Objective: Assess the candidate’s proficiency in both on-page and off-page SEO techniques through a practical
assignment.
Instructions:
1. Website Analysis and On-Page Optimization:
• Website Provided: http://www.skoobuzz.com
Tasks:
• Conduct a thorough SEO audit of the homepage.
• Identify and list at least 5 critical on-page SEO issues and suggest improvements for each.
• Optimize the page content for a given set of keywords, ensuring proper use of title tags, meta descriptions,
Headers and alt text.
• Improve the URL structure, internal linking strategy, and navigation to enhance user experience and crawlability.
• Enhance the mobile responsiveness and page speed of the site.
2. Keyword Research:
• Scenario: The website is planning to expand its blog section.
• Tasks:
• Conduct keyword research for two potential blog topics relevant to the website’s niche.
• Provide a list of primary and secondary keywords for each topic, including search volume and keyword difficulty.
• Suggest a content outline for one blog post using the researched keywords.
3. Off-Page SEO Strategy:
• Tasks:
• Develop a link-building strategy tailored for the website to increase domain authority.
• Identify at least 3 methods for acquiring backlinks and elaborate on how to implement each method.
• Suggest strategies for using social media to enhance SEO efforts.
• Outline a plan for a guest blogging initiative, including potential websites for collaboration and topics for guest posts.
4. SEO Reporting and Tools:
• Tasks:
• List the SEO tools you would use to monitor the website’s performance and justify your choices.
• Create a mock monthly SEO report for the website, indicating key performance metrics like traffic, rankings, and
conversations.
5. Creative Element:
• Task:
• Propose an innovative SEO campaign or a tactic not widely used that could potentially benefit the website
significantly.
Submission Guidelines:
• Compile all tasks into a single document.
• Include screenshots and annotations in your audit reports and keyword research to support your analysis
and recommendations.
• Provide a summary explaining the rationale behind your strategies and how they integrate with the overall
business objectives of the website.
