work and integrity, and
I’m not about to throw that away for a quick sale. Yes, I’d like to mention that the law is sometimes
hard to enforce in a community setting. For example, some regular customers don’t understand why
I’m strict about asking for ID or refusing to sell single sticks. They think I’m being unreasonable or
unkind. Also, the students sometimes try to get away with buying by asking older friends to
purchase for them, which adds another layer of difficulty. I think it would help if schools and
community leaders worked together to educate the youth about the dangers of smoking and the laws
in place. At the end of the day, I just want to run my business responsibly and contribute to the
community’s well-being.
PARTICIPANT 11
Age: 39
Gender: Female
Residence: Lower Loboc
Length of business: 1 year
I just started running my store last year, and selling cigarettes has been a steep learning curve for
me, especially because of RA 9211. I thought it would be simple, stock the shelves and sell but I
quickly learned there’s a lot more to it. For starters, I didn’t realize how strict the rules in Oroquieta
were about selling cigarettes to minors. On my first week, a boy who couldn’t have been older than
16 came in and asked for a pack. I instinctively told him no, but he argued and said he was buying it
for his father. I wasn’t sure what to do at the time, but I decided to stick to the rule. I’ve learned
since then to always ask for ID if someone looks young. One mistake I made early on was
displaying the cigarette packs too openly. A SOCD oficer came by and told me it wasn’t allowed
because the law prohibits open displays and advertisements. I had to rearrange my store and put all
the packs behind the counter. It was a hassle, but I learned my lesson quickly, I don’t want to get
fined. Another challenge is the pressure from customers. A lot of people in my area are used to
buying single-stick cigarettes, and they get upset when I tell them I can only sell full packs. They
say, “Don’t you have any consideration?” or accuse me of being too strict. I try to explain that it’s
the law, but not everyone understands or cares. What surprised me the most is how often people try
to bend the rules. Just last month, a group of teenagers came in and pooled their money to buy a
pack. When I refused, one of them offered to pay double for just a few sticks. It was tempting, but I
know better now. Selling even one stick to a minor could mean losing my license or worse. I also
didn’t expect to deal with smoking around the store. Sometimes, customers light up right outside
after buying a pack. It’s technically a public place, so I’m supposed to stop them, but it’s
uncomfortable to confront people, especially older ones. I’ve put up “No Smoking” signs, but
enforcing it is still a challenge. Despite these difficulties, I’ve started to see the value in following
the law. I’ve had some regular customers thank me for refusing to sell to kids, saying they wish
more stores did the same. It’s a small thing, but it reminds me that I’m doing the right thing, even
when it feels inconvenient. Being new to this business has been an eye-opener. I’m still learning
how to navigate the balance between running a profitable store and following the rules, but I’m
committed to getting it right. After all, my reputation and my livelihood depend on it.

PARTICIPANTS 12
Age: 44
Gender: Male
Residence: Talairon
Length of business: 5 years
I’ve been running this small store in Talairon for about five years now. Cigarettes are one of the
most in-demand items I sell people buy them almost every day. But selling cigarettes comes with its
own set of challenges, especially under RA 9211. One of the biggest issues I face is balancing the
law with the realities of my community. Many of my regular customers are farmers and laborers
who prefer buying single sticks instead of a full pack because it’s cheaper for them. Yes, I know the
basics of R.A. 9211. I’m aware that selling to minors is prohibited, as well as displaying tobacco
products openly. I also understand that selling individual cigarettes or advertising them near schools
or hospitals is illegal. Since I’m located in a busy market area, I make sure to follow these guidelines
closely. I became aware of the law when a SOCD personnel came to my store to check on
compliance. They gave me a warning about openly displaying cigarette packs, which I hadn’t
realized was against the law. At first, I didn’t think the law applied to my small store, but after that
visit, I learned a lot about the importance of following the regulations. A few months later, a young
man tried to buy cigarettes and got upset when I asked for his ID. He looked like he was in his early
20s, but I wasn’t taking any chances. He ended up leaving in a huff, but I stuck to my decision,
knowing that if I had sold to him and he was underage, I could have faced serious consequences.
When I explain that selling single sticks is illegal, some of them get annoyed or argue that other
stores allow it. It’s tough to enforce the rule when everyone around seems to ignore it. I also face
challenges when minors try to buy cigarettes. In our barangay, some teenagers already smoke, and
they’ll even ask adults to buy cigarettes for them. I always refuse if I suspect the purchase is for a
minor. I’ve had some uncomfortable moments when adults get angry because I won’t sell to them
for this reason. One unique issue I deal with is the lack of proper training or information about the
law. When RA 9211 was passed, no one came to educate small store owners like me. I had to learn
about it on my own, mostly through hearsay and advice from suppliers. Even now, I’m not always
sure I’m doing everything right. For instance, I’ve heard conflicting information about whether I’m
allowed to display cigarette brands at all, so I keep them behind the counter just to be safe. Another
challenge is the fines. I’ve heard stories of other store owners being caught selling to minors or
single sticks and getting fined heavily. For a small store like mine, even one fine could wipe out
weeks of earnings. That fear keeps me careful, but it’s stressful. I also struggle with customers who
smoke right outside my store. RA 9211 prohibits smoking in public places, including near
establishments like mine, so I’ve put up “No Smoking” signs. But when a customer lights up,
especially an older one, it’s hard to tell them to stop without offending them. I’ve had a few heated
conversations over this. Despite the challenges, I’ve come to accept that selling cigarettes isn’t just
about earning money, it’s about being responsible. I’ve started to think more about how these
products affect my customers and the community. While I can’t change people’s habits, I can at
least follow the law and avoid contributing to the problem. Running this store means walking a fine
line between being a business owner and being a community member. It’s not easy, but I do my best
to stay on the right side of the law while still keeping my customers happy. The law is clear, but
sometimes customers don’t fully understand why we have to follow these rules. The biggest
challenge I face is when people try to get around the rules by asking friends or older relatives to buy
for them. I feel that the public could benefit from more awareness campaigns, especially in busy
market areas where people from all walks of life come and go. More education would help both
store owners and customers better understand the law and why it’s in place.