SYLLABUS
Academic Year 2023 - 2024
Course Code and Title
MLI-C1200 International Arts Management 6 cr
Learning Outcomes and Content
Learning outcomes for this course, upon successful completion, include the ability to: 1)
understand the distinct challenges and opportunities of managing arts organizations,
especially international organizations, 2) engage in program and artist management, 3)
develop and manage marketing and PR initiatives in the arts, 4) explore how arts
organizations can increase tourism and enhance local and regional economic activity, 5)
evaluate funding and revenue models relevant to the arts, and 6) identify entrepreneurial
opportunities within arts organizations.
Content:
Arts organizations, ranging from art galleries to regional theaters to international music
festivals, to name just a few examples, add significant value to their communities, regions
and countries. They define and enhance cultural and national identity, provide significant
employment, and generate considerable income. At some level, all arts organizations must
focus on their local communities, but developing effective international appeal and scope
presents increasing opportunities and challenges. This course will study the principles and
practices of managing arts organizations. Emphasis will be placed on program and artist
management, leadership, arts organizational structure, marketing and public relations, and
financial management. Branding, audience development, and fundraising will also be
addressed.
Instructor Name and Profile
Rustin Greene received his Master of Fine Arts degree from the University of Minnesota.
Professor Greene began his career directing, producing, and managing in the theatre. He
then moved into television as a writer, director, producer, and executive producer of
documentaries, commercials, entertainment, information, and education programs. His
second career is teaching screen writing, producing and directing, and management. He
has taught at James Madison University’s School of Media Arts and Design since 1996.
He was SMAD’s Assistant Director for nine years. Professor Greene has been
continuously engaged teaching and leading international education programs since 2000,
in Italy, the UK, Finland, China, Switzerland, and Egypt.
Email Address
[email protected]
Office Hours
Monday-Thursday 13.00-14.00, other times by appointment.
Required Reading
Required textbook
Arts Management: An Entrepreneurial Approach 1st Edition
Author: Carla Starling Walter
Publisher: Routledge, Taylor & Francis Group
Year: 2015
ISBN: 978-0-7656-4154-0
Articles and other course reading will be posted onto MyCourses
1
Course Schedule
Deduction due to an absence on the first day of the course: 5 points (on a 100-point
scale) will be deducted from the student’s final raw score before converting it to the final
grade. If a student is absent on the first day due to illness, and provides the Manager of
Academic Operations with a medical certificate, the 5-point deduction will be waived. The
Manager of Academic Operations will then inform the instructor of the waived deduction.
Session # and Date Topic/s Assignment/s
Session 1: Monday, Course Please note: This schedule is subject to
1 July Introduction: change but is a reasonable reflection of
Introduction of the the topics to be covered and the time
course and devoted to each topic.
instructor.
Overview of syllabus, Required reading: (after today’s class)
schedule, reading Walter, Ch. 1
and lectures Article – On (Not) Measuring Art and
Introduce Reflection Culture
Essays Article – A New Understanding of Arts
Management
Lecture:
The Culture of Art
and the Business of
Culture
Session 2: Tuesday, Lectures: Required reading:
2 July Arts and Culture Walter, Ch. 2 & 3, Ch. 10 pp. 276 – 278
Arts and Public Article – NEA Arts – Arts and Culture at
Policy the Core
Article – How the US funds the Arts
Session 3: Wednesday, Lecture: Required reading:
3 July Arts Organization Walter, Ch. 8
Structures
Session 4: Thursday, Introduce and
4 July discuss Arts
Management
Project, its
requirements and
expectations, and
schedule. Identify
project teams
Lecture:
Arts Organization
Structures
Session 5: Friday, Class Visit:
5 July Art Center Salmela
8:00am – 1:00pm
2
Session 6: Monday, Lecture: Required reading:
8 July Arts Management Walter, Ch. 9
Functions Article – Contracts and coalitions
Video – Charles Leadbeater (excerpt) –
The ear of open innovation
Video – Martin Roth (excerpt) –
Everything you didn’t know about art
management
1st Reflection Essay Due on
MyCourses on Monday by 2300.
Session 7: Tuesday, Lectures: Required reading:
9 July Arts Management Walter, Ch. 4
Functions Article – 4 Great Leadership Lessons
Arts Organization From The Arts
Leadership Article – The Community’s the Thing
Article – Cultural Leadership – Exploring
leadership like a gardener
Video – Arts Administration as
Transformative Creativity
Session 8: Wednesday, Lectures: Required reading:
10 July Arts Organization Walter, Ch. 5
Leadership Article – France Gave Teenagers $350
Arts Organization For Culture
Governance
Guest Lecture
(10:45): Teemu
Laasanen, CEO of
Music Fairy Tales
Session 9: Thursday, Test #1 (MyCourses) Required reading:
11 July This test will have 50 Article – Funding the Fine Arts:
questions. You will International Political Economic Trends
have 75 minutes to
complete the test. Arts Management Project topic and
general structure due during class.
Lecture:
Economics of Arts
Organizations
Arts Management
Project groups’
topic discussion
Session 10: Friday, Lectures:
12 July Economics of Arts
Organizations
Working With Artists
3
Session 11: Monday, Lectures: Required reading:
15 July Arts Programming Walter, Ch. 6 & 7, 12
Audience
Development and Arts Management Project outlines
Marketing and research progress are due
during class.
Individual
Management 2nd Reflection Essay Due on
Project groups MyCourses on Monday by 2300.
outline and
research progress
discussion.
Session 12: Tuesday, Class visit:
16 July Alvar Aalto Museum,
Jyväskylä
8:00am – 2:00pm
Session 13: Wednesday, Lectures: Required reading:
17 July Arts Fundraising Walter, Ch. 10 & 13
Financial Article – Does Growth Equal Gain:
Management Capitalization, Scale, and
Intellectual Property Investment…Part 2 and Conclusion (pp
and Copyright in the 17-26)
Arts Walter, Ch. 14
Article – Why Art Matters
11:15 – 11:50
Individual Arts
Management
Project groups
review
Session 14: Thursday, Test #2 (MyCourses)
18 July This test will have 50
questions. You will
have 75 minutes to
complete the test.
10:30 – 11:50
Mandatory Arts
Management
Project team
meetings and final
project preparation.
Session 15: Friday, Arts Management All Arts Management Project
19 July Project elements are due on MyCourses,
Presentations today, by 1400.
9:00 – 10:00
Presentation
preparations
10:15 – 11:50
Presentations and
course conclusion
4
Grading
Course Requirements Weighting (%) or
maximum points
Tests on MyCourses (2 x 50 points = 100 possible points) 33%
Reflection Essays (2 x 25 points = 50 possible points) 17%
Group Arts Management Project (120 possible points) 40%
Participation (30 possible points) 10%
Total points – 300 100%
Conversion scale Final grade
(official scale)
90 - 100 5
80 - 89 4
70 - 79 3
60 - 69 2
50 - 59 1
0 - 49 0
ECTS STUDENT WORKLOAD
This course is a 6 ECTS unit course, following the ECTS (European Credit Transfer
System) guidelines of Aalto University School of Business. The number of hours the
average student is expected to work in the course is 160 (including in-class and out-of-
class work).
Types of Hours Number of Hours
Contact hours (on- and off-campus): 45
Out-of-class hours: 115 (Sum of fields below)
Work with course materials, eg required reading 25
Exam preparation 20
Individual research & writing 35
Team projects (meetings, research, preparation, etc.) 35
Total of all student workload (contact and out-of-class) hours: 160
ACADEMIC POLICY STATEMENTS
CODES OF CONDUCT
Academic excellence and high achievement levels are only possible in an environment
where the highest standards of academic honesty and integrity are maintained. Students
are expected to abide by the Aalto University Code of Academic Integrity, other relevant
codes and regulations, as well as the canons of ethical conduct within the disciplines of
business and management education.
In addition, the BScBA Program has strict exam regulations in force which must be followed
in all test-taking situations.
TEXTBOOK POLICY
All required textbooks and other course materials are the responsibility of the student. It is
the expectation of faculty that all students will have access to the textbooks and other
reading material. If a student is not able to purchase his/her own copy of the textbook or
other required reading materials, it is nonetheless the student’s responsibility to find a way
to complete the reading for the course.
5
CLASS ATTENDANCE AND PARTICIPATION
Class attendance and participation are considered integral parts of teaching and learning
at the BScBA program in Mikkeli. Therefore, regular class attendance is required of all
students and attendance records are kept for each class. Students are also expected to be
in class on time.
If the student participates in the final exam/assessment, it will be graded and counted
towards the final grade.
The attendance policy of the BScBA program provides that:
1) A maximum of three absences of any kind is allowed for a 3-week, 6-credit
course. Four or more absences will result in being dropped from the course.
2) Whenever taking an absence, the student bears the risk of missing class, and
the consequences, which may include a lower participation grade, missing a graded
activity, etc. It is up to the course instructor to decide whether or not a graded
activity can be completed later.
3) An absence on the first day of the course will result in 5 points (on a 100-point
scale) being deducted from the student’s final raw score before converting it to the
final grade. If a student is absent on the first day due to illness, and provides the
Manager of Academic Operations with a medical certificate, the 5-point deduction
will be waived. The Manager of Academic Operations will then inform the instructor
of the waived deduction.
4) A student getting to class after the session has started will not be able to enter
the classroom until the first break and will get an absence for the day.
5) It is expected that students marked present for the day are in class the entire
time. Students leaving class early may be marked absent.
6) The instructor may include class participation as a component of the grade; up
to 15% of the total points that can be earned toward the final grade.
7) The instructor may identify up to three days of the course (in addition to the
first day) as mandatory, ie taking an absence on those days would have a direct
impact on the course grade.
The instructor for the course will take attendance in classes. The decision to drop a
student from a course will be made by the instructor, who will inform Mari Syväoja,
Manager of Academic Operations: [email protected].
Addition to the attendance policy of the BScBA Program, Mikkeli Campus:
• This addition concerns absences in addition to the normal maximum of three that
would fall under a category called Medical and Family Emergency cases.
• Students who want to use this option to complete a course must fulfil these criteria:
o The total absences of the student will exceed the normally allowed three
absences due to a major medical problem or family emergency.
o The student will be absent no more than 5 days; exceeding that number of
days will result in dropping the course.
o Documentation or a detailed explanation concerning the entire period of the
emergency (such as a medical certificate) is provided to the Manager of
Academic Operations.
• The case-by-case solution will be coordinated by the Manager of Academic
Operations, who will deal with the documentation and discuss with the instructor to
find a pedagogical solution enabling the student to continue in the course. In case
the MAO is on leave, the student should contact the other study office staff.
6
• The solution must not cause a significant increase in the instructor’s workload. The
grading elements for the course may be reviewed, and additional assignments may
be arranged if feasible. However, a shifting of grading proportions may occur. The
course grade might be affected due to the student missing some in-class activities.
Summary of Graded Work
1) 2 Tests Maximum points: 100, 50 for each test
Taken in MyCourses, multiple choice and true-false
2) Group Arts Management Project Maximum points: 120
You will work in teams to research an arts organization based upon criteria presented
in the project description, then submit your research in a written report and in a class
presentation. All team members will receive the same grade for the project. However,
each team member will also evaluate all team members, including oneself, which may
reduce an individual’s actual grade for the project.
3) 2 Short Reflection Essays Maximum points: 50, 25 for each essay
Following the first two weeks, you will identify a topic from that week’s reading and
lectures to write a short individual reflection essay.
3) Participation Maximum points: 30
Discussing and sharing ideas are important opportunities to learn and synthesize
information and knowledge. Your engagement with and contributions to class meetings
and discussions and with our class visits and guest speaker will be evaluated.
