UNIVERSITY OF TECHNOLOGY, JAMAICA
SCHOOL OF BUSINESS ADMINISTRATION
MODULE NAME: INTRODUCTION TO MANAGEMENT (MAN1006)
PRINCIPLES OF MANAGEMENT (MAN1001)
Unit 4 – Managing in the Global Environment
Review Questions
1. Define the terms internationalization and international management. Identify and
describe the unique characteristics of each stage of globalization.
2. What is a Multinational Corporation (MNC)? Identify one manufacturing MNC and
one service MNC operating in Jamaica, and list some of the other countries where each
conducts business.
3. Identify two Jamaican companies that operate internationally.
Briefly describe the key characteristics of each company.
In your opinion, are these companies successful? Explain why or why not, providing
evidence to support your assessment.
4. What are the different market entry strategies available to managers seeking to expand
their business internationally or globally? For each strategy, outline its advantages and
disadvantages.
5. Identify two Jamaican companies that have expanded their operations overseas.
For each company Use a table to structure response:
a. Briefly describe their international presence (which countries, for how long).
b. Analyze why they might have chosen those specific countries for expansion.
c. Identify the market entry strategy they likely used (e.g., exporting, licensing, joint
venture, etc.).
d. Discuss the potential reasons behind their choice of entry strategy.
6. What are the three primary dimensions of the international environment that impact
international firms?
Identify and describe the key factors within each dimension.
Analyze how these factors specifically manifest in the Jamaican context.
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DISCUSSION QUESTIONS
1. What policies or actions would you recommend to an e-commerce company wanting to
do business internationally?
2. Compare the advantages associated with the foreign market entry strategies of
exporting, licensing, and wholly owned subsidiaries.
a. For each strategy, highlight its key benefits and explain why a company might
choose that approach.
3. How can a company minimize product design and marketing errors when launching
new products in a foreign country?
4. Is it more advantageous for a multinational corporation to function as a unified global
entity, or should its national subsidiaries be granted greater autonomy? Discuss the
potential benefits and drawbacks of each approach.
5. What strategies can managers employ to prevent control and decision-making errors
when working in a foreign culture?
True or False
1. _____ The reality of today's borderless companies also means that consumers can easily
identify from which country they are buying.
2. _____ ABC Manufacturing is in the domestic stage. It has its market potential open to the
countries that border its home country.
3. _____ Whether a company operates domestically or internationally, the management
the functions of planning, organizing, leading, and controlling are the same.
4. _____ The belief in the right to vote, the right of choice and equal rights is part of the
beliefs, values and ways of thinking that defines a society's culture.
5. _____ The multinational stage of corporate international development transcends any
single home country. The ownership, control, and top management tend to be
dispersed among several nationalities.
6. _____ Multinational corporations typically receive more than 55 percent of its total sales
revenues from operations outside the parent’s home country
7. _____ Changes in the exchange rates can have major implications for the profitability of
international operations.
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8. _____ Theodore and Stefany sometimes tend to regard their own Jamaican culture
as superior and to downgrade other cultures; this reflects an attitude called geocentricism.
9. _____ An example of global sourcing is when Nordia and Sanjay from Gap, Inc use low-
cost Caribbean labor to cheaply produce their clothing, and then finish off and sell
their clothing in the United States.
10. ____ An organization developed for the purpose of eliminating tariffs in trading
between Canada and the United States is called The North American Freedom of
Tariffs Administration (NAFTA).
Fill in the Blanks
11. ________________ is the criterion traditionally used to classify countries as developed or
developing.
12. means engaging in the international division of labor so that manufacturing can
be done in countries with the cheapest sources of labor and supplies.
13. List the three examples of direct investing mentioned in your text.
Multiple Choice
14. Companies that think __________ have a competitive edge.
a. globally
b. regionally
c. nationally
d. strategically
e. customers first
15. The process of globalization typically passes through all of the following stages EXCEPT
a. domestic stage.
b. global stage.
c. international stage.
d. inter-domestic stage.
e. multinational stage.
16. If you built a computer company in Africa and then found that your product was having
difficulty being distributed to customers because of the road system, your problem would
be related to
a. an economy incapable of supporting growth.
b. an inadequate infrastructure.
c. a poor resource market.
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d. a poor product market.
e. none of the above.
17. Although the challenge in unstable countries is great, often the biggest area of
__________ is also there.
a. opportunity
b. consumer shopping
c. economic improvement
d. leadership
e. low governmental control
18. Color Copiers operates in a true global fashion, making sales and acquiring resources in
whatever country offers the best opportunities and lowest cost, what stage of international
development is it in?
a. Stateless stage
b. Multinational stage
c. International stage
d. Domestic stage
e. Multidomestic stage
Group Activity: Traversing the Global Business Landscape
Time: 10-15 minutes
Instructions:
1. Form Groups: Small groups of 3-4 students.
2. Task Distribution: Each group will be assigned one of the following to prepare a 5-
minute presentation in 10 minutes:
o Group 1: Key Concepts Recap
Briefly explain the terms: internationalization, international management,
multinational corporation (MNC)
Outline the stages of globalization with their unique characteristics
o Group 2: Jamaican MNCs
Identify two Jamaican companies operating internationally.
Discuss their characteristics, reasons for expansion, chosen market entry
strategies, and overall success.
o Group 3: Market Entry Strategies
Explain 3-4 market entry strategies (e.g., exporting, licensing, joint
ventures, wholly owned subsidiaries)
Discuss the advantages and disadvantages of each strategy
o Group 4: International Environment & Challenges
Identify the three key dimensions of the international environment.
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Explain the factors within each dimension and their relevance to the
Jamaican context
Discuss potential challenges faced by e-commerce companies expanding
internationally.
3. Preparation (5 minutes):
o Each group researches and prepares their assigned topic using their notes,
textbooks, and any additional resources provided.
o The use of examples and visual aids (if possible) to enhance their presentations is
encouraged.
4. Presentations (2-3 minutes per group):
o Each group will be required to present their findings to the class in a concise and
engaging manner.
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