SEOClasses

What is SEO

Search engine optimization is the science of improving a website to increase its

visibility when people search for products or services.

The more visibility a website has on search engines, the more likely it is that brand
captures business.

SEOS Jobs
What do beginners think about SEO?

Parts Of Important Seo Jobs

Myth about SEO

● BLACK HAT SEO (It's totally a Spam not BLACK HAT SEO)
● Keyword density+
● Any high DA backlinks will work (MOZ), but backlinks are still important.
● Duplicate content penalty (Canonical tag)
● Google ads doesn’t affect rank
● SEO is not a quick rich scheme

Website User Experience

What users cares for

Website Design

Common Responsive Issue By Google search console

Website Speed
Check your website speed performance in this tools:
If you seriously grow your website speed: Understand the “Above the folder
concept”
Note: GTmetrix is better tool than Google’s

What should I avoid:

● Ads in this area

● Popup
● Pat wal popups
● Sidebar image
● H1 Heading should be light
● Don't use heavy image
● Don't use or create complicated logos
● Colour combination should be eye catchy not irritative.

Website user experience Gist (Nicod):

2. Domain/Server Management

Domain Management

For Namecheap:
For GoDaddy:
Server Management:

Use C-panel for server management

In C-panel mostly 3 option are used by SEO’s

Zone editor

SSL/TLS
File manager

Keywords

Keywords are specific words or phrases that people use when conducting a search
on search engines like Google, Bing, or Yahoo. These words or phrases reflect the
intent of the searcher and help search engines understand what the user is looking
for. Keywords play a crucial role in search engine optimization (SEO) as they help
website owners and marketers optimize their content to match the search queries of
their target audience.
Keywords can be single words, such as "shoes" or "marketing," or they can be
longer phrases, known as long-tail keywords, like "best running shoes for beginners"
or "digital marketing strategies for small businesses."

When optimizing a website or creating content, it's important to select relevant

keywords that are closely related to the topic or theme of the webpage. By
incorporating these keywords naturally into the content, title tags, headings, meta
descriptions, and other elements of a webpage, website owners can increase the
visibility of their website in search engine results pages (SERPs). When a user
searches for a specific keyword or phrase, search engines strive to provide the most
relevant and useful results based on those keywords.

It's important to note that keyword selection should consider the search volume (how
often a keyword is searched for), keyword competitiveness (how difficult it is to rank
for a keyword), and search intent (the reason behind a search query). By
understanding these factors, website owners can optimize their content effectively
and attract the right audience to their website.

Iski ek branch Intent research bhi hoti hai:

There are several types of search intent that users have when conducting searches.
Understanding these intents can help website owners and marketers tailor their
content to meet the needs of their target audience. Here are the main types of
search intent:

Informational Intent: Users with informational intent are seeking answers,

knowledge, or specific information about a particular topic. They may be looking for
definitions, explanations, tutorials, guides, or general information. Examples of
informational search queries include "how to tie a tie," "best exercises for lower back
pain," or "history of the Eiffel Tower."

Navigational Intent: Users with navigational intent already have a specific website
or brand in mind and are searching to directly navigate to that website. These
searches often involve typing the brand name or website URL into the search
engine. For example, a user might search for "Facebook login" or "OpenAI website."

Transactional Intent: Users with transactional intent are looking to make a purchase
or engage in a specific online transaction. They may be searching for product
reviews, price comparisons, or searching for a specific product or service. Examples
of transactional search queries include "buy Nike running shoes," "best web hosting
services," or "discount codes for online shopping."

Commercial Investigation Intent: Users with commercial investigation intent are in

the research phase and are considering different options before making a purchase.
They are looking for product comparisons, reviews, or information that helps them
evaluate different options. Examples include "best DSLR cameras 2023," "top-rated
laptops for gaming," or "compare iPhone models."

Local Intent: Users with local intent are searching for information or services in a
specific geographic location. They may be looking for local businesses, services,
restaurants, or events. Examples include "dentist near me," "Italian restaurants in
San Francisco," or "upcoming concerts in New York."

Transactional Intent with Local Focus: This type of search intent combines
transactional and local intent. Users are specifically looking to make a purchase or
engage in a transaction within a specific location. Examples include "buy flowers in
London," "hotels in Paris with online booking," or "car rental in Los Angeles."
Best Tools for Keyword research:

Google Keyword Planner

SEMrush
Ahrefs
Moz Keyword Explorer
Ubersuggest
[Link]
Google Trends

Content Planning and Publishing

Content planning and publishing are essential components of a successful content

marketing strategy. Here are the key steps to consider when it comes to content planning
and publishing:

Define Your Content Strategy: Start by establishing clear goals and objectives for your
content marketing efforts. Determine your target audience, their needs, and how your
content will provide value to them. Consider the types of content you want to create, such as
blog posts, videos, infographics, or podcasts.

Conduct Audience Research: Gain a deep understanding of your target audience's interests,
preferences, pain points, and search behavior. This research will help you create content
that resonates with your audience and addresses their specific needs.

Topic Ideation: Brainstorm and generate a list of potential content topics based on your
audience research, industry trends, keyword research, and frequently asked questions.
Consider the informational needs of your audience and how your content can provide
solutions or valuable insights.

Keyword Research: Conduct keyword research to identify relevant keywords and phrases
that align with your content topics. This will help you optimize your content for search
engines and improve its discoverability. Choose keywords with a balance of search volume
and competition to target.

Content Calendar: Create a content calendar to plan and organize your content production
and publishing schedule. Outline the topics, formats, publication dates, and any associated
deadlines. A content calendar helps maintain consistency and ensures a steady flow of
content.

Content Creation: Develop high-quality content based on your planned topics and formats.
Write engaging blog posts, create informative videos, design visually appealing infographics,
or record insightful podcasts. Tailor your content to the preferences and needs of your target
audience.

Content Optimization: Optimize your content for search engines by incorporating relevant
keywords naturally within the content. Pay attention to on-page SEO elements like title tags,
meta descriptions, headers, and URL structures. Ensure your content is well-structured,
easy to read, and provides a positive user experience.

Content Publishing: Once your content is created and optimized, publish it on your website,
blog, or chosen platforms. Make use of content management systems (CMS) like WordPress
or publishing platforms like YouTube, Medium, or social media channels to distribute your
content to a wider audience.

Promotion and Distribution: Actively promote your content to increase its visibility and reach.
Share it on your social media channels, send newsletters to your subscribers, engage with
relevant online communities, and consider collaborating with influencers or industry partners
to amplify your content's reach.

Analyze and Iterate: Monitor the performance of your published content using analytics tools
like Google Analytics or social media analytics. Track metrics such as page views,
engagement, conversions, and feedback from your audience. Analyze the data to identify
what content is resonating well and make adjustments to your content strategy accordingly.

Content has two parts:

Structured Data Vs Schema Data

Schema Data Important Kyu Hai?

Schema Data Basic

Kya Har Page Me Schema Data Hona Chahiye?

No

Schema Data For Multi-Location Business

SEO Campaign Ka Asar Kitne Din Me Dikhai Deta Hai

Backlinks
Backlinks, also known as inbound links or incoming links, are links from one website to
another. They play a significant role in search engine optimization (SEO). When a website
links to another website, it is seen as a vote of confidence or recommendation. Backlinks are
important because search engines interpret them as an indication of a website's popularity,
authority, and relevance.
Search engines, like Google, consider backlinks as one of the ranking factors to determine a
website's position in search results. The quality and quantity of backlinks can influence how
well a website performs in search engine rankings. Generally, the more high-quality
backlinks a website has, the more likely it is to rank higher in search results.

Backlinks can be acquired through various methods, such as outreach and guest blogging,
content promotion, participating in online communities, and more. Building a diverse and
natural backlink profile is essential for improving a website's visibility, increasing organic
traffic, and establishing credibility in the online space.

However, it's important to note that not all backlinks are created equal. Quality matters more
than quantity. Backlinks from reputable and authoritative websites carry more weight and
have a greater impact on SEO compared to low-quality or spammy backlinks. Therefore, it's
crucial to focus on acquiring high-quality backlinks from relevant and trustworthy sources to
achieve optimal SEO results.

Google Search Console

Google Search Console is a free web service provided by Google that helps website owners,
webmasters, and SEO professionals monitor and maintain their website's presence in
Google search results. It provides valuable insights and data about how Google sees and
indexes your website.
Here are some key features and functionalities of Google Search Console:

Performance Analysis: Search Console provides data on how your website is performing in
Google search results. You can see the number of clicks, impressions, average position, and
click-through rate (CTR) for your website's pages. This information helps you understand
which pages are driving traffic and identify opportunities for improvement.

Index Coverage: This feature allows you to see how well Google is indexing your website's
pages. It provides information about any indexing errors, warnings, or issues that may
prevent your pages from being fully indexed and displayed in search results. You can also
submit sitemaps to help Google discover and crawl your site more efficiently.

URL Inspection: With URL inspection, you can check how Google renders and indexes
specific URLs on your website. It provides insights into the indexing status, crawling issues,
and any enhancements you can make to improve your page's visibility in search results.

Mobile Usability: This section provides information about how well your website performs on
mobile devices. It identifies any mobile usability issues, such as pages with poor mobile
design, slow loading times, or content that is not mobile-friendly. Optimizing for mobile is
crucial, as Google prioritizes mobile-friendly websites in its search results.

Links and External Links: Search Console provides data on the backlinks and external links
pointing to your website. You can see the total number of links, the most linked pages, and
the anchor text used in the links. This information helps you understand your website's link
profile and identify opportunities for link building and optimization.

Security Issues: Google Search Console alerts you if any security issues are detected on
your website, such as malware or hacked content. It helps you identify and resolve security
issues promptly to protect your site and maintain its reputation.
Google Analytics
Google Analytics is a powerful web analytics tool provided by Google. It allows website
owners, marketers, and businesses to track and analyze various aspects of their website's
performance, user behavior, and marketing efforts. Here are some key features and
functionalities of Google Analytics:

Website Traffic Analysis: Google Analytics provides detailed information about your
website's traffic, including the number of visitors, pageviews, and sessions. You can analyze
data such as the source of traffic (organic search, referrals, social media, etc.), user
demographics, and geographical location.

Conversion Tracking: One of the primary goals of Google Analytics is to track conversions.
Whether it's a purchase, form submission, or any other desired action on your website, you
can set up conversion tracking to measure and analyze the effectiveness of your marketing
campaigns and website content.

Behavior Analysis: Google Analytics helps you understand how users interact with your
website. It provides insights into the most popular pages, average time spent on each page,
bounce rate (percentage of users who leave your site after viewing only one page), and exit
pages. This data helps you optimize your website's user experience and identify areas for
improvement.

Goal Tracking: You can set up goals in Google Analytics to track specific actions or events
that are important to your business. For example, you can track newsletter sign-ups, file
downloads, or video views. Goal tracking allows you to measure the effectiveness of your
marketing strategies and make data-driven decisions.

E-commerce Tracking: If you have an online store, Google Analytics can be integrated with
your e-commerce platform to track sales, revenue, conversion rate, and other e-commerce
metrics. It provides valuable insights into your customers' purchasing behavior, including the
products they buy, average order value, and shopping cart abandonment rate.

Custom Reports and Dashboards: Google Analytics allows you to create customized reports
and dashboards tailored to your specific needs. You can choose the metrics, dimensions,
and visualizations that are most relevant to your business goals and share them with your
team or stakeholders.

Real-time Data: Google Analytics provides real-time data, allowing you to monitor current
activity on your website. You can see how many users are on your site, which pages they
are viewing, and the traffic sources in real-time. This feature is useful for monitoring the
impact of marketing campaigns or events as they happen.

Google Data Studio

Google Data Studio is a powerful data visualization and reporting tool provided by Google. It
allows you to create interactive and customizable reports and dashboards using data from
various sources. Here are some key features and functionalities of Google Data Studio:

Data Integration: Google Data Studio enables you to connect and integrate data from
various sources, including Google Analytics, Google Ads, Google Sheets, SQL databases,
and more. You can bring together data from different platforms and create comprehensive
reports that provide a holistic view of your business metrics.

Drag-and-Drop Interface: With its intuitive drag-and-drop interface, Google Data Studio
makes it easy to build visually appealing and interactive reports. You can select from a wide
range of charts, tables, graphs, and other visual elements to present your data in a
meaningful way.
Data Visualization: Google Data Studio offers a variety of visualization options, including bar
charts, line graphs, pie charts, maps, and more. You can customize the colors, styles, and
formatting to match your brand or reporting needs. Interactive features such as filters, date
ranges, and drill-down capabilities allow viewers to explore and interact with the data.

Collaboration and Sharing: You can collaborate with team members and stakeholders by
sharing your reports and dashboards. Google Data Studio allows you to control access
permissions, so you can determine who can view or edit the reports. Real-time collaboration
enables multiple users to work on a report simultaneously.

Data Transformation and Calculations: Google Data Studio provides a range of data
transformation and calculation options. You can apply filters, aggregations, and calculations
to manipulate the data before visualizing it. This allows you to create derived metrics, apply
segmentation, and perform calculations based on your specific reporting requirements.

Data Refresh and Scheduling: You can set up data refresh schedules in Google Data Studio
to ensure that your reports always display the most up-to-date information. You can choose
the frequency of data refresh, such as daily, hourly, or even in real-time, depending on your
data source and reporting needs.

Customization and Branding: Google Data Studio allows you to customize the look and feel
of your reports to match your branding. You can add logos, images, and custom themes to
create a consistent and professional appearance across your reports and dashboards.