Executive Summary:

Our coffee shop, Deyoon’s Coffee house, is a cozy and welcoming establishment
located in Zone 1 Bangued, Abra. We aim to create a unique and memorable coffee
experience for our customers by offering high-quality coffee, delicious pastries, and
exceptional customer service. With a focus on creating a warm and inviting
atmosphere, we strive to become the go-to destination for coffee lovers in the area.

Company Description:
Deyoon’s Coffee House is a registered corporation that embraces a modern and
trendy coffee shop concept. Our target market includes busy professionals,
students, and coffee enthusiasts who appreciate a great cup of coffee in a
comfortable setting. We will differentiate ourselves by offering a wide variety of
coffee beverages, including espresso-based drinks, pour-over coffee, and specialty
brews. In addition to coffee, we will serve freshly baked pastries and light snacks to
complement our beverage offerings.

Products and Services:

At Deyoon’s Coffee House, we take pride in sourcing the finest quality coffee beans
from local and international suppliers. Our skilled baristas are trained to prepare
each cup of coffee with precision and care, ensuring a rich and flavorful experience
for our customers. We will offer a range of coffee options, including single-origin
coffees, seasonal blends, and unique flavor profiles. Our menu will also feature a
selection of teas, hot chocolate, and refreshing beverages. To accompany our
beverages, we will provide a variety of freshly baked pastries, including croissants,
muffins, cookies, and cakes. We will also offer light snacks such as sandwiches and
salads for those seeking a quick bite.

Marketing Plan:
To attract and retain customers, we will implement a comprehensive marketing
strategy. This will include online promotions through social media platforms like
Instagram, Facebook, and Twitter, where we will showcase our coffee offerings,
engage with our audience, and run targeted advertising campaigns. We will also
create a visually appealing and user-friendly website where customers can learn
more about our coffee shop, view our menu, and place online orders for pickup or
delivery. Additionally, we will collaborate with local businesses and community
organizations to host events and offer special discounts. We will actively engage
with our customers through email newsletters and loyalty programs to build a
strong and loyal customer base.

Operation Plan:
Deyoon’s Coffee House will operate seven days a week, from 6:00 AM to 10:00 PM.
We will hire a team of skilled and friendly staff members who are passionate about
coffee and customer service. Our coffee shop will be designed with a cozy and
modern aesthetic, providing comfortable seating options for customers to relax,
work, or socialize. We will prioritize cleanliness and hygiene to ensure a safe and
enjoyable environment for our customers. To streamline operations, we will
implement a point-of-sale system for efficient order taking and inventory
management. We will also explore partnerships with local suppliers to ensure a
steady supply of fresh and high-quality ingredients.

Management and Organization:

The management team of Deyoon’s Coffee House consists of experienced
individuals with a strong background in the food and beverage industry. The team
will oversee day-to-day operations, including inventory management, staff
scheduling, and customer service. Regular staff training and development programs
will be implemented to maintain high-quality standards and ensure a positive work
environment. We will also establish clear roles and responsibilities to promote
efficient communication and collaboration within the team.

Start-up Expenses and Capitalization:

To launch Deyoon’s Coffee House, we estimate the start-up expenses to be P
90,000. This includes costs for leasehold improvements, equipment purchase, initial
inventory, marketing, and legal fees. The capitalization of the business will be
funded through a combination of personal savings, bank loans, and potential
investors. We have conducted a thorough financial analysis to determine the
required funding and have developed a detailed budget to track expenses and
monitor cash flow.

Financial:
We project steady growth in revenue over the first three years of operation. Our
financial forecast includes detailed projections for sales, expenses, and profitability.
We have conducted a thorough analysis of the market and have taken into
consideration factors such as pricing, cost of goods sold, and operating expenses.
Our break-even analysis indicates that we will reach profitability within 6 months.
We will closely monitor our financial performance and make necessary adjustments
to ensure the long-term sustainability and profitability of Deyoon’s Coffee House.

Appendices:
The appendices section includes supporting documents such as market research
data, lease agreements, vendor contracts, and resumes of key team members.
These documents provide additional information and validation for the business
plan. We have conducted extensive market research to identify target
demographics, assess competition, and determine pricing strategies. We have also
secured lease agreements for our desired location and have established
relationships with reliable suppliers to ensure a consistent supply of high-quality
ingredients.

Refining Plan:
To ensure the success and sustainability of Deyoon’s Coffee House, we will regularly
review and refine our business strategies. This will involve monitoring customer
feedback, analyzing financial performance, and staying updated on industry trends.
We will continuously seek ways to improve our offerings, enhance customer
experiences, and optimize operational efficiency. By staying agile and adaptable, we
aim to maintain a competitive edge in the coffee shop market.
Mission
o Our mission is to provide a memorable and exceptional coffee experience to
our customers, offering a wide selection of specialty coffees and delicious
pastries. We aim to create a warm and inviting atmosphere where customers
can relax, connect, and savor the simple pleasure of a perfectly brewed cup
of coffee. We are committed to sourcing sustainable and ethically produced
coffee beans, supporting local farmers and communities, and promoting
environmental stewardship.

Vision:
o Our vision is to become the preferred destination for coffee enthusiasts and
casual café-goers in Bangued. We strive to be recognized for our commitment
to quality, personalized service, and community engagement. By creating a
welcoming space where customers can escape the daily grind and indulge in
the art of coffee, we aim to foster a vibrant coffee culture and contribute to
the local community.

Goal:
o Our primary goal is to establish Deyoon’s Coffee House as the go-to coffee
shop in Abra, known for its exceptional coffee offerings, cozy ambiance, and
outstanding customer service. We aim to build a loyal customer base and
become an integral part of the local community. Additionally, we aspire to
expand our reach and open additional locations in neighboring towns and
cities, spreading our passion for coffee and creating employment
opportunities in the region.

Objectives:

 Provide exceptional coffee and beverage options that cater to a diverse range
of tastes and preferences.

 Source high-quality, sustainable, and ethically produced coffee beans from

local farmers and international suppliers.
 Create a warm and inviting atmosphere that encourages customers to relax,
socialize, and enjoy their coffee experience.

 Deliver personalized and friendly customer service, going above and beyond
to exceed customer expectations.

 Establish strong partnerships with local suppliers, fostering a sense of

community and supporting the local economy.

 Implement sustainable practices throughout our operations, minimizing waste

and promoting environmental responsibility.

 Engage with the local community through initiatives such as coffee tasting
events, educational workshops, and charitable partnerships.

 Build a strong brand presence through effective marketing strategies, social

media engagement, and collaborations with influencers.

 Continuously train and develop our staff to ensure they possess the
knowledge and skills to deliver exceptional coffee experiences.

 Monitor financial performance, maintain profitability, and ensure sustainable

growth through effective financial management and strategic decision-
making.

 These mission, vision, goal, and objectives reflect our commitment to

excellence, sustainability, and community engagement. They guide our
actions and serve as a compass for Beans & Brews as we strive to create a
coffee shop that is cherished by our customers and valued by the community.
BUSINESS
PLAN
“Deyoon’s Coffee
House”

By: Krisdeon Nicolle B. Babiera

ENTREPRENEURSHIP