Addressing Intellectual Property Violations
Dear Amazon Seller Performance Team,
I am writing in response to the deactivation of my selling account due to multiple intellectual
property violations. I fully acknowledge the seriousness of these violations and take full responsibility
for the mistakes made. I deeply regret the situation and have taken immediate and thorough steps to
address the issues raised. Below is a detailed Plan of Action outlining the root causes, actions taken
to resolve the violations, and preventive measures implemented to ensure full compliance with
Amazon's policies moving forward.
1. Root Cause(s)
Upon conducting a thorough investigation, we have identified the root causes of the intellectual
property violations related to the following ASINs:
• ASIN: B00H319N2K (Counterfeit)
• ASIN: B0CF4KD1K3 (Suspected Counterfeit)
• ASIN: B0CF4JRZDR (Suspected Counterfeit)
• ASIN: B0CCNPD1DH (Suspected Counterfeit)
• ASIN: B0CN2M5RTQ (Suspected Counterfeit)
• ASIN: B008VT5NVS (Copyright)
The primary issue stemmed from our failure to properly verify the authenticity of the products we
listed. While these products appeared to be identical in design and properties to those of a well-
known brand, we mistakenly sourced them directly from the manufacturer instead of an authorized
distributor. As a result, these items were flagged as counterfeit or unauthorized. This oversight
violated Amazon’s Anti-Counterfeit Policy, which prohibits the sale of inauthentic products and
products that infringe on the intellectual property rights of others.
We understand that promoting or selling counterfeit products, or even products that are described in
a misleading or confusing manner, directly contradicts Amazon’s commitment to maintaining a
trustworthy shopping experience for customers. We have failed in our due diligence in verifying the
authenticity of these products and take full responsibility for the issue.
2. Actions Taken to Resolve the Issue
Immediately following the notification from Amazon, we took the following actions to resolve the
issue:
• Removal of Infringing Listings: We promptly removed all the flagged listings from our store,
including those under the affected ASINs, to ensure that no counterfeit or unauthorized
products remained available for sale.
• Issuance of Full Refunds: We issued full refunds to all customers who purchased the affected
products. This is to ensure that no customer received counterfeit or inauthentic items.
• Supplier Termination: We immediately contacted our supplier and confirmed that they were
not an authorized distributor for the brand. As a result, we have terminated our relationship
with this supplier and will no longer source products from them.
• Documentation Compilation: We have attached the old purchase invoices for the affected
ASINs as proof of purchase directly from the manufacturer. While these invoices
demonstrate the origin of the products, we acknowledge that the lack of sourcing from an
authorized distributor was an error on our part.
3. Preventive Measures
To ensure that such violations do not occur in the future, we have implemented the following
preventive measures in line with Amazon’s policies:
• Sourcing from Authorized Suppliers Only: Moving forward, we will only source products
from authorized suppliers or brand owners who can provide proof of authorization.
• Strict Verification Process: We have implemented a more stringent verification process for
all new products we intend to list, including obtaining written proof of authenticity and the
right to sell from brand owners or authorized distributors.
• Avoiding Misleading Descriptions: In compliance with Amazon’s Anti-Counterfeit Policy, we
will not use terms like "fake," "dupe," or "faux" in connection with any brand name. Instead,
we will accurately describe products without causing customer confusion.
• Enhanced Product Listing Compliance: All product descriptions, images, and titles will be
reviewed to ensure they comply with Amazon’s guidelines and accurately represent the
product.
• Engagement of Intellectual Property Consultant: We have enlisted a professional Intellectual
Property (IP) consultant to review our inventory and ensure that all future listings comply
with Amazon’s policies.
• Regular Inventory Audits: Ongoing audits will be conducted to ensure compliance and verify
product authenticity.
4. Commitment to Compliance
I want to assure Amazon that I am fully committed to adhering to all policies and guidelines,
including the Anti-Counterfeit Policy. I have also referred to Amazon’s Seller University Guide to
educate myself further on maintaining compliance and providing an exceptional customer
experience. I will work diligently to uphold Amazon's standards and ensure a trustworthy shopping
experience for all customers.
5. Supporting Documentation
To assist in your review, I have attached the following document:
• Purchase Invoices: Old invoices demonstrating the purchase of the affected ASINs directly
from the manufacturer.
I sincerely apologize for the oversight and the inconvenience caused to Amazon and its customers. I
respectfully request a reactivation of my account so I can continue operating in full compliance with
Amazon’s guidelines. Please let me know if any additional information or documentation is required.
Thank you for your understanding and consideration.
