Axum Tourism Development Project

2008 2009 2010 2011

Item No. Sector Description Actor Status
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

1 Project Management Kebede/Woller

1.1 Project Agreement compl.

1.2 Project plan preparation Project master planning compl.

1.3 Setting up offices in Axum Arrange for interim offices compl.

1.4 Staff deployment Deploy staff according to organisation plan Staff only partly assigned

1.5 Equipment Provide equipment according to list compl.

1.6 Communication Telephone, Internet Lack on internet

1.7 Monitoring & evaluation Project office management Staff not assigned

1.8 Initial stakeholder meetings in Axum Zonal & Axum administration, Church compl.

1.9 Currently agreed project time frame

2 Attractions Fissaha/Redai

2.1 Cluster development (Axum Historic Town - A, 10 km radius -B and cluster - C)

2.1.1 Prepare format for stock take of historic and Format suitable for data base management and its Fissaha/Redai
religious endowments input

2.1.2 Define resources for data collection Studies, Literature, Universities, Axum Fissaha/Redai
documentation
2.1.3 Integrate church and communicate with Local church in Axum insists on approval from Delay in obtaining approval from ADD
church administration in Axum Abuna Paulus in Addis Ababa

2.1.4 Commence and complete stock take Fissaha/Redai

2.1.5 Define maintenance requirements Fissaha/Redai

2.1.6 Define rehabilitation requirements Fissaha/Redai

2.1.7 Define community based work activities Pay special attention to community engagement Fissaha/Redai
and pro poor tourism development

2.1.8 Collect picture world regarding every Picture for tourism interactive data base Fissaha/Redai
endowment (digital format)
2.1.9 Add text to data base item Text suitable as tourism information and training Fissaha/Redai
guideline for tour guides
2.1.10 Add road map to data base item (digital To be defined by Habtom - see Access Fissaha/Redai
format)
2.1.11 Check input

2.1.12 Discuss with Historians and travel experts Discussion in ADD of inclusion and priorities of Kebede/Woller/Fis
list of priorities for heritage in cluster plan rehabilitation and inclusion in the programme saha

2.1.13 Enter items into data base completed by Develop heritage management plan data
MIT
2.1.14 Develop display concept and information at
endowment
2.1.15 Provide for supervision of work Provide staff new staff

2.1.16 Carry out rehabilitation works based on Funding based on World Bank Loan - Axum work groups,
requirements Component - Includes landscaping and companies
information boards

2.2 Expertise and Expert's input

2.2.1 Provide expert for rehabilitation of historic Building and rehabilitation expert RGT/HW
town (Fund raising)
2.2.2 Provide expert for rehabilitation of historic Long Term
town (Long term assignment)
2.2.3 Engage heritage management expert to Develop heritage management plan framework Cons.
develop system and legal framework for
heritage management

2.3 Cultural heritage

2.3.1 Prepare format for stock take of cultural Format suitable for data base management and its Fissaha/Redai
heritage in Axum input

2.3.2 Conduct stakeholder meetings with elders Include Adwa, battle of Adwa Fissaha/Redai delay in
and knowledgeable persons organising
meetings

2.3.3 Define other resources for data collection Studies, Literature, Universities, Axum Fissaha/Redai
documentation
2.3.4 Commence and complete stock take Fissaha/Redai

2.3.5 Define display requirements and business Develop with it the tourism concept Fissaha/Redai
concept for operators

Page 1 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

2008 2009 2010 2011

Item No. Sector Description Actor Status
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2.3.6 Define capacity development and training Fissaha/Redai
requirements
2.3.7 Define community based work activities Pay special attention to community engagement Fissaha/Redai
and pro poor tourism development

2.3.8 Collect picture world regarding every cultural Picture for tourism interactive data base Fissaha/Redai
heritage item (digital format)
2.3.9 Add text to data base item Text suitable as tourism information and training Fissaha/Redai
guideline for tour guides
2.3.10 Enter items into data base completed by Develop cultural heritage information for web site Fissaha/Redai
MIT
2.3.11 Develop association or micro business with Connect performers with Micro finance Fissaha/Redai
respective feasibility study organisation

2.3.12 Organise test performances in hotels and in Fissaha/Redai

the tourism information centre
2.3.13 After test continue with roll out of Fissaha/Redai
performance and services

2.4 Event management

2.4.1 Prepare format for stock take of events in Format suitable for data base management and its Fissaha/Redai
and around Axum input

2.4.2 Conduct stakeholder meetings with elders Fissaha/Redai delay in

and knowledgeable persons organising
meetings
2.4.3 Define other resources for data collection Studies, Literature, Universities, Axum Fissaha/Redai
documentation
2.4.4 Commence and complete stock take Fissaha/Redai

2.4.5 Define display requirements and business Fissaha/Redai

concept
2.4.6 Define capacity development and training Fissaha/Redai
requirements
2.4.7 Define community based work activities Pay special attention to community engagement Fissaha/Redai
and pro poor tourism development

2.4.8 Collect picture world regarding every event Picture for tourism interactive data base Fissaha/Redai
(digital format)
2.4.9 Add text to data base item Text suitable as tourism information and training Fissaha/Redai
guideline for tour guides
2.4.10 Enter items into data base completed by Develop event data for web site Fissaha/Redai
MIT

2.5 Landscapes & Adventure tourism

2.5.1 Prepare format for stock take of landscapes Format suitable for data base management and its Fissaha/Redai
in and around Axum suitable for trekking, input

bird viewing and other adventure events

2.5.2 Conduct stakeholder meetings Include Tekeze Dam, resort hotel in Tekeze, Fissaha/Redai
knowledgeable persons Crocodile farm etc.

2.5.3 Define other resources for data collection Studies, Literature, Universities, Axum Fissaha/Redai
documentation
2.5.4 Commence and complete stock take Engage suitable consultant defining climbing, Cons.
trekking and other events, engage experts for bird
viewing
2.5.5 Define display requirements and business Fissaha/Redai
concept
2.5.6 Define site preparation, capacity Define suitable investors or operators and detail Fissaha/Redai
development and training requirements investment requirement or site beautification

2.5.7 Define community based work activities Pay special attention to community engagement Fissaha/Redai
and pro poor tourism development

2.5.8 Define transportation requirements (Axum - Fissaha/Redai

site - Axum or lodging requirements, see
also Access
2.5.9 Collect picture world regarding every site Picture for tourism interactive data base Fissaha/Redai
(digital format)
2.5.10 Add text to data base item Text suitable as tourism information and training Fissaha/Redai
guideline for tour guides
2.5.11 Enter items into data base completed by Develop information set for data base and web Fissaha/Redai
MIT display

2.5.12 Conduct fund raising or investment

promotion events

2.6 Entertainment concept

2.6.1 Prepare format for stock take of Format suitable for data base management and its Fissaha/Redai
entertainment concepts in Axum input

Page 2 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

2008 2009 2010 2011

Item No. Sector Description Actor Status
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
2.6.2 Conduct stakeholder meetings with Include camel riding, others, according to draft list Fissaha/Redai
knowledgeable persons of items

2.6.3 Define other resources for data collection Research good practise in entertainment concepts Fissaha/Redai
for tourism and include traditional Tigray games

2.6.4 Commence and complete stock take Fissaha/Redai

2.6.5 Define locations, requirements and business Develop with it the tourism concept Fissaha/Redai
concept for operators
2.6.6 Define capacity development and training Fissaha/Redai
requirements
2.6.7 Define community based work activities Pay special attention to community engagement Fissaha/Redai
and pro poor tourism development

2.6.8 Collect picture world regarding possible Picture for tourism interactive data base Fissaha/Redai
events (digital format)
2.6.9 Add text to data base item Text suitable as tourism information and training Fissaha/Redai
guideline for tour guides

2.6.10 Enter items into data base completed by Develop entertainment information for web site Fissaha/Redai
MIT
2.6.11 Develop association or micro business with Connect performers with Micro finance Fissaha/Redai
respective feasibility study organisation

2.6.12 Organise test performances in hotels and in Fissaha/Redai

the tourism information centre
2.6.13 After test continue with roll out of Fissaha/Redai
performance and services

2.7 Eco tourism development

Define Eco tourism concept for the cluster

Page 3 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

2008 2009 2010 2011

Item No. Sector Description Actor Status
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

3 Master Plan Development (Historic Town of Axum design) Woller/NN

3.1 Detailed concept design for Historic town Preparation of Tender document HW compl.
Master Plan
3.2 Technical Data collection for Master Plan Infrastructure, building concepts, town planning Architect not yet 4 months delay
requirements assigned
3.3 Funds provision and fundraising, tender Tigray Regional Government, activities to be TRG 2 months delay
process coordinated with the President of TRG

3.4 Contract allocation Tender, evaluation and contract to architectural HW

firm
3.5 Implementation of design contract in Axum Company

3.6 Stakeholder Evaluation on first draft Axum stakeholder groups, political issues in ADD HW

3.7 Detailed stakeholder briefing Axum and ADD

3.8 Planning of fundraising tour ETH, Europe, US, Middle East

3.9 Fundraising & investment promotion Travel & execution

3.10 Funding arrangements Detailed negotiations

3.11 First contract allocations Implementation of modules of plan

3.12 Supervision of execution Separate project plan

4 Tourism Development NN/Woller

4.1 Tourism Information Centre NN

4.1.1 Obtain new facilities Suitable as Information & Information Centre Delay in decision compl.

4.1.2 Design compound and usage Complete architect. Design Architect

4.1.3 Deploy Info Centre Manager & Hostesses See staff list RGT

4.1.4 Major infrastructure update Electrical, water & renovation Axum

4.1.5 Define display concept for permanent Define exhibits and maps to be shown, define Kebede/Fissaha/Woller
historic exhibition on Axumite Empire in resource and mode of acquisition

4.1.6 Ordering add. equipment For office & exhibition RGT

4.1.7 Moving into new facilities

4.1.8 Completion of building structure Add buildings acc to design

4.1.9 Full operation of TIC

4.1.10 Prepare guidance and info materials for Brochure design & printing, labelling of compound HW
hotels and airline & signboards

4.1.11 Design of exhibition concept SME products

4.1.12 Design of cultural event programme Event and cultural heritage

4.1.13 Design & TOR of data base Stock take & display concept compl.

4.1.14 Design & write text modules (content) Acc to attraction definition of stock take Cons. delay appointing consultants

4.1.15 Offer from MIT - Mekelle on data base 4 weeks no answer from MIT, now Commercial delay by MIT
offer until 2.04.09

4.1.16 Implementation of Data base incl. Web development MIT contract

4.1.17 Completion of Website and Database Display & printing in TIC

4.2 Organisational development

4.2.1 Proposal development for Tigray Tourism New organisational structure for tourism in Tigray HW compl.
Agency
4.2.2 Decision by Regional Government No development, postponed RGT ?

Page 4 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

2008 2009 2010 2011

Item No. Sector Description Actor Status
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

5 Accommodation Woller/Abraham

5.1 Hotel infrastructure in Axum

5.1.1 Defining existing hotel infrastructure in Stock take Team compl

Axum
5.1.2 Meeting & Stakeholder discussion with hotel Target group: New and ongoing hotel RGT, HW no meeting arranged
investors Axum developments in Axum - Quality Management

5.1.3 Evaluating training programme (see Quality Evaluate, also third party programmes, for training RGT, HW
Management) & capacity development

5.1.4 Agreement on improvement programme in Commitment by hotel owners, evaluate financial RGT, HW
principle incentive structure

5.1.5 Arrange and conduct quality upgrade Evaluate third party for training & capacity RGT, HW
programme development

Yeha Hotel with prime location in

5.2
Axum

5.2.1 Proposing new ownership concept for Yeha Recommendations on future operation & HW compl.
hotel extension programme

5.2.2 Process time by Regional Government Critical time delay RGT Delay by Regional Government

5.2.3 Handing over of hotel and new operating Including financial evaluation of hotel, financial RGT
concept development concept development

5.2.4 Evaluation of commercial hotel operators Defining shortlist of potential operators progress

5.2.5 Issuing requests & ongoing negotiations

5.2.6 Final appointment & contract

Hotel renovation

5.2.7 New Operation

5.3 Upgrade of current hotel capacity

5.3.1 Make stock take with municipality and List start time, completion time, bed capacity, Fissaha/Abraham
tourism office (Fissaha) on current and planned facilities and interior equipment, make
classification of hotel according to service quality
future hotel projects in Axum
5.3.2 Discuss with owners details of his service HW/Fissaha/Abraham
vision for quality, and adaptiveness for
Quality management
5.3.3 Establish hotel capacity management plan Calculate bed availability according to expected Fissaha/Abraham
tourism development figures

5.3.4 Hotel capacity extension strategy In case of major shortfall, prepare hotel acquisition HW/Fissaha/Abraham
strategy for RGT

5.3.5 Organise events with potential hotel owners

6 Business Development Abraham/Woller

6.1 Investment Zone Concept

6.1.1 Defining concept on Special Zone Woller compl.

Development for Axum
6.1.2 Statement on current conditions from RGT General investment guidelines received Moges compl.

6.1.3 Internet research & good practise Compare other emerging tourism destinations Abraham no internet in Axum

6.1.4 Preparation on concept proposal for Bureau Draft of Investment proposal and development of Abraham/Woller
of Trade, Industry and Transport Tourism Development Zone in Axum

6.1.5 Decision making on Zone Development Decision-making and concept evaluation RGT

Final concept development Abraham

6.2 Commercial Activities in Historic Centre

6.2.1 Stakeholder meeting with business To be arranged by Zonal administration in Axum Beyene, Kebede, Delay to arrange meeting
community in Axum Woller

6.2.2 Clarify status of major businesses in Axum Conduct stock take on current businesses Abraham
and investment proposals operating from Axum or have Axumite origin,
check possibility of integration into concept

6.2.3 Evaluation of major production groups and Gold and other precious metals, garments, Abraham/Woller
integration into concept as 'attraction' pottery, agriculture

Page 5 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

2008 2009 2010 2011

Item No. Sector Description Actor Status
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
6.2.4 Definition & design of commercial activities Shopping mall, Restaurants, small scale catering, Abraham
within framework of Master Plan trade and production in historic part of town; event
management and display
development
6.2.5 Evaluation of financial concept & feasibility Lease and ownership concepts, financing of Cons./Abraham
study Shops and production facilities in old part of town

6.2.6 Negotiations with enterprises RGT

6.2.7 Agreements on integration RGT

7 Micro Enterprise Development Abraham

7.1 Designing format on MSE and pro poor Extensive format on stock take for data base HW compl.
interventions in Axum cluster
7.2 Establishing team for review and stock take Experts to be delegated from the Office of Trade, Abraham delayed, no staff made available by Axum
of the sector in the Axum cluster Industry and Transport in Axum

7.3 Definition of Food branding concept & Bringing together the catering and hotel HW compl.
integration of agricultural sector management sector with products from Axum

7.4 Internet research Comprehensive internet research on good HW compl.

practise of pro poor tourism development &
products in tourism development - country studies

7.5 Evaluation of stock take and formulation of Summary report on findings in the sector Abraham delayed
engagement strategy for pro poor tourism &
SME development
7.6 Designing concept of SME integration in old Take up the idea of trade related parts of the old Woller/Abraham
town concept & Master Plan town in walk through concept

7.8 Engagement of International Expert, Development of pro poor and SME development HW
identification of agency or expert, raising in Axum, with reference to product development,
quality management, marketing, business concept
funds development etc.

Engagement for 24 months Long term expert

8 Human Capital Development Redai/Woller

8.1 Arrange for meeting with University of Axum Dean of University, Head of TVET commission, Woller 2 months delayed, but compl.
and TVET Tigray to clarify principles of Zonal Administration, Tourism Office, 2 months of
waiting for meeting
cooperation
8.2 Develop draft concept on cooperation Include the concept of an academic learning Woller compl.
institution as part of the tourism concept

8.3 Obtain strategies for various sectors to Strategies on: TVET in hospitality sector, Dr. Mebratom; Ato incomplete
define combined intervention scheme programme in Tigray, intervention of UniAx, Negussi; Ato
Tourism Strategy and SME strategy Kebede
8.4 Agree on interventions regarding quality Agree on coordination group Dr. Mebratom; Ato
management in various forms of capacity Negussi; Ato
Kebede
development and training
8.5 Conduct detailed stock take in the various Sectors as defined in the Quality Management Dr. Mebratom; Ato
sectors and make proposal (Cost, time, Concept Negussi; Ato
Kebede
staff, content)
8.6 Obtain bilateral support for sectors of Discussions with various donor agencies Kebede/Woller
specific key competence
8.7 Commence with interventions Various Coordination Gr.

9 Branding & Marketing Woller/Kebede

9.1 Define modules & clusters for destination Team progress

development
9.2 Professional advice on destination image Web design, design of information material, logo No funding yet by
and branding development, online survey TRG

9.3 Design of tourism information material Text and picture world HW progress

9.4 Final design & printing Printing firm

9.5 Web hosting of Axum & data base MIT

9.5 Development of marketing concept National tourism, ADD international community,

target countries, travel agencies
9.5 Test marketing campaign in ADD Target group international organisations in ADD,
marketing campaign at Embassies (condition:
Heritage & Event Management in operation, hotel
improved, transport value chain structured and in
place, web site o.k.)

9.6 Evaluate response to marketing campaign

ADD
9.7 Contact management with National and Develop package information on destination,
International travel agencies & tour develop client data base for information
management
operators
9.8 Structure organisationally follow up and Workplace in Axum for network management with
maintain client data base travel agencies

Page 6 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

2008 2009 2010 2011

Item No. Sector Description Actor Status
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

10 Infrastructure Development NN/Woller/Habtom

10.1 Infrastructure general

Stock take of Infrastructure development Road, Air, Water, Power, Communication Woller/Habtom compl.
problems in Axum
Arrange for meeting with Municipality on Delayed, staff position of expert of tourism office is NN delayed
status of development not filled

Develop intervention plan with Municipality Delayed, staff position of expert of tourism office is NN delayed
not filled
Implement infrastructure interventions and Delayed, staff position of expert of tourism office is NN delayed
improvements not filled

10.2 Axum Airport

Request to Regional Government to provide Check possibility of direct access of international Woller delayed
data on airport Axum flights to Axum

10.3 Traditional market place development

10.3.1 Final conceptual document of traditional Establishing document for funds raising compl.
market place
10.3.2 Funds allocation add fundraising activities Kiros
10.3.3 Implementation not yet defined

10.4 Town & environmental beautification

10.4.1 Initial discussions and first steps Complete buildings at the entrance of town
Remove military installations at airport
10.4.2 Work out detailed concept Axum city beautification guidelines

11 Quality Management Redai/Woller

11.1 Develop concept and manual on Quality & HW compl.

Value Chain Management
11.2 Conduct basic tourism survey Team compl.

11.3 Develop total value chain Description of interventions and project design HW & team progress

11.4 Discuss with stakeholders of various groups Hotel, communities, businesses, airline, civil
aviation, government

11.5 Define individual implementation Assign ownership of value chain steps to persons
programmes with project management plan

11.6 Assign project managers for implementation Module implementation, support by TVET, Axum Team, Cons.
University, Hotel experts, event managers

12 Access Woller/Habtom

12.1 Access by road Define access to endowments as per data base Habtom
per location in area A, B and C, produce map for
every location
12.2 Maps of area A, B, and C with access Produce maps from Axum Historic Town (A), Habtom
information Axum and 10 km radius (B), and of the entire
cluster C.
12.3 Reproduce maps in ancient layout of the Habtom
Axumite Empire in it's time of relevance
12.4 Produce map of Axum and airport area with Habtom
planned new road around Axum
12.5 Access by air - national see quality management and value chain Woller
approach
12.6 Access by air - international see Infrastructure - develop concept of direct Woller delayed, no input
accessibility of Axum with international flights

12.7 Local transport concept Develop concept for local transportation system Abraham
from Airport Axum to town, to endowments and for
longer daytrips, coordinate with cluster
development
12.7 Access to financial services - Banking Follow up further development of banking in Axum
and accessibility to cash and credit cards

12.8 Access to medical services Access to medical services in Axum for tourists Dr. Barnabas, HW compl.
during emergency, accidents

13 Regional Linkages in Tourism Woller/Kebede

13.1 Strategic concept of the role of Axum in the Decision-making required by Regional RGT/HW compl.
context of Ethiopian tourism Government

13.2 Strategic concept development Regional Government, HW RGT/HW

Page 7 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

2008 2009 2010 2011

Item No. Sector Description Actor Status
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

Woller
14 Revenue Concept

14.1 During Master Plan Development, design Cons.

commercial & revenue concept on earnings
through interventions in historic town

15 Governance Issues Zonal Beyene/Kebede

15.1 Illegal trading with coins and heritage items Discuss and develop interventions Axum, Beyene
in Axum
15.2 Heritage Management Plan Development In connection with Master Plan, see TORs, Cons.
concept is developed

16 Meetings & Workshops Woller

16.1 Steering committee meeting

16.2 Staff Workshops progress

16.3 Change Management Workshop for Zonal

Administration

Note:
RGT Regional Government Tigray Activity
Team Tourism Office Axum Major Milestone

Axum Zonal Administration Delayed

Additional capacity & funding

Not yet defined

Page 8 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

Dec

Page 9 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

Dec

Page 10 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

Dec

Page 11 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

Dec

Page 12 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

Dec

Page 13 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

Dec

Page 14 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

Dec

Page 15 of 16 006a - Master Project Time Scheduling - 03.09

 Axum Tourism Development Project

Dec

Page 16 of 16 006a - Master Project Time Scheduling - 03.09