MARKET & FEASIBILITY STUDY REPORT
(FORMAT)
- COVER PAGE
- ACKNOWLEDGEMENT
- TABLE OF CONTENT
- COMPANY PROFILE
• Company Background
• Company Particulars
• Company Business Activities (Development & Technology)
• Company’s Vision, Mission, Moto
• Organizational Chart
1.0 TERM OF REFERENCE
• Main objective of this feasibility study report
• Scope of work
o Site Analysis
o Planning and Land Use Policy
o Proposed Development
o Economic Performance Overview
o Property Market Overview
o Marketing Management and Strategy
2.0 DEFINITION OF STUDY AREA
• Outline of study area
• Radius between 10KM, 15KM, 20KM
• Imply images at (Appendix A)
3.0 DATE OF INSPECTION
• State Name/Person on executing inspection activities
• (Date will discuss later – via whatsapp group)
4.0 SUBJECT PROPERTY
• Vacant commercial land
• Lot 47697, H.S.(D)338979, Mukim Dengkil
• Name of Proposed Development (Discuss via whatsapp)
• Provide Map of subject property
• Provide JUPEM Map (Sq.m & Acres)
• Explain Subject property
• Provide photograph of Subject Property (View of subject property)
• Approval development letter from Majlis Perbandaran Sepang (Appendix B)
MARKET & FEASIBILITY STUDY REPORT
(FORMAT)
5.0 LOCATION
• Disclose address of subject property
• Accessibility & Connectivity between the radius of 10KM, 15KM, 20KM
• Provide map to show the said connectivity
6.0 NEIGHBOURHOOD DEVELOPMENT
• Subject property zoning = commercial land
• Refer to Zuhaily’s Feasibility report & transmit information on subject property towards it
• Provide map of subject property and surrounding development (mark subject property)
7.0 TITLE PARTICULARS
• Refer Zuhaily’s Feasibility report & transmit information of subject property towards it
• Provide copy on (Appendix C)
8.0 SERVICES
• Compulsory utilities provided by our development
• Refer Zuhaily’s Feasibility report & transmit information of subject property towards it
9.0 TOWN PLANING
• State our Land-Use Zoning
• Provide zoning categories of subject property (obtain in SISMAP & IPlan)
• Refer Zuhaily’s Feasibility report & transmit information of subject property towards it
10.0 DEVELOPMENT PROPOSAL
• Introduction: Name & Image(3D) of development
• Disclose development theme: Green Technology & E-commerce Hub Malaysia
• Commercial: Shop-lots & Hotel
• (10.1) – Components of development
o Hotel
o Shop-lot
o Facilities & Amenities provided in the development
o Site Layout Plan (Appendix D)
o Refer Zuhaily’s Feasibility report & transmit information of subject property
towards it
MARKET & FEASIBILITY STUDY REPORT
(FORMAT)
11.0 MARKET SURVEY – THE NEIGHBOURHOOD
• Introduction: Brief details on on-going project, existing development and future
development comparable on subject property (Shop-lots, Business center and hotels)
• (11.1) – Shop-Lots
• (11.2) – Business Center
• (11.3) – Hotel
• Refer Zuhaily’s Feasibility report to access idea on writing and obtaining what kind of
information is needed (info: price, land size, facilities offered & accessibility)
12.0 ECONOMIC OUTLOOK
• (malas nak explain sebab aku nak amik yang ni, TQ – Mu’iz)
13.0 MARKETING MANAGEMENT & STRATEGY
• Introduction: (Main objective, Aim of development and importance)
• (13.1) – Marketing mix
o Place
o Product
o Promotion
o Price
o People
o Physical Environment
o Process
• (13.2) – SWOT Analysis on development
o Strength
o Weaknesses
o Opportunity
o Threat
• (13.3) – Marketing Tools
o Classify modern & traditional method
o Advertising strategy (Grand opening, online review & others)
o Advertising design (Billboard & Posters& Flyers)
• (13.4) – Marketing Budget
o Cost
• Refer Zuhaily’s Feasibility report & Madam Example report to allocate ideas and
information needed to obtain.
MARKET & FEASIBILITY STUDY REPORT
(FORMAT)
14.0 FINANCIAL ANALYSIS
• Introduction: Residual Valuation Calculation & Discounted Cash Flow Calculation
• (13.1) – Residual Valuation Calculation
o State GDV & TDC
• (13.2) – Discounted Cash Flow Calculation
o State Market value
• Any assumption requires solid justification
• Provide calculation (Appendix E)
15.0 SUMMARY OF FINDINGS, CONCLUSION & RECOMMENDATION
• In General:
o Explain subject property
o Neighborhood, market suitability and theme of development
• (15.1) – Market observation and findings
o Refer zuhaily’s Feasibility Report
• (15.2) – Overall conclusion
o Conclusion on proposed development
• (15.3) – Recommendation
o Green Technology building
o Selling price per unit and [Link].
Format Used • Times New Roman
• Size: 11
• Spacing: 1.5
• Justify
Design Team • M. Syafiq
• M. Fadzli
• Siti Nur Aida
Financial Team • Zuhaily
• Hadirah Afiqah
• Mu’iz
Moga Tenang Selalu…
