Adamson University
College of Education and Liberal Arts
Communication Department
Introduction to Communication Media
Course Guide
Lecturer: Jessica David
Email:
[email protected]Consultation Schedule: Tuesdays, 11am-12pm
I. Course Description
This course provides an overview of traditional, non-traditional, and digital media by focusing on
their history, the current trends in each field, and the regulatory agencies responsible for monitoring
media content. The course also discusses the possible careers that students can apply for in the
different sectors of media and communication.
A. Number of Hours: 54 hours
B. Credit Units: 3
C. Course Code: COM110
II. Learning/Course Outcomes
By the end of the semester, the students should be able to:
(1) Acquire knowledge about principles of communication and media channels.
(2) Analyze the evolution of the history of broadcasting and film up to its current status.
(3) Simulate the media industry environment
III. Lectures and Readings
Modules, PowerPoint presentations, and reading materials will be uploaded to
Blackboard/Microsoft OneDrive.
Topics to be covered are the following:
Week 1: Types/Level of communication
Week 2: Theories in Communication Media
Week 3: History of Traditional and Non-Traditional Media
Week 4: History of Journalism
Weeks 5-6: Local Media Journalism Institutions in Rural and Urban Areas
Weeks 7-8: History of Broadcasting
Weeks 9-11: Local Media Broadcast Institutions in Rural and Urban Areas
Week 12: The New Media
Week 13: The International and Local Pillars of the Media Industry
Weeks 14-16: Philippine Regulating Institutions for Journalism, Broadcasts/Film, and Advertising
Weeks 17-18: Careers in Media
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IV. Grading System
Components Prelim Period Midterm Period Final Period Semestral
Grade
Quizzes 30% 30% 30% Prelim Grade
Class 25% 25% 25% (30%)
Participation
(Recitation, Midterm Grade
class interaction, (30%)
seatwork,
activity, etc.) Finals Grade
Assignment 5% 5% 5% (40%)
Exam 40% 40% 40%
V. Classroom Rules
1. Students are required to attend the full face-to-face classes regularly and on time. If you will be
absent or late from the class, please submit a letter of excuse (with your parent or guardian’s signature
and valid identification card); otherwise, you will be marked absent or late.
1.1 The number of allowed absences should not exceed 20% of the required contact hours or
ten (10) absences for the entire semester.
1.2 There would be a 15-minute grace period before you are marked as late.
1.3 Being late three (3) times equals one (1) absence.
2. If you have any learning issues or any special concerns, such as but not limited to scholarships,
being a student-athlete, working student, etc., you may disclose them to the instructor at the start of the
semester.
3. Interaction and sharing of viewpoints and insights are highly encouraged for class participation and
discussions but should be guided by mutual respect.
4. We will also apply the Chatham House Rule: When a meeting, or part thereof, is held under the
Chatham House Rule, participants are free to use the information received, but neither the identity nor
the affiliation of the speaker(s), nor that of any other participant, may be revealed. The purpose of the
rule is to encourage open discussion since anything said is "off the record.”
5. Classroom discussions are in English to train the students in public speaking and achieve proficiency
in the said language.
6. Any form of academic dishonesty, such as cheating and plagiarism, is grounds for serious
misconduct. To avoid plagiarism, use the 7th edition of the APA citation style. You may use this link for
reference:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_forma
t.html
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7. The use of AI for any submission should be properly declared by the student otherwise it may be
tagged for unoriginal work.
VI. References
Baran, S. (2020). Introduction to Mass Communication (11th ed.). McGraw Hill.
Griffin, E., Ledbetter, A., Sparks, G. (2019). A First Look at Communication. New York, NY: McGraw
Hill Education.
Note: Other references and links to reading materials will be posted in the modules.
