Facebook Ads Swipe File
Prepared By Aaron Zakowski
For More Facebook Ads and Growth Marketing Tips…
www.AaronZakowski.com
Background
Thanks for downloading my Facebook Ads swipe file.
I’ve compiled the ads in this PDF over the past few
years to help inspire you to create powerful and
effective new ads for your next campaign. I encourage
you to learn from both the images and the text copy in
the ads below.
If you need help optimizing your Facebook ad
campaigns, you can visit my blog at www.Aaron
Zakowski.com for more articles and tutorials.
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B2C > Retail > Desktop Ads
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B2C > Retail > Desktop Ads
I like the use of text in this image to highlight This collage of images does a great job of
positive press from a major website. telling the story and explaining this product.
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B2C > Retail > Desktop Ads
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B2C > Retail > Desktop Ads
Facebook gave these as examples of great
ads in their Link Ad Tips
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B2C > Retail > Desktop Ads
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B2C > Retail > Right Side Column Ads
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B2C > Retail > Right Side Column Ads
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B2C> Retail > Mobile
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B2C > Services > Desktop Ads
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B2C > Services > Desktop Ads
How could this ad not grab your attention?
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B2C > Services > Desktop Ads
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B2C > Services > Right Side Column
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B2B > Marketing > Desktop Ads
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B2B > Marketing > Desktop Ads
Here are two images that Lewis Howes tested for this campaign (Unfortunately, I don’t know which one
did better) 16
B2B > Marketing > Desktop Ads
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B2B > Marketing > Desktop Ads
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B2B > Marketing > Desktop Ads
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B2B > Marketing > Desktop Ads
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B2B > Marketing > Desktop Ads
In this example, Wix uses a photo ad rather
than a Link Post
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B2B > Services > Desktop Ads
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B2B > Services > Desktop Ads
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B2B > Services > Desktop Ads
This ad was made by Facebook themselves.
They know what they are doing. Pay attention!
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B2B > Services > Desktop Ads
I like how emaze uses the grey scale background image to make
the text in this image really stand out. 25
B2B > Right Side Column Ads
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B2B > Marketing > Right Side Column Ads
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B2B > Marketing > Mobile Ads
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B2B > Marketing > Mobile Ads (continued)
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B2B > Services > Desktop Ads
I created these ads for InVision, so I can tell you that
they performed very well. 30
B2B > Services > Desktop Ads
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B2B > Services > Desktop Ads
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B2B > Marketing > Twitter Ad
OK, So this is a Twitter ad but I still thought that it was a great
image that could be used effectively for Facebook as well.
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www.AaronZakowski.com
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